The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Cotton
Agency: DDB / New York
Client: Ad Council: Teen Suicide Prevention Category: Online Films And Video / Public Service/ Non-Profit - Single
suicide on air
Agency: Grey Hong Kong / Hong Kong
Client: greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
Beautifully Imperfect
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: Ministry of Community Development, Youth And Sports Category: Online Films And Video / Public Service/ Non-Profit - Single
Coal Story
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
Outdoor Essentials
Agency: Ace Saatchi & Saatchi / Makati City
Client: Primer Group of Companies Category: Innovation in Advertising / Campaign
Team Earth
Agency: BBDO West San Francisco / san francisco
Client: Conservation International Category: Innovation in Advertising / Campaign
Tide Magttraction
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Innovation in Advertising / Campaign
Tide: Stainbroidery
Agency: Leo Burnett India / Mumbai
Client: Procter & Gamble: Tide Category: Innovation in Advertising / Campaign
THINKING SPACE
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Craft / Interface Design
Memorabilia on Microsoft Surface
Agency: Duncan/Channon / San Francisco
Client: Hard Rock International Category: Craft / Interface Design
Nascar Widget Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Craft / Interface Design
Light the Dark
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Amnesty International Category: Craft / Interface Design
Recode Decode
Agency: Saint @ RKCR Y&R / Woodford Green
Client: The Victoria and Albert Museum Category: Craft / Interface Design
o2 Surface: Natural User Interface goes Business
Agency: Syzygy Deutschland GmbH / Bad Homburg
Client: Telefónica o2 (Germany) GmbH & Co. OHG Category: Craft / Interface Design
Stones
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Newspaper or Magazine - Single
Church
Agency: Cramer Krasselt / Milwaukee
Client: Milwaukee Police Department Category: Public Service / Newspaper or Magazine - Single
Darkness
Agency: Erika Baldwin / London
Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Photographer
Agency: Erika Baldwin / London
Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Khede Kasra
Agency: Leo Burnett Beirut / Beirut
Client: Hariri Foundation Category: Public Service / Newspaper or Magazine - Single
Zebraffe
Agency: Preston Kelly / Minneapolis
Client: The Minnesota Zoo Category: Public Service / Newspaper or Magazine - Single
Ziger
Agency: Preston Kelly / Minneapolis
Client: The Minnesota Zoo Category: Public Service / Newspaper or Magazine - Single
Don't text and drive
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Orange Category: Public Service / Newspaper or Magazine - Single
Sleepless at Playground
Agency: Akestam Holst / Stockholm
Client: Playground Outdoor Equipment Stores Category: Interactive Advertising / Augmented Reality
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China Category: Interactive Advertising / Augmented Reality
Nike Football + 'Master Control'
Agency: AKQA / London
Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Drinkspiration by ABSOLUT
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: Mobile Applications/Sites / Consumer Goods
Sit or Squat
Agency: Publicis New York / New York
Client: P&G Charmin Category: Mobile Applications/Sites / Consumer Goods
Luck
Agency: BBDO New York / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Game
Agency: BBDO New York / New York
Client: Mars Snack Food US/Snickers Category: Consumer Television / :30/:25 - Single
Business as Usual
Agency: Cramer Krasselt / Chicago
Client: AirTran Airways Category: Consumer Television / :30/:25 - Single
Gas Station
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Consumer Television / :30/:25 - Single
Bar
Agency: JWT New York / New York
Client: Microsoft/ Bing Category: Consumer Television / :30/:25 - Single
Hanging Out
Agency: Leo Burnett / Chicago
Client: Nintendo DSi Category: Consumer Television / :30/:25 - Single
Boss
Agency: MJZ / Los Angeles
Client: CareerBuilder.com Category: Consumer Television / :30/:25 - Single
Tuck In
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Clown
Agency: Publicis & Hal Riney / San Francisco
Client: Walmart Category: Consumer Television / :30/:25 - Single
'Little Sister'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Lion Nathan Category: Consumer Television / :30/:25 - Single
Kilt
Agency: TBWA\Chiat\Day - New York / New York
Client: Starburst Category: Consumer Television / :30/:25 - Single
Transplant
Agency: TBWA\Chiat\Day - New York / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Award:
2010 Interactive Merit Award
Agency:
DDB / New York
Client:
Ad Council: Teen Suicide Prevention
Title:
Cotton
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
10273N
Award:
2010 Interactive Merit Award
Agency:
Grey Hong Kong / Hong Kong
Client:
greenpeace
Title:
suicide on air
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
10274N
Award:
2010 Interactive Merit Award
Agency:
Leo Burnett/Arc Worldwide Singapore / Singapore
Client:
Ministry of Community Development, Youth And Sports
Title:
Beautifully Imperfect
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
10275N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Coal Story
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
10276N
Award:
2010 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi / Makati City
Client:
Primer Group of Companies
Title:
Outdoor Essentials
Category:
Innovation in Advertising / Campaign
Annual ID:
10456G
Award:
2010 Advertising Merit Award
Agency:
BBDO West San Francisco / san francisco
Client:
Conservation International
Title:
Team Earth
Category:
Innovation in Advertising / Campaign
Annual ID:
10457G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Proctor & Gamble
Title:
Tide Magttraction
Category:
Innovation in Advertising / Campaign
Annual ID:
10458G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Procter & Gamble: Tide
Title:
Tide: Stainbroidery
Category:
Innovation in Advertising / Campaign
Annual ID:
10459G
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
THINKING SPACE
Category:
Craft / Interface Design
Annual ID:
10311N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Warner Bros. Pictures
Title:
221B.sh
Category:
Craft / Interface Design
Annual ID:
10312N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike True City
Category:
Craft / Interface Design
Annual ID:
10313N
Award:
2010 Interactive Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple.com Website
Category:
Craft / Interface Design
Annual ID:
10314N
Award:
2010 Interactive Merit Award
Agency:
BBDO New York / New York
Client:
HBO
Title:
www.hboimagine.com
Category:
Craft / Interface Design
Annual ID:
10315N
Award:
2010 Interactive Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Colle + McVoy
Title:
Squawq
Category:
Craft / Interface Design
Annual ID:
10316N
Award:
2010 Interactive Merit Award
Agency:
Duncan/Channon / San Francisco
Client:
Hard Rock International
Title:
Memorabilia on Microsoft Surface
Category:
Craft / Interface Design
Annual ID:
10317N
Award:
2010 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
Nascar Widget Site
Category:
Craft / Interface Design
Annual ID:
10318N
Award:
2010 Interactive Merit Award
Agency:
KING / Stockholm
Client:
ICA
Title:
The Exotic Surprise
Category:
Craft / Interface Design
Annual ID:
10319N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Nike
Title:
Nike Trackball
Category:
Craft / Interface Design
Annual ID:
10320N
Award:
2010 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Pro Combat Gear Up Tool
Category:
Craft / Interface Design
Annual ID:
10321N
Award:
2010 Interactive Merit Award
Agency:
R/GA / New York
Client:
HBO
Title:
HBO
Category:
Craft / Interface Design
Annual ID:
10322N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Amnesty International
Title:
Light the Dark
Category:
Craft / Interface Design
Annual ID:
10323N
Award:
2010 Interactive Merit Award
Agency:
Saint @ RKCR Y&R / Woodford Green
Client:
The Victoria and Albert Museum
Title:
Recode Decode
Category:
Craft / Interface Design
Annual ID:
10324N
Award:
2010 Interactive Merit Award
Agency:
Syzygy Deutschland GmbH / Bad Homburg
Client:
Telefónica o2 (Germany) GmbH & Co. OHG
Title:
o2 Surface: Natural User Interface goes Business
Category:
Craft / Interface Design
Annual ID:
10325N
Award:
2010 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Stones
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10273A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Milwaukee Police Department
Title:
Church
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10274A
Award:
2010 Advertising Merit Award
Agency:
Erika Baldwin / London
Client:
Medecins Sans Frontieres
Title:
Darkness
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10275A
Award:
2010 Advertising Merit Award
Agency:
Erika Baldwin / London
Client:
Medecins Sans Frontieres
Title:
Photographer
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10276A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett Beirut / Beirut
Client:
Hariri Foundation
Title:
Khede Kasra
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10277A
Award:
2010 Advertising Merit Award
Agency:
Preston Kelly / Minneapolis
Client:
The Minnesota Zoo
Title:
Zebraffe
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10278A
Award:
2010 Advertising Merit Award
Agency:
Preston Kelly / Minneapolis
Client:
The Minnesota Zoo
Title:
Ziger
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10279A
Award:
2010 Advertising Merit Award
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Orange
Title:
Don't text and drive
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10280A
Award:
2010 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Playground Outdoor Equipment Stores
Title:
Sleepless at Playground
Category:
Interactive Advertising / Augmented Reality
Annual ID:
10180N
Award:
2010 Interactive Merit Award
Agency:
Bartle Bogle Hegarty China / Shanghai
Client:
WWF China
Title:
Fate's in your hands
Category:
Interactive Advertising / Augmented Reality
Annual ID:
10181N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Football + 'Master Control'
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10169N
Award:
2010 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
ABSOLUT VODKA
Title:
Drinkspiration by ABSOLUT
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10170N
Award:
2010 Interactive Merit Award
Agency:
Publicis New York / New York
Client:
P&G Charmin
Title:
Sit or Squat
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10171N
Award:
2010 Advertising Merit Award
Agency:
BBDO New York / New York
Client:
FedEx
Title:
Luck
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10380T
Award:
2010 Advertising Merit Award
Agency:
BBDO New York / New York
Client:
Mars Snack Food US/Snickers
Title:
Game
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10381T
Award:
2010 Advertising Merit Award
Agency:
BBH / New York
Client:
GMAC
Title:
Ally "Truck"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10382T
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Chicago
Client:
AirTran Airways
Title:
Business as Usual
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10383T
Award:
2010 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo
Title:
Gas Station
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10384T
Award:
2010 Advertising Merit Award
Agency:
JWT New York / New York
Client:
Microsoft/ Bing
Title:
Bar
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10385T
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Nintendo DSi
Title:
Hanging Out
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10386T
Award:
2010 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
CareerBuilder.com
Title:
Boss
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10387T
Award:
2010 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Boston Bruins
Title:
Tuck In
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10388T
Award:
2010 Advertising Merit Award
Agency:
Ogilvy / são paulo
Client:
Kraft
Title:
Shoes
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10389T
Award:
2010 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Walmart
Title:
Clown
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10390T
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
Lion Nathan
Title:
'Little Sister'
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10391T
Award:
2010 Advertising Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
Starburst
Title:
Kilt
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10392T
Award:
2010 Advertising Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
Skittles
Title:
Transplant
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10393T
