The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Express Courier Service
Agency: Artplan Comunicação / Rio de Janeiro
Client: Correios Category: Consumer Television / :20 and Under - Campaign
MERRY CHRISch…MAS
Agency: Mother Advertising Ltd / London
Client: Coca Cola - Schweppes Category: Consumer Television / :20 and Under - Campaign
'Nana/Leak/Grass'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Lion Nathan Category: Consumer Television / :20 and Under - Campaign
Embedded Cube
Agency: BBDO / New York
Client: HBO Category: Interactive Advertising / Banners - Dynamic - Single
NOW Widget Banner II
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
YouTube Clock
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
WELL ULTRA RESISTANT
Agency: Grey Paris / Paris
Client: WELL Category: Interactive Advertising / Banners - Dynamic - Single
WWF Earth Hour "Computer"
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Interactive Advertising / Banners - Dynamic - Single
Everything Sounds
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson Category: Interactive Advertising / Banners - Dynamic - Single
Dolphin Boy
Agency: Saatchi & Saatchi NY / New York
Client: NCPC Category: Interactive Advertising / Banners - Dynamic - Single
Booby Trap
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
How Sweet The Sound
Agency: @radical.media / New York
Client: Verizon Category: Television / Specials or one-time screening
Cranberry Christmas
Agency: Arnold Worldwide / Boston
Client: Ocean Spray Category: Television / Specials or one-time screening
The Killers 'Goodnight, travel well'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT FOUNDATION/UNICEF Category: Television / Specials or one-time screening
St-Germain 50ml Display
Agency: Sandstrom Partners / Portland
Client: Cooper Spirits International Category: Industrial Design / Single
$1 for Dirty Water
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Public Service / Outdoor and Posters - Single
Bleeding Billboard
Agency: Colenso BBDO / Auckland
Client: Papakura District Council Category: Public Service / Outdoor and Posters - Single
Crash
Agency: Cramer Krasselt / Milwaukee
Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Hospital
Agency: Cramer Krasselt / Milwaukee
Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Invisible
Agency: JWT Melbourne / Richmond
Client: Australian Childhood Foundation Category: Public Service / Outdoor and Posters - Single
New Orleans FEMA Poster
Agency: McKee Wallwork Cleveland / Albuquerque
Client: theNewOrleansProject.org Category: Public Service / Outdoor and Posters - Single
33 Keys
Agency: Doner / Naperville
Client: Mazda Category: Gaming & Branded Applications / Online gaming
START THINKING SOLDIER
Agency: Publicis / London
Client: BRITISH ARMY/C.O.I Category: Gaming & Branded Applications / Online gaming
Civil War Online
Agency: Soap Creative / Ultimo
Client: Activision Category: Gaming & Branded Applications / Online gaming
Lynx Instinct
Agency: Soap Creative / Ultimo
Client: Unilever Lynx Category: Gaming & Branded Applications / Online gaming
Sugar Streak
Agency: TAXI Canada / Toronto
Client: Koodo Mobile Category: Gaming & Branded Applications / Online gaming
Monopoly City Streets
Agency: Tribal DDB London / London
Client: Hasbro Category: Gaming & Branded Applications / Online gaming
Trivial Pursuit Experiment
Agency: Tribal DDB London / London
Client: Hasbro Category: Gaming & Branded Applications / Online gaming
ALAN TV 210
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Non-Broadcast / Single
Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley Category: Non-Broadcast / Single
Dirty Water Vending Machine
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Non-Broadcast / Single
Today Was a Good Day
Agency: harvest / Santa Monica
Client: Nike Skateboarding Category: Non-Broadcast / Single
New Kid
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble/Luvs Category: Non-Broadcast / Single
It's About You Films
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Non-Broadcast / Campaign
House of Cards Print
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Cotton
Agency: DDB / New York
Client: Ad Council: Teen Suicide Prevention Category: Online Films And Video / Public Service/ Non-Profit - Single
suicide on air
Agency: Grey Hong Kong / Hong Kong
Client: greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
Beautifully Imperfect
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: Ministry of Community Development, Youth And Sports Category: Online Films And Video / Public Service/ Non-Profit - Single
Coal Story
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Online Films And Video / Public Service/ Non-Profit - Single
Resotweetion
Agency: AKQA / San Francisco
Client: AKQA Category: Interactive Advertising / Self-Promotion - Single
Baby Strollers
Agency: BBDO / New York
Client: Autism Speaks Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Bye Forever
Agency: ERIC CAI DESIGN CO. / Beijing
Client: WWF CHINA Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
1968 Exhibit Sponsor Package
Agency: Little & Company / Minneapolis
Client: Minnesota Historical Society Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)