The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The insight story
Agency: Advico Y&R AG / Zürich
Client: SonntagsZeitung Category: Newspaper / Full Page or Spread - Campaign
Drive Directions
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Never stop
Agency: Bates 141 Mumbai / Mumbai
Client: Steadtler Category: Newspaper / Full Page or Spread - Campaign
HP Versus
Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City
Client: Hewlett-Packard Category: Newspaper / Full Page or Spread - Campaign
'Your own world: London/Tokyo/Paris
Agency: DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong
Client: Penguin Books Ltd. Category: Newspaper / Full Page or Spread - Campaign
Kids Banking
Agency: George Patterson Y&R / Brisbane
Client: Suncorp Bank Category: Newspaper / Full Page or Spread - Campaign
Barcode
Agency: Heye Group GmbH / Unterhaching
Client: McDonald's Germany Category: Newspaper / Full Page or Spread - Campaign
Skin
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Newspaper / Full Page or Spread - Campaign
Pets
Agency: LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta
Client: PT.Unilever Indonesia, Tbk Category: Newspaper / Full Page or Spread - Campaign
I-Phone
Agency: Marcel Paris / paris
Client: France 24 Category: Newspaper / Full Page or Spread - Campaign
Colors of India
Agency: Taproot India / mumbai
Client: Transasia papers Category: Newspaper / Full Page or Spread - Campaign
power of salt
Agency: Taproot India / mumbai
Client: Nirma Limited Category: Newspaper / Full Page or Spread - Campaign
Famous People
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: C N A Stores Category: Newspaper / Full Page or Spread - Campaign
Back to Work
Agency: Wieden + Kennedy London / London
Client: Honda Category: Newspaper / Full Page or Spread - Campaign
Splatter
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign
ALAN TV 210
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Non-Broadcast / Single
Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley Category: Non-Broadcast / Single
Dirty Water Vending Machine
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Non-Broadcast / Single
Today Was a Good Day
Agency: harvest / Santa Monica
Client: Nike Skateboarding Category: Non-Broadcast / Single
New Kid
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble/Luvs Category: Non-Broadcast / Single
Men vs Women
Agency: 72andSunny / Los Angeles
Client: Nike EMEA Category: Integrated Branding / Integrated Branding Campaign
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London
Client: METROPOLITAN POLICE Category: Integrated Branding / Integrated Branding Campaign
Google Chrome
Agency: BBH/New York
Client: Google Category: Integrated Branding / Integrated Branding Campaign
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign
The NOW Network
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Sprint Category: Integrated Branding / Integrated Branding Campaign
CEO Campaign
Agency: JWT New York / New York
Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign
Zack Johnson
Agency: Leo Burnett / Chicago
Client: P&G Tampax Category: Integrated Branding / Integrated Branding Campaign
House of Cards
Agency: Leo Burnett / London
Client: Shelter Category: Integrated Branding / Integrated Branding Campaign
ENCOUNTER
Agency: MCCANN ERICKSON / MADRID
Client: COCA COLA Category: Integrated Branding / Integrated Branding Campaign
Hopenhagen
Agency: Ogilvy New York / New York
Client: United Nations Climate Change Conference Category: Integrated Branding / Integrated Branding Campaign
Little Guys On The Big Game
Agency: Saatchi & Saatchi NY / New York
Client: Miller Brewing Company/Miller High Life Category: Integrated Branding / Integrated Branding Campaign
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Integrated Branding / Integrated Branding Campaign
Madison Products
Agency: US Sydney / Redfern
Client: SBS Broadcasting Category: Integrated Branding / Integrated Branding Campaign
Embedded Cube
Agency: BBDO / New York
Client: HBO Category: Interactive Advertising / Banners - Dynamic - Single
NOW Widget Banner II
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
YouTube Clock
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
WELL ULTRA RESISTANT
Agency: Grey Paris / Paris
Client: WELL Category: Interactive Advertising / Banners - Dynamic - Single
WWF Earth Hour "Computer"
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Interactive Advertising / Banners - Dynamic - Single
Everything Sounds
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson Category: Interactive Advertising / Banners - Dynamic - Single
Dolphin Boy
Agency: Saatchi & Saatchi NY / New York
Client: NCPC Category: Interactive Advertising / Banners - Dynamic - Single
Booby Trap
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
West Bank
Agency: DDB / Auckland
Client: SKY Television Category: Consumer Television / Under $80K Budget - Single
Inheritance
Agency: Leo Burnett Argentina / Buenos Aires
Client: Car One Category: Consumer Television / Under $80K Budget - Single
Tuck In
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
No escape - Gas Station
Agency: Serviceplan / München
Client: Sanyo Video Vertrieb AG Category: Consumer Television / Under $80K Budget - Single
Award:
2010 Advertising Merit Award
Agency:
Advico Y&R AG / Zürich
Client:
SonntagsZeitung
Title:
The insight story
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10105A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Drive Directions
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10106A
Award:
2010 Advertising Merit Award
Agency:
Bates 141 Mumbai / Mumbai
Client:
Steadtler
Title:
Never stop
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10107A
Award:
2010 Advertising Merit Award
Agency:
BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City
Client:
Hewlett-Packard
Title:
HP Versus
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10108A
Award:
2010 Advertising Merit Award
Agency:
DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong
Client:
Penguin Books Ltd.
Title:
'Your own world: London/Tokyo/Paris
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10109A
Award:
2010 Advertising Merit Award
Agency:
George Patterson Y&R / Brisbane
Client:
Suncorp Bank
Title:
Kids Banking
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10110A
Award:
2010 Advertising Merit Award
Agency:
Heye Group GmbH / Unterhaching
Client:
McDonald's Germany
Title:
Barcode
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10111A
Award:
2010 Advertising Merit Award
Agency:
JWT Mexico / Mexico City
Client:
Kimberly Clark
Title:
Skin
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10112A
Award:
2010 Advertising Merit Award
Agency:
LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta
Client:
PT.Unilever Indonesia, Tbk
Title:
Pets
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10113A
Award:
2010 Advertising Merit Award
Agency:
Marcel Paris / paris
Client:
France 24
Title:
I-Phone
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10114A
Award:
2010 Advertising Merit Award
Agency:
Taproot India / mumbai
Client:
Transasia papers
Title:
Colors of India
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10115A
Award:
2010 Advertising Merit Award
Agency:
Taproot India / mumbai
Client:
Nirma Limited
Title:
power of salt
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10116A
Award:
2010 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
C N A Stores
Title:
Famous People
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10117A
Award:
2010 Advertising Merit Award
Agency:
Wieden + Kennedy London / London
Client:
Honda
Title:
Back to Work
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10118A
Award:
2010 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Splatter
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10119A
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DORITOS
Title:
ALAN TV 210
Category:
Non-Broadcast / Single
Annual ID:
10437T
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
The Affair
Category:
Non-Broadcast / Single
Annual ID:
10438T
Award:
2010 Advertising Merit Award
Agency:
BBH/New York
Client:
Google
Title:
Google Chrome
Category:
Non-Broadcast / Single
Annual ID:
10439T
Award:
2010 Advertising Merit Award
Agency:
Boone Oakley / Charlotte
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Non-Broadcast / Single
Annual ID:
10440T
Award:
2010 Advertising Merit Award
Agency:
BORGHIERH/LOWE / São Paulo
Client:
UOL
Title:
MASSAGE THERAPIST
Category:
Non-Broadcast / Single
Annual ID:
10441T
Award:
2010 Advertising Merit Award
Agency:
Casanova Pendrill / New York
Client:
UNICEF
Title:
Dirty Water Vending Machine
Category:
Non-Broadcast / Single
Annual ID:
10442T
Award:
2010 Advertising Merit Award
Agency:
harvest / Santa Monica
Client:
Nike Skateboarding
Title:
Today Was a Good Day
Category:
Non-Broadcast / Single
Annual ID:
10443T
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Land Rover
Title:
Taxi
Category:
Non-Broadcast / Single
Annual ID:
10444T
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Procter & Gamble/Luvs
Title:
New Kid
Category:
Non-Broadcast / Single
Annual ID:
10445T
Award:
2010 Advertising Merit Award
Agency:
TAXI / New York
Client:
Museum of Modern Art
Title:
Transform
Category:
Non-Broadcast / Single
Annual ID:
10446T
Award:
2010 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Nike EMEA
Title:
Men vs Women
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10460G
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
METROPOLITAN POLICE
Title:
ANTI KNIFE CRIME
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10461G
Award:
2010 Advertising Merit Award
Agency:
BBH/New York
Client:
Google
Title:
Google Chrome
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10462G
Award:
2010 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10463G
Award:
2010 Advertising Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Sprint
Title:
The NOW Network
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10464G
Award:
2010 Advertising Merit Award
Agency:
JWT New York / New York
Client:
JetBlue
Title:
CEO Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10465G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10466G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10467G
Award:
2010 Advertising Merit Award
Agency:
MCCANN ERICKSON / MADRID
Client:
COCA COLA
Title:
ENCOUNTER
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10468G
Award:
2010 Advertising Merit Award
Agency:
Ogilvy New York / New York
Client:
United Nations Climate Change Conference
Title:
Hopenhagen
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10469G
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Miller Brewing Company/Miller High Life
Title:
Little Guys On The Big Game
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10470G
Award:
2010 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10471G
Award:
2010 Advertising Merit Award
Agency:
US Sydney / Redfern
Client:
SBS Broadcasting
Title:
Madison Products
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10472G
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Embedded Cube
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10188N
Award:
2010 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
NOW Widget Banner II
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10189N
Award:
2010 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
YouTube Clock
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10190N
Award:
2010 Interactive Merit Award
Agency:
Grey Paris / Paris
Client:
WELL
Title:
WELL ULTRA RESISTANT
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10191N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
WWF Earth Hour "Computer"
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10192N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Sony Ericsson
Title:
Everything Sounds
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10193N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
NCPC
Title:
Dolphin Boy
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10194N
Award:
2010 Interactive Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Booby Trap
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10195N
Award:
2010 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
West Bank
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10417T
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett Argentina / Buenos Aires
Client:
Car One
Title:
Inheritance
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10418T
Award:
2010 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Boston Bruins
Title:
Tuck In
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10419T
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / München
Client:
Sanyo Video Vertrieb AG
Title:
No escape - Gas Station
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10420T
