The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Man Who Walked Around The World Agency: BBH / london Client: Diageo - Johnnie Walker Category: Branded Content / Single
Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Branded Content / Campaign
Yes, Virginia Agency: JWT New York / New York Client: Macy's Category: Branded Content / Single
The Affair Agency: BBDO New York / New York Client: HBO Category: Branded Content / Single
Teddy Bear Chase Agency: BBDO New York / New York Client: HBO Category: Branded Content / Single
Rollerbabies Agency: BETC Euro RSCG / Paris Client: Evian Category: Branded Content / Single
Tony Stewart Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Branded Content / Single
HEINEKEN AUDITORIUM Agency: JWT Italia / Milano Client: Heineken Italia Category: Branded Content / Single
New Kid Agency: Saatchi & Saatchi NY / New York Client: Procter & Gamble/Luvs Category: Branded Content / Single
Chase Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Branded Content / Single

2010 Advertising Gold Pencil

BBH / london

Diageo - Johnnie Walker

The Man Who Walked Around The World

Branded Content / Single

10070T

2010 Advertising Gold Pencil

TBWAChiatDay / Los Angeles

Gatorade

Replay

Branded Content / Campaign

10073T

2010 Advertising Silver Pencil

JWT New York / New York

Macy's

Yes, Virginia

Branded Content / Single

10071T

2010 Advertising Bronze Pencil

BBDO New York / New York

HBO

The Affair

Branded Content / Single

10072T

2010 Advertising Merit Award

BBDO New York / New York

HBO

Teddy Bear Chase

Branded Content / Single

10431T

2010 Advertising Merit Award

BETC Euro RSCG / Paris

Evian

Rollerbabies

Branded Content / Single

10432T

2010 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

Tony Stewart

Branded Content / Single

10433T

2010 Advertising Merit Award

JWT Italia / Milano

Heineken Italia

HEINEKEN AUDITORIUM

Branded Content / Single

10434T

2010 Advertising Merit Award

Saatchi & Saatchi NY / New York

Procter & Gamble/Luvs

New Kid

Branded Content / Single

10435T

2010 Advertising Merit Award

Wieden + Kennedy Shanghai / Shanghai

Nike China

Chase

Branded Content / Single

10436T

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