The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Our Ride Agency: Ace Saatchi & Saatchi / Makati City Client: Primer Group of Companies Category: Small Space Print / Campaign
Being Young Agency: Ogilvy & Mather / Mumbai Client: Hindustan Unilever Limited / Pond's Age Miracle Category: Small Space Print / Campaign
Puzzles Agency: Y&R Dubai / DUBAI Client: Land Rover Category: Small Space Print / Campaign
VB Regulars Agency: Droga5 Australia / East Sydney Client: Fosters Category: Consumer Television / Commercials of var. length - Campaign
Recode Decode Agency: Saint @ RKCR Y&R / Woodford Green Client: The Victoria and Albert Museum Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
SDIA Project Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv Client: Aids Task Force Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
Thinking outside the chair Agency: Alt Group / Ponsonby Client: Formway Design Category: Branding / Booklet/Brochure
Journey Through The First 50 Years Agency: Bailey Lauerman / Lincoln Client: Lincoln Airport Authority Category: Branding / Booklet/Brochure
INGENUITY Agency: Design Army / Washington Client: University of Virginia Category: Branding / Booklet/Brochure
CATALOG / 25 Agency: Design Army / Washington Client: Karla Colletto Category: Branding / Booklet/Brochure
iida Agency: ground / Tokyo Client: KDDI CORPORATION Category: Branding / Booklet/Brochure
Treeincarnation Agency: Leo Burnett / Toronto Client: Urban Tree Salvage Category: Branding / Booklet/Brochure
Setu preview piece Agency: mono / minneapolis Client: Herman Miller Category: Branding / Booklet/Brochure
OMM - Brochure Agency: Nolin BBDO / Montreal Client: Orchestre Métropolitain du Grand Montréal Category: Branding / Booklet/Brochure
The Palace, Jerusalem - Residences Sales Brochure Agency: Y&R/Wunderman Irvine / Tustin Client: Hilton Worldwide Category: Branding / Booklet/Brochure
Juicy Exotic Agency: @radical.media / New York Client: Skittles Category: Consumer Television / :20 and Under - Single
Wildebeest Agency: CONTRAPUNTO / Madrid Client: Mercedes-Benz (smart) Category: Consumer Television / :20 and Under - Single
Pick Up Lines Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Television / :20 and Under - Single
Strolling Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Reading Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
M&M's Global Brand Book Agency: BBDO New York / New York Client: Mars Snack Food US/M&M's Category: Publication Design / Book, Magazine, Newspaper
Tokyo Copywriters' Club Advertising Awards Annual 2009 "A Book that Speaks Up" - II Agency: Dentsu / Tokyo Client: Tokyo Copywriters Club Category: Publication Design / Book, Magazine, Newspaper
HUG! STEP WGN Family Agency: ground / Tokyo Client: Honda Motor Co., Ltd. Category: Publication Design / Book, Magazine, Newspaper
Visual Circus 視覺馬戲團 Agency: I-Hsuan Cindy Wang / Singapore Client: Garden City Publishers Category: Publication Design / Book, Magazine, Newspaper
Morning Sun Agency: KW43 BRANDDESIGN / Duesseldorf Client: Andreas Koerner Category: Publication Design / Book, Magazine, Newspaper
The San Francisco Panorama Agency: McSweeney's / San Francisco Client: McSweeney's Category: Publication Design / Book, Magazine, Newspaper
"HOWTO" Magazine Agency: Ogilvy Frankfurt / Frankfurt Client: Ogilvy Germany Category: Publication Design / Book, Magazine, Newspaper
The Death of the Mouse 2.0 Agency: Ogilvy Frankfurt / Frankfurt Client: Ogilvy Germany Category: Publication Design / Book, Magazine, Newspaper
a concise chinese-english dictionary for lovers Agency: qing zhao / Nanjing Client: zhao qing Category: Publication Design / Book, Magazine, Newspaper
Marley Magpie & the search for the shiniest object Agency: trine design associates / Singapore Client: Antalis Singapore Pte Ltd Category: Publication Design / Book, Magazine, Newspaper
Armies Agency: ACW GREY / Tel Aviv Client: Pelephone Category: Broadcast Design / Single
Lunchbox Agency: ADK / Tokyo Client: IKEA Japan Category: Broadcast Design / Single
Packing Agency: ADK / Tokyo Client: IKEA Japan Category: Broadcast Design / Single
The Big One Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Single
Teddy Bear Chase Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Single
Love Project Music Video Agency: BBDO New York / New York Client: Starbucks & (RED)™ Category: Broadcast Design / Single
Instruments Agency: Elastic / Santa Monica Client: Honda Accord Crosstour Category: Broadcast Design / Single
Seat Monster Agency: JWT New York / New York Client: JetBlue Category: Broadcast Design / Single
New times Agency: LOBO / SAO PAULO Client: Fiat Automóveis S/A  Category: Broadcast Design / Single
Behind The Beauty Agency: MacLaren McCann / Toronto Client: GM Buick Category: Broadcast Design / Single
Hopenhagen - "Together" Agency: Ogilvy New York / New York Client: United Nations Climate Change Conference Category: Broadcast Design / Single
WhiteBox Agency: TANGRAM co. ltd. / Tokyo Client: Sturdy Style Category: Broadcast Design / Single
Transform Agency: TAXI / New York Client: Museum of Modern Art Category: Broadcast Design / Single
Luck Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Game Agency: BBDO New York / New York Client: Mars Snack Food US/Snickers Category: Consumer Television / :30/:25 - Single
Ally "Truck" Agency: BBH / New York Client: GMAC Category: Consumer Television / :30/:25 - Single
Business as Usual Agency: Cramer Krasselt / Chicago Client: AirTran Airways Category: Consumer Television / :30/:25 - Single
Gas Station Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Consumer Television / :30/:25 - Single
Bar Agency: JWT New York / New York Client: Microsoft/ Bing Category: Consumer Television / :30/:25 - Single
Hanging Out Agency: Leo Burnett / Chicago Client: Nintendo DSi Category: Consumer Television / :30/:25 - Single

2010 Advertising Merit Award

Ace Saatchi & Saatchi / Makati City

Primer Group of Companies

Our Ride

Small Space Print / Campaign

10189A

2010 Advertising Merit Award

Ogilvy & Mather / Mumbai

Hindustan Unilever Limited / Pond's Age Miracle

Being Young

Small Space Print / Campaign

10190A

2010 Advertising Merit Award

Y&R Dubai / DUBAI

Land Rover

Puzzles

Small Space Print / Campaign

10191A

2010 Advertising Merit Award

Droga5 Australia / East Sydney

Fosters

VB Regulars

Consumer Television / Commercials of var. length - Campaign

10416T

2010 Interactive Merit Award

Saint @ RKCR Y&R / Woodford Green

The Victoria and Albert Museum

Recode Decode

Interactive Advertising / Public Service/ Non-Profit - Campaign

10236N

2010 Interactive Merit Award

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv

Aids Task Force

SDIA Project

Interactive Advertising / Public Service/ Non-Profit - Campaign

10237N

2010 Design Merit Award

Alt Group / Ponsonby

Formway Design

Thinking outside the chair

Branding / Booklet/Brochure

10068D

2010 Design Merit Award

Bailey Lauerman / Lincoln

Lincoln Airport Authority

Journey Through The First 50 Years

Branding / Booklet/Brochure

10069D

2010 Design Merit Award

Design Army / Washington

University of Virginia

INGENUITY

Branding / Booklet/Brochure

10070D

2010 Design Merit Award

Design Army / Washington

Karla Colletto

CATALOG / 25

Branding / Booklet/Brochure

10071D

2010 Design Merit Award

ground / Tokyo

KDDI CORPORATION

iida

Branding / Booklet/Brochure

10072D

2010 Design Merit Award

Leo Burnett / Toronto

Urban Tree Salvage

Treeincarnation

Branding / Booklet/Brochure

10073D

2010 Design Merit Award

mono / minneapolis

Herman Miller

Setu preview piece

Branding / Booklet/Brochure

10074D

2010 Design Merit Award

Nolin BBDO / Montreal

Orchestre Métropolitain du Grand Montréal

OMM - Brochure

Branding / Booklet/Brochure

10075D

2010 Design Merit Award

Y&R/Wunderman Irvine / Tustin

Hilton Worldwide

The Palace, Jerusalem - Residences Sales Brochure

Branding / Booklet/Brochure

10076D

2010 Advertising Merit Award

@radical.media / New York

Skittles

Juicy Exotic

Consumer Television / :20 and Under - Single

10408T

2010 Advertising Merit Award

CONTRAPUNTO / Madrid

Mercedes-Benz (smart)

Wildebeest

Consumer Television / :20 and Under - Single

10409T

2010 Advertising Merit Award

Euro RSCG New York / New York

Heineken/Dos Equis

Pick Up Lines

Consumer Television / :20 and Under - Single

10410T

2010 Advertising Merit Award

TAXI Canada / Toronto

Pfizer Canada Inc

Strolling

Consumer Television / :20 and Under - Single

10411T

2010 Advertising Merit Award

TAXI Canada / Toronto

Pfizer Canada Inc

Reading

Consumer Television / :20 and Under - Single

10412T

2010 Design Merit Award

BBDO New York / New York

Mars Snack Food US/M&M's

M&M's Global Brand Book

Publication Design / Book, Magazine, Newspaper

10197D

2010 Design Merit Award

Dentsu / Tokyo

Tokyo Copywriters Club

Tokyo Copywriters' Club Advertising Awards Annual 2009 "A Book that Speaks Up" - II

Publication Design / Book, Magazine, Newspaper

10198D

2010 Design Merit Award

ground / Tokyo

Honda Motor Co., Ltd.

HUG! STEP WGN Family

Publication Design / Book, Magazine, Newspaper

10199D

2010 Design Merit Award

I-Hsuan Cindy Wang / Singapore

Garden City Publishers

Visual Circus 視覺馬戲團

Publication Design / Book, Magazine, Newspaper

10200D

2010 Design Merit Award

KW43 BRANDDESIGN / Duesseldorf

Andreas Koerner

Morning Sun

Publication Design / Book, Magazine, Newspaper

10201D

2010 Design Merit Award

McSweeney's / San Francisco

McSweeney's

The San Francisco Panorama

Publication Design / Book, Magazine, Newspaper

10202D

2010 Design Merit Award

Ogilvy Frankfurt / Frankfurt

Ogilvy Germany

"HOWTO" Magazine

Publication Design / Book, Magazine, Newspaper

10203D

2010 Design Merit Award

Ogilvy Frankfurt / Frankfurt

Ogilvy Germany

The Death of the Mouse 2.0

Publication Design / Book, Magazine, Newspaper

10204D

2010 Design Merit Award

qing zhao / Nanjing

zhao qing

a concise chinese-english dictionary for lovers

Publication Design / Book, Magazine, Newspaper

10205D

2010 Design Merit Award

trine design associates / Singapore

Antalis Singapore Pte Ltd

Marley Magpie & the search for the shiniest object

Publication Design / Book, Magazine, Newspaper

10206D

2010 Design Merit Award

ACW GREY / Tel Aviv

Pelephone

Armies

Broadcast Design / Single

10221D

2010 Design Merit Award

ADK / Tokyo

IKEA Japan

Lunchbox

Broadcast Design / Single

10222D

2010 Design Merit Award

ADK / Tokyo

IKEA Japan

Packing

Broadcast Design / Single

10223D

2010 Design Merit Award

BBDO New York / New York

HBO

The Big One

Broadcast Design / Single

10224D

2010 Design Merit Award

BBDO New York / New York

HBO

Teddy Bear Chase

Broadcast Design / Single

10225D

2010 Design Merit Award

BBDO New York / New York

Starbucks & (RED)™

Love Project Music Video

Broadcast Design / Single

10226D

2010 Design Merit Award

Elastic / Santa Monica

Honda Accord Crosstour

Instruments

Broadcast Design / Single

10227D

2010 Design Merit Award

JWT New York / New York

JetBlue

Seat Monster

Broadcast Design / Single

10228D

2010 Design Merit Award

LOBO / SAO PAULO

Fiat Automóveis S/A 

New times

Broadcast Design / Single

10229D

2010 Design Merit Award

MacLaren McCann / Toronto

GM Buick

Behind The Beauty

Broadcast Design / Single

10230D

2010 Design Merit Award

Ogilvy New York / New York

United Nations Climate Change Conference

Hopenhagen - "Together"

Broadcast Design / Single

10231D

2010 Design Merit Award

TANGRAM co. ltd. / Tokyo

Sturdy Style

WhiteBox

Broadcast Design / Single

10232D

2010 Design Merit Award

TAXI / New York

Museum of Modern Art

Transform

Broadcast Design / Single

10233D

2010 Advertising Merit Award

BBDO New York / New York

FedEx

Luck

Consumer Television / :30/:25 - Single

10380T

2010 Advertising Merit Award

BBDO New York / New York

Mars Snack Food US/Snickers

Game

Consumer Television / :30/:25 - Single

10381T

2010 Advertising Merit Award

BBH / New York

GMAC

Ally "Truck"

Consumer Television / :30/:25 - Single

10382T

2010 Advertising Merit Award

Cramer Krasselt / Chicago

AirTran Airways

Business as Usual

Consumer Television / :30/:25 - Single

10383T

2010 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

Volvo

Gas Station

Consumer Television / :30/:25 - Single

10384T

2010 Advertising Merit Award

JWT New York / New York

Microsoft/ Bing

Bar

Consumer Television / :30/:25 - Single

10385T

2010 Advertising Merit Award

Leo Burnett / Chicago

Nintendo DSi

Hanging Out

Consumer Television / :30/:25 - Single

10386T

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