The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
SOUR 'Hibi no Neiro' (Tone of Everyday)
Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA
Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single
The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker Category: Branded Content / Single
Chalkbot
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
LEGO Photo
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Category: Mobile Applications/Sites / Consumer Goods
HBO Imagine Integrated Campaign
Agency: BBDO New York / New York
Client: HBO Category: Interactive Advertising / Environmental / Experiential - Campaign
Red Flag
Agency: Ogilvy Shanghai / Shanghai
Client: The North Face Category: Interactive Advertising / Environmental / Experiential - Campaign
END THE LIES
Agency: Design Army / Washington
Client: Human Rights Campaign Category: Branding / Annual Report
Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley Category: Websites & Microsites / Self-Promotion
eternal moonwalk
Agency: mortierbrigade / brussels
Client: studio brussels Category: Websites & Microsites / Self-Promotion
Gatorade Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign - 360
Nike Livestrong Integrated Campaign
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Integrated Branding / Integrated Branding Campaign - 360
Toyota Sponsafier Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Baby Elephant
Agency: Boondoggle / Leuven
Client: KMDA Category: Integrated Branding / Integrated Branding Campaign - 360
Closet
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over :30 / Under :90 - Single
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single
Singing Burger
Agency: Net#Work BBDO / Hyde Park
Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
Fresh Soups To Go
Agency: Scholz & Friends Identify / Berlin
Client: Roggenkamp Organics Category: Package Design / Campaign
Pathways to Housing Installation
Agency: Sarkissian Mason / Shelby Township
Client: Sarkissian Mason Category: Mobile Applications/Sites / Public Service/ Non-Profit
ROSE
Agency: DRAFT Co.,Ltd / Tokyo
Client: D-BROS Category: Publication Design / Book, Magazine, Newspaper
The Vigneron
Agency: Alt Group / Ponsonby
Client: Oakfield Press Category: Publication Design / Book, Magazine, Newspaper
Giving is Glorious
Agency: Mother Advertising Ltd / London
Client: Mother Category: Interactive Advertising / Self-Promotion - Single
Tweet my RFE to CP+B
Agency: Christopher Kahle / Boulder
Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Ommwriter
Agency: herraiz soto & co / barcelona
Client: HerraizSoto&Co Category: Interactive Advertising / Self-Promotion - Single
It's About You Films
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Online Films And Video / Long Form - Series/Episodes
www.hboimagine.com
Agency: BBDO New York / New York
Client: HBO Category: Online Films And Video / Long Form - Series/Episodes
Drop Everything for Love
Agency: JWT New York / New York
Client: DTC Category: Online Films And Video / Long Form - Series/Episodes
DuPont: Helping Rebuild Greensburg
Agency: OgilvyEntertainment / New York
Client: DuPont Category: Television / Unscripted series
Nivea Hugger or Kisser
Agency: OMD / New York
Client: Nivea Category: Television / Unscripted series
Chase
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South Category: Television / Unscripted series
The MINI Christmas Box
Agency: UbachsWisbrun/JWT / Amsterdam
Client: MINI Category: Out Of Home/Outdoor / Single
Cube Film Installation
Agency: BBDO New York / New York
Client: HBO Category: Out Of Home/Outdoor / Single
Piccadilly Sign
Agency: Leo Burnett / London
Client: McDonald's Category: Out Of Home/Outdoor / Single
Guitar Hero
Agency: Creative Artists Agency / Los Angeles
Client: Activision Category: Music / Integration of a brand in a music environment
John Mayer Augmented Reality Music Video
Agency: BLITZ / Los Angeles
Client: Adobe Category: Music / Integration of a brand in a music environment
Los Felinos de La Noche
Agency: FiRe Advertainment/Alma DDB / Miami
Client: State Farm Category: Music / Integration of a brand in a music environment
White Gold i-tunes
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Music / Integration of a brand in a music environment
Pin-Up Calendar 2010
Agency: BUTTER. Berlin/Duesseldorf / Duesseldorf
Client: EIZO Category: Collateral / Promotion (Agencies creating work for individuals)
IWC Schaffhausen
Agency: Jung von Matt AG / Hamburg
Client: 12 Parts Category: Collateral / Promotion (Agencies creating work for individuals)
Soccer King
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Online Films And Video / Event or Live Webcast - Single
Samsung Shakedown
Agency: From Stockholm With Love / Stockholm
Client: Samsung Category: Online Films And Video / Event or Live Webcast - Single
Tony Stewart
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Films And Video / Event or Live Webcast - Single
iLingual
Agency: LEAN MEAN FIGHTING MACHINE / london
Client: Emirates Category: Mobile Applications/Sites / Services
Need for Speed SHIFT Banner Tournament
Agency: NRG3 / Amsterdam
Client: Electronic Arts Category: Interactive Advertising / Banners - Dynamic - Campaign
Sprint Widget Banner Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Campaign
Fox Inside Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Dynamic - Campaign
Yes, Virginia
Agency: JWT NY / The Ebeling Group
Client: Macy's Category: Television / Specials or one-time screening
Award:
2010 Design Gold Pencil
Agency:
Masashi & Hal & Magico & Masayoshi / Japan & USA
Client:
Zealot Co.,Ltd / Neutral Nine Records
Title:
SOUR 'Hibi no Neiro' (Tone of Everyday)
Category:
Broadcast Design / Single
Annual ID:
10051D
Award:
2010 Advertising Gold Pencil
Agency:
BBH / london
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Branded Content / Single
Annual ID:
10070T
Award:
2010 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10048N
Award:
2010 Interactive Silver Pencil
Agency:
Droga5 / New York
Client:
Puma
Title:
Index
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10031N
Award:
2010 Interactive Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
LEGO Photo
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10032N
Award:
2010 Interactive Silver Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10052N
Award:
2010 Interactive Bronze Pencil
Agency:
Ogilvy Shanghai / Shanghai
Client:
The North Face
Title:
Red Flag
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10053N
Award:
2010 Design Gold Pencil
Agency:
Design Army / Washington
Client:
Human Rights Campaign
Title:
END THE LIES
Category:
Branding / Annual Report
Annual ID:
10001D
Award:
2010 Interactive Gold Pencil
Agency:
Boone Oakley / Charlotte
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10021N
Award:
2010 Interactive Silver Pencil
Agency:
mortierbrigade / brussels
Client:
studio brussels
Title:
eternal moonwalk
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10022N
Award:
2010 Interactive Gold Pencil
Agency:
TBWAChiatDay / Los Angeles
Client:
Gatorade
Title:
Gatorade Replay
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10076N
Award:
2010 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
Nike Livestrong Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10077N
Award:
2010 Interactive Silver Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Toyota Sponsafier Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10078N
Award:
2010 Interactive Bronze Pencil
Agency:
Boondoggle / Leuven
Client:
KMDA
Title:
Baby Elephant
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10079N
Award:
2010 Advertising Gold Pencil
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
Closet
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10049T
Award:
2010 Advertising Silver Pencil
Agency:
Publicis Mojo / Millers Point
Client:
Lion Nathan
Title:
Pure Waters
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10050T
Award:
2010 Advertising Bronze Pencil
Agency:
Net#Work BBDO / Hyde Park
Client:
Chicken Licken
Title:
Singing Burger
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10051T
Award:
2010 Design Silver Pencil
Agency:
ADK / Tokyo
Client:
Hoyu Co., Ltd.
Title:
Countdown to Beauty
Category:
Package Design / Campaign
Annual ID:
10019D
Award:
2010 Design Bronze Pencil
Agency:
Scholz & Friends Identify / Berlin
Client:
Roggenkamp Organics
Title:
Fresh Soups To Go
Category:
Package Design / Campaign
Annual ID:
10020D
Award:
2010 Interactive Bronze Pencil
Agency:
Sarkissian Mason / Shelby Township
Client:
Sarkissian Mason
Title:
Pathways to Housing Installation
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Annual ID:
10034N
Award:
2010 Design Gold Pencil
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
D-BROS
Title:
ROSE
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10044D
Award:
2010 Design Silver Pencil
Agency:
Alt Group / Ponsonby
Client:
Oakfield Press
Title:
The Vigneron
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10045D
Award:
2010 Interactive Silver Pencil
Agency:
Mother Advertising Ltd / London
Client:
Mother
Title:
Giving is Glorious
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
10058N
Award:
2010 Interactive Bronze Pencil
Agency:
Christopher Kahle / Boulder
Client:
Christopher Kahle
Title:
Tweet my RFE to CP+B
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
10059N
Award:
2010 Interactive Bronze Pencil
Agency:
herraiz soto & co / barcelona
Client:
HerraizSoto&Co
Title:
Ommwriter
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
10060N
Award:
2010 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
It's About You Films
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
10071N
Award:
2010 Interactive Silver Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
www.hboimagine.com
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
10072N
Award:
2010 Interactive Bronze Pencil
Agency:
JWT New York / New York
Client:
DTC
Title:
Drop Everything for Love
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
10073N
Award:
2010 Branded Entertainment Gold Pencil
Agency:
OgilvyEntertainment / New York
Client:
DuPont
Title:
DuPont: Helping Rebuild Greensburg
Category:
Television / Unscripted series
Annual ID:
10001E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
OMD / New York
Client:
Nivea
Title:
Nivea Hugger or Kisser
Category:
Television / Unscripted series
Annual ID:
10002E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Chase
Category:
Television / Unscripted series
Annual ID:
10003E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Young & Rubicam / New York
Client:
Cellular South
Title:
Y'all vs Us
Category:
Television / Unscripted series
Annual ID:
10004E
Award:
2010 Advertising Gold Pencil
Agency:
UbachsWisbrun/JWT / Amsterdam
Client:
MINI
Title:
The MINI Christmas Box
Category:
Out Of Home/Outdoor / Single
Annual ID:
10010A
Award:
2010 Advertising Silver Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
Cube Film Installation
Category:
Out Of Home/Outdoor / Single
Annual ID:
10011A
Award:
2010 Advertising Bronze Pencil
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Piccadilly Sign
Category:
Out Of Home/Outdoor / Single
Annual ID:
10012A
Award:
2010 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Activision
Title:
Guitar Hero
Category:
Music / Integration of a brand in a music environment
Annual ID:
10064E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
BLITZ / Los Angeles
Client:
Adobe
Title:
John Mayer Augmented Reality Music Video
Category:
Music / Integration of a brand in a music environment
Annual ID:
10065E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
FiRe Advertainment/Alma DDB / Miami
Client:
State Farm
Title:
Los Felinos de La Noche
Category:
Music / Integration of a brand in a music environment
Annual ID:
10066E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
White Gold i-tunes
Category:
Music / Integration of a brand in a music environment
Annual ID:
10067E
Award:
2010 Advertising Gold Pencil
Agency:
BUTTER. Berlin/Duesseldorf / Duesseldorf
Client:
EIZO
Title:
Pin-Up Calendar 2010
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10027A
Award:
2010 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
12 Parts
Title:
IWC Schaffhausen
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10028A
Award:
2010 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Soccer King
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10029A
Award:
2010 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10061N
Award:
2010 Interactive Silver Pencil
Agency:
From Stockholm With Love / Stockholm
Client:
Samsung
Title:
Samsung Shakedown
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10062N
Award:
2010 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Tony Stewart
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10240N
Award:
2010 Interactive Silver Pencil
Agency:
LEAN MEAN FIGHTING MACHINE / london
Client:
Emirates
Title:
iLingual
Category:
Mobile Applications/Sites / Services
Annual ID:
10036N
Award:
2010 Interactive Gold Pencil
Agency:
NRG3 / Amsterdam
Client:
Electronic Arts
Title:
Need for Speed SHIFT Banner Tournament
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Annual ID:
10045N
Award:
2010 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
Sprint Widget Banner Campaign
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Annual ID:
10046N
Award:
2010 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Fox Inside Out
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Annual ID:
10047N
Award:
2010 Branded Entertainment Gold Pencil
Agency:
JWT NY / The Ebeling Group
Client:
Macy's
Title:
Yes, Virginia
Category:
Television / Specials or one-time screening
Annual ID:
10007E
