The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Bambi, Dinner, Garage Agency: La Comunidad / Miami Client: Wrangler Category: Cinema Advertising / Campaign
Powerful Stuff Agency: RKCR/Y&R / London Client: Virgin Media Category: Cinema Advertising / Campaign
Dear PlayStation Agency: Deutsch LA / Los Angeles Client: Sony PlayStation Category: Consumer Television / :30/:25 - Campaign
Raise A Glass Agency: Droga5 Australia / East Sydney Client: Fosters Category: Consumer Television / :30/:25 - Campaign
Tour Bus Agency: Goodby Silverstein & Partners / San Francisco Client: National Basketball Association Category: Consumer Television / :30/:25 - Campaign
Elevated Moments Agency: Goodby Silverstein & Partners / San Francisco Client: National Basketball Association, ESPN/ABC/TNT Category: Consumer Television / :30/:25 - Campaign
NFL Campaign Agency: Grey New York / New York Client: NFL Category: Consumer Television / :30/:25 - Campaign
Mac vs PC Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter Agency: Wieden+Kennedy, New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Accord Crosstour Agency: Elastic / Santa Monica Client: Honda Category: Broadcast Design / Campaign
Seat Monster, DVD, Chase Agency: JWT New York / New York Client: JetBlue Category: Broadcast Design / Campaign
Logo IDs Agency: Syfy / New York Client: Syfy Category: Broadcast Design / Campaign
How Hetero? Agency: Akestam Holst / Stockholm Client: Claes Nyberg/Jessica W Sandberg Category: Integrated Branding / Integrated Branding Campaign - Online
Body Grooming Integrated Campaign Agency: BBDO New York / New York Client: Procter & Gamble/Gillette Category: Integrated Branding / Integrated Branding Campaign - Online
O2 Be The Difference 2010 Agency: Brando / Dublin Client: O2 Telefónica Ireland Category: Integrated Branding / Integrated Branding Campaign - Online
Frenzied Waters Agency: Campfire / New York Client: Discovery Channel Category: Integrated Branding / Integrated Branding Campaign - Online
The Best of Us Challenge Agency: Cole & Weber United / Seattle Client: International Olympic Committee Category: Integrated Branding / Integrated Branding Campaign - Online
All-New BMW Z4 Campaign Agency: Dotglu/KBS+P / South Orange Client: BMW Category: Integrated Branding / Integrated Branding Campaign - Online
Mercedes-Benz at IAA 2009 Agency: Atelier Markgraph / Frankfurt am Main Client: Daimler AG Category: Spatial Design / Campaign
Mercedes-Benz Galleries Agency: Atelier Markgraph / Frankfurt am Main Client: Daimler AG Category: Spatial Design / Campaign
Long May She Wave Agency: Studio Hinrichs / San Francisco Client: Nevada Museum of Art Category: Spatial Design / Campaign
Put birds back on trees Agency: Dentsu Marcom / Gurgaon Client: WWF Category: Public Service / Collateral - Campaign
Drink driving impairs vision Agency: Kinetic Singapore / Singapore Client: Mini Asia / TEK Category: Public Service / Collateral - Campaign
House of Cards Print Agency: Leo Burnett / London Client: Shelter Category: Public Service / Collateral - Campaign
Big Brother Brasil Linea Test Agency: AgenciaClick Isobar / São Paulo Client: FIAT Category: Interactive Advertising / Environmental / Experiential - Single
5 runners 650,000 followers Agency: BBDO Argentina / Vicente Lopez Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
The Test Machine Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Interactive Advertising / Environmental / Experiential - Single
Booth Interactive Agency: Duncan/Channon / San Francisco Client: Hard Rock International Category: Interactive Advertising / Environmental / Experiential - Single
Liverpool Interactive Wall Agency: Elvis / London Client: Virgin Trains Category: Interactive Advertising / Environmental / Experiential - Single
Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Interactive Advertising / Environmental / Experiential - Single
Samsung Shakedown Agency: From Stockholm With Love / Stockholm Client: Samsung Category: Interactive Advertising / Environmental / Experiential - Single
Nibbles Boutique Agency: Hyper / london Client: Cadbury Dairy Milk Category: Interactive Advertising / Environmental / Experiential - Single
The oneworld Travel Library Agency: Imagination / New York Client: oneworld Category: Interactive Advertising / Environmental / Experiential - Single
Drop Everything for Love Agency: JWT New York / New York Client: DTC Category: Interactive Advertising / Environmental / Experiential - Single
Street to School Agency: JWT India / Mumbai Client: Maharashtra Janavikas Kendra Category: Interactive Advertising / Environmental / Experiential - Single
Piccadilly Sign Agency: Leo Burnett / London Client: McDonald's Category: Interactive Advertising / Environmental / Experiential - Single
Supply Chain Interactive Billboard Agency: Ogilvy New York / New York Client: IBM Category: Interactive Advertising / Environmental / Experiential - Single
Nike Trackball Agency: Ogilvy Singapore / Singapore Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Axe Music Star Actions Agency: ponce buenos aires / Buenos Aires Client: Unilever Category: Interactive Advertising / Environmental / Experiential - Single
Prius iPhone Times Square App Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Environmental / Experiential - Single
Think Agency: Zulu Alpha Kilo / Toronto Client: Zulu Alpha Kilo Category: Interactive Advertising / Environmental / Experiential - Single
TYPICAL Agency: Abbott Mead Vickers BBDO / London Client: D&AD Category: Trade / Full Page or Spread - Single
Yellow Finger Agency: Creative Juice\Bangkok (TBWA) / Bangkok Client: Teleinfo Media Category: Trade / Full Page or Spread - Single
Dulcolax - Sewer Agency: Grey Paris / Paris Client: Boehringer Ingelheim Category: Trade / Full Page or Spread - Single
Toyota Prius Promo site Agency: BrandStudio / Moscow Client: Toyota Category: Websites & Microsites / Durable Goods
SAS - GLOBE OF FORTUNE Agency: Crispin Porter + Bogusky Europe / Gothenburg Client: SCANDINAVIAN AIRLINES SWEDEN Category: Websites & Microsites / Durable Goods
NIHON-IRO ^JAPAN COLOR Agency: Dentsu Inc. / Tokyo Client: Canon Marketing Japan inc. Category: Websites & Microsites / Durable Goods
Herman Miller Agency: Hello Design / Culver City Client: Herman Miller Category: Websites & Microsites / Durable Goods
Behind the Beauty Agency: MacLaren McCann / Toronto Client: General Motors of Canada Category: Websites & Microsites / Durable Goods
Mystery Egg Agency: Ogilvy Beijing / Beijing Client: Lenovo Category: Websites & Microsites / Durable Goods

2010 Advertising Merit Award

La Comunidad / Miami

Wrangler

Bambi, Dinner, Garage

Cinema Advertising / Campaign

10429T

2010 Advertising Merit Award

RKCR/Y&R / London

Virgin Media

Powerful Stuff

Cinema Advertising / Campaign

10430T

2010 Advertising Merit Award

Deutsch LA / Los Angeles

Sony PlayStation

Dear PlayStation

Consumer Television / :30/:25 - Campaign

10401T

2010 Advertising Merit Award

Droga5 Australia / East Sydney

Fosters

Raise A Glass

Consumer Television / :30/:25 - Campaign

10402T

2010 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

National Basketball Association

Tour Bus

Consumer Television / :30/:25 - Campaign

10403T

2010 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

National Basketball Association, ESPN/ABC/TNT

Elevated Moments

Consumer Television / :30/:25 - Campaign

10404T

2010 Advertising Merit Award

Grey New York / New York

NFL

NFL Campaign

Consumer Television / :30/:25 - Campaign

10405T

2010 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Mac vs PC

Consumer Television / :30/:25 - Campaign

10406T

2010 Advertising Merit Award

Wieden+Kennedy, New York / New York

ESPN

This is SportsCenter

Consumer Television / :30/:25 - Campaign

10407T

2010 Design Merit Award

Elastic / Santa Monica

Honda

Accord Crosstour

Broadcast Design / Campaign

10235D

2010 Design Merit Award

JWT New York / New York

JetBlue

Seat Monster, DVD, Chase

Broadcast Design / Campaign

10236D

2010 Design Merit Award

Syfy / New York

Syfy

Logo IDs

Broadcast Design / Campaign

10237D

2010 Interactive Merit Award

Akestam Holst / Stockholm

Claes Nyberg/Jessica W Sandberg

How Hetero?

Integrated Branding / Integrated Branding Campaign - Online

10305N

2010 Interactive Merit Award

BBDO New York / New York

Procter & Gamble/Gillette

Body Grooming Integrated Campaign

Integrated Branding / Integrated Branding Campaign - Online

10306N

2010 Interactive Merit Award

Brando / Dublin

O2 Telefónica Ireland

O2 Be The Difference 2010

Integrated Branding / Integrated Branding Campaign - Online

10307N

2010 Interactive Merit Award

Campfire / New York

Discovery Channel

Frenzied Waters

Integrated Branding / Integrated Branding Campaign - Online

10308N

2010 Interactive Merit Award

Cole & Weber United / Seattle

International Olympic Committee

The Best of Us Challenge

Integrated Branding / Integrated Branding Campaign - Online

10309N

2010 Interactive Merit Award

Dotglu/KBS+P / South Orange

BMW

All-New BMW Z4 Campaign

Integrated Branding / Integrated Branding Campaign - Online

10310N

2010 Design Merit Award

Atelier Markgraph / Frankfurt am Main

Daimler AG

Mercedes-Benz at IAA 2009

Spatial Design / Campaign

10183D

2010 Design Merit Award

Atelier Markgraph / Frankfurt am Main

Daimler AG

Mercedes-Benz Galleries

Spatial Design / Campaign

10184D

2010 Design Merit Award

Studio Hinrichs / San Francisco

Nevada Museum of Art

Long May She Wave

Spatial Design / Campaign

10185D

2010 Design Merit Award

Dentsu Marcom / Gurgaon

WWF

Put birds back on trees

Public Service / Collateral - Campaign

10260D

2010 Design Merit Award

Kinetic Singapore / Singapore

Mini Asia / TEK

Drink driving impairs vision

Public Service / Collateral - Campaign

10261D

2010 Design Merit Award

Leo Burnett / London

Shelter

House of Cards Print

Public Service / Collateral - Campaign

10262D

2010 Interactive Merit Award

AgenciaClick Isobar / São Paulo

FIAT

Big Brother Brasil Linea Test

Interactive Advertising / Environmental / Experiential - Single

10196N

2010 Interactive Merit Award

BBDO Argentina / Vicente Lopez

Nike

5 runners 650,000 followers

Interactive Advertising / Environmental / Experiential - Single

10197N

2010 Interactive Merit Award

DDB Stockholm / Stockholm

Swedish Armed Forces

The Test Machine

Interactive Advertising / Environmental / Experiential - Single

10198N

2010 Interactive Merit Award

Duncan/Channon / San Francisco

Hard Rock International

Booth Interactive

Interactive Advertising / Environmental / Experiential - Single

10199N

2010 Interactive Merit Award

Elvis / London

Virgin Trains

Liverpool Interactive Wall

Interactive Advertising / Environmental / Experiential - Single

10200N

2010 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Facebook Showroom

Interactive Advertising / Environmental / Experiential - Single

10201N

2010 Interactive Merit Award

From Stockholm With Love / Stockholm

Samsung

Samsung Shakedown

Interactive Advertising / Environmental / Experiential - Single

10202N

2010 Interactive Merit Award

Hyper / london

Cadbury Dairy Milk

Nibbles Boutique

Interactive Advertising / Environmental / Experiential - Single

10203N

2010 Interactive Merit Award

Imagination / New York

oneworld

The oneworld Travel Library

Interactive Advertising / Environmental / Experiential - Single

10204N

2010 Interactive Merit Award

JWT New York / New York

DTC

Drop Everything for Love

Interactive Advertising / Environmental / Experiential - Single

10205N

2010 Interactive Merit Award

JWT India / Mumbai

Maharashtra Janavikas Kendra

Street to School

Interactive Advertising / Environmental / Experiential - Single

10206N

2010 Interactive Merit Award

Leo Burnett / London

McDonald's

Piccadilly Sign

Interactive Advertising / Environmental / Experiential - Single

10207N

2010 Interactive Merit Award

Ogilvy New York / New York

IBM

Supply Chain Interactive Billboard

Interactive Advertising / Environmental / Experiential - Single

10208N

2010 Interactive Merit Award

Ogilvy Singapore / Singapore

Nike

Nike Trackball

Interactive Advertising / Environmental / Experiential - Single

10209N

2010 Interactive Merit Award

ponce buenos aires / Buenos Aires

Unilever

Axe Music Star Actions

Interactive Advertising / Environmental / Experiential - Single

10210N

2010 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Prius iPhone Times Square App

Interactive Advertising / Environmental / Experiential - Single

10211N

2010 Interactive Merit Award

Zulu Alpha Kilo / Toronto

Zulu Alpha Kilo

Think

Interactive Advertising / Environmental / Experiential - Single

10212N

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

D&AD

TYPICAL

Trade / Full Page or Spread - Single

10227A

2010 Advertising Merit Award

Creative Juice\Bangkok (TBWA) / Bangkok

Teleinfo Media

Yellow Finger

Trade / Full Page or Spread - Single

10228A

2010 Advertising Merit Award

Grey Paris / Paris

Boehringer Ingelheim

Dulcolax - Sewer

Trade / Full Page or Spread - Single

10229A

2010 Interactive Merit Award

BrandStudio / Moscow

Toyota

Toyota Prius Promo site

Websites & Microsites / Durable Goods

10127N

2010 Interactive Merit Award

Crispin Porter + Bogusky Europe / Gothenburg

SCANDINAVIAN AIRLINES SWEDEN

SAS - GLOBE OF FORTUNE

Websites & Microsites / Durable Goods

10128N

2010 Interactive Merit Award

Dentsu Inc. / Tokyo

Canon Marketing Japan inc.

NIHON-IRO ^JAPAN COLOR

Websites & Microsites / Durable Goods

10129N

2010 Interactive Merit Award

Hello Design / Culver City

Herman Miller

Herman Miller

Websites & Microsites / Durable Goods

10130N

2010 Interactive Merit Award

MacLaren McCann / Toronto

General Motors of Canada

Behind the Beauty

Websites & Microsites / Durable Goods

10131N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

Lenovo

Mystery Egg

Websites & Microsites / Durable Goods

10132N

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