The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Resotweetion Agency: AKQA / San Francisco Client: AKQA Category: Craft / Sound Design
The Ultimate Alter Machine Agency: GrupoW / Saltillo Client: Rexona, Unilever Category: Craft / Sound Design
Made to move Agency: Tribal DDB / Amstelveen Client: Philips Category: Craft / Sound Design
Starbucks Love Project Integrated Campaign Agency: BBDO New York / New York Client: Starbucks & (RED)™ Category: Music / Integration of a brand in a music environment
The Life Agency: human / New York Client: Microsoft Xbox 360 Halo 3 ODST Category: Music / Integration of a brand in a music environment
Crystal Light Music Partnership Agency: OgilvyEntertainment / New York Client: Crystal Light Category: Music / Integration of a brand in a music environment
Everything Sounds Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Sony Ericsson Category: Music / Integration of a brand in a music environment
Taxi Rockola Agency: Sancho BBDO / Bogotá Client: GM Colmotores/Chevrolet Category: Music / Integration of a brand in a music environment
3 Doors Down Agency: The Martin Agency / Richmond Client: GEICO Category: Music / Integration of a brand in a music environment
I Love The World Reprise Agency: 72andSunny / Los Angeles Client: Discovery Channel Category: Consumer Television / Over :30 / Under :90 - Single
BRING IT TO LIFE Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Consumer Television / Over :30 / Under :90 - Single
Dove Love Agency: Clemenger BBDO/Melbourne Client: Fosters Group: Pure Blonde Category: Consumer Television / Over :30 / Under :90 - Single
L.I.F.T. Agency: Droga5 / New York Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
VB Regulars Agency: Droga5 Australia / East Sydney Client: Fosters Category: Consumer Television / Over :30 / Under :90 - Single
Jai Alai Agency: Euro RSCG / New York Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Treasure Chest Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Heirloom Agency: JWT San Juan / San Juan Client: Cadbury Adams / Stride Category: Consumer Television / Over :30 / Under :90 - Single
ENCOUNTER Agency: MCCANN ERICKSON / MADRID Client: COCA COLA Category: Consumer Television / Over :30 / Under :90 - Single
The Organ Player - Yeah Yeah Yeah La La La Agency: Mother Advertising Ltd / London Client: Coca Cola Category: Consumer Television / Over :30 / Under :90 - Single
'The Beatles: Rock Band' Intro Cinematic Agency: Passion Pictures / London Client: Harmonix Category: Consumer Television / Over :30 / Under :90 - Single
Destiny Agency: ponce buenos aires / Buenos Aires Client: Unilever Category: Consumer Television / Over :30 / Under :90 - Single
Airball Agency: Publicis Conseil / PARIS Client: Orange Category: Consumer Television / Over :30 / Under :90 - Single
Fantastic Journey Agency: RKCR/Y&R / London Client: Virgin Media Category: Consumer Television / Over :30 / Under :90 - Single
Dance Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Everything Agency: Wieden + Kennedy London / London Client: Honda Category: Consumer Television / Over :30 / Under :90 - Single
Locker Room Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Unicorn Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Champagne Glass Agency: AlmapBBDO / São Paulo Client: EPA Category: Public Service / Radio - Single
It's Your Call Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Radio - Single
Heaven Radio Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Radio - Single
Crappy Music Agency: Leo Burnett Iberia / Madrid Client: WWF Category: Public Service / Radio - Single
At the same time Agency: Serviceplan / München Client: Unicef Germany Category: Public Service / Radio - Single
Baby Agency: Y&R Peru / lima Client: League Against Cancer Category: Public Service / Radio - Single
Every Team Needs 'The Ultimate Search ' Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Design / Posters, P.O.P and in-Store - Single
Hidden Tiger Agency: Amsterdam Worldwide / Amsterdam Client: Onitsuka Tiger Category: Collateral Design / Posters, P.O.P and in-Store - Single
iPod nano Poster Agency: Apple / Cupertino Client: Apple Category: Collateral Design / Posters, P.O.P and in-Store - Single
Grease Poster Agency: Arnold / Arlington Client: Gay Men's Chorus of Washington DC Category: Collateral Design / Posters, P.O.P and in-Store - Single
Marshmallow Agency: BBDO New York / New York Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and in-Store - Single
Balloon Agency: BBDO New York / New York Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and in-Store - Single
All-Clear Poster Agency: DDB / New York Client: DDB Category: Collateral Design / Posters, P.O.P and in-Store - Single
Electric Horse Agency: Euro RSCG Duesseldorf / Duesseldorf Client: Peugeot Deutschland GmbH Category: Collateral Design / Posters, P.O.P and in-Store - Single
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION Agency: GREY Group G2 Tokyo / Tokyo Client: DIESEL JAPAN Co.,Ltd. Category: Collateral Design / Posters, P.O.P and in-Store - Single
KITCHEN Agency: GREY Tokyo / Tokyo Client: Kagatani Knife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Whetstone Agency: GREY Tokyo / Tokyo Client: Kagatani Knife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Floor Agency: Juniper Park / Toronto Client: Adanac Category: Collateral Design / Posters, P.O.P and in-Store - Single
Flying Mushroom 2009 Agency: Kao Corporation / Tokyo Client: Miyako Katoh Category: Collateral Design / Posters, P.O.P and in-Store - Single
Dog Agency: NEWSUN/JWT ADVERTISING / Guangzhou Client: Sunlife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Hedgehog Agency: NEWSUN/JWT ADVERTISING / Guangzhou Client: Sunlife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Battle of the Lady Killers Agency: Partners + Napier / Rochester Client: ROC City Roller Derby Category: Collateral Design / Posters, P.O.P and in-Store - Single
Exorcism Agency: Rediffusion Y & R / Gurgaon Client: Kenwood (Singer) Category: Collateral Design / Posters, P.O.P and in-Store - Single

2010 Interactive Merit Award

AKQA / San Francisco

AKQA

Resotweetion

Craft / Sound Design

10340N

2010 Interactive Merit Award

GrupoW / Saltillo

Rexona, Unilever

The Ultimate Alter Machine

Craft / Sound Design

10341N

2010 Interactive Merit Award

Tribal DDB / Amstelveen

Philips

Made to move

Craft / Sound Design

10342N

2010 Branded Entertainment Merit Award

BBDO New York / New York

Starbucks & (RED)™

Starbucks Love Project Integrated Campaign

Music / Integration of a brand in a music environment

10068E

2010 Branded Entertainment Merit Award

human / New York

Microsoft Xbox 360 Halo 3 ODST

The Life

Music / Integration of a brand in a music environment

10069E

2010 Branded Entertainment Merit Award

OgilvyEntertainment / New York

Crystal Light

Crystal Light Music Partnership

Music / Integration of a brand in a music environment

10070E

2010 Branded Entertainment Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Sony Ericsson

Everything Sounds

Music / Integration of a brand in a music environment

10071E

2010 Branded Entertainment Merit Award

Sancho BBDO / Bogotá

GM Colmotores/Chevrolet

Taxi Rockola

Music / Integration of a brand in a music environment

10072E

2010 Branded Entertainment Merit Award

The Martin Agency / Richmond

GEICO

3 Doors Down

Music / Integration of a brand in a music environment

10073E

2010 Advertising Merit Award

72andSunny / Los Angeles

Discovery Channel

I Love The World Reprise

Consumer Television / Over :30 / Under :90 - Single

10356T

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

GUINNESS

BRING IT TO LIFE

Consumer Television / Over :30 / Under :90 - Single

10357T

2010 Advertising Merit Award

Clemenger BBDO/Melbourne

Fosters Group: Pure Blonde

Dove Love

Consumer Television / Over :30 / Under :90 - Single

10358T

2010 Advertising Merit Award

Droga5 / New York

Puma

L.I.F.T.

Consumer Television / Over :30 / Under :90 - Single

10359T

2010 Advertising Merit Award

Droga5 Australia / East Sydney

Fosters

VB Regulars

Consumer Television / Over :30 / Under :90 - Single

10360T

2010 Advertising Merit Award

Euro RSCG / New York

Heineken/Dos Equis

Jai Alai

Consumer Television / Over :30 / Under :90 - Single

10361T

2010 Advertising Merit Award

Euro RSCG New York / New York

Heineken/Dos Equis

Treasure Chest

Consumer Television / Over :30 / Under :90 - Single

10362T

2010 Advertising Merit Award

JWT San Juan / San Juan

Cadbury Adams / Stride

Heirloom

Consumer Television / Over :30 / Under :90 - Single

10363T

2010 Advertising Merit Award

MCCANN ERICKSON / MADRID

COCA COLA

ENCOUNTER

Consumer Television / Over :30 / Under :90 - Single

10364T

2010 Advertising Merit Award

Mother Advertising Ltd / London

Coca Cola

The Organ Player - Yeah Yeah Yeah La La La

Consumer Television / Over :30 / Under :90 - Single

10365T

2010 Advertising Merit Award

Passion Pictures / London

Harmonix

'The Beatles: Rock Band' Intro Cinematic

Consumer Television / Over :30 / Under :90 - Single

10366T

2010 Advertising Merit Award

ponce buenos aires / Buenos Aires

Unilever

Destiny

Consumer Television / Over :30 / Under :90 - Single

10367T

2010 Advertising Merit Award

Publicis Conseil / PARIS

Orange

Airball

Consumer Television / Over :30 / Under :90 - Single

10368T

2010 Advertising Merit Award

RKCR/Y&R / London

Virgin Media

Fantastic Journey

Consumer Television / Over :30 / Under :90 - Single

10369T

2010 Advertising Merit Award

Saatchi & Saatchi / London

T-Mobile

Dance

Consumer Television / Over :30 / Under :90 - Single

10370T

2010 Advertising Merit Award

Wieden + Kennedy London / London

Honda

Everything

Consumer Television / Over :30 / Under :90 - Single

10371T

2010 Advertising Merit Award

Young & Rubicam New York / New York

LG Mobile

Locker Room

Consumer Television / Over :30 / Under :90 - Single

10372T

2010 Advertising Merit Award

Young & Rubicam New York / New York

LG Mobile

Unicorn

Consumer Television / Over :30 / Under :90 - Single

10373T

2010 Advertising Merit Award

AlmapBBDO / São Paulo

EPA

Champagne Glass

Public Service / Radio - Single

10312R

2010 Advertising Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

It's Your Call

Public Service / Radio - Single

10313R

2010 Advertising Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

Heaven Radio

Public Service / Radio - Single

10314R

2010 Advertising Merit Award

Leo Burnett Iberia / Madrid

WWF

Crappy Music

Public Service / Radio - Single

10315R

2010 Advertising Merit Award

Serviceplan / München

Unicef Germany

At the same time

Public Service / Radio - Single

10316R

2010 Advertising Merit Award

Y&R Peru / lima

League Against Cancer

Baby

Public Service / Radio - Single

10317R

2010 Design Merit Award

180 Amsterdam / Amsterdam

adidas International

Every Team Needs 'The Ultimate Search '

Collateral Design / Posters, P.O.P and in-Store - Single

10125D

2010 Design Merit Award

Amsterdam Worldwide / Amsterdam

Onitsuka Tiger

Hidden Tiger

Collateral Design / Posters, P.O.P and in-Store - Single

10126D

2010 Design Merit Award

Apple / Cupertino

Apple

iPod nano Poster

Collateral Design / Posters, P.O.P and in-Store - Single

10127D

2010 Design Merit Award

Arnold / Arlington

Gay Men's Chorus of Washington DC

Grease Poster

Collateral Design / Posters, P.O.P and in-Store - Single

10128D

2010 Design Merit Award

BBDO New York / New York

Chrysler/Smart Car

Marshmallow

Collateral Design / Posters, P.O.P and in-Store - Single

10129D

2010 Design Merit Award

BBDO New York / New York

Chrysler/Smart Car

Balloon

Collateral Design / Posters, P.O.P and in-Store - Single

10130D

2010 Design Merit Award

DDB / New York

DDB

All-Clear Poster

Collateral Design / Posters, P.O.P and in-Store - Single

10131D

2010 Design Merit Award

Euro RSCG Duesseldorf / Duesseldorf

Peugeot Deutschland GmbH

Electric Horse

Collateral Design / Posters, P.O.P and in-Store - Single

10132D

2010 Design Merit Award

GREY Group G2 Tokyo / Tokyo

DIESEL JAPAN Co.,Ltd.

"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION

Collateral Design / Posters, P.O.P and in-Store - Single

10133D

2010 Design Merit Award

GREY Tokyo / Tokyo

Kagatani Knife

KITCHEN

Collateral Design / Posters, P.O.P and in-Store - Single

10134D

2010 Design Merit Award

GREY Tokyo / Tokyo

Kagatani Knife

Whetstone

Collateral Design / Posters, P.O.P and in-Store - Single

10135D

2010 Design Merit Award

Juniper Park / Toronto

Adanac

Floor

Collateral Design / Posters, P.O.P and in-Store - Single

10136D

2010 Design Merit Award

Kao Corporation / Tokyo

Miyako Katoh

Flying Mushroom 2009

Collateral Design / Posters, P.O.P and in-Store - Single

10137D

2010 Design Merit Award

NEWSUN/JWT ADVERTISING / Guangzhou

Sunlife

Dog

Collateral Design / Posters, P.O.P and in-Store - Single

10138D

2010 Design Merit Award

NEWSUN/JWT ADVERTISING / Guangzhou

Sunlife

Hedgehog

Collateral Design / Posters, P.O.P and in-Store - Single

10139D

2010 Design Merit Award

Partners + Napier / Rochester

ROC City Roller Derby

Battle of the Lady Killers

Collateral Design / Posters, P.O.P and in-Store - Single

10140D

2010 Design Merit Award

Rediffusion Y & R / Gurgaon

Kenwood (Singer)

Exorcism

Collateral Design / Posters, P.O.P and in-Store - Single

10141D

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