The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
acupuncture needles
Agency: NIPPON DESIGN CENTER / Tokyo
Client: Nihon Sogo Ryoji Category: Collateral Design / Posters, P.O.P and in-Store - Single
Button Fly
Agency: Sagmeister Inc. / New York
Client: Levi's Strauss Category: Collateral Design / Posters, P.O.P and in-Store - Single
WA FABRIC COLLECTION 2010
Agency: 702 Design Works Inc. / Tokyo
Client: WA LTD. Category: Collateral Design / Posters, P.O.P and in-Store - Single
HANATOMIZU
Agency: good design company / Tokyo
Client: East Works Entertainment inc. Category: Collateral Design / Posters, P.O.P and in-Store - Single
THUNDER NIGHT fever!
Agency: Dentsu / Tokyo
Client: MITSUBISHI ESTATE CO. & IDEE CO. Category: Collateral Design / Promotion (Agencies creating work for individuals)
Elevator
Agency: GREY Tokyo / Tokyo
Client: Kagatani Knife Category: Collateral Design / Promotion (Agencies creating work for individuals)
“Electronic Guitar Birds”
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: egoFM Category: Collateral Design / Promotion (Agencies creating work for individuals)
Yalook - Fashion Faces - Calendar
Agency: FutureBrand / Hamburg
Client: yalook.com Category: Collateral Design / Promotion (Agencies creating work for individuals)
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
THUNDER NIGHT fever!
Agency: Dentsu / Tokyo
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
The Google Job Experiment
Agency: Alec Brownstein / New York
Client: Self Promotion Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Undergraduate Catalog
Agency: Visual Arts Press, Ltd. / New York
Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Every Team Needs 'The Ultimate Search '
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Design / Posters, P.O.P and in-Store - Single
Hidden Tiger
Agency: Amsterdam Worldwide / Amsterdam
Client: Onitsuka Tiger Category: Collateral Design / Posters, P.O.P and in-Store - Single
iPod nano Poster
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters, P.O.P and in-Store - Single
Grease Poster
Agency: Arnold / Arlington
Client: Gay Men's Chorus of Washington DC Category: Collateral Design / Posters, P.O.P and in-Store - Single
Marshmallow
Agency: BBDO New York / New York
Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and in-Store - Single
Balloon
Agency: BBDO New York / New York
Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and in-Store - Single
All-Clear Poster
Agency: DDB / New York
Client: DDB Category: Collateral Design / Posters, P.O.P and in-Store - Single
Electric Horse
Agency: Euro RSCG Duesseldorf / Duesseldorf
Client: Peugeot Deutschland GmbH Category: Collateral Design / Posters, P.O.P and in-Store - Single
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION
Agency: GREY Group G2 Tokyo / Tokyo
Client: DIESEL JAPAN Co.,Ltd. Category: Collateral Design / Posters, P.O.P and in-Store - Single
KITCHEN
Agency: GREY Tokyo / Tokyo
Client: Kagatani Knife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Whetstone
Agency: GREY Tokyo / Tokyo
Client: Kagatani Knife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Floor
Agency: Juniper Park / Toronto
Client: Adanac Category: Collateral Design / Posters, P.O.P and in-Store - Single
Flying Mushroom 2009
Agency: Kao Corporation / Tokyo
Client: Miyako Katoh Category: Collateral Design / Posters, P.O.P and in-Store - Single
Dog
Agency: NEWSUN/JWT ADVERTISING / Guangzhou
Client: Sunlife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Hedgehog
Agency: NEWSUN/JWT ADVERTISING / Guangzhou
Client: Sunlife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Battle of the Lady Killers
Agency: Partners + Napier / Rochester
Client: ROC City Roller Derby Category: Collateral Design / Posters, P.O.P and in-Store - Single
Exorcism
Agency: Rediffusion Y & R / Gurgaon
Client: Kenwood (Singer) Category: Collateral Design / Posters, P.O.P and in-Store - Single
Noise protection windows by Weru - Building Blaster
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Collateral Design / Posters, P.O.P and in-Store - Single
Wolves
Agency: Y&R / DUBAI
Client: HARVEY NICHOLS Category: Collateral Design / Posters, P.O.P and in-Store - Single
Create a beautiful image
Agency: Ando bv / THE HAGUE
Client: Ando bv Category: Collateral Design / Promotion (Agencies creating work for individuals)
Wrapper
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Collateral Design / Promotion (Agencies creating work for individuals)
2 Euro for a square meal
Agency: Ogilvy & Mather GmbH / Duesseldorf
Client: Duesserldorfer Tafel e.V. Category: Collateral Design / Promotion (Agencies creating work for individuals)
Kamon Weekly Calendar
Agency: Penguin Graphics / Hiroshima
Client: Daiichi Bijutsu Printing Category: Collateral Design / Promotion (Agencies creating work for individuals)
Havaianas Nest
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Smart Car Poster Campaign
Agency: BBDO New York / New York
Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Dragon Noodle
Agency: David&Goliath / El Segundo
Client: MGM Mirage/MCC Group Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Tokyo Marathon Swimming in the sea
Agency: Dentsu / Tokyo
Client: Japan Swimming Federation Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Monster campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin / Cup Noodles Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
PRE ORGANIC COTTON THE DAY T-SHIRTS POSTER
Agency: good design company / Tokyo
Client: kurkku Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Elanders on Very Important Matters
Agency: Happy F&B / Gothenburg
Client: Elanders printing house Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Making History
Agency: Jung von Matt AG / Hamburg
Client: LEGO Germany Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
See the Music
Agency: Jung von Matt AG / Hamburg
Client: Philharmonic Orchestra of Hamburg Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
House of Cards - Live Posters
Agency: Leo Burnett / London
Client: Shelter Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Scary Posters
Agency: MEMAC Ogilvy Dubai / Dubai
Client: Jam Jar Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Blume
Agency: Nippon Design Center, Inc. / Tokyo
Client: Blume Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Military
Agency: Ogilvy & Mather Singapore / Singapore
Client: Glaxosmithkline Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Kitchen Art Series
Agency: Ogilvy & Mather Singapore / Singapore
Client: Bulthaup Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Award:
2010 Design Gold Pencil
Agency:
NIPPON DESIGN CENTER / Tokyo
Client:
Nihon Sogo Ryoji
Title:
acupuncture needles
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10021D
Award:
2010 Design Silver Pencil
Agency:
Sagmeister Inc. / New York
Client:
Levi's Strauss
Title:
Button Fly
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10022D
Award:
2010 Design Bronze Pencil
Agency:
702 Design Works Inc. / Tokyo
Client:
WA LTD.
Title:
WA FABRIC COLLECTION 2010
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10023D
Award:
2010 Design Bronze Pencil
Agency:
good design company / Tokyo
Client:
East Works Entertainment inc.
Title:
HANATOMIZU
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10024D
Award:
2010 Design Gold Pencil
Agency:
Dentsu / Tokyo
Client:
MITSUBISHI ESTATE CO. & IDEE CO.
Title:
THUNDER NIGHT fever!
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10027D
Award:
2010 Design Silver Pencil
Agency:
GREY Tokyo / Tokyo
Client:
Kagatani Knife
Title:
Elevator
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10028D
Award:
2010 Design Silver Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
egoFM
Title:
“Electronic Guitar Birds”
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10029D
Award:
2010 Design Bronze Pencil
Agency:
FutureBrand / Hamburg
Client:
yalook.com
Title:
Yalook - Fashion Faces - Calendar
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10030D
Award:
2010 Design Gold Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Poster Campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10025D
Award:
2010 Design Silver Pencil
Agency:
Dentsu / Tokyo
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
THUNDER NIGHT fever!
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10026D
Award:
2010 Design Gold Pencil
Agency:
Alec Brownstein / New York
Client:
Self Promotion
Title:
The Google Job Experiment
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10031D
Award:
2010 Design Silver Pencil
Agency:
Visual Arts Press, Ltd. / New York
Client:
School of Visual Arts
Title:
Undergraduate Catalog
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10032D
Award:
2010 Design Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Every Team Needs 'The Ultimate Search '
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10125D
Award:
2010 Design Merit Award
Agency:
Amsterdam Worldwide / Amsterdam
Client:
Onitsuka Tiger
Title:
Hidden Tiger
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10126D
Award:
2010 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPod nano Poster
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10127D
Award:
2010 Design Merit Award
Agency:
Arnold / Arlington
Client:
Gay Men's Chorus of Washington DC
Title:
Grease Poster
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10128D
Award:
2010 Design Merit Award
Agency:
BBDO New York / New York
Client:
Chrysler/Smart Car
Title:
Marshmallow
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10129D
Award:
2010 Design Merit Award
Agency:
BBDO New York / New York
Client:
Chrysler/Smart Car
Title:
Balloon
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10130D
Award:
2010 Design Merit Award
Agency:
DDB / New York
Client:
DDB
Title:
All-Clear Poster
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10131D
Award:
2010 Design Merit Award
Agency:
Euro RSCG Duesseldorf / Duesseldorf
Client:
Peugeot Deutschland GmbH
Title:
Electric Horse
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10132D
Award:
2010 Design Merit Award
Agency:
GREY Group G2 Tokyo / Tokyo
Client:
DIESEL JAPAN Co.,Ltd.
Title:
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10133D
Award:
2010 Design Merit Award
Agency:
GREY Tokyo / Tokyo
Client:
Kagatani Knife
Title:
KITCHEN
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10134D
Award:
2010 Design Merit Award
Agency:
GREY Tokyo / Tokyo
Client:
Kagatani Knife
Title:
Whetstone
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10135D
Award:
2010 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Adanac
Title:
Floor
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10136D
Award:
2010 Design Merit Award
Agency:
Kao Corporation / Tokyo
Client:
Miyako Katoh
Title:
Flying Mushroom 2009
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10137D
Award:
2010 Design Merit Award
Agency:
NEWSUN/JWT ADVERTISING / Guangzhou
Client:
Sunlife
Title:
Dog
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10138D
Award:
2010 Design Merit Award
Agency:
NEWSUN/JWT ADVERTISING / Guangzhou
Client:
Sunlife
Title:
Hedgehog
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10139D
Award:
2010 Design Merit Award
Agency:
Partners + Napier / Rochester
Client:
ROC City Roller Derby
Title:
Battle of the Lady Killers
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10140D
Award:
2010 Design Merit Award
Agency:
Rediffusion Y & R / Gurgaon
Client:
Kenwood (Singer)
Title:
Exorcism
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10141D
Award:
2010 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Weru AG
Title:
Noise protection windows by Weru - Building Blaster
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10142D
Award:
2010 Design Merit Award
Agency:
Y&R / DUBAI
Client:
HARVEY NICHOLS
Title:
Wolves
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10143D
Award:
2010 Design Merit Award
Agency:
Ando bv / THE HAGUE
Client:
Ando bv
Title:
Create a beautiful image
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10163D
Award:
2010 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Proctor & Gamble
Title:
Wrapper
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10164D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather GmbH / Duesseldorf
Client:
Duesserldorfer Tafel e.V.
Title:
2 Euro for a square meal
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10165D
Award:
2010 Design Merit Award
Agency:
Penguin Graphics / Hiroshima
Client:
Daiichi Bijutsu Printing
Title:
Kamon Weekly Calendar
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10166D
Award:
2010 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havaianas Nest
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10144D
Award:
2010 Design Merit Award
Agency:
BBDO New York / New York
Client:
Chrysler/Smart Car
Title:
Smart Car Poster Campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10145D
Award:
2010 Design Merit Award
Agency:
David&Goliath / El Segundo
Client:
MGM Mirage/MCC Group
Title:
Dragon Noodle
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10146D
Award:
2010 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Swimming Federation
Title:
Tokyo Marathon Swimming in the sea
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10147D
Award:
2010 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin / Cup Noodles
Title:
Monster campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10148D
Award:
2010 Design Merit Award
Agency:
good design company / Tokyo
Client:
kurkku
Title:
PRE ORGANIC COTTON THE DAY T-SHIRTS POSTER
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10149D
Award:
2010 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Elanders printing house
Title:
Elanders on Very Important Matters
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10150D
Award:
2010 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
LEGO Germany
Title:
Making History
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10151D
Award:
2010 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Philharmonic Orchestra of Hamburg
Title:
See the Music
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10152D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Live Posters
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10153D
Award:
2010 Design Merit Award
Agency:
MEMAC Ogilvy Dubai / Dubai
Client:
Jam Jar
Title:
Scary Posters
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10154D
Award:
2010 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo
Client:
Blume
Title:
Blume
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10155D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10156D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Glaxosmithkline
Title:
Military
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10157D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Bulthaup
Title:
Kitchen Art Series
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10158D
