The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

SOUR 'Hibi no Neiro' (Tone of Everyday) Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single
NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith Agency: Fluorescent Hill / Montreal Client: Squeak E Clean Prod. Category: Broadcast Design / Single
The Affair Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Single
Brain Idents Agency: US Sydney / Redfern Client: SBS Broadcasting Category: Broadcast Design / Campaign
Imagine TV Campaign Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Campaign
Resist Simple Agency: Wieden + Kennedy / Amsterdam Client: Tanqueray Category: Broadcast Design / Campaign
Armies Agency: ACW GREY / Tel Aviv Client: Pelephone Category: Broadcast Design / Single
Lunchbox Agency: ADK / Tokyo Client: IKEA Japan Category: Broadcast Design / Single
Packing Agency: ADK / Tokyo Client: IKEA Japan Category: Broadcast Design / Single
The Big One Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Single
Teddy Bear Chase Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Single
Love Project Music Video Agency: BBDO New York / New York Client: Starbucks & (RED)™ Category: Broadcast Design / Single
Instruments Agency: Elastic / Santa Monica Client: Honda Accord Crosstour Category: Broadcast Design / Single
Seat Monster Agency: JWT New York / New York Client: JetBlue Category: Broadcast Design / Single
New times Agency: LOBO / SAO PAULO Client: Fiat Automóveis S/A  Category: Broadcast Design / Single
Behind The Beauty Agency: MacLaren McCann / Toronto Client: GM Buick Category: Broadcast Design / Single
Hopenhagen - "Together" Agency: Ogilvy New York / New York Client: United Nations Climate Change Conference Category: Broadcast Design / Single
WhiteBox Agency: TANGRAM co. ltd. / Tokyo Client: Sturdy Style Category: Broadcast Design / Single
Transform Agency: TAXI / New York Client: Museum of Modern Art Category: Broadcast Design / Single
Accord Crosstour Agency: Elastic / Santa Monica Client: Honda Category: Broadcast Design / Campaign
Seat Monster, DVD, Chase Agency: JWT New York / New York Client: JetBlue Category: Broadcast Design / Campaign
Logo IDs Agency: Syfy / New York Client: Syfy Category: Broadcast Design / Campaign

2010 Design Gold Pencil

Masashi & Hal & Magico & Masayoshi / Japan & USA

Zealot Co.,Ltd / Neutral Nine Records

SOUR 'Hibi no Neiro' (Tone of Everyday)

Broadcast Design / Single

10051D

2010 Design Gold Pencil

Fluorescent Hill / Montreal

Squeak E Clean Prod.

NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith

Broadcast Design / Single

10050D

2010 Design Silver Pencil

BBDO New York / New York

HBO

The Affair

Broadcast Design / Single

10052D

2010 Design Gold Pencil

US Sydney / Redfern

SBS Broadcasting

Brain Idents

Broadcast Design / Campaign

10053D

2010 Design Silver Pencil

BBDO New York / New York

HBO

Imagine TV Campaign

Broadcast Design / Campaign

10054D

2010 Design Bronze Pencil

Wieden + Kennedy / Amsterdam

Tanqueray

Resist Simple

Broadcast Design / Campaign

10055D

2010 Design Merit Award

ACW GREY / Tel Aviv

Pelephone

Armies

Broadcast Design / Single

10221D

2010 Design Merit Award

ADK / Tokyo

IKEA Japan

Lunchbox

Broadcast Design / Single

10222D

2010 Design Merit Award

ADK / Tokyo

IKEA Japan

Packing

Broadcast Design / Single

10223D

2010 Design Merit Award

BBDO New York / New York

HBO

The Big One

Broadcast Design / Single

10224D

2010 Design Merit Award

BBDO New York / New York

HBO

Teddy Bear Chase

Broadcast Design / Single

10225D

2010 Design Merit Award

BBDO New York / New York

Starbucks & (RED)™

Love Project Music Video

Broadcast Design / Single

10226D

2010 Design Merit Award

Elastic / Santa Monica

Honda Accord Crosstour

Instruments

Broadcast Design / Single

10227D

2010 Design Merit Award

JWT New York / New York

JetBlue

Seat Monster

Broadcast Design / Single

10228D

2010 Design Merit Award

LOBO / SAO PAULO

Fiat Automóveis S/A 

New times

Broadcast Design / Single

10229D

2010 Design Merit Award

MacLaren McCann / Toronto

GM Buick

Behind The Beauty

Broadcast Design / Single

10230D

2010 Design Merit Award

Ogilvy New York / New York

United Nations Climate Change Conference

Hopenhagen - "Together"

Broadcast Design / Single

10231D

2010 Design Merit Award

TANGRAM co. ltd. / Tokyo

Sturdy Style

WhiteBox

Broadcast Design / Single

10232D

2010 Design Merit Award

TAXI / New York

Museum of Modern Art

Transform

Broadcast Design / Single

10233D

2010 Design Merit Award

Elastic / Santa Monica

Honda

Accord Crosstour

Broadcast Design / Campaign

10235D

2010 Design Merit Award

JWT New York / New York

JetBlue

Seat Monster, DVD, Chase

Broadcast Design / Campaign

10236D

2010 Design Merit Award

Syfy / New York

Syfy

Logo IDs

Broadcast Design / Campaign

10237D

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