The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Google Job Experiment Agency: Alec Brownstein / New York Client: Self Promotion Category: Collateral / Self-promotion (Agencies or individuals )
Pin-Up Calendar 2010 Agency: BUTTER. Berlin/Duesseldorf / Duesseldorf Client: EIZO Category: Collateral / Promotion (Agencies creating work for individuals)
IWC Schaffhausen Agency: Jung von Matt AG / Hamburg Client: 12 Parts Category: Collateral / Promotion (Agencies creating work for individuals)
Soccer King Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Be Stupid Manifesto Agency: Anomaly / New York Client: Diesel Category: Collateral / Posters, P.O.P. and In-Store - Single
Harry Potter Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai Client: SeventyMM Pvt. Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Avatar Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai Client: SeventyMM Pvt. Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Hugs, Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Freaky Recipes Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Cause & Effect Agency: Y&R / DUBAI Client: Harvey Nichols Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Making History Agency: Jung von Matt AG / Hamburg Client: LEGO Germany Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Giving is Glorious Agency: Mother Advertising Ltd / London Client: Mother Category: Collateral / Self-promotion (Agencies or individuals )
ADLAND ANNUAL Agency: Abbott Mead Vickers BBDO / London Client: CREATIVE CIRCLE Category: Collateral / Promotion (Agencies creating work for individuals)
Outdoor Essentials Agency: Ace Saatchi & Saatchi / Makati City Client: Primer Group of Companies Category: Collateral / Promotion (Agencies creating work for individuals)
Someone Special Dollar Holiday Cards Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Window Agency: DDB South Africa / Johannesburg Client: Umbro Category: Collateral / Promotion (Agencies creating work for individuals)
Canadian Club Calendar Agency: Energy BBDO / Chicago Client: Canadian Club Category: Collateral / Promotion (Agencies creating work for individuals)
Concert for the people Agency: Jung von Matt AG / Hamburg Client: Philharmonic Orchestra of Hamburg Category: Collateral / Promotion (Agencies creating work for individuals)
The First Supersize Pop-Up Agency: Jung von Matt AG / Stuttgart Client: Sara Lee Household & Body Care Germany Category: Collateral / Promotion (Agencies creating work for individuals)
The Flyer's Collection Agency: JWT New York / New York Client: JetBlue Category: Collateral / Promotion (Agencies creating work for individuals)
Stainbroidery Ink Agency: Leo Burnett India / Mumbai Client: Proctor & Gamble Category: Collateral / Promotion (Agencies creating work for individuals)
sweat is used as a medium Agency: leonardo macias / sao paulo SP brazil Client: Mizuno Category: Collateral / Promotion (Agencies creating work for individuals)
Audio annual report Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Bang & Olufsen Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
The Trillion Dollar Flyer Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Collateral / Promotion (Agencies creating work for individuals)
Man Agency: AlmapBBDO / São Paulo Client: Bayer Category: Collateral / Posters, P.O.P. and In-Store - Single
Bloody Tissue Poster Co-Op Agency: BBDO New York / New York Client: Procter & Gamble/Gillette Category: Collateral / Posters, P.O.P. and In-Store - Single
Balloon Agency: BBDO New York / New York Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Single
Egg Agency: BBDO New York / New York Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Single
Port Authority Stream of Consciousness Installation Agency: BBDO New York / New York Client: Starbucks Category: Collateral / Posters, P.O.P. and In-Store - Single
Doomsday Agency: David&Goliath / El Segundo Client: Coco de Mer Category: Collateral / Posters, P.O.P. and In-Store - Single
BEACH/ SNOW Agency: DDB Brasil / Sao Paulo Client: Terra Category: Collateral / Posters, P.O.P. and In-Store - Single
Bush Agency: GREY GROUP CHINA / Beijing Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Skin / Fish Agency: JWT Mexico / Mexico City Client: Kimberly Clark Category: Collateral / Posters, P.O.P. and In-Store - Single
Skin / Meat Agency: JWT Mexico / Mexico City Client: Kimberly Clark Category: Collateral / Posters, P.O.P. and In-Store - Single
Stainbroidery Ink Agency: Leo Burnett India / Mumbai Client: Proctor & Gamble Category: Collateral / Posters, P.O.P. and In-Store - Single
Jerry Can Agency: Nolin BBDO / Montreal Client: Mercedes-Benz Canada Category: Collateral / Posters, P.O.P. and In-Store - Single
Purple Caterpillar Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
O Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: Mattel México Category: Collateral / Posters, P.O.P. and In-Store - Single
You Are Here Agency: AlmapBBDO / São Paulo Client: Cia das Letras Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Smart Car Poster Campaign Agency: BBDO New York / New York Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Dragon Noodle Agency: David&Goliath / El Segundo Client: MGM Mirage/MCC Group Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Monsters campaign Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin / Cup Noodles Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Reincarnation Agency: GREY GROUP CHINA / Beijing Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Feel More Agency: Grey Kuala Lumpur / Kuala Lumpur Client: Procter & Gamble Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Pose Agency: Leo Burnett / Hong Kong Client: Planet Yoga Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Tide: Stainbroidery Agency: Leo Burnett India / Mumbai Client: Procter & Gamble: Tide Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Beat Gasoline Agency: McKinney / durham Client: Nike Corporate Responsibility Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Hard Rock "Memorabilia" Campaign Agency: Ogilvy Malaysia / Kuala Lumpur Client: Palmco Hotels Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Winter Collection Agency: RKCR/Y&R / London Client: Shock and Soul Category: Collateral / Posters, P.O.P. and In-Store - Campaign

2010 Advertising Silver Pencil

Alec Brownstein / New York

Self Promotion

The Google Job Experiment

Collateral / Self-promotion (Agencies or individuals )

10030A

2010 Advertising Gold Pencil

BUTTER. Berlin/Duesseldorf / Duesseldorf

EIZO

Pin-Up Calendar 2010

Collateral / Promotion (Agencies creating work for individuals)

10027A

2010 Advertising Silver Pencil

Jung von Matt AG / Hamburg

12 Parts

IWC Schaffhausen

Collateral / Promotion (Agencies creating work for individuals)

10028A

2010 Advertising Bronze Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Soccer King

Collateral / Promotion (Agencies creating work for individuals)

10029A

2010 Advertising Gold Pencil

Anomaly / New York

Diesel

Be Stupid Manifesto

Collateral / Posters, P.O.P. and In-Store - Single

10019A

2010 Advertising Silver Pencil

Rediffusion Young & Rubicam, Mumbai / Mumbai

SeventyMM Pvt. Ltd.

Harry Potter

Collateral / Posters, P.O.P. and In-Store - Single

10020A

2010 Advertising Silver Pencil

Rediffusion Young & Rubicam, Mumbai / Mumbai

SeventyMM Pvt. Ltd.

Avatar

Collateral / Posters, P.O.P. and In-Store - Single

10021A

2010 Advertising Bronze Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Hugs,

Collateral / Posters, P.O.P. and In-Store - Single

10022A

2010 Advertising Bronze Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Freaky Recipes

Collateral / Posters, P.O.P. and In-Store - Single

10023A

2010 Advertising Gold Pencil

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes

Collateral / Posters, P.O.P. and In-Store - Campaign

10024A

2010 Advertising Silver Pencil

Y&R / DUBAI

Harvey Nichols

Cause & Effect

Collateral / Posters, P.O.P. and In-Store - Campaign

10025A

2010 Advertising Bronze Pencil

Jung von Matt AG / Hamburg

LEGO Germany

Making History

Collateral / Posters, P.O.P. and In-Store - Campaign

10026A

2010 Advertising Merit Award

Mother Advertising Ltd / London

Mother

Giving is Glorious

Collateral / Self-promotion (Agencies or individuals )

10272A

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

CREATIVE CIRCLE

ADLAND ANNUAL

Collateral / Promotion (Agencies creating work for individuals)

10260A

2010 Advertising Merit Award

Ace Saatchi & Saatchi / Makati City

Primer Group of Companies

Outdoor Essentials

Collateral / Promotion (Agencies creating work for individuals)

10261A

2010 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

Someone Special Dollar Holiday Cards

Collateral / Promotion (Agencies creating work for individuals)

10262A

2010 Advertising Merit Award

DDB South Africa / Johannesburg

Umbro

Window

Collateral / Promotion (Agencies creating work for individuals)

10263A

2010 Advertising Merit Award

Energy BBDO / Chicago

Canadian Club

Canadian Club Calendar

Collateral / Promotion (Agencies creating work for individuals)

10264A

2010 Advertising Merit Award

Jung von Matt AG / Hamburg

Philharmonic Orchestra of Hamburg

Concert for the people

Collateral / Promotion (Agencies creating work for individuals)

10265A

2010 Advertising Merit Award

Jung von Matt AG / Stuttgart

Sara Lee Household & Body Care Germany

The First Supersize Pop-Up

Collateral / Promotion (Agencies creating work for individuals)

10266A

2010 Advertising Merit Award

JWT New York / New York

JetBlue

The Flyer's Collection

Collateral / Promotion (Agencies creating work for individuals)

10267A

2010 Advertising Merit Award

Leo Burnett India / Mumbai

Proctor & Gamble

Stainbroidery Ink

Collateral / Promotion (Agencies creating work for individuals)

10268A

2010 Advertising Merit Award

leonardo macias / sao paulo SP brazil

Mizuno

sweat is used as a medium

Collateral / Promotion (Agencies creating work for individuals)

10269A

2010 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Bang & Olufsen Deutschland GmbH

Audio annual report

Collateral / Promotion (Agencies creating work for individuals)

10270A

2010 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Flyer

Collateral / Promotion (Agencies creating work for individuals)

10271A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Bayer

Man

Collateral / Posters, P.O.P. and In-Store - Single

10231A

2010 Advertising Merit Award

BBDO New York / New York

Procter & Gamble/Gillette

Bloody Tissue Poster Co-Op

Collateral / Posters, P.O.P. and In-Store - Single

10232A

2010 Advertising Merit Award

BBDO New York / New York

Chrysler/Smart Car

Balloon

Collateral / Posters, P.O.P. and In-Store - Single

10233A

2010 Advertising Merit Award

BBDO New York / New York

Chrysler/Smart Car

Egg

Collateral / Posters, P.O.P. and In-Store - Single

10234A

2010 Advertising Merit Award

BBDO New York / New York

Starbucks

Port Authority Stream of Consciousness Installation

Collateral / Posters, P.O.P. and In-Store - Single

10235A

2010 Advertising Merit Award

David&Goliath / El Segundo

Coco de Mer

Doomsday

Collateral / Posters, P.O.P. and In-Store - Single

10236A

2010 Advertising Merit Award

DDB Brasil / Sao Paulo

Terra

BEACH/ SNOW

Collateral / Posters, P.O.P. and In-Store - Single

10237A

2010 Advertising Merit Award

GREY GROUP CHINA / Beijing

Blue Ocean Paper Recycling Technology Co., Ltd.

Bush

Collateral / Posters, P.O.P. and In-Store - Single

10238A

2010 Advertising Merit Award

JWT Mexico / Mexico City

Kimberly Clark

Skin / Fish

Collateral / Posters, P.O.P. and In-Store - Single

10239A

2010 Advertising Merit Award

JWT Mexico / Mexico City

Kimberly Clark

Skin / Meat

Collateral / Posters, P.O.P. and In-Store - Single

10240A

2010 Advertising Merit Award

Leo Burnett India / Mumbai

Proctor & Gamble

Stainbroidery Ink

Collateral / Posters, P.O.P. and In-Store - Single

10241A

2010 Advertising Merit Award

Nolin BBDO / Montreal

Mercedes-Benz Canada

Jerry Can

Collateral / Posters, P.O.P. and In-Store - Single

10242A

2010 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Purple Caterpillar

Collateral / Posters, P.O.P. and In-Store - Single

10243A

2010 Advertising Merit Award

Ogilvy & Mather, S.A. / Mexico, D.F.

Mattel México

O

Collateral / Posters, P.O.P. and In-Store - Single

10244A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Cia das Letras

You Are Here

Collateral / Posters, P.O.P. and In-Store - Campaign

10245A

2010 Advertising Merit Award

BBDO New York / New York

Chrysler/Smart Car

Smart Car Poster Campaign

Collateral / Posters, P.O.P. and In-Store - Campaign

10246A

2010 Advertising Merit Award

David&Goliath / El Segundo

MGM Mirage/MCC Group

Dragon Noodle

Collateral / Posters, P.O.P. and In-Store - Campaign

10247A

2010 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nissin / Cup Noodles

Monsters campaign

Collateral / Posters, P.O.P. and In-Store - Campaign

10248A

2010 Advertising Merit Award

GREY GROUP CHINA / Beijing

Blue Ocean Paper Recycling Technology Co., Ltd.

Reincarnation

Collateral / Posters, P.O.P. and In-Store - Campaign

10249A

2010 Advertising Merit Award

Grey Kuala Lumpur / Kuala Lumpur

Procter & Gamble

Feel More

Collateral / Posters, P.O.P. and In-Store - Campaign

10250A

2010 Advertising Merit Award

Leo Burnett / Hong Kong

Planet Yoga

Pose

Collateral / Posters, P.O.P. and In-Store - Campaign

10251A

2010 Advertising Merit Award

Leo Burnett India / Mumbai

Procter & Gamble: Tide

Tide: Stainbroidery

Collateral / Posters, P.O.P. and In-Store - Campaign

10252A

2010 Advertising Merit Award

McKinney / durham

Nike Corporate Responsibility

Beat Gasoline

Collateral / Posters, P.O.P. and In-Store - Campaign

10253A

2010 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Palmco Hotels

Hard Rock "Memorabilia" Campaign

Collateral / Posters, P.O.P. and In-Store - Campaign

10254A

2010 Advertising Merit Award

RKCR/Y&R / London

Shock and Soul

Winter Collection

Collateral / Posters, P.O.P. and In-Store - Campaign

10255A

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