The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

M&M's Global Brand Book Agency: BBDO New York / New York Client: Mars Snack Food US/M&M's Category: Publication Design / Book, Magazine, Newspaper
Tokyo Copywriters' Club Advertising Awards Annual 2009 "A Book that Speaks Up" - II Agency: Dentsu / Tokyo Client: Tokyo Copywriters Club Category: Publication Design / Book, Magazine, Newspaper
HUG! STEP WGN Family Agency: ground / Tokyo Client: Honda Motor Co., Ltd. Category: Publication Design / Book, Magazine, Newspaper
Visual Circus 視覺馬戲團 Agency: I-Hsuan Cindy Wang / Singapore Client: Garden City Publishers Category: Publication Design / Book, Magazine, Newspaper
Morning Sun Agency: KW43 BRANDDESIGN / Duesseldorf Client: Andreas Koerner Category: Publication Design / Book, Magazine, Newspaper
The San Francisco Panorama Agency: McSweeney's / San Francisco Client: McSweeney's Category: Publication Design / Book, Magazine, Newspaper
"HOWTO" Magazine Agency: Ogilvy Frankfurt / Frankfurt Client: Ogilvy Germany Category: Publication Design / Book, Magazine, Newspaper
The Death of the Mouse 2.0 Agency: Ogilvy Frankfurt / Frankfurt Client: Ogilvy Germany Category: Publication Design / Book, Magazine, Newspaper
a concise chinese-english dictionary for lovers Agency: qing zhao / Nanjing Client: zhao qing Category: Publication Design / Book, Magazine, Newspaper
Marley Magpie & the search for the shiniest object Agency: trine design associates / Singapore Client: Antalis Singapore Pte Ltd Category: Publication Design / Book, Magazine, Newspaper
33 Keys Agency: Doner / Naperville Client: Mazda Category: Gaming & Branded Applications / Online gaming
START THINKING SOLDIER Agency: Publicis / London Client: BRITISH ARMY/C.O.I Category: Gaming & Branded Applications / Online gaming
Civil War Online Agency: Soap Creative / Ultimo Client: Activision Category: Gaming & Branded Applications / Online gaming
Lynx Instinct Agency: Soap Creative / Ultimo Client: Unilever Lynx Category: Gaming & Branded Applications / Online gaming
Sugar Streak Agency: TAXI Canada / Toronto Client: Koodo Mobile Category: Gaming & Branded Applications / Online gaming
Monopoly City Streets Agency: Tribal DDB London / London Client: Hasbro Category: Gaming & Branded Applications / Online gaming
Trivial Pursuit Experiment Agency: Tribal DDB London / London Client: Hasbro Category: Gaming & Branded Applications / Online gaming
Bambi, Dinner, Garage Agency: La Comunidad / Miami Client: Wrangler Category: Cinema Advertising / Campaign
Powerful Stuff Agency: RKCR/Y&R / London Client: Virgin Media Category: Cinema Advertising / Campaign
Subtitles Agency: Grupo Gallegos / Long Beach Client: Comcast Category: Consumer Radio / Campaign
Doppelherz Calming Tablets Agency: Scholz & Friends / Hamburg Client: Queisser Pharma GmbH & Co. KG Category: Consumer Radio / Campaign
Sponsor Me Spring Radio Agency: TBWA\Vancouver / Vancouver Client: Okanagan Spring Brewery Category: Consumer Radio / Campaign
Move When You Need To Agency: Three Drunk Monkeys / Sydney Client: Unwired Category: Consumer Radio / Campaign
House of Cards Print Agency: Leo Burnett / London Client: Shelter Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Passat Long Text Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Newspaper / Full Page or Spread - Single
Plugs Agency: BBDO New York / New York Client: The Economist Category: Newspaper / Full Page or Spread - Single
Beautiful Agency: FoxP2 / Cape Town Client: Isca Taps Category: Newspaper / Full Page or Spread - Single
Congratulations ICHIRO Agency: HAKUHODO Inc. / Minato-ku Client: Hakuhodo DY Media Partners Category: Newspaper / Full Page or Spread - Single
Dog Agency: LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta Client: PT.Unilever Indonesia, Tbk Category: Newspaper / Full Page or Spread - Single
Shorter Commercial Hannibal Agency: LOWE PORTA / Santiago Client: Tvn Category: Newspaper / Full Page or Spread - Single
Shorter Commercial KillBill Agency: LOWE PORTA / Santiago Client: Tvn Category: Newspaper / Full Page or Spread - Single
Shorter Commercial Rocky Agency: LOWE PORTA / Santiago Client: Tvn Category: Newspaper / Full Page or Spread - Single
Crossword Agency: Marketforce Communications / Perth Client: IKEA Category: Newspaper / Full Page or Spread - Single
Shelves Agency: McCann World Group India / Mumbai Client: Videocon Industries Ltd. Category: Newspaper / Full Page or Spread - Single
Hibiscus Agency: TBWA\ Santiago Mangada Puno / Makati City Client: Pacific Paint (Boysen) Phils., Inc Category: Newspaper / Full Page or Spread - Single
Violet Agency: TBWA\ Santiago Mangada Puno / Makati City Client: Pacific Paint (Boysen) Phils., Inc Category: Newspaper / Full Page or Spread - Single
Yellowbell Agency: TBWA\ Santiago Mangada Puno / Makati City Client: Pacific Paint (Boysen) Phils., Inc Category: Newspaper / Full Page or Spread - Single
Federer Win Ad Agency: Wieden+Kennedy / Portland Client: Nike Category: Newspaper / Full Page or Spread - Single
Picnic Agency: Y&R Dubai / DUBAI Client: LG Viewty Smart Category: Newspaper / Full Page or Spread - Single
Put birds back on trees Agency: Dentsu Marcom / Gurgaon Client: WWF Category: Public Service / Collateral - Campaign
Drink driving impairs vision Agency: Kinetic Singapore / Singapore Client: Mini Asia / TEK Category: Public Service / Collateral - Campaign
House of Cards Print Agency: Leo Burnett / London Client: Shelter Category: Public Service / Collateral - Campaign
Nike True City Agency: AKQA / London Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
Red Flag Agency: Ogilvy Shanghai / Shanghai Client: The North Face Category: Mobile Applications/Sites / Social Networks/ Community
Spreading Prosperity Agency: Vahid Associates / Manama Client: BNH Category: Branding / Annual Report
CSPD 2009 Annual Report Agency: WAX / Calgary Client: Calgary Society for Persons with Disabilities Category: Branding / Annual Report
Legs Agency: BBDO Canada / Toronto Client: FedEx Canada Ltd. Category: Consumer Radio / Single
Love Kittens Agency: DDB / New York Client: NY Lottery Category: Consumer Radio / Single
OK Agency: Devito/Verdi / New York Client: Ehrlich Pest Control Category: Consumer Radio / Single
Gym Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single

2010 Design Merit Award

BBDO New York / New York

Mars Snack Food US/M&M's

M&M's Global Brand Book

Publication Design / Book, Magazine, Newspaper

10197D

2010 Design Merit Award

Dentsu / Tokyo

Tokyo Copywriters Club

Tokyo Copywriters' Club Advertising Awards Annual 2009 "A Book that Speaks Up" - II

Publication Design / Book, Magazine, Newspaper

10198D

2010 Design Merit Award

ground / Tokyo

Honda Motor Co., Ltd.

HUG! STEP WGN Family

Publication Design / Book, Magazine, Newspaper

10199D

2010 Design Merit Award

I-Hsuan Cindy Wang / Singapore

Garden City Publishers

Visual Circus 視覺馬戲團

Publication Design / Book, Magazine, Newspaper

10200D

2010 Design Merit Award

KW43 BRANDDESIGN / Duesseldorf

Andreas Koerner

Morning Sun

Publication Design / Book, Magazine, Newspaper

10201D

2010 Design Merit Award

McSweeney's / San Francisco

McSweeney's

The San Francisco Panorama

Publication Design / Book, Magazine, Newspaper

10202D

2010 Design Merit Award

Ogilvy Frankfurt / Frankfurt

Ogilvy Germany

"HOWTO" Magazine

Publication Design / Book, Magazine, Newspaper

10203D

2010 Design Merit Award

Ogilvy Frankfurt / Frankfurt

Ogilvy Germany

The Death of the Mouse 2.0

Publication Design / Book, Magazine, Newspaper

10204D

2010 Design Merit Award

qing zhao / Nanjing

zhao qing

a concise chinese-english dictionary for lovers

Publication Design / Book, Magazine, Newspaper

10205D

2010 Design Merit Award

trine design associates / Singapore

Antalis Singapore Pte Ltd

Marley Magpie & the search for the shiniest object

Publication Design / Book, Magazine, Newspaper

10206D

2010 Branded Entertainment Merit Award

Doner / Naperville

Mazda

33 Keys

Gaming & Branded Applications / Online gaming

10024E

2010 Branded Entertainment Merit Award

Publicis / London

BRITISH ARMY/C.O.I

START THINKING SOLDIER

Gaming & Branded Applications / Online gaming

10025E

2010 Branded Entertainment Merit Award

Soap Creative / Ultimo

Activision

Civil War Online

Gaming & Branded Applications / Online gaming

10026E

2010 Branded Entertainment Merit Award

Soap Creative / Ultimo

Unilever Lynx

Lynx Instinct

Gaming & Branded Applications / Online gaming

10027E

2010 Branded Entertainment Merit Award

TAXI Canada / Toronto

Koodo Mobile

Sugar Streak

Gaming & Branded Applications / Online gaming

10028E

2010 Branded Entertainment Merit Award

Tribal DDB London / London

Hasbro

Monopoly City Streets

Gaming & Branded Applications / Online gaming

10029E

2010 Branded Entertainment Merit Award

Tribal DDB London / London

Hasbro

Trivial Pursuit Experiment

Gaming & Branded Applications / Online gaming

10030E

2010 Advertising Merit Award

La Comunidad / Miami

Wrangler

Bambi, Dinner, Garage

Cinema Advertising / Campaign

10429T

2010 Advertising Merit Award

RKCR/Y&R / London

Virgin Media

Powerful Stuff

Cinema Advertising / Campaign

10430T

2010 Advertising Merit Award

Grupo Gallegos / Long Beach

Comcast

Subtitles

Consumer Radio / Campaign

10352R

2010 Advertising Merit Award

Scholz & Friends / Hamburg

Queisser Pharma GmbH & Co. KG

Doppelherz Calming Tablets

Consumer Radio / Campaign

10353R

2010 Advertising Merit Award

TBWA\Vancouver / Vancouver

Okanagan Spring Brewery

Sponsor Me Spring Radio

Consumer Radio / Campaign

10354R

2010 Advertising Merit Award

Three Drunk Monkeys / Sydney

Unwired

Move When You Need To

Consumer Radio / Campaign

10355R

2010 Advertising Merit Award

Leo Burnett / London

Shelter

House of Cards Print

Public Service / Collateral (Brochures and Direct Mail) - Campaign

10311A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Passat Long Text

Newspaper / Full Page or Spread - Single

10089A

2010 Advertising Merit Award

BBDO New York / New York

The Economist

Plugs

Newspaper / Full Page or Spread - Single

10091A

2010 Advertising Merit Award

FoxP2 / Cape Town

Isca Taps

Beautiful

Newspaper / Full Page or Spread - Single

10092A

2010 Advertising Merit Award

HAKUHODO Inc. / Minato-ku

Hakuhodo DY Media Partners

Congratulations ICHIRO

Newspaper / Full Page or Spread - Single

10093A

2010 Advertising Merit Award

LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta

PT.Unilever Indonesia, Tbk

Dog

Newspaper / Full Page or Spread - Single

10094A

2010 Advertising Merit Award

LOWE PORTA / Santiago

Tvn

Shorter Commercial Hannibal

Newspaper / Full Page or Spread - Single

10095A

2010 Advertising Merit Award

LOWE PORTA / Santiago

Tvn

Shorter Commercial KillBill

Newspaper / Full Page or Spread - Single

10096A

2010 Advertising Merit Award

LOWE PORTA / Santiago

Tvn

Shorter Commercial Rocky

Newspaper / Full Page or Spread - Single

10097A

2010 Advertising Merit Award

Marketforce Communications / Perth

IKEA

Crossword

Newspaper / Full Page or Spread - Single

10098A

2010 Advertising Merit Award

McCann World Group India / Mumbai

Videocon Industries Ltd.

Shelves

Newspaper / Full Page or Spread - Single

10099A

2010 Advertising Merit Award

TBWA\ Santiago Mangada Puno / Makati City

Pacific Paint (Boysen) Phils., Inc

Hibiscus

Newspaper / Full Page or Spread - Single

10100A

2010 Advertising Merit Award

TBWA\ Santiago Mangada Puno / Makati City

Pacific Paint (Boysen) Phils., Inc

Violet

Newspaper / Full Page or Spread - Single

10101A

2010 Advertising Merit Award

TBWA\ Santiago Mangada Puno / Makati City

Pacific Paint (Boysen) Phils., Inc

Yellowbell

Newspaper / Full Page or Spread - Single

10102A

2010 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Federer Win Ad

Newspaper / Full Page or Spread - Single

10103A

2010 Advertising Merit Award

Y&R Dubai / DUBAI

LG Viewty Smart

Picnic

Newspaper / Full Page or Spread - Single

10104A

2010 Design Merit Award

Dentsu Marcom / Gurgaon

WWF

Put birds back on trees

Public Service / Collateral - Campaign

10260D

2010 Design Merit Award

Kinetic Singapore / Singapore

Mini Asia / TEK

Drink driving impairs vision

Public Service / Collateral - Campaign

10261D

2010 Design Merit Award

Leo Burnett / London

Shelter

House of Cards Print

Public Service / Collateral - Campaign

10262D

2010 Interactive Merit Award

AKQA / London

Nike

Nike True City

Mobile Applications/Sites / Social Networks/ Community

10178N

2010 Interactive Merit Award

Ogilvy Shanghai / Shanghai

The North Face

Red Flag

Mobile Applications/Sites / Social Networks/ Community

10179N

2010 Design Merit Award

Vahid Associates / Manama

BNH

Spreading Prosperity

Branding / Annual Report

10066D

2010 Design Merit Award

WAX / Calgary

Calgary Society for Persons with Disabilities

CSPD 2009 Annual Report

Branding / Annual Report

10067D

2010 Advertising Merit Award

BBDO Canada / Toronto

FedEx Canada Ltd.

Legs

Consumer Radio / Single

10336R

2010 Advertising Merit Award

DDB / New York

NY Lottery

Love Kittens

Consumer Radio / Single

10337R

2010 Advertising Merit Award

Devito/Verdi / New York

Ehrlich Pest Control

OK

Consumer Radio / Single

10338R

2010 Advertising Merit Award

Devito/Verdi / New York

National Thoroughbred Racing Association

Gym

Consumer Radio / Single

10339R

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