The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Express Courier Service Agency: Artplan Comunicação / Rio de Janeiro Client: Correios Category: Consumer Television / :20 and Under - Campaign
MERRY CHRISch…MAS Agency: Mother Advertising Ltd / London Client: Coca Cola - Schweppes Category: Consumer Television / :20 and Under - Campaign
'Nana/Leak/Grass' Agency: Saatchi & Saatchi Sydney / Sydney Client: Lion Nathan Category: Consumer Television / :20 and Under - Campaign
Embedded Cube Agency: BBDO / New York Client: HBO Category: Interactive Advertising / Banners - Dynamic - Single
NOW Widget Banner II Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
YouTube Clock Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
WELL ULTRA RESISTANT Agency: Grey Paris / Paris Client: WELL Category: Interactive Advertising / Banners - Dynamic - Single
WWF Earth Hour "Computer" Agency: Ogilvy Beijing / Beijing Client: WWF Category: Interactive Advertising / Banners - Dynamic - Single
Everything Sounds Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Sony Ericsson Category: Interactive Advertising / Banners - Dynamic - Single
Dolphin Boy Agency: Saatchi & Saatchi NY / New York Client: NCPC Category: Interactive Advertising / Banners - Dynamic - Single
Booby Trap Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
How Sweet The Sound Agency: @radical.media / New York Client: Verizon Category: Television / Specials or one-time screening
Cranberry Christmas Agency: Arnold Worldwide / Boston Client: Ocean Spray Category: Television / Specials or one-time screening
The Killers 'Goodnight, travel well' Agency: Colman Rasic Carrasco / East Sydney Client: MTV EXIT FOUNDATION/UNICEF Category: Television / Specials or one-time screening
KUDAMEMO Agency: DRAFT / Tokyo Client: D-BROS Category: Industrial Design / Single
kaoiro Agency: ginghami co., ltd. / tokyo Client: gung Category: Industrial Design / Single
St-Germain 50ml Display Agency: Sandstrom Partners / Portland Client: Cooper Spirits International Category: Industrial Design / Single
$1 for Dirty Water Agency: Casanova Pendrill / New York Client: UNICEF Category: Public Service / Outdoor and Posters - Single
Bleeding Billboard Agency: Colenso BBDO / Auckland Client: Papakura District Council Category: Public Service / Outdoor and Posters - Single
Crash Agency: Cramer Krasselt / Milwaukee Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Hospital Agency: Cramer Krasselt / Milwaukee Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Invisible Agency: JWT Melbourne / Richmond Client: Australian Childhood Foundation Category: Public Service / Outdoor and Posters - Single
New Orleans FEMA Poster Agency: McKee Wallwork Cleveland / Albuquerque Client: theNewOrleansProject.org Category: Public Service / Outdoor and Posters - Single
33 Keys Agency: Doner / Naperville Client: Mazda Category: Gaming & Branded Applications / Online gaming
START THINKING SOLDIER Agency: Publicis / London Client: BRITISH ARMY/C.O.I Category: Gaming & Branded Applications / Online gaming
Civil War Online Agency: Soap Creative / Ultimo Client: Activision Category: Gaming & Branded Applications / Online gaming
Lynx Instinct Agency: Soap Creative / Ultimo Client: Unilever Lynx Category: Gaming & Branded Applications / Online gaming
Sugar Streak Agency: TAXI Canada / Toronto Client: Koodo Mobile Category: Gaming & Branded Applications / Online gaming
Monopoly City Streets Agency: Tribal DDB London / London Client: Hasbro Category: Gaming & Branded Applications / Online gaming
Trivial Pursuit Experiment Agency: Tribal DDB London / London Client: Hasbro Category: Gaming & Branded Applications / Online gaming
ALAN TV 210 Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Non-Broadcast / Single
The Affair Agency: BBDO / New York Client: HBO Category: Non-Broadcast / Single
Google Chrome Agency: BBH/New York Client: Google Category: Non-Broadcast / Single
Boone Oakley Website Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Non-Broadcast / Single
MASSAGE THERAPIST Agency: BORGHIERH/LOWE / São Paulo Client: UOL Category: Non-Broadcast / Single
Dirty Water Vending Machine Agency: Casanova Pendrill / New York Client: UNICEF Category: Non-Broadcast / Single
Today Was a Good Day Agency: harvest / Santa Monica Client: Nike Skateboarding Category: Non-Broadcast / Single
Taxi Agency: RKCR/Y&R / London Client: Land Rover Category: Non-Broadcast / Single
New Kid Agency: Saatchi & Saatchi NY / New York Client: Procter & Gamble/Luvs Category: Non-Broadcast / Single
Transform Agency: TAXI / New York Client: Museum of Modern Art Category: Non-Broadcast / Single
It's About You Films Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Non-Broadcast / Campaign
House of Cards Print Agency: Leo Burnett / London Client: Shelter Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Cotton Agency: DDB / New York Client: Ad Council: Teen Suicide Prevention Category: Online Films And Video / Public Service/ Non-Profit - Single
suicide on air Agency: Grey Hong Kong / Hong Kong Client: greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
Beautifully Imperfect Agency: Leo Burnett/Arc Worldwide Singapore / Singapore Client: Ministry of Community Development, Youth And Sports Category: Online Films And Video / Public Service/ Non-Profit - Single
Coal Story Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
Resotweetion Agency: AKQA / San Francisco Client: AKQA Category: Interactive Advertising / Self-Promotion - Single
Baby Strollers Agency: BBDO / New York Client: Autism Speaks Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Bye Forever Agency: ERIC CAI DESIGN CO. / Beijing Client: WWF CHINA Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
1968 Exhibit Sponsor Package Agency: Little & Company / Minneapolis Client: Minnesota Historical Society Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

2010 Advertising Merit Award

Artplan Comunicação / Rio de Janeiro

Correios

Express Courier Service

Consumer Television / :20 and Under - Campaign

10413T

2010 Advertising Merit Award

Mother Advertising Ltd / London

Coca Cola - Schweppes

MERRY CHRISch…MAS

Consumer Television / :20 and Under - Campaign

10414T

2010 Advertising Merit Award

Saatchi & Saatchi Sydney / Sydney

Lion Nathan

'Nana/Leak/Grass'

Consumer Television / :20 and Under - Campaign

10415T

2010 Interactive Merit Award

BBDO / New York

HBO

Embedded Cube

Interactive Advertising / Banners - Dynamic - Single

10188N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Widget Banner II

Interactive Advertising / Banners - Dynamic - Single

10189N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

YouTube Clock

Interactive Advertising / Banners - Dynamic - Single

10190N

2010 Interactive Merit Award

Grey Paris / Paris

WELL

WELL ULTRA RESISTANT

Interactive Advertising / Banners - Dynamic - Single

10191N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

WWF

WWF Earth Hour "Computer"

Interactive Advertising / Banners - Dynamic - Single

10192N

2010 Interactive Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Sony Ericsson

Everything Sounds

Interactive Advertising / Banners - Dynamic - Single

10193N

2010 Interactive Merit Award

Saatchi & Saatchi NY / New York

NCPC

Dolphin Boy

Interactive Advertising / Banners - Dynamic - Single

10194N

2010 Interactive Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Booby Trap

Interactive Advertising / Banners - Dynamic - Single

10195N

2010 Branded Entertainment Merit Award

@radical.media / New York

Verizon

How Sweet The Sound

Television / Specials or one-time screening

10010E

2010 Branded Entertainment Merit Award

Arnold Worldwide / Boston

Ocean Spray

Cranberry Christmas

Television / Specials or one-time screening

10011E

2010 Branded Entertainment Merit Award

Colman Rasic Carrasco / East Sydney

MTV EXIT FOUNDATION/UNICEF

The Killers 'Goodnight, travel well'

Television / Specials or one-time screening

10012E

2010 Design Merit Award

DRAFT / Tokyo

D-BROS

KUDAMEMO

Industrial Design / Single

10263D

2010 Design Merit Award

ginghami co., ltd. / tokyo

gung

kaoiro

Industrial Design / Single

10264D

2010 Design Merit Award

Sandstrom Partners / Portland

Cooper Spirits International

St-Germain 50ml Display

Industrial Design / Single

10265D

2010 Advertising Merit Award

Casanova Pendrill / New York

UNICEF

$1 for Dirty Water

Public Service / Outdoor and Posters - Single

10289A

2010 Advertising Merit Award

Colenso BBDO / Auckland

Papakura District Council

Bleeding Billboard

Public Service / Outdoor and Posters - Single

10290A

2010 Advertising Merit Award

Cramer Krasselt / Milwaukee

Elm Grove Police Department

Crash

Public Service / Outdoor and Posters - Single

10291A

2010 Advertising Merit Award

Cramer Krasselt / Milwaukee

Elm Grove Police Department

Hospital

Public Service / Outdoor and Posters - Single

10292A

2010 Advertising Merit Award

JWT Melbourne / Richmond

Australian Childhood Foundation

Invisible

Public Service / Outdoor and Posters - Single

10293A

2010 Advertising Merit Award

McKee Wallwork Cleveland / Albuquerque

theNewOrleansProject.org

New Orleans FEMA Poster

Public Service / Outdoor and Posters - Single

10294A

2010 Branded Entertainment Merit Award

Doner / Naperville

Mazda

33 Keys

Gaming & Branded Applications / Online gaming

10024E

2010 Branded Entertainment Merit Award

Publicis / London

BRITISH ARMY/C.O.I

START THINKING SOLDIER

Gaming & Branded Applications / Online gaming

10025E

2010 Branded Entertainment Merit Award

Soap Creative / Ultimo

Activision

Civil War Online

Gaming & Branded Applications / Online gaming

10026E

2010 Branded Entertainment Merit Award

Soap Creative / Ultimo

Unilever Lynx

Lynx Instinct

Gaming & Branded Applications / Online gaming

10027E

2010 Branded Entertainment Merit Award

TAXI Canada / Toronto

Koodo Mobile

Sugar Streak

Gaming & Branded Applications / Online gaming

10028E

2010 Branded Entertainment Merit Award

Tribal DDB London / London

Hasbro

Monopoly City Streets

Gaming & Branded Applications / Online gaming

10029E

2010 Branded Entertainment Merit Award

Tribal DDB London / London

Hasbro

Trivial Pursuit Experiment

Gaming & Branded Applications / Online gaming

10030E

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

DORITOS

ALAN TV 210

Non-Broadcast / Single

10437T

2010 Advertising Merit Award

BBDO / New York

HBO

The Affair

Non-Broadcast / Single

10438T

2010 Advertising Merit Award

BBH/New York

Google

Google Chrome

Non-Broadcast / Single

10439T

2010 Advertising Merit Award

Boone Oakley / Charlotte

Boone Oakley

Boone Oakley Website

Non-Broadcast / Single

10440T

2010 Advertising Merit Award

BORGHIERH/LOWE / São Paulo

UOL

MASSAGE THERAPIST

Non-Broadcast / Single

10441T

2010 Advertising Merit Award

Casanova Pendrill / New York

UNICEF

Dirty Water Vending Machine

Non-Broadcast / Single

10442T

2010 Advertising Merit Award

harvest / Santa Monica

Nike Skateboarding

Today Was a Good Day

Non-Broadcast / Single

10443T

2010 Advertising Merit Award

RKCR/Y&R / London

Land Rover

Taxi

Non-Broadcast / Single

10444T

2010 Advertising Merit Award

Saatchi & Saatchi NY / New York

Procter & Gamble/Luvs

New Kid

Non-Broadcast / Single

10445T

2010 Advertising Merit Award

TAXI / New York

Museum of Modern Art

Transform

Non-Broadcast / Single

10446T

2010 Advertising Merit Award

Wieden+Kennedy / Portland

Nike Livestrong Foundation

It's About You Films

Non-Broadcast / Campaign

10447T

2010 Advertising Merit Award

Leo Burnett / London

Shelter

House of Cards Print

Public Service / Collateral (Brochures and Direct Mail) - Campaign

10311A

2010 Interactive Merit Award

DDB / New York

Ad Council: Teen Suicide Prevention

Cotton

Online Films And Video / Public Service/ Non-Profit - Single

10273N

2010 Interactive Merit Award

Grey Hong Kong / Hong Kong

greenpeace

suicide on air

Online Films And Video / Public Service/ Non-Profit - Single

10274N

2010 Interactive Merit Award

Leo Burnett/Arc Worldwide Singapore / Singapore

Ministry of Community Development, Youth And Sports

Beautifully Imperfect

Online Films And Video / Public Service/ Non-Profit - Single

10275N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Coal Story

Online Films And Video / Public Service/ Non-Profit - Single

10276N

2010 Interactive Merit Award

AKQA / San Francisco

AKQA

Resotweetion

Interactive Advertising / Self-Promotion - Single

10238N

2010 Design Merit Award

BBDO / New York

Autism Speaks

Baby Strollers

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10256D

2010 Design Merit Award

ERIC CAI DESIGN CO. / Beijing

WWF CHINA

Bye Forever

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10257D

2010 Design Merit Award

Little & Company / Minneapolis

Minnesota Historical Society

1968 Exhibit Sponsor Package

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10258D

Follow Us