The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Standard #2 Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Radio / Single
Cinco Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Radio / Single
Puppies; Dance Club; Oktoberfest Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Worth It Agency: Net#Work BBDO / Hyde Park Client: Virgin Atlantic Airlines Category: Consumer Radio / Campaign
Gregorian Chant Agency: AlmapBBDO / São Paulo Client: Volkswagen Original Accessories Category: Consumer Radio / Single
Puppies Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Legs Agency: BBDO Canada / Toronto Client: FedEx Canada Ltd. Category: Consumer Radio / Single
Love Kittens Agency: DDB / New York Client: NY Lottery Category: Consumer Radio / Single
OK Agency: Devito/Verdi / New York Client: Ehrlich Pest Control Category: Consumer Radio / Single
Gym Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Dance Club Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Oktoberfest Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
El Loco Agency: Draftfcb Johannesburg / Johannesburg Client: Toyota / Genuine Parts Category: Consumer Radio / Single
Robinson Agency: Grupo Gallegos / Long Beach Client: Comcast Category: Consumer Radio / Single
Epic Agency: Grupo Gallegos / Long Beach Client: Comcast Category: Consumer Radio / Single
BLUE Agency: Lowe Bull / Johannesburg Client: Medal Paints Category: Consumer Radio / Single
URL Agency: Net#work BBDO Cape Town / Cape Town Client: I&J Category: Consumer Radio / Single
I wanna know what love is. Agency: Ogilvy / são paulo Client: Motorola Category: Consumer Radio / Single
Lions Agency: Ogilvy Johannesburg / Johannesburg Client: Exclusive Books Category: Consumer Radio / Single
Ping Pong Agency: TBWA\Vancouver / Vancouver Client: Okanagan Spring Brewery Category: Consumer Radio / Single
Madmen TV Show - Madison Products Agency: US Sydney / Redfern Client: SBS Category: Consumer Radio / Single
Morning Song Agency: zig / Toronto Client: IKEA Canada Category: Consumer Radio / Single
Subtitles Agency: Grupo Gallegos / Long Beach Client: Comcast Category: Consumer Radio / Campaign
Doppelherz Calming Tablets Agency: Scholz & Friends / Hamburg Client: Queisser Pharma GmbH & Co. KG Category: Consumer Radio / Campaign
Sponsor Me Spring Radio Agency: TBWA\Vancouver / Vancouver Client: Okanagan Spring Brewery Category: Consumer Radio / Campaign
Move When You Need To Agency: Three Drunk Monkeys / Sydney Client: Unwired Category: Consumer Radio / Campaign

2010 Advertising Gold Pencil

Euro RSCG New York / New York

Heineken/Dos Equis

Standard #2

Consumer Radio / Single

10043R

2010 Advertising Silver Pencil

Euro RSCG New York / New York

Heineken/Dos Equis

Cinco

Consumer Radio / Single

10044R

2010 Advertising Silver Pencil

Devito/Verdi / New York

National Thoroughbred Racing Association

Puppies; Dance Club; Oktoberfest

Consumer Radio / Campaign

10047R

2010 Advertising Silver Pencil

Net#Work BBDO / Hyde Park

Virgin Atlantic Airlines

Worth It

Consumer Radio / Campaign

10048R

2010 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen Original Accessories

Gregorian Chant

Consumer Radio / Single

10045R

2010 Advertising Bronze Pencil

Devito/Verdi / New York

National Thoroughbred Racing Association

Puppies

Consumer Radio / Single

10046R

2010 Advertising Merit Award

BBDO Canada / Toronto

FedEx Canada Ltd.

Legs

Consumer Radio / Single

10336R

2010 Advertising Merit Award

DDB / New York

NY Lottery

Love Kittens

Consumer Radio / Single

10337R

2010 Advertising Merit Award

Devito/Verdi / New York

Ehrlich Pest Control

OK

Consumer Radio / Single

10338R

2010 Advertising Merit Award

Devito/Verdi / New York

National Thoroughbred Racing Association

Gym

Consumer Radio / Single

10339R

2010 Advertising Merit Award

Devito/Verdi / New York

National Thoroughbred Racing Association

Dance Club

Consumer Radio / Single

10340R

2010 Advertising Merit Award

Devito/Verdi / New York

National Thoroughbred Racing Association

Oktoberfest

Consumer Radio / Single

10341R

2010 Advertising Merit Award

Draftfcb Johannesburg / Johannesburg

Toyota / Genuine Parts

El Loco

Consumer Radio / Single

10342R

2010 Advertising Merit Award

Grupo Gallegos / Long Beach

Comcast

Robinson

Consumer Radio / Single

10343R

2010 Advertising Merit Award

Grupo Gallegos / Long Beach

Comcast

Epic

Consumer Radio / Single

10344R

2010 Advertising Merit Award

Lowe Bull / Johannesburg

Medal Paints

BLUE

Consumer Radio / Single

10345R

2010 Advertising Merit Award

Net#work BBDO Cape Town / Cape Town

I&J

URL

Consumer Radio / Single

10346R

2010 Advertising Merit Award

Ogilvy / são paulo

Motorola

I wanna know what love is.

Consumer Radio / Single

10347R

2010 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

Exclusive Books

Lions

Consumer Radio / Single

10348R

2010 Advertising Merit Award

TBWA\Vancouver / Vancouver

Okanagan Spring Brewery

Ping Pong

Consumer Radio / Single

10349R

2010 Advertising Merit Award

US Sydney / Redfern

SBS

Madmen TV Show - Madison Products

Consumer Radio / Single

10350R

2010 Advertising Merit Award

zig / Toronto

IKEA Canada

Morning Song

Consumer Radio / Single

10351R

2010 Advertising Merit Award

Grupo Gallegos / Long Beach

Comcast

Subtitles

Consumer Radio / Campaign

10352R

2010 Advertising Merit Award

Scholz & Friends / Hamburg

Queisser Pharma GmbH & Co. KG

Doppelherz Calming Tablets

Consumer Radio / Campaign

10353R

2010 Advertising Merit Award

TBWA\Vancouver / Vancouver

Okanagan Spring Brewery

Sponsor Me Spring Radio

Consumer Radio / Campaign

10354R

2010 Advertising Merit Award

Three Drunk Monkeys / Sydney

Unwired

Move When You Need To

Consumer Radio / Campaign

10355R

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