The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Official 2009 US Open iPhone App Agency: DIGITAS, NY / New York Client: American Express Category: Mobile Applications/Sites / Services
Juicy Exotic Agency: @radical.media / New York Client: Skittles Category: Consumer Television / :20 and Under - Single
Wildebeest Agency: CONTRAPUNTO / Madrid Client: Mercedes-Benz (smart) Category: Consumer Television / :20 and Under - Single
Pick Up Lines Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Television / :20 and Under - Single
Strolling Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Reading Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Squawq Agency: Colle + McVoy / Minneapolis Client: Colle + McVoy Category: Websites & Microsites / Self-Promotion
Baldrick Saves Xmas Agency: Droga5 Australia / East Sydney Client: Droga5 Sydney Category: Websites & Microsites / Self-Promotion
The new fb.se Agency: Forsman & Bodenfors / Gothenburg Client: Forsman & Bodenfors Category: Websites & Microsites / Self-Promotion
HAKUHODO I-STUDIO RECRUIT 2010 "Make Clicks" Agency: HAKUHODO i-studio Inc. / Tokyo Client: HAKUHODO i-studio.Inc Category: Websites & Microsites / Self-Promotion
MobileMobile 2009 Agency: LBi / London Client: LBi Category: Websites & Microsites / Self-Promotion
screenagers website Agency: screenagers / Vienna Client: screenagers Category: Websites & Microsites / Self-Promotion
Find Your Tracks Agency: Soleil Noir / paris Client: Red Tracks Category: Websites & Microsites / Self-Promotion
MyPerpetualLove.com Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Websites & Microsites / Self-Promotion
The Last Call Agency: LEAN MEAN FIGHTING MACHINE / london Client: Samsung Mobile Category: Online Films And Video / Events or Live Webcasts - Campaign
DDTV Agency: Ogilvy Shanghai / Shanghai Client: Adidas China Category: Online Films And Video / Events or Live Webcasts - Campaign
Teddy Bear Chase Agency: BBDO New York / New York Client: HBO Category: Online Films And Video / Long Form - Single
Art Heist Agency: BBDO New York / New York Client: HBO Category: Online Films And Video / Long Form - Single
The Man Who Walked Around The World Agency: BBH / london Client: Diageo - Johnnie Walker Category: Online Films And Video / Long Form - Single
Rollerbabies Agency: BETC Euro RSCG / Paris Client: EVIAN Category: Online Films And Video / Long Form - Single
Capturing Reality Agency: Burnkit / Vancouver Client: National Film Board of Canada Category: Online Films And Video / Long Form - Single
Para Fuera Agency: Creative Artists Agency / Los Angeles Client: Microsoft Category: Online Films And Video / Long Form - Single
Volvo S60: The Blind Preview Agency: Euro RSCG 4D Amsterdam / Amstelveen Client: Volvo Car Corporation Category: Online Films And Video / Long Form - Single
Gatorade Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Single
ABSOLUT Rock Edition "IN AN ABSOLUT WORLD You're With The Band" Campaign Documentary Film Agency: TBWA\Chiat\Day - New York / New York Client: ABSOLUT Category: Online Films And Video / Long Form - Single
FRAICH FRITES Agency: Grey Paris / Paris Client: FINDUS Category: Outdoor Design / Campaign
Hair Art Agency: Grey Worldwide India / Mumbai Client: Pantene Category: Outdoor Design / Campaign
CNN news campaign Agency: HEIMAT, Berlin / Berlin Client: CNN International Category: Outdoor Design / Campaign
Voltaren - Take control again Agency: SAATCHI & SAATCHI SWITZERLAND / Carouge Client: Novartis Consumer Health Category: Outdoor Design / Campaign
Point Out Agency: Serviceplan / München Client: Stabilo International GmbH Category: Outdoor Design / Campaign
Economy versus environment Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Public Service / Newspaper or Magazine - Campaign
Walker Evan Agency: DDB Brasil / Sao Paulo Client: MASP (museum) Category: Public Service / Newspaper or Magazine - Campaign
Children Do Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Hospital Aleman Category: Public Service / Newspaper or Magazine - Campaign
Make it a thing of the past Agency: M&C Saatchi / Melbourne Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign
Choking Lives Agency: Ogilvy & Mather / Mumbai Client: Vodafone Essar Limited Category: Public Service / Newspaper or Magazine - Campaign
Organs on Offer Supplement Agency: Ogilvy Frankfurt / Frankfurt Client: ISHR (International Society For Human Rights) Category: Public Service / Newspaper or Magazine - Campaign
Billions For Economy. No Money For Food. Agency: Ogilvy Frankfurt / Frankfurt Client: World Hunger Aid (Welthungerhilfe e.V.) Category: Public Service / Newspaper or Magazine - Campaign
Predator Watch Print Agency: Rethink / Vancouver Client: Children of the Street Society Category: Public Service / Newspaper or Magazine - Campaign
Library Trucks Campaign Agency: Barkley / Kansas City Client: Johnson County Library Category: Public Service / Outdoor and Posters - Campaign
nature Agency: Contract Advertising (India ) Private Limited / new delhi Client: The Environment People Category: Public Service / Outdoor and Posters - Campaign
Graphic Trial 2009, Repetition on Surface Agency: DRAFT Co.,Ltd / Tokyo Client: Toppan Printing Co., Ltd. Category: Public Service / Outdoor and Posters - Campaign
Ballet But... Agency: Evolution Bureau / San Francisco Client: Smuin Ballet Category: Public Service / Outdoor and Posters - Campaign
Know more about Design Agency: Kinetic Singapore / Singapore Client: The Design Society Category: Public Service / Outdoor and Posters - Campaign
House of Cards - Live Posters Agency: Leo Burnett / London Client: Shelter Category: Public Service / Outdoor and Posters - Campaign
More is Less Agency: Lew´Lara\TBWA / São Paulo Client: Akatu Institute for Conscious Consumption Category: Public Service / Outdoor and Posters - Campaign
Panda Campaign Agency: Ogilvy Beijing / Beijing Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Bike Lock Agency: BBDO Canada / Toronto Client: smart Canada Category: Experiential Advertising / Single
DIRTY WATER for $1 Agency: Casanova Pendrill / New York Client: UNICEF Category: Experiential Advertising / Single
Drop The Bomb Agency: Clemenger BBDO Melbourne / Melbourne Client: Fosters: Carlton Draught Category: Experiential Advertising / Single
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Experiential Advertising / Single

2010 Interactive Merit Award

DIGITAS, NY / New York

American Express

The Official 2009 US Open iPhone App

Mobile Applications/Sites / Services

10177N

2010 Advertising Merit Award

@radical.media / New York

Skittles

Juicy Exotic

Consumer Television / :20 and Under - Single

10408T

2010 Advertising Merit Award

CONTRAPUNTO / Madrid

Mercedes-Benz (smart)

Wildebeest

Consumer Television / :20 and Under - Single

10409T

2010 Advertising Merit Award

Euro RSCG New York / New York

Heineken/Dos Equis

Pick Up Lines

Consumer Television / :20 and Under - Single

10410T

2010 Advertising Merit Award

TAXI Canada / Toronto

Pfizer Canada Inc

Strolling

Consumer Television / :20 and Under - Single

10411T

2010 Advertising Merit Award

TAXI Canada / Toronto

Pfizer Canada Inc

Reading

Consumer Television / :20 and Under - Single

10412T

2010 Interactive Merit Award

Colle + McVoy / Minneapolis

Colle + McVoy

Squawq

Websites & Microsites / Self-Promotion

10144N

2010 Interactive Merit Award

Droga5 Australia / East Sydney

Droga5 Sydney

Baldrick Saves Xmas

Websites & Microsites / Self-Promotion

10145N

2010 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Forsman & Bodenfors

The new fb.se

Websites & Microsites / Self-Promotion

10146N

2010 Interactive Merit Award

HAKUHODO i-studio Inc. / Tokyo

HAKUHODO i-studio.Inc

HAKUHODO I-STUDIO RECRUIT 2010 "Make Clicks"

Websites & Microsites / Self-Promotion

10147N

2010 Interactive Merit Award

LBi / London

LBi

MobileMobile 2009

Websites & Microsites / Self-Promotion

10148N

2010 Interactive Merit Award

screenagers / Vienna

screenagers

screenagers website

Websites & Microsites / Self-Promotion

10149N

2010 Interactive Merit Award

Soleil Noir / paris

Red Tracks

Find Your Tracks

Websites & Microsites / Self-Promotion

10150N

2010 Interactive Merit Award

Wieden+Kennedy / Portland

Old Spice

MyPerpetualLove.com

Websites & Microsites / Self-Promotion

10151N

2010 Interactive Merit Award

LEAN MEAN FIGHTING MACHINE / london

Samsung Mobile

The Last Call

Online Films And Video / Events or Live Webcasts - Campaign

10244N

2010 Interactive Merit Award

Ogilvy Shanghai / Shanghai

Adidas China

DDTV

Online Films And Video / Events or Live Webcasts - Campaign

10245N

2010 Interactive Merit Award

BBDO New York / New York

HBO

Teddy Bear Chase

Online Films And Video / Long Form - Single

10262N

2010 Interactive Merit Award

BBDO New York / New York

HBO

Art Heist

Online Films And Video / Long Form - Single

10263N

2010 Interactive Merit Award

BBH / london

Diageo - Johnnie Walker

The Man Who Walked Around The World

Online Films And Video / Long Form - Single

10264N

2010 Interactive Merit Award

BETC Euro RSCG / Paris

EVIAN

Rollerbabies

Online Films And Video / Long Form - Single

10265N

2010 Interactive Merit Award

Burnkit / Vancouver

National Film Board of Canada

Capturing Reality

Online Films And Video / Long Form - Single

10266N

2010 Interactive Merit Award

Creative Artists Agency / Los Angeles

Microsoft

Para Fuera

Online Films And Video / Long Form - Single

10267N

2010 Interactive Merit Award

Euro RSCG 4D Amsterdam / Amstelveen

Volvo Car Corporation

Volvo S60: The Blind Preview

Online Films And Video / Long Form - Single

10268N

2010 Interactive Merit Award

TBWAChiatDay / Los Angeles

Gatorade

Gatorade Replay

Online Films And Video / Long Form - Single

10269N

2010 Interactive Merit Award

TBWA\Chiat\Day - New York / New York

ABSOLUT

ABSOLUT Rock Edition "IN AN ABSOLUT WORLD You're With The Band" Campaign Documentary Film

Online Films And Video / Long Form - Single

10270N

2010 Design Merit Award

Grey Paris / Paris

FINDUS

FRAICH FRITES

Outdoor Design / Campaign

10192D

2010 Design Merit Award

Grey Worldwide India / Mumbai

Pantene

Hair Art

Outdoor Design / Campaign

10193D

2010 Design Merit Award

HEIMAT, Berlin / Berlin

CNN International

CNN news campaign

Outdoor Design / Campaign

10194D

2010 Design Merit Award

SAATCHI & SAATCHI SWITZERLAND / Carouge

Novartis Consumer Health

Voltaren - Take control again

Outdoor Design / Campaign

10195D

2010 Design Merit Award

Serviceplan / München

Stabilo International GmbH

Point Out

Outdoor Design / Campaign

10196D

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Greenpeace

Economy versus environment

Public Service / Newspaper or Magazine - Campaign

10281A

2010 Advertising Merit Award

DDB Brasil / Sao Paulo

MASP (museum)

Walker Evan

Public Service / Newspaper or Magazine - Campaign

10282A

2010 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

Hospital Aleman

Children Do

Public Service / Newspaper or Magazine - Campaign

10283A

2010 Advertising Merit Award

M&C Saatchi / Melbourne

Save the Children

Make it a thing of the past

Public Service / Newspaper or Magazine - Campaign

10284A

2010 Advertising Merit Award

Ogilvy & Mather / Mumbai

Vodafone Essar Limited

Choking Lives

Public Service / Newspaper or Magazine - Campaign

10285A

2010 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

ISHR (International Society For Human Rights)

Organs on Offer Supplement

Public Service / Newspaper or Magazine - Campaign

10286A

2010 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

World Hunger Aid (Welthungerhilfe e.V.)

Billions For Economy. No Money For Food.

Public Service / Newspaper or Magazine - Campaign

10287A

2010 Advertising Merit Award

Rethink / Vancouver

Children of the Street Society

Predator Watch Print

Public Service / Newspaper or Magazine - Campaign

10288A

2010 Design Merit Award

Barkley / Kansas City

Johnson County Library

Library Trucks Campaign

Public Service / Outdoor and Posters - Campaign

10248D

2010 Design Merit Award

Contract Advertising (India ) Private Limited / new delhi

The Environment People

nature

Public Service / Outdoor and Posters - Campaign

10249D

2010 Design Merit Award

DRAFT Co.,Ltd / Tokyo

Toppan Printing Co., Ltd.

Graphic Trial 2009, Repetition on Surface

Public Service / Outdoor and Posters - Campaign

10250D

2010 Design Merit Award

Evolution Bureau / San Francisco

Smuin Ballet

Ballet But...

Public Service / Outdoor and Posters - Campaign

10251D

2010 Design Merit Award

Kinetic Singapore / Singapore

The Design Society

Know more about Design

Public Service / Outdoor and Posters - Campaign

10252D

2010 Design Merit Award

Leo Burnett / London

Shelter

House of Cards - Live Posters

Public Service / Outdoor and Posters - Campaign

10253D

2010 Design Merit Award

Lew´Lara\TBWA / São Paulo

Akatu Institute for Conscious Consumption

More is Less

Public Service / Outdoor and Posters - Campaign

10254D

2010 Design Merit Award

Ogilvy Beijing / Beijing

WWF

Panda Campaign

Public Service / Outdoor and Posters - Campaign

10255D

2010 Advertising Merit Award

BBDO Canada / Toronto

smart Canada

Bike Lock

Experiential Advertising / Single

10473G

2010 Advertising Merit Award

Casanova Pendrill / New York

UNICEF

DIRTY WATER for $1

Experiential Advertising / Single

10474G

2010 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Fosters: Carlton Draught

Drop The Bomb

Experiential Advertising / Single

10475G

2010 Advertising Merit Award

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Experiential Advertising / Single

10476G

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