The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Mercedes-Benz at IAA 2009 Agency: Atelier Markgraph / Frankfurt am Main Client: Daimler AG Category: Spatial Design / Campaign
Mercedes-Benz Galleries Agency: Atelier Markgraph / Frankfurt am Main Client: Daimler AG Category: Spatial Design / Campaign
Long May She Wave Agency: Studio Hinrichs / San Francisco Client: Nevada Museum of Art Category: Spatial Design / Campaign
Sleepless at Playground Agency: Akestam Holst / Stockholm Client: Playground Outdoor Equipment Stores Category: Interactive Advertising / Augmented Reality
Fate's in your hands Agency: Bartle Bogle Hegarty China / Shanghai Client: WWF China Category: Interactive Advertising / Augmented Reality
Champagne Glass Agency: AlmapBBDO / São Paulo Client: EPA Category: Public Service / Radio - Single
It's Your Call Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Radio - Single
Heaven Radio Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Radio - Single
Crappy Music Agency: Leo Burnett Iberia / Madrid Client: WWF Category: Public Service / Radio - Single
At the same time Agency: Serviceplan / München Client: Unicef Germany Category: Public Service / Radio - Single
Baby Agency: Y&R Peru / lima Client: League Against Cancer Category: Public Service / Radio - Single
Stolen Signature Agency: Bates 141 Mumbai / Mumbai Client: India Antivirus Pvt. Ltd. Category: Direct Mail / Single
Idea Pencil Agency: Dentsu / Tokyo Client: Yoshida Hideo Memorial Foundation Category: Direct Mail / Single
Hour Long Letter Agency: DraftFCB New Zealand / Auckland Client: APN Category: Direct Mail / Single
STIHL Autumn Calendar 2010 Agency: Euro RSCG Duesseldorf / Duesseldorf Client: STIHL Vertriebszentrale AG & Co. KG Category: Direct Mail / Single
Cardboard Record Player Agency: Grey Canada, Vancouver / Vancouver Client: GGRP Sound Category: Direct Mail / Single
Call-up Papers Agency: Ireland Davenport / Johannesburg Client: South African National Museum of Military History Category: Direct Mail / Single
Memo Pad Agency: JWT HK / Hong Kong Client: Jacobson Medical (Hong Kong) Ltd. Category: Direct Mail / Single
Unfinished Novel Agency: King James / Cape Town Client: Allan Gray Limited Category: Direct Mail / Single
Press Kit Agency: Leo Burnett / Toronto Client: Urban Tree Salvage Category: Direct Mail / Single
The Trillion Dollar Mailer Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Direct Mail / Single
STEP ON STEP: RUG FLIP FLOPS Agency: TBWA\ISTANBUL / ISTANBUL Client: STEP CARPET Category: Direct Mail / Single
Tokyo Great Visual 2010 New year's card Agency: Tokyo Great Visual inc. / Tokyo Client: Tokyo Great Visual Category: Direct Mail / Single
Poison Chocolate Agency: zig / Toronto Client: Corus Entertainment (DUSK TV) Category: Direct Mail / Single
The insight story Agency: Advico Y&R AG / Zürich Client: SonntagsZeitung Category: Newspaper / Full Page or Spread - Campaign
Drive Directions Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Never stop Agency: Bates 141 Mumbai / Mumbai Client: Steadtler Category: Newspaper / Full Page or Spread - Campaign
HP Versus Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City Client: Hewlett-Packard Category: Newspaper / Full Page or Spread - Campaign
'Your own world: London/Tokyo/Paris Agency: DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong Client: Penguin Books Ltd. Category: Newspaper / Full Page or Spread - Campaign
Kids Banking Agency: George Patterson Y&R / Brisbane Client: Suncorp Bank Category: Newspaper / Full Page or Spread - Campaign
Barcode Agency: Heye Group GmbH / Unterhaching Client: McDonald's Germany Category: Newspaper / Full Page or Spread - Campaign
Skin Agency: JWT Mexico / Mexico City Client: Kimberly Clark Category: Newspaper / Full Page or Spread - Campaign
Pets Agency: LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta Client: PT.Unilever Indonesia, Tbk Category: Newspaper / Full Page or Spread - Campaign
I-Phone Agency: Marcel Paris / paris Client: France 24 Category: Newspaper / Full Page or Spread - Campaign
Colors of India Agency: Taproot India / mumbai Client: Transasia papers Category: Newspaper / Full Page or Spread - Campaign
power of salt Agency: Taproot India / mumbai Client: Nirma Limited Category: Newspaper / Full Page or Spread - Campaign
Famous People Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: C N A Stores Category: Newspaper / Full Page or Spread - Campaign
Back to Work Agency: Wieden + Kennedy London / London Client: Honda Category: Newspaper / Full Page or Spread - Campaign
Splatter Agency: Y&R Dubai / DUBAI Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign
CityGT Agency: JWT Melbourne / Richmond Client: VicRoads Category: Mobile Applications/Sites / Public Service/ Non-Profit
Men vs Women Agency: 72andSunny / Los Angeles Client: Nike EMEA Category: Integrated Branding / Integrated Branding Campaign
ANTI KNIFE CRIME Agency: Abbott Mead Vickers BBDO / London Client: METROPOLITAN POLICE Category: Integrated Branding / Integrated Branding Campaign
Google Chrome Agency: BBH/New York Client: Google Category: Integrated Branding / Integrated Branding Campaign
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign
The NOW Network Agency: Goodby, Silverstein and Partners / San Francisco Client: Sprint Category: Integrated Branding / Integrated Branding Campaign
CEO Campaign Agency: JWT New York / New York Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign
Zack Johnson Agency: Leo Burnett / Chicago Client: P&G Tampax Category: Integrated Branding / Integrated Branding Campaign
House of Cards Agency: Leo Burnett / London Client: Shelter Category: Integrated Branding / Integrated Branding Campaign
ENCOUNTER Agency: MCCANN ERICKSON / MADRID Client: COCA COLA Category: Integrated Branding / Integrated Branding Campaign
Hopenhagen Agency: Ogilvy New York / New York Client: United Nations Climate Change Conference Category: Integrated Branding / Integrated Branding Campaign

2010 Design Merit Award

Atelier Markgraph / Frankfurt am Main

Daimler AG

Mercedes-Benz at IAA 2009

Spatial Design / Campaign

10183D

2010 Design Merit Award

Atelier Markgraph / Frankfurt am Main

Daimler AG

Mercedes-Benz Galleries

Spatial Design / Campaign

10184D

2010 Design Merit Award

Studio Hinrichs / San Francisco

Nevada Museum of Art

Long May She Wave

Spatial Design / Campaign

10185D

2010 Interactive Merit Award

Akestam Holst / Stockholm

Playground Outdoor Equipment Stores

Sleepless at Playground

Interactive Advertising / Augmented Reality

10180N

2010 Interactive Merit Award

Bartle Bogle Hegarty China / Shanghai

WWF China

Fate's in your hands

Interactive Advertising / Augmented Reality

10181N

2010 Advertising Merit Award

AlmapBBDO / São Paulo

EPA

Champagne Glass

Public Service / Radio - Single

10312R

2010 Advertising Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

It's Your Call

Public Service / Radio - Single

10313R

2010 Advertising Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

Heaven Radio

Public Service / Radio - Single

10314R

2010 Advertising Merit Award

Leo Burnett Iberia / Madrid

WWF

Crappy Music

Public Service / Radio - Single

10315R

2010 Advertising Merit Award

Serviceplan / München

Unicef Germany

At the same time

Public Service / Radio - Single

10316R

2010 Advertising Merit Award

Y&R Peru / lima

League Against Cancer

Baby

Public Service / Radio - Single

10317R

2010 Design Merit Award

Bates 141 Mumbai / Mumbai

India Antivirus Pvt. Ltd.

Stolen Signature

Direct Mail / Single

10207D

2010 Design Merit Award

Dentsu / Tokyo

Yoshida Hideo Memorial Foundation

Idea Pencil

Direct Mail / Single

10208D

2010 Design Merit Award

DraftFCB New Zealand / Auckland

APN

Hour Long Letter

Direct Mail / Single

10209D

2010 Design Merit Award

Euro RSCG Duesseldorf / Duesseldorf

STIHL Vertriebszentrale AG & Co. KG

STIHL Autumn Calendar 2010

Direct Mail / Single

10210D

2010 Design Merit Award

Grey Canada, Vancouver / Vancouver

GGRP Sound

Cardboard Record Player

Direct Mail / Single

10211D

2010 Design Merit Award

Ireland Davenport / Johannesburg

South African National Museum of Military History

Call-up Papers

Direct Mail / Single

10212D

2010 Design Merit Award

JWT HK / Hong Kong

Jacobson Medical (Hong Kong) Ltd.

Memo Pad

Direct Mail / Single

10213D

2010 Design Merit Award

King James / Cape Town

Allan Gray Limited

Unfinished Novel

Direct Mail / Single

10214D

2010 Design Merit Award

Leo Burnett / Toronto

Urban Tree Salvage

Press Kit

Direct Mail / Single

10215D

2010 Design Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Mailer

Direct Mail / Single

10216D

2010 Design Merit Award

TBWA\ISTANBUL / ISTANBUL

STEP CARPET

STEP ON STEP: RUG FLIP FLOPS

Direct Mail / Single

10217D

2010 Design Merit Award

Tokyo Great Visual inc. / Tokyo

Tokyo Great Visual

Tokyo Great Visual 2010 New year's card

Direct Mail / Single

10218D

2010 Design Merit Award

zig / Toronto

Corus Entertainment (DUSK TV)

Poison Chocolate

Direct Mail / Single

10219D

2010 Advertising Merit Award

Advico Y&R AG / Zürich

SonntagsZeitung

The insight story

Newspaper / Full Page or Spread - Campaign

10105A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Drive Directions

Newspaper / Full Page or Spread - Campaign

10106A

2010 Advertising Merit Award

Bates 141 Mumbai / Mumbai

Steadtler

Never stop

Newspaper / Full Page or Spread - Campaign

10107A

2010 Advertising Merit Award

BBDO GUERRERO/PROXIMITY PHILIPPINES / Makati City

Hewlett-Packard

HP Versus

Newspaper / Full Page or Spread - Campaign

10108A

2010 Advertising Merit Award

DDB Hong Kong/Tribal DDB Hong Kong / Hong Kong

Penguin Books Ltd.

'Your own world: London/Tokyo/Paris

Newspaper / Full Page or Spread - Campaign

10109A

2010 Advertising Merit Award

George Patterson Y&R / Brisbane

Suncorp Bank

Kids Banking

Newspaper / Full Page or Spread - Campaign

10110A

2010 Advertising Merit Award

Heye Group GmbH / Unterhaching

McDonald's Germany

Barcode

Newspaper / Full Page or Spread - Campaign

10111A

2010 Advertising Merit Award

JWT Mexico / Mexico City

Kimberly Clark

Skin

Newspaper / Full Page or Spread - Campaign

10112A

2010 Advertising Merit Award

LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta

PT.Unilever Indonesia, Tbk

Pets

Newspaper / Full Page or Spread - Campaign

10113A

2010 Advertising Merit Award

Marcel Paris / paris

France 24

I-Phone

Newspaper / Full Page or Spread - Campaign

10114A

2010 Advertising Merit Award

Taproot India / mumbai

Transasia papers

Colors of India

Newspaper / Full Page or Spread - Campaign

10115A

2010 Advertising Merit Award

Taproot India / mumbai

Nirma Limited

power of salt

Newspaper / Full Page or Spread - Campaign

10116A

2010 Advertising Merit Award

The Jupiter Drawing Room (South Africa) / Johannesburg

C N A Stores

Famous People

Newspaper / Full Page or Spread - Campaign

10117A

2010 Advertising Merit Award

Wieden + Kennedy London / London

Honda

Back to Work

Newspaper / Full Page or Spread - Campaign

10118A

2010 Advertising Merit Award

Y&R Dubai / DUBAI

Land Rover

Splatter

Newspaper / Full Page or Spread - Campaign

10119A

2010 Interactive Merit Award

JWT Melbourne / Richmond

VicRoads

CityGT

Mobile Applications/Sites / Public Service/ Non-Profit

10175N

2010 Advertising Merit Award

72andSunny / Los Angeles

Nike EMEA

Men vs Women

Integrated Branding / Integrated Branding Campaign

10460G

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

METROPOLITAN POLICE

ANTI KNIFE CRIME

Integrated Branding / Integrated Branding Campaign

10461G

2010 Advertising Merit Award

BBH/New York

Google

Google Chrome

Integrated Branding / Integrated Branding Campaign

10462G

2010 Advertising Merit Award

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Integrated Branding / Integrated Branding Campaign

10463G

2010 Advertising Merit Award

Goodby, Silverstein and Partners / San Francisco

Sprint

The NOW Network

Integrated Branding / Integrated Branding Campaign

10464G

2010 Advertising Merit Award

JWT New York / New York

JetBlue

CEO Campaign

Integrated Branding / Integrated Branding Campaign

10465G

2010 Advertising Merit Award

Leo Burnett / Chicago

P&G Tampax

Zack Johnson

Integrated Branding / Integrated Branding Campaign

10466G

2010 Advertising Merit Award

Leo Burnett / London

Shelter

House of Cards

Integrated Branding / Integrated Branding Campaign

10467G

2010 Advertising Merit Award

MCCANN ERICKSON / MADRID

COCA COLA

ENCOUNTER

Integrated Branding / Integrated Branding Campaign

10468G

2010 Advertising Merit Award

Ogilvy New York / New York

United Nations Climate Change Conference

Hopenhagen

Integrated Branding / Integrated Branding Campaign

10469G

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