The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Cotton Agency: DDB / New York Client: Ad Council: Teen Suicide Prevention Category: Online Films And Video / Public Service/ Non-Profit - Single
suicide on air Agency: Grey Hong Kong / Hong Kong Client: greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
Beautifully Imperfect Agency: Leo Burnett/Arc Worldwide Singapore / Singapore Client: Ministry of Community Development, Youth And Sports Category: Online Films And Video / Public Service/ Non-Profit - Single
Coal Story Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
Outdoor Essentials Agency: Ace Saatchi & Saatchi / Makati City Client: Primer Group of Companies Category: Innovation in Advertising / Campaign
Team Earth Agency: BBDO West San Francisco / san francisco Client: Conservation International Category: Innovation in Advertising / Campaign
Tide Magttraction Agency: Leo Burnett India / Mumbai Client: Proctor & Gamble Category: Innovation in Advertising / Campaign
Tide: Stainbroidery Agency: Leo Burnett India / Mumbai Client: Procter & Gamble: Tide Category: Innovation in Advertising / Campaign
THINKING SPACE Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Craft / Interface Design
221B.sh Agency: AKQA / London Client: Warner Bros. Pictures Category: Craft / Interface Design
Nike True City Agency: AKQA / London Client: Nike Category: Craft / Interface Design
Apple.com Website Agency: Apple / Cupertino Client: Apple Category: Craft / Interface Design
www.hboimagine.com Agency: BBDO New York / New York Client: HBO Category: Craft / Interface Design
Squawq Agency: Colle + McVoy / Minneapolis Client: Colle + McVoy Category: Craft / Interface Design
Memorabilia on Microsoft Surface Agency: Duncan/Channon / San Francisco Client: Hard Rock International Category: Craft / Interface Design
Nascar Widget Site Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Craft / Interface Design
The Exotic Surprise Agency: KING / Stockholm Client: ICA Category: Craft / Interface Design
Nike Trackball Agency: Ogilvy Singapore / Singapore Client: Nike Category: Craft / Interface Design
Pro Combat Gear Up Tool Agency: R/GA / New York Client: Nike Category: Craft / Interface Design
HBO Agency: R/GA / New York Client: HBO Category: Craft / Interface Design
Light the Dark Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Amnesty International Category: Craft / Interface Design
Recode Decode Agency: Saint @ RKCR Y&R / Woodford Green Client: The Victoria and Albert Museum Category: Craft / Interface Design
o2 Surface: Natural User Interface goes Business Agency: Syzygy Deutschland GmbH / Bad Homburg Client: Telefónica o2 (Germany) GmbH & Co. OHG Category: Craft / Interface Design
Stones Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service / Newspaper or Magazine - Single
Church Agency: Cramer Krasselt / Milwaukee Client: Milwaukee Police Department Category: Public Service / Newspaper or Magazine - Single
Darkness Agency: Erika Baldwin / London Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Photographer Agency: Erika Baldwin / London Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Khede Kasra Agency: Leo Burnett Beirut / Beirut Client: Hariri Foundation Category: Public Service / Newspaper or Magazine - Single
Zebraffe Agency: Preston Kelly / Minneapolis Client: The Minnesota Zoo Category: Public Service / Newspaper or Magazine - Single
Ziger Agency: Preston Kelly / Minneapolis Client: The Minnesota Zoo Category: Public Service / Newspaper or Magazine - Single
Don't text and drive Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv Client: Orange Category: Public Service / Newspaper or Magazine - Single
Sleepless at Playground Agency: Akestam Holst / Stockholm Client: Playground Outdoor Equipment Stores Category: Interactive Advertising / Augmented Reality
Fate's in your hands Agency: Bartle Bogle Hegarty China / Shanghai Client: WWF China Category: Interactive Advertising / Augmented Reality
Nike Football + 'Master Control' Agency: AKQA / London Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Drinkspiration by ABSOLUT Agency: Great Works / Stockholm Client: ABSOLUT VODKA Category: Mobile Applications/Sites / Consumer Goods
Sit or Squat Agency: Publicis New York / New York Client: P&G Charmin Category: Mobile Applications/Sites / Consumer Goods
Luck Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Game Agency: BBDO New York / New York Client: Mars Snack Food US/Snickers Category: Consumer Television / :30/:25 - Single
Ally "Truck" Agency: BBH / New York Client: GMAC Category: Consumer Television / :30/:25 - Single
Business as Usual Agency: Cramer Krasselt / Chicago Client: AirTran Airways Category: Consumer Television / :30/:25 - Single
Gas Station Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Consumer Television / :30/:25 - Single
Bar Agency: JWT New York / New York Client: Microsoft/ Bing Category: Consumer Television / :30/:25 - Single
Hanging Out Agency: Leo Burnett / Chicago Client: Nintendo DSi Category: Consumer Television / :30/:25 - Single
Boss Agency: MJZ / Los Angeles Client: CareerBuilder.com Category: Consumer Television / :30/:25 - Single
Tuck In Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Shoes Agency: Ogilvy / são paulo Client: Kraft Category: Consumer Television / :30/:25 - Single
Clown Agency: Publicis & Hal Riney / San Francisco Client: Walmart Category: Consumer Television / :30/:25 - Single
'Little Sister' Agency: Saatchi & Saatchi Sydney / Sydney Client: Lion Nathan Category: Consumer Television / :30/:25 - Single
Kilt Agency: TBWA\Chiat\Day - New York / New York Client: Starburst Category: Consumer Television / :30/:25 - Single
Transplant Agency: TBWA\Chiat\Day - New York / New York Client: Skittles Category: Consumer Television / :30/:25 - Single

2010 Interactive Merit Award

DDB / New York

Ad Council: Teen Suicide Prevention

Cotton

Online Films And Video / Public Service/ Non-Profit - Single

10273N

2010 Interactive Merit Award

Grey Hong Kong / Hong Kong

greenpeace

suicide on air

Online Films And Video / Public Service/ Non-Profit - Single

10274N

2010 Interactive Merit Award

Leo Burnett/Arc Worldwide Singapore / Singapore

Ministry of Community Development, Youth And Sports

Beautifully Imperfect

Online Films And Video / Public Service/ Non-Profit - Single

10275N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Coal Story

Online Films And Video / Public Service/ Non-Profit - Single

10276N

2010 Advertising Merit Award

Ace Saatchi & Saatchi / Makati City

Primer Group of Companies

Outdoor Essentials

Innovation in Advertising / Campaign

10456G

2010 Advertising Merit Award

BBDO West San Francisco / san francisco

Conservation International

Team Earth

Innovation in Advertising / Campaign

10457G

2010 Advertising Merit Award

Leo Burnett India / Mumbai

Proctor & Gamble

Tide Magttraction

Innovation in Advertising / Campaign

10458G

2010 Advertising Merit Award

Leo Burnett India / Mumbai

Procter & Gamble: Tide

Tide: Stainbroidery

Innovation in Advertising / Campaign

10459G

2010 Interactive Merit Award

Abbott Mead Vickers BBDO / London

THE ECONOMIST

THINKING SPACE

Craft / Interface Design

10311N

2010 Interactive Merit Award

AKQA / London

Warner Bros. Pictures

221B.sh

Craft / Interface Design

10312N

2010 Interactive Merit Award

AKQA / London

Nike

Nike True City

Craft / Interface Design

10313N

2010 Interactive Merit Award

Apple / Cupertino

Apple

Apple.com Website

Craft / Interface Design

10314N

2010 Interactive Merit Award

BBDO New York / New York

HBO

www.hboimagine.com

Craft / Interface Design

10315N

2010 Interactive Merit Award

Colle + McVoy / Minneapolis

Colle + McVoy

Squawq

Craft / Interface Design

10316N

2010 Interactive Merit Award

Duncan/Channon / San Francisco

Hard Rock International

Memorabilia on Microsoft Surface

Craft / Interface Design

10317N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

Nascar Widget Site

Craft / Interface Design

10318N

2010 Interactive Merit Award

KING / Stockholm

ICA

The Exotic Surprise

Craft / Interface Design

10319N

2010 Interactive Merit Award

Ogilvy Singapore / Singapore

Nike

Nike Trackball

Craft / Interface Design

10320N

2010 Interactive Merit Award

R/GA / New York

Nike

Pro Combat Gear Up Tool

Craft / Interface Design

10321N

2010 Interactive Merit Award

R/GA / New York

HBO

HBO

Craft / Interface Design

10322N

2010 Interactive Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Amnesty International

Light the Dark

Craft / Interface Design

10323N

2010 Interactive Merit Award

Saint @ RKCR Y&R / Woodford Green

The Victoria and Albert Museum

Recode Decode

Craft / Interface Design

10324N

2010 Interactive Merit Award

Syzygy Deutschland GmbH / Bad Homburg

Telefónica o2 (Germany) GmbH & Co. OHG

o2 Surface: Natural User Interface goes Business

Craft / Interface Design

10325N

2010 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Stones

Public Service / Newspaper or Magazine - Single

10273A

2010 Advertising Merit Award

Cramer Krasselt / Milwaukee

Milwaukee Police Department

Church

Public Service / Newspaper or Magazine - Single

10274A

2010 Advertising Merit Award

Erika Baldwin / London

Medecins Sans Frontieres

Darkness

Public Service / Newspaper or Magazine - Single

10275A

2010 Advertising Merit Award

Erika Baldwin / London

Medecins Sans Frontieres

Photographer

Public Service / Newspaper or Magazine - Single

10276A

2010 Advertising Merit Award

Leo Burnett Beirut / Beirut

Hariri Foundation

Khede Kasra

Public Service / Newspaper or Magazine - Single

10277A

2010 Advertising Merit Award

Preston Kelly / Minneapolis

The Minnesota Zoo

Zebraffe

Public Service / Newspaper or Magazine - Single

10278A

2010 Advertising Merit Award

Preston Kelly / Minneapolis

The Minnesota Zoo

Ziger

Public Service / Newspaper or Magazine - Single

10279A

2010 Advertising Merit Award

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv

Orange

Don't text and drive

Public Service / Newspaper or Magazine - Single

10280A

2010 Interactive Merit Award

Akestam Holst / Stockholm

Playground Outdoor Equipment Stores

Sleepless at Playground

Interactive Advertising / Augmented Reality

10180N

2010 Interactive Merit Award

Bartle Bogle Hegarty China / Shanghai

WWF China

Fate's in your hands

Interactive Advertising / Augmented Reality

10181N

2010 Interactive Merit Award

AKQA / London

Nike

Nike Football + 'Master Control'

Mobile Applications/Sites / Consumer Goods

10169N

2010 Interactive Merit Award

Great Works / Stockholm

ABSOLUT VODKA

Drinkspiration by ABSOLUT

Mobile Applications/Sites / Consumer Goods

10170N

2010 Interactive Merit Award

Publicis New York / New York

P&G Charmin

Sit or Squat

Mobile Applications/Sites / Consumer Goods

10171N

2010 Advertising Merit Award

BBDO New York / New York

FedEx

Luck

Consumer Television / :30/:25 - Single

10380T

2010 Advertising Merit Award

BBDO New York / New York

Mars Snack Food US/Snickers

Game

Consumer Television / :30/:25 - Single

10381T

2010 Advertising Merit Award

BBH / New York

GMAC

Ally "Truck"

Consumer Television / :30/:25 - Single

10382T

2010 Advertising Merit Award

Cramer Krasselt / Chicago

AirTran Airways

Business as Usual

Consumer Television / :30/:25 - Single

10383T

2010 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

Volvo

Gas Station

Consumer Television / :30/:25 - Single

10384T

2010 Advertising Merit Award

JWT New York / New York

Microsoft/ Bing

Bar

Consumer Television / :30/:25 - Single

10385T

2010 Advertising Merit Award

Leo Burnett / Chicago

Nintendo DSi

Hanging Out

Consumer Television / :30/:25 - Single

10386T

2010 Advertising Merit Award

MJZ / Los Angeles

CareerBuilder.com

Boss

Consumer Television / :30/:25 - Single

10387T

2010 Advertising Merit Award

Mullen / Wenham

Boston Bruins

Tuck In

Consumer Television / :30/:25 - Single

10388T

2010 Advertising Merit Award

Ogilvy / são paulo

Kraft

Shoes

Consumer Television / :30/:25 - Single

10389T

2010 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Walmart

Clown

Consumer Television / :30/:25 - Single

10390T

2010 Advertising Merit Award

Saatchi & Saatchi Sydney / Sydney

Lion Nathan

'Little Sister'

Consumer Television / :30/:25 - Single

10391T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Starburst

Kilt

Consumer Television / :30/:25 - Single

10392T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Skittles

Transplant

Consumer Television / :30/:25 - Single

10393T

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