The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The insight story
Agency: Advico Y&R AG / Zürich
Client: SonntagsZeitung Category: Newspaper / Full Page or Spread - Campaign
Drive Directions
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Never stop
Agency: Bates 141 Mumbai / Mumbai
Client: Steadtler Category: Newspaper / Full Page or Spread - Campaign
HP Versus
Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City
Client: Hewlett-Packard Category: Newspaper / Full Page or Spread - Campaign
'Your own world: London/Tokyo/Paris
Agency: DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong
Client: Penguin Books Ltd. Category: Newspaper / Full Page or Spread - Campaign
Kids Banking
Agency: George Patterson Y&R / Brisbane
Client: Suncorp Bank Category: Newspaper / Full Page or Spread - Campaign
Barcode
Agency: Heye Group GmbH / Unterhaching
Client: McDonald's Germany Category: Newspaper / Full Page or Spread - Campaign
Skin
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Newspaper / Full Page or Spread - Campaign
Pets
Agency: LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta
Client: PT.Unilever Indonesia, Tbk Category: Newspaper / Full Page or Spread - Campaign
I-Phone
Agency: Marcel Paris / paris
Client: France 24 Category: Newspaper / Full Page or Spread - Campaign
Colors of India
Agency: Taproot India / mumbai
Client: Transasia papers Category: Newspaper / Full Page or Spread - Campaign
power of salt
Agency: Taproot India / mumbai
Client: Nirma Limited Category: Newspaper / Full Page or Spread - Campaign
Famous People
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: C N A Stores Category: Newspaper / Full Page or Spread - Campaign
Back to Work
Agency: Wieden + Kennedy London / London
Client: Honda Category: Newspaper / Full Page or Spread - Campaign
Splatter
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign
ALAN TV 210
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Non-Broadcast / Single
Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley Category: Non-Broadcast / Single
Dirty Water Vending Machine
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Non-Broadcast / Single
Today Was a Good Day
Agency: harvest / Santa Monica
Client: Nike Skateboarding Category: Non-Broadcast / Single
New Kid
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble/Luvs Category: Non-Broadcast / Single
Men vs Women
Agency: 72andSunny / Los Angeles
Client: Nike EMEA Category: Integrated Branding / Integrated Branding Campaign
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London
Client: METROPOLITAN POLICE Category: Integrated Branding / Integrated Branding Campaign
Google Chrome
Agency: BBH/New York
Client: Google Category: Integrated Branding / Integrated Branding Campaign
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign
The NOW Network
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Sprint Category: Integrated Branding / Integrated Branding Campaign
CEO Campaign
Agency: JWT New York / New York
Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign
Zack Johnson
Agency: Leo Burnett / Chicago
Client: P&G Tampax Category: Integrated Branding / Integrated Branding Campaign
House of Cards
Agency: Leo Burnett / London
Client: Shelter Category: Integrated Branding / Integrated Branding Campaign
ENCOUNTER
Agency: MCCANN ERICKSON / MADRID
Client: COCA COLA Category: Integrated Branding / Integrated Branding Campaign
Hopenhagen
Agency: Ogilvy New York / New York
Client: United Nations Climate Change Conference Category: Integrated Branding / Integrated Branding Campaign
Little Guys On The Big Game
Agency: Saatchi & Saatchi NY / New York
Client: Miller Brewing Company/Miller High Life Category: Integrated Branding / Integrated Branding Campaign
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Integrated Branding / Integrated Branding Campaign
Madison Products
Agency: US Sydney / Redfern
Client: SBS Broadcasting Category: Integrated Branding / Integrated Branding Campaign
Embedded Cube
Agency: BBDO / New York
Client: HBO Category: Interactive Advertising / Banners - Dynamic - Single
NOW Widget Banner II
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
YouTube Clock
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
WELL ULTRA RESISTANT
Agency: Grey Paris / Paris
Client: WELL Category: Interactive Advertising / Banners - Dynamic - Single
WWF Earth Hour "Computer"
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Interactive Advertising / Banners - Dynamic - Single
Everything Sounds
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson Category: Interactive Advertising / Banners - Dynamic - Single
Dolphin Boy
Agency: Saatchi & Saatchi NY / New York
Client: NCPC Category: Interactive Advertising / Banners - Dynamic - Single
Booby Trap
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
West Bank
Agency: DDB / Auckland
Client: SKY Television Category: Consumer Television / Under $80K Budget - Single
Inheritance
Agency: Leo Burnett Argentina / Buenos Aires
Client: Car One Category: Consumer Television / Under $80K Budget - Single
Tuck In
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
No escape - Gas Station
Agency: Serviceplan / München
Client: Sanyo Video Vertrieb AG Category: Consumer Television / Under $80K Budget - Single