The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Imagine TV Campaign Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Over :30 - Campaign
The revenge of the little man Agency: Jung von Matt AG / Hamburg Client: Mystocks Category: Consumer Television / Over :30 - Campaign
Powerful Stuff Agency: RKCR/Y&R / London Client: Virgin Media Category: Consumer Television / Over :30 - Campaign
How to dance Agency: Santo / Buenos Aires Client: Telecom - Personal Category: Consumer Television / Over :30 - Campaign
Puppets Season 1 Campaign Agency: Wieden+Kennedy / Portland Client: Nike Basketball Category: Consumer Television / Over :30 - Campaign
Graduations Agency: Young & Rubicam Buenos Aires / Buenos Aires Client: Ole Category: Consumer Television / Over :30 - Campaign
It's About You Films Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Non-Broadcast / Campaign
TYPICAL Agency: Abbott Mead Vickers BBDO / London Client: D&AD Category: Trade / Full Page or Spread - Single
Yellow Finger Agency: Creative Juice\Bangkok (TBWA) / Bangkok Client: Teleinfo Media Category: Trade / Full Page or Spread - Single
Dulcolax - Sewer Agency: Grey Paris / Paris Client: Boehringer Ingelheim Category: Trade / Full Page or Spread - Single
Digital Concert Hall Agency: argonauten G2 GmbH / Berlin Client: Berlin Phil Media GmbH Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Affair Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Starbucks Love Project Integrated Campaign Agency: BBDO New York / New York Client: Starbucks & (RED)™ Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Kisses from Paris Agency: DDB, Paris / Paris Client: Comité Régional du Tourisme Paris Ile-de-France Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Puma Index Agency: Droga5 / New York Client: Puma Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Milkquarious Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Be Good Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Reclage De Luxe Agency: Mother / London Client: Anheuser-Busch InBev Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Smooth Originals Agency: Mother / London Client: Anheuser-Busch InBev Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Lance Mackey Agency: Radical Media / New York Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
New Kid Agency: Saatchi & Saatchi NY / New York Client: Luvs Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Kasabian Football Hero Agency: Sony Music Entertainment UK / London Client: Columbia Records / Umbro Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
FLY 53 House of 53 Agency: The Wade Brothers / Kansas City Client: Fly 53 Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Leroy Smith Campaign Agency: Wieden+Kennedy New York / Brooklyn Client: Jordan Brand Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Y'all vs Us Agency: Young & Rubicam / New York Client: Cellular South Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
All-Clear Poster Agency: DDB / New York Client: DDB Category: Public Service / Outdoor and Posters - Single
Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan Agency: Dentsu / Tokyo Client: Committee for Assisting and Promoting Education of the Disabled in Sudan Category: Public Service / Outdoor and Posters - Single
Hitler Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Unimed Rio Category: Public Service / Outdoor and Posters - Single
Bin Laden Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Unimed Rio Category: Public Service / Outdoor and Posters - Single
Greensburg Posters Agency: Juniper Park / Toronto Client: Frito-Lay, Dallas Texas Category: Public Service / Outdoor and Posters - Single
The Beaver is back! Agency: Leo Burnett GmbH / Duesseldorf Client: German Society for Nature Conservation (NABU) Category: Public Service / Outdoor and Posters - Single
Drink you drive don´t if Agency: Lew´Lara\TBWA / São Paulo Client: Nissan Category: Public Service / Outdoor and Posters - Single
Gift A Tree Agency: Meridian Communication Pvt Ltd / Bangalore Client: treesforfree.org Category: Public Service / Outdoor and Posters - Single
Resources Agency: Ogilvy Beijing / Beijing Client: WWF Category: Public Service / Outdoor and Posters - Single
Get Tested! Agency: Sagmeister Inc. / New York Client: Levi's Strauss Category: Public Service / Outdoor and Posters - Single
Frenzied Waters Agency: Campfire / New York Client: Discovery Channel Category: Interactive Advertising / Other Interactive Media - Campaign
ADLAND ANNUAL Agency: Abbott Mead Vickers BBDO / London Client: CREATIVE CIRCLE Category: Collateral / Promotion (Agencies creating work for individuals)
Outdoor Essentials Agency: Ace Saatchi & Saatchi / Makati City Client: Primer Group of Companies Category: Collateral / Promotion (Agencies creating work for individuals)
Someone Special Dollar Holiday Cards Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Window Agency: DDB South Africa / Johannesburg Client: Umbro Category: Collateral / Promotion (Agencies creating work for individuals)
Canadian Club Calendar Agency: Energy BBDO / Chicago Client: Canadian Club Category: Collateral / Promotion (Agencies creating work for individuals)
Concert for the people Agency: Jung von Matt AG / Hamburg Client: Philharmonic Orchestra of Hamburg Category: Collateral / Promotion (Agencies creating work for individuals)
The First Supersize Pop-Up Agency: Jung von Matt AG / Stuttgart Client: Sara Lee Household & Body Care Germany Category: Collateral / Promotion (Agencies creating work for individuals)
The Flyer's Collection Agency: JWT New York / New York Client: JetBlue Category: Collateral / Promotion (Agencies creating work for individuals)
Stainbroidery Ink Agency: Leo Burnett India / Mumbai Client: Proctor & Gamble Category: Collateral / Promotion (Agencies creating work for individuals)
sweat is used as a medium Agency: leonardo macias / sao paulo SP brazil Client: Mizuno Category: Collateral / Promotion (Agencies creating work for individuals)
Audio annual report Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Bang & Olufsen Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
The Trillion Dollar Flyer Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Collateral / Promotion (Agencies creating work for individuals)
West Bank Agency: DDB / Auckland Client: SKY Television Category: Consumer Television / Under $80K Budget - Single
Inheritance Agency: Leo Burnett Argentina / Buenos Aires Client: Car One Category: Consumer Television / Under $80K Budget - Single

2010 Advertising Merit Award

BBDO New York / New York

HBO

Imagine TV Campaign

Consumer Television / Over :30 - Campaign

10374T

2010 Advertising Merit Award

Jung von Matt AG / Hamburg

Mystocks

The revenge of the little man

Consumer Television / Over :30 - Campaign

10375T

2010 Advertising Merit Award

RKCR/Y&R / London

Virgin Media

Powerful Stuff

Consumer Television / Over :30 - Campaign

10376T

2010 Advertising Merit Award

Santo / Buenos Aires

Telecom - Personal

How to dance

Consumer Television / Over :30 - Campaign

10377T

2010 Advertising Merit Award

Wieden+Kennedy / Portland

Nike Basketball

Puppets Season 1 Campaign

Consumer Television / Over :30 - Campaign

10378T

2010 Advertising Merit Award

Young & Rubicam Buenos Aires / Buenos Aires

Ole

Graduations

Consumer Television / Over :30 - Campaign

10379T

2010 Advertising Merit Award

Wieden+Kennedy / Portland

Nike Livestrong Foundation

It's About You Films

Non-Broadcast / Campaign

10447T

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

D&AD

TYPICAL

Trade / Full Page or Spread - Single

10227A

2010 Advertising Merit Award

Creative Juice\Bangkok (TBWA) / Bangkok

Teleinfo Media

Yellow Finger

Trade / Full Page or Spread - Single

10228A

2010 Advertising Merit Award

Grey Paris / Paris

Boehringer Ingelheim

Dulcolax - Sewer

Trade / Full Page or Spread - Single

10229A

2010 Branded Entertainment Merit Award

argonauten G2 GmbH / Berlin

Berlin Phil Media GmbH

Digital Concert Hall

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10049E

2010 Branded Entertainment Merit Award

BBDO New York / New York

HBO

The Affair

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10050E

2010 Branded Entertainment Merit Award

BBDO New York / New York

Starbucks & (RED)™

Starbucks Love Project Integrated Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10051E

2010 Branded Entertainment Merit Award

DDB, Paris / Paris

Comité Régional du Tourisme Paris Ile-de-France

Kisses from Paris

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10052E

2010 Branded Entertainment Merit Award

Droga5 / New York

Puma

Puma Index

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10053E

2010 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Milkquarious

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10054E

2010 Branded Entertainment Merit Award

Hill Holliday / Boston

Liberty Mutual

Be Good

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10055E

2010 Branded Entertainment Merit Award

Mother / London

Anheuser-Busch InBev

Reclage De Luxe

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10056E

2010 Branded Entertainment Merit Award

Mother / London

Anheuser-Busch InBev

Smooth Originals

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10057E

2010 Branded Entertainment Merit Award

Radical Media / New York

Nike

Lance Mackey

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10058E

2010 Branded Entertainment Merit Award

Saatchi & Saatchi NY / New York

Luvs

New Kid

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10059E

2010 Branded Entertainment Merit Award

Sony Music Entertainment UK / London

Columbia Records / Umbro

Kasabian Football Hero

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10060E

2010 Branded Entertainment Merit Award

The Wade Brothers / Kansas City

Fly 53

FLY 53 House of 53

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10061E

2010 Branded Entertainment Merit Award

Wieden+Kennedy New York / Brooklyn

Jordan Brand

Leroy Smith Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10062E

2010 Branded Entertainment Merit Award

Young & Rubicam / New York

Cellular South

Y'all vs Us

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10063E

2010 Design Merit Award

DDB / New York

DDB

All-Clear Poster

Public Service / Outdoor and Posters - Single

10238D

2010 Design Merit Award

Dentsu / Tokyo

Committee for Assisting and Promoting Education of the Disabled in Sudan

Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan

Public Service / Outdoor and Posters - Single

10239D

2010 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Unimed Rio

Hitler

Public Service / Outdoor and Posters - Single

10240D

2010 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Unimed Rio

Bin Laden

Public Service / Outdoor and Posters - Single

10241D

2010 Design Merit Award

Juniper Park / Toronto

Frito-Lay, Dallas Texas

Greensburg Posters

Public Service / Outdoor and Posters - Single

10242D

2010 Design Merit Award

Leo Burnett GmbH / Duesseldorf

German Society for Nature Conservation (NABU)

The Beaver is back!

Public Service / Outdoor and Posters - Single

10243D

2010 Design Merit Award

Lew´Lara\TBWA / São Paulo

Nissan

Drink you drive don´t if

Public Service / Outdoor and Posters - Single

10244D

2010 Design Merit Award

Meridian Communication Pvt Ltd / Bangalore

treesforfree.org

Gift A Tree

Public Service / Outdoor and Posters - Single

10245D

2010 Design Merit Award

Ogilvy Beijing / Beijing

WWF

Resources

Public Service / Outdoor and Posters - Single

10246D

2010 Design Merit Award

Sagmeister Inc. / New York

Levi's Strauss

Get Tested!

Public Service / Outdoor and Posters - Single

10247D

2010 Interactive Merit Award

Campfire / New York

Discovery Channel

Frenzied Waters

Interactive Advertising / Other Interactive Media - Campaign

10228N

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

CREATIVE CIRCLE

ADLAND ANNUAL

Collateral / Promotion (Agencies creating work for individuals)

10260A

2010 Advertising Merit Award

Ace Saatchi & Saatchi / Makati City

Primer Group of Companies

Outdoor Essentials

Collateral / Promotion (Agencies creating work for individuals)

10261A

2010 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

Someone Special Dollar Holiday Cards

Collateral / Promotion (Agencies creating work for individuals)

10262A

2010 Advertising Merit Award

DDB South Africa / Johannesburg

Umbro

Window

Collateral / Promotion (Agencies creating work for individuals)

10263A

2010 Advertising Merit Award

Energy BBDO / Chicago

Canadian Club

Canadian Club Calendar

Collateral / Promotion (Agencies creating work for individuals)

10264A

2010 Advertising Merit Award

Jung von Matt AG / Hamburg

Philharmonic Orchestra of Hamburg

Concert for the people

Collateral / Promotion (Agencies creating work for individuals)

10265A

2010 Advertising Merit Award

Jung von Matt AG / Stuttgart

Sara Lee Household & Body Care Germany

The First Supersize Pop-Up

Collateral / Promotion (Agencies creating work for individuals)

10266A

2010 Advertising Merit Award

JWT New York / New York

JetBlue

The Flyer's Collection

Collateral / Promotion (Agencies creating work for individuals)

10267A

2010 Advertising Merit Award

Leo Burnett India / Mumbai

Proctor & Gamble

Stainbroidery Ink

Collateral / Promotion (Agencies creating work for individuals)

10268A

2010 Advertising Merit Award

leonardo macias / sao paulo SP brazil

Mizuno

sweat is used as a medium

Collateral / Promotion (Agencies creating work for individuals)

10269A

2010 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Bang & Olufsen Deutschland GmbH

Audio annual report

Collateral / Promotion (Agencies creating work for individuals)

10270A

2010 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Flyer

Collateral / Promotion (Agencies creating work for individuals)

10271A

2010 Advertising Merit Award

DDB / Auckland

SKY Television

West Bank

Consumer Television / Under $80K Budget - Single

10417T

2010 Advertising Merit Award

Leo Burnett Argentina / Buenos Aires

Car One

Inheritance

Consumer Television / Under $80K Budget - Single

10418T

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