The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Subtitles Agency: Grupo Gallegos / Long Beach Client: Comcast Category: Consumer Radio / Campaign
Doppelherz Calming Tablets Agency: Scholz & Friends / Hamburg Client: Queisser Pharma GmbH & Co. KG Category: Consumer Radio / Campaign
Sponsor Me Spring Radio Agency: TBWA\Vancouver / Vancouver Client: Okanagan Spring Brewery Category: Consumer Radio / Campaign
Move When You Need To Agency: Three Drunk Monkeys / Sydney Client: Unwired Category: Consumer Radio / Campaign
LIVE WITH IT Agency: Abbott Mead Vickers BBDO / London Client: DEPT FOR TRANSPORT Category: Cinema Advertising / Maximum 3 minutes - Single
ALAN Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Cinema Advertising / Maximum 3 minutes - Single
BRING IT TO LIFE Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Cinema Advertising / Maximum 3 minutes - Single
Sexuality Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Cinema Advertising / Maximum 3 minutes - Single
Everything Agency: Wieden + Kennedy London / London Client: Honda Category: Cinema Advertising / Maximum 3 minutes - Single
Stolen Signature Agency: Bates 141 Mumbai / Mumbai Client: India Antivirus Pvt. Ltd. Category: Direct Mail / Single
Idea Pencil Agency: Dentsu / Tokyo Client: Yoshida Hideo Memorial Foundation Category: Direct Mail / Single
Hour Long Letter Agency: DraftFCB New Zealand / Auckland Client: APN Category: Direct Mail / Single
STIHL Autumn Calendar 2010 Agency: Euro RSCG Duesseldorf / Duesseldorf Client: STIHL Vertriebszentrale AG & Co. KG Category: Direct Mail / Single
Cardboard Record Player Agency: Grey Canada, Vancouver / Vancouver Client: GGRP Sound Category: Direct Mail / Single
Call-up Papers Agency: Ireland Davenport / Johannesburg Client: South African National Museum of Military History Category: Direct Mail / Single
Memo Pad Agency: JWT HK / Hong Kong Client: Jacobson Medical (Hong Kong) Ltd. Category: Direct Mail / Single
Unfinished Novel Agency: King James / Cape Town Client: Allan Gray Limited Category: Direct Mail / Single
Press Kit Agency: Leo Burnett / Toronto Client: Urban Tree Salvage Category: Direct Mail / Single
The Trillion Dollar Mailer Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Direct Mail / Single
STEP ON STEP: RUG FLIP FLOPS Agency: TBWA\ISTANBUL / ISTANBUL Client: STEP CARPET Category: Direct Mail / Single
Tokyo Great Visual 2010 New year's card Agency: Tokyo Great Visual inc. / Tokyo Client: Tokyo Great Visual Category: Direct Mail / Single
Poison Chocolate Agency: zig / Toronto Client: Corus Entertainment (DUSK TV) Category: Direct Mail / Single
ROAD SAFETY Agency: Abbott Mead Vickers BBDO / London Client: DEPT FOR TRANSPORT Category: Public Service / Radio - Campaign
Subtitles Agency: DDB / Auckland Client: The National Foundation for the Deaf Category: Public Service / Radio - Campaign
$1 for Dirty Water Agency: Casanova Pendrill / New York Client: UNICEF Category: Public Service / Outdoor and Posters - Single
Bleeding Billboard Agency: Colenso BBDO / Auckland Client: Papakura District Council Category: Public Service / Outdoor and Posters - Single
Crash Agency: Cramer Krasselt / Milwaukee Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Hospital Agency: Cramer Krasselt / Milwaukee Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Invisible Agency: JWT Melbourne / Richmond Client: Australian Childhood Foundation Category: Public Service / Outdoor and Posters - Single
New Orleans FEMA Poster Agency: McKee Wallwork Cleveland / Albuquerque Client: theNewOrleansProject.org Category: Public Service / Outdoor and Posters - Single
Squawq Agency: Colle + McVoy / Minneapolis Client: Colle + McVoy Category: Websites & Microsites / Self-Promotion
Baldrick Saves Xmas Agency: Droga5 Australia / East Sydney Client: Droga5 Sydney Category: Websites & Microsites / Self-Promotion
The new fb.se Agency: Forsman & Bodenfors / Gothenburg Client: Forsman & Bodenfors Category: Websites & Microsites / Self-Promotion
HAKUHODO I-STUDIO RECRUIT 2010 "Make Clicks" Agency: HAKUHODO i-studio Inc. / Tokyo Client: HAKUHODO i-studio.Inc Category: Websites & Microsites / Self-Promotion
MobileMobile 2009 Agency: LBi / London Client: LBi Category: Websites & Microsites / Self-Promotion
screenagers website Agency: screenagers / Vienna Client: screenagers Category: Websites & Microsites / Self-Promotion
Find Your Tracks Agency: Soleil Noir / paris Client: Red Tracks Category: Websites & Microsites / Self-Promotion
MyPerpetualLove.com Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Websites & Microsites / Self-Promotion
Economy versus environment Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Public Service / Newspaper or Magazine - Campaign
Walker Evan Agency: DDB Brasil / Sao Paulo Client: MASP (museum) Category: Public Service / Newspaper or Magazine - Campaign
Children Do Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Hospital Aleman Category: Public Service / Newspaper or Magazine - Campaign
Make it a thing of the past Agency: M&C Saatchi / Melbourne Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign
Choking Lives Agency: Ogilvy & Mather / Mumbai Client: Vodafone Essar Limited Category: Public Service / Newspaper or Magazine - Campaign
Organs on Offer Supplement Agency: Ogilvy Frankfurt / Frankfurt Client: ISHR (International Society For Human Rights) Category: Public Service / Newspaper or Magazine - Campaign
Billions For Economy. No Money For Food. Agency: Ogilvy Frankfurt / Frankfurt Client: World Hunger Aid (Welthungerhilfe e.V.) Category: Public Service / Newspaper or Magazine - Campaign
Predator Watch Print Agency: Rethink / Vancouver Client: Children of the Street Society Category: Public Service / Newspaper or Magazine - Campaign
NOT A DESIGNER'S GOD, A DESIGNER OF GOD Agency: E. Co., Ltd. / Tokyo Client: E. Co., Ltd Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Happy Wrapping 2009 Agency: Happy F&B / Gothenburg Client: Happy F&B Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Visual Circus 視覺馬戲團 Agency: I-Hsuan Cindy Wang / Singapore Client: Garden City Publishers Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Juniper Park Stationary Agency: Juniper Park / Toronto Client: Juniper Park Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

2010 Advertising Merit Award

Grupo Gallegos / Long Beach

Comcast

Subtitles

Consumer Radio / Campaign

10352R

2010 Advertising Merit Award

Scholz & Friends / Hamburg

Queisser Pharma GmbH & Co. KG

Doppelherz Calming Tablets

Consumer Radio / Campaign

10353R

2010 Advertising Merit Award

TBWA\Vancouver / Vancouver

Okanagan Spring Brewery

Sponsor Me Spring Radio

Consumer Radio / Campaign

10354R

2010 Advertising Merit Award

Three Drunk Monkeys / Sydney

Unwired

Move When You Need To

Consumer Radio / Campaign

10355R

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

DEPT FOR TRANSPORT

LIVE WITH IT

Cinema Advertising / Maximum 3 minutes - Single

10424T

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

DORITOS

ALAN

Cinema Advertising / Maximum 3 minutes - Single

10425T

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

GUINNESS

BRING IT TO LIFE

Cinema Advertising / Maximum 3 minutes - Single

10426T

2010 Advertising Merit Award

TBWA\Vancouver / Vancouver

Vancouver International Film Festival

Sexuality

Cinema Advertising / Maximum 3 minutes - Single

10427T

2010 Advertising Merit Award

Wieden + Kennedy London / London

Honda

Everything

Cinema Advertising / Maximum 3 minutes - Single

10428T

2010 Design Merit Award

Bates 141 Mumbai / Mumbai

India Antivirus Pvt. Ltd.

Stolen Signature

Direct Mail / Single

10207D

2010 Design Merit Award

Dentsu / Tokyo

Yoshida Hideo Memorial Foundation

Idea Pencil

Direct Mail / Single

10208D

2010 Design Merit Award

DraftFCB New Zealand / Auckland

APN

Hour Long Letter

Direct Mail / Single

10209D

2010 Design Merit Award

Euro RSCG Duesseldorf / Duesseldorf

STIHL Vertriebszentrale AG & Co. KG

STIHL Autumn Calendar 2010

Direct Mail / Single

10210D

2010 Design Merit Award

Grey Canada, Vancouver / Vancouver

GGRP Sound

Cardboard Record Player

Direct Mail / Single

10211D

2010 Design Merit Award

Ireland Davenport / Johannesburg

South African National Museum of Military History

Call-up Papers

Direct Mail / Single

10212D

2010 Design Merit Award

JWT HK / Hong Kong

Jacobson Medical (Hong Kong) Ltd.

Memo Pad

Direct Mail / Single

10213D

2010 Design Merit Award

King James / Cape Town

Allan Gray Limited

Unfinished Novel

Direct Mail / Single

10214D

2010 Design Merit Award

Leo Burnett / Toronto

Urban Tree Salvage

Press Kit

Direct Mail / Single

10215D

2010 Design Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Mailer

Direct Mail / Single

10216D

2010 Design Merit Award

TBWA\ISTANBUL / ISTANBUL

STEP CARPET

STEP ON STEP: RUG FLIP FLOPS

Direct Mail / Single

10217D

2010 Design Merit Award

Tokyo Great Visual inc. / Tokyo

Tokyo Great Visual

Tokyo Great Visual 2010 New year's card

Direct Mail / Single

10218D

2010 Design Merit Award

zig / Toronto

Corus Entertainment (DUSK TV)

Poison Chocolate

Direct Mail / Single

10219D

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

DEPT FOR TRANSPORT

ROAD SAFETY

Public Service / Radio - Campaign

10318R

2010 Advertising Merit Award

DDB / Auckland

The National Foundation for the Deaf

Subtitles

Public Service / Radio - Campaign

10319R

2010 Advertising Merit Award

Casanova Pendrill / New York

UNICEF

$1 for Dirty Water

Public Service / Outdoor and Posters - Single

10289A

2010 Advertising Merit Award

Colenso BBDO / Auckland

Papakura District Council

Bleeding Billboard

Public Service / Outdoor and Posters - Single

10290A

2010 Advertising Merit Award

Cramer Krasselt / Milwaukee

Elm Grove Police Department

Crash

Public Service / Outdoor and Posters - Single

10291A

2010 Advertising Merit Award

Cramer Krasselt / Milwaukee

Elm Grove Police Department

Hospital

Public Service / Outdoor and Posters - Single

10292A

2010 Advertising Merit Award

JWT Melbourne / Richmond

Australian Childhood Foundation

Invisible

Public Service / Outdoor and Posters - Single

10293A

2010 Advertising Merit Award

McKee Wallwork Cleveland / Albuquerque

theNewOrleansProject.org

New Orleans FEMA Poster

Public Service / Outdoor and Posters - Single

10294A

2010 Interactive Merit Award

Colle + McVoy / Minneapolis

Colle + McVoy

Squawq

Websites & Microsites / Self-Promotion

10144N

2010 Interactive Merit Award

Droga5 Australia / East Sydney

Droga5 Sydney

Baldrick Saves Xmas

Websites & Microsites / Self-Promotion

10145N

2010 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Forsman & Bodenfors

The new fb.se

Websites & Microsites / Self-Promotion

10146N

2010 Interactive Merit Award

HAKUHODO i-studio Inc. / Tokyo

HAKUHODO i-studio.Inc

HAKUHODO I-STUDIO RECRUIT 2010 "Make Clicks"

Websites & Microsites / Self-Promotion

10147N

2010 Interactive Merit Award

LBi / London

LBi

MobileMobile 2009

Websites & Microsites / Self-Promotion

10148N

2010 Interactive Merit Award

screenagers / Vienna

screenagers

screenagers website

Websites & Microsites / Self-Promotion

10149N

2010 Interactive Merit Award

Soleil Noir / paris

Red Tracks

Find Your Tracks

Websites & Microsites / Self-Promotion

10150N

2010 Interactive Merit Award

Wieden+Kennedy / Portland

Old Spice

MyPerpetualLove.com

Websites & Microsites / Self-Promotion

10151N

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Greenpeace

Economy versus environment

Public Service / Newspaper or Magazine - Campaign

10281A

2010 Advertising Merit Award

DDB Brasil / Sao Paulo

MASP (museum)

Walker Evan

Public Service / Newspaper or Magazine - Campaign

10282A

2010 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

Hospital Aleman

Children Do

Public Service / Newspaper or Magazine - Campaign

10283A

2010 Advertising Merit Award

M&C Saatchi / Melbourne

Save the Children

Make it a thing of the past

Public Service / Newspaper or Magazine - Campaign

10284A

2010 Advertising Merit Award

Ogilvy & Mather / Mumbai

Vodafone Essar Limited

Choking Lives

Public Service / Newspaper or Magazine - Campaign

10285A

2010 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

ISHR (International Society For Human Rights)

Organs on Offer Supplement

Public Service / Newspaper or Magazine - Campaign

10286A

2010 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

World Hunger Aid (Welthungerhilfe e.V.)

Billions For Economy. No Money For Food.

Public Service / Newspaper or Magazine - Campaign

10287A

2010 Advertising Merit Award

Rethink / Vancouver

Children of the Street Society

Predator Watch Print

Public Service / Newspaper or Magazine - Campaign

10288A

2010 Design Merit Award

E. Co., Ltd. / Tokyo

E. Co., Ltd

NOT A DESIGNER'S GOD, A DESIGNER OF GOD

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10167D

2010 Design Merit Award

Happy F&B / Gothenburg

Happy F&B

Happy Wrapping 2009

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10168D

2010 Design Merit Award

I-Hsuan Cindy Wang / Singapore

Garden City Publishers

Visual Circus 視覺馬戲團

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10169D

2010 Design Merit Award

Juniper Park / Toronto

Juniper Park

Juniper Park Stationary

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10170D

Follow Us