The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

The Man Your Man Could Smell Like Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Different Scents for Different Gents Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Date Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Cliff Agency: The Campaign Palace Sydney / Sydney Client: Panasonic Category: Consumer Television / :30/:25 - Single
Closet Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Consumer Television / Over :30 / Under :90 - Single
Pure Waters Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single
Singing Burger Agency: Net#Work BBDO / Hyde Park Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
Antiquing Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Did You Know? Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Viagra Confessions Campaign Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Campaign
Pure Waters Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / Commercials of var. length - Campaign
Give it a Ponder Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Commercials of var. length - Campaign
Model, Gym, Bird Agency: La Comunidad / Miami Client: MTV Category: Consumer Television / Over :30 - Campaign
Monday Night Football Agency: Wieden+Kennedy, New York / New York Client: ESPN Category: Consumer Television / Over :30 - Campaign
Date Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
Heirloom Agency: JWT San Juan / San Juan Client: Cadbury Adams / Stride Category: Consumer Television / Under $80K Budget - Single
Luck Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Game Agency: BBDO New York / New York Client: Mars Snack Food US/Snickers Category: Consumer Television / :30/:25 - Single
Ally "Truck" Agency: BBH / New York Client: GMAC Category: Consumer Television / :30/:25 - Single
Business as Usual Agency: Cramer Krasselt / Chicago Client: AirTran Airways Category: Consumer Television / :30/:25 - Single
Gas Station Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Consumer Television / :30/:25 - Single
Bar Agency: JWT New York / New York Client: Microsoft/ Bing Category: Consumer Television / :30/:25 - Single
Hanging Out Agency: Leo Burnett / Chicago Client: Nintendo DSi Category: Consumer Television / :30/:25 - Single
Boss Agency: MJZ / Los Angeles Client: CareerBuilder.com Category: Consumer Television / :30/:25 - Single
Tuck In Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Shoes Agency: Ogilvy / são paulo Client: Kraft Category: Consumer Television / :30/:25 - Single
Clown Agency: Publicis & Hal Riney / San Francisco Client: Walmart Category: Consumer Television / :30/:25 - Single
'Little Sister' Agency: Saatchi & Saatchi Sydney / Sydney Client: Lion Nathan Category: Consumer Television / :30/:25 - Single
Kilt Agency: TBWA\Chiat\Day - New York / New York Client: Starburst Category: Consumer Television / :30/:25 - Single
Transplant Agency: TBWA\Chiat\Day - New York / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Hourglass Agency: TBWA\Chiat\Day - New York / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Plant Agency: TBWA\Chiat\Day - New York / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Time Traveler Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Single
Legal Copy Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Single
Broken Promises Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Single
Harmony Agency: The Sweet Shop / Auckland Client: Toyota Category: Consumer Television / :30/:25 - Single
Joke Agency: Venables Bell & Partners / San Francisco Client: Intel Category: Consumer Television / :30/:25 - Single
I Love The World Reprise Agency: 72andSunny / Los Angeles Client: Discovery Channel Category: Consumer Television / Over :30 / Under :90 - Single
BRING IT TO LIFE Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Consumer Television / Over :30 / Under :90 - Single
Dove Love Agency: Clemenger BBDO/Melbourne Client: Fosters Group: Pure Blonde Category: Consumer Television / Over :30 / Under :90 - Single
L.I.F.T. Agency: Droga5 / New York Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
VB Regulars Agency: Droga5 Australia / East Sydney Client: Fosters Category: Consumer Television / Over :30 / Under :90 - Single
Jai Alai Agency: Euro RSCG / New York Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Treasure Chest Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Heirloom Agency: JWT San Juan / San Juan Client: Cadbury Adams / Stride Category: Consumer Television / Over :30 / Under :90 - Single
ENCOUNTER Agency: MCCANN ERICKSON / MADRID Client: COCA COLA Category: Consumer Television / Over :30 / Under :90 - Single
The Organ Player - Yeah Yeah Yeah La La La Agency: Mother Advertising Ltd / London Client: Coca Cola Category: Consumer Television / Over :30 / Under :90 - Single
'The Beatles: Rock Band' Intro Cinematic Agency: Passion Pictures / London Client: Harmonix Category: Consumer Television / Over :30 / Under :90 - Single
Destiny Agency: ponce buenos aires / Buenos Aires Client: Unilever Category: Consumer Television / Over :30 / Under :90 - Single
Airball Agency: Publicis Conseil / PARIS Client: Orange Category: Consumer Television / Over :30 / Under :90 - Single

2010 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

The Man Your Man Could Smell Like

Consumer Television / :30/:25 - Single

10054T

2010 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Different Scents for Different Gents

Consumer Television / :30/:25 - Single

10055T

2010 Advertising Bronze Pencil

Mullen / Wenham

Boston Bruins

Date

Consumer Television / :30/:25 - Single

10056T

2010 Advertising Bronze Pencil

The Campaign Palace Sydney / Sydney

Panasonic

Cliff

Consumer Television / :30/:25 - Single

10057T

2010 Advertising Gold Pencil

BETC Euro RSCG / Paris

CANAL+

Closet

Consumer Television / Over :30 / Under :90 - Single

10049T

2010 Advertising Silver Pencil

Publicis Mojo / Millers Point

Lion Nathan

Pure Waters

Consumer Television / Over :30 / Under :90 - Single

10050T

2010 Advertising Bronze Pencil

Net#Work BBDO / Hyde Park

Chicken Licken

Singing Burger

Consumer Television / Over :30 / Under :90 - Single

10051T

2010 Advertising Gold Pencil

TAXI Canada / Toronto

Pfizer Canada Inc

Antiquing

Consumer Television / :20 and Under - Single

10058T

2010 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Did You Know?

Consumer Television / :20 and Under - Single

10059T

2010 Advertising Gold Pencil

TAXI Canada / Toronto

Pfizer Canada Inc

Viagra Confessions Campaign

Consumer Television / :20 and Under - Campaign

10060T

2010 Advertising Gold Pencil

Publicis Mojo / Millers Point

Lion Nathan

Pure Waters

Consumer Television / Commercials of var. length - Campaign

10061T

2010 Advertising Silver Pencil

Young & Rubicam New York / New York

LG Mobile

Give it a Ponder

Consumer Television / Commercials of var. length - Campaign

10062T

2010 Advertising Silver Pencil

La Comunidad / Miami

MTV

Model, Gym, Bird

Consumer Television / Over :30 - Campaign

10052T

2010 Advertising Bronze Pencil

Wieden+Kennedy, New York / New York

ESPN

Monday Night Football

Consumer Television / Over :30 - Campaign

10053T

2010 Advertising Silver Pencil

Mullen / Wenham

Boston Bruins

Date

Consumer Television / Under $80K Budget - Single

10063T

2010 Advertising Bronze Pencil

JWT San Juan / San Juan

Cadbury Adams / Stride

Heirloom

Consumer Television / Under $80K Budget - Single

10064T

2010 Advertising Merit Award

BBDO New York / New York

FedEx

Luck

Consumer Television / :30/:25 - Single

10380T

2010 Advertising Merit Award

BBDO New York / New York

Mars Snack Food US/Snickers

Game

Consumer Television / :30/:25 - Single

10381T

2010 Advertising Merit Award

BBH / New York

GMAC

Ally "Truck"

Consumer Television / :30/:25 - Single

10382T

2010 Advertising Merit Award

Cramer Krasselt / Chicago

AirTran Airways

Business as Usual

Consumer Television / :30/:25 - Single

10383T

2010 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

Volvo

Gas Station

Consumer Television / :30/:25 - Single

10384T

2010 Advertising Merit Award

JWT New York / New York

Microsoft/ Bing

Bar

Consumer Television / :30/:25 - Single

10385T

2010 Advertising Merit Award

Leo Burnett / Chicago

Nintendo DSi

Hanging Out

Consumer Television / :30/:25 - Single

10386T

2010 Advertising Merit Award

MJZ / Los Angeles

CareerBuilder.com

Boss

Consumer Television / :30/:25 - Single

10387T

2010 Advertising Merit Award

Mullen / Wenham

Boston Bruins

Tuck In

Consumer Television / :30/:25 - Single

10388T

2010 Advertising Merit Award

Ogilvy / são paulo

Kraft

Shoes

Consumer Television / :30/:25 - Single

10389T

2010 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Walmart

Clown

Consumer Television / :30/:25 - Single

10390T

2010 Advertising Merit Award

Saatchi & Saatchi Sydney / Sydney

Lion Nathan

'Little Sister'

Consumer Television / :30/:25 - Single

10391T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Starburst

Kilt

Consumer Television / :30/:25 - Single

10392T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Skittles

Transplant

Consumer Television / :30/:25 - Single

10393T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Skittles

Hourglass

Consumer Television / :30/:25 - Single

10394T

2010 Advertising Merit Award

TBWA\Chiat\Day - New York / New York

Skittles

Plant

Consumer Television / :30/:25 - Single

10395T

2010 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Time Traveler

Consumer Television / :30/:25 - Single

10396T

2010 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Legal Copy

Consumer Television / :30/:25 - Single

10397T

2010 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Broken Promises

Consumer Television / :30/:25 - Single

10398T

2010 Advertising Merit Award

The Sweet Shop / Auckland

Toyota

Harmony

Consumer Television / :30/:25 - Single

10399T

2010 Advertising Merit Award

Venables Bell & Partners / San Francisco

Intel

Joke

Consumer Television / :30/:25 - Single

10400T

2010 Advertising Merit Award

72andSunny / Los Angeles

Discovery Channel

I Love The World Reprise

Consumer Television / Over :30 / Under :90 - Single

10356T

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

GUINNESS

BRING IT TO LIFE

Consumer Television / Over :30 / Under :90 - Single

10357T

2010 Advertising Merit Award

Clemenger BBDO/Melbourne

Fosters Group: Pure Blonde

Dove Love

Consumer Television / Over :30 / Under :90 - Single

10358T

2010 Advertising Merit Award

Droga5 / New York

Puma

L.I.F.T.

Consumer Television / Over :30 / Under :90 - Single

10359T

2010 Advertising Merit Award

Droga5 Australia / East Sydney

Fosters

VB Regulars

Consumer Television / Over :30 / Under :90 - Single

10360T

2010 Advertising Merit Award

Euro RSCG / New York

Heineken/Dos Equis

Jai Alai

Consumer Television / Over :30 / Under :90 - Single

10361T

2010 Advertising Merit Award

Euro RSCG New York / New York

Heineken/Dos Equis

Treasure Chest

Consumer Television / Over :30 / Under :90 - Single

10362T

2010 Advertising Merit Award

JWT San Juan / San Juan

Cadbury Adams / Stride

Heirloom

Consumer Television / Over :30 / Under :90 - Single

10363T

2010 Advertising Merit Award

MCCANN ERICKSON / MADRID

COCA COLA

ENCOUNTER

Consumer Television / Over :30 / Under :90 - Single

10364T

2010 Advertising Merit Award

Mother Advertising Ltd / London

Coca Cola

The Organ Player - Yeah Yeah Yeah La La La

Consumer Television / Over :30 / Under :90 - Single

10365T

2010 Advertising Merit Award

Passion Pictures / London

Harmonix

'The Beatles: Rock Band' Intro Cinematic

Consumer Television / Over :30 / Under :90 - Single

10366T

2010 Advertising Merit Award

ponce buenos aires / Buenos Aires

Unilever

Destiny

Consumer Television / Over :30 / Under :90 - Single

10367T

2010 Advertising Merit Award

Publicis Conseil / PARIS

Orange

Airball

Consumer Television / Over :30 / Under :90 - Single

10368T

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