The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Viagra Confessions Campaign Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Campaign
Pure Waters Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / Commercials of var. length - Campaign
Closet Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Consumer Television / Over :30 / Under :90 - Single
The Man Your Man Could Smell Like Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Antiquing Agency: TAXI Canada / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Model, Gym, Bird Agency: La Comunidad / Miami Client: MTV Category: Consumer Television / Over :30 - Campaign
Date Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
Give it a Ponder Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Commercials of var. length - Campaign
Pure Waters Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single
Different Scents for Different Gents Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Did You Know? Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Monday Night Football Agency: Wieden+Kennedy, New York / New York Client: ESPN Category: Consumer Television / Over :30 - Campaign
Heirloom Agency: JWT San Juan / San Juan Client: Cadbury Adams / Stride Category: Consumer Television / Under $80K Budget - Single
Singing Burger Agency: Net#Work BBDO / Hyde Park Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
Date Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Cliff Agency: The Campaign Palace Sydney / Sydney Client: Panasonic Category: Consumer Television / :30/:25 - Single
Express Courier Service Agency: Artplan Comunicação / Rio de Janeiro Client: Correios Category: Consumer Television / :20 and Under - Campaign
MERRY CHRISch…MAS Agency: Mother Advertising Ltd / London Client: Coca Cola - Schweppes Category: Consumer Television / :20 and Under - Campaign
'Nana/Leak/Grass' Agency: Saatchi & Saatchi Sydney / Sydney Client: Lion Nathan Category: Consumer Television / :20 and Under - Campaign
Imagine TV Campaign Agency: BBDO / New York Client: HBO Category: Consumer Television / Over :30 - Campaign
The revenge of the little man Agency: Jung von Matt AG / Hamburg Client: Mystocks Category: Consumer Television / Over :30 - Campaign
Powerful Stuff Agency: RKCR/Y&R / London Client: Virgin Media Category: Consumer Television / Over :30 - Campaign
How to dance Agency: Santo / Buenos Aires Client: Telecom - Personal Category: Consumer Television / Over :30 - Campaign
Puppets Season 1 Campaign Agency: Wieden+Kennedy / Portland Client: Nike Basketball Category: Consumer Television / Over :30 - Campaign
Graduations Agency: Young & Rubicam Buenos Aires / Buenos Aires Client: Ole Category: Consumer Television / Over :30 - Campaign
West Bank Agency: DDB / Auckland Client: SKY Television Category: Consumer Television / Under $80K Budget - Single
Inheritance Agency: Leo Burnett Argentina / Buenos Aires Client: Car One Category: Consumer Television / Under $80K Budget - Single
Tuck In Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
No escape - Gas Station Agency: Serviceplan / München Client: Sanyo Video Vertrieb AG Category: Consumer Television / Under $80K Budget - Single
Dear PlayStation Agency: Deutsch LA / Los Angeles Client: Sony PlayStation Category: Consumer Television / :30/:25 - Campaign
Raise A Glass Agency: Droga5 Australia / East Sydney Client: Fosters Category: Consumer Television / :30/:25 - Campaign
Tour Bus Agency: Goodby Silverstein & Partners / San Francisco Client: National Basketball Association Category: Consumer Television / :30/:25 - Campaign
Elevated Moments Agency: Goodby Silverstein & Partners / San Francisco Client: National Basketball Association, ESPN/ABC/TNT Category: Consumer Television / :30/:25 - Campaign
NFL Campaign Agency: Grey / New York Client: NFL Category: Consumer Television / :30/:25 - Campaign
Mac vs PC Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter Agency: Wieden+Kennedy, New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
VB Regulars Agency: Droga5 Australia / East Sydney Client: Fosters Category: Consumer Television / Commercials of var. length - Campaign
I Love The World Reprise Agency: 72andSunny / Los Angeles Client: Discovery Channel Category: Consumer Television / Over :30 / Under :90 - Single
BRING IT TO LIFE Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Consumer Television / Over :30 / Under :90 - Single
Dove Love Agency: Clemenger BBDO/Melbourne Client: Fosters Group: Pure Blonde Category: Consumer Television / Over :30 / Under :90 - Single
L.I.F.T. Agency: Droga5 / New York Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
VB Regulars Agency: Droga5 Australia / East Sydney Client: Fosters Category: Consumer Television / Over :30 / Under :90 - Single
Jai Alai Agency: Euro RSCG / New York Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Treasure Chest Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Heirloom Agency: JWT San Juan / San Juan Client: Cadbury Adams / Stride Category: Consumer Television / Over :30 / Under :90 - Single
ENCOUNTER Agency: MCCANN ERICKSON / MADRID Client: COCA COLA Category: Consumer Television / Over :30 / Under :90 - Single
The Organ Player - Yeah Yeah Yeah La La La Agency: Mother Advertising Ltd / London Client: Coca Cola Category: Consumer Television / Over :30 / Under :90 - Single
'The Beatles: Rock Band' Intro Cinematic Agency: Passion Pictures / London Client: Harmonix Category: Consumer Television / Over :30 / Under :90 - Single
Destiny Agency: ponce buenos aires / Buenos Aires Client: Unilever Category: Consumer Television / Over :30 / Under :90 - Single
Airball Agency: Publicis Conseil / PARIS Client: Orange Category: Consumer Television / Over :30 / Under :90 - Single

2010 Advertising Gold Pencil

TAXI Canada / Toronto

Pfizer Canada Inc

Viagra Confessions Campaign

Consumer Television / :20 and Under - Campaign

10060T

2010 Advertising Gold Pencil

Publicis Mojo / Millers Point

Lion Nathan

Pure Waters

Consumer Television / Commercials of var. length - Campaign

10061T

2010 Advertising Gold Pencil

BETC Euro RSCG / Paris

CANAL+

Closet

Consumer Television / Over :30 / Under :90 - Single

10049T

2010 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

The Man Your Man Could Smell Like

Consumer Television / :30/:25 - Single

10054T

2010 Advertising Gold Pencil

TAXI Canada / Toronto

Pfizer Canada Inc

Antiquing

Consumer Television / :20 and Under - Single

10058T

2010 Advertising Silver Pencil

La Comunidad / Miami

MTV

Model, Gym, Bird

Consumer Television / Over :30 - Campaign

10052T

2010 Advertising Silver Pencil

Mullen / Wenham

Boston Bruins

Date

Consumer Television / Under $80K Budget - Single

10063T

2010 Advertising Silver Pencil

Young & Rubicam New York / New York

LG Mobile

Give it a Ponder

Consumer Television / Commercials of var. length - Campaign

10062T

2010 Advertising Silver Pencil

Publicis Mojo / Millers Point

Lion Nathan

Pure Waters

Consumer Television / Over :30 / Under :90 - Single

10050T

2010 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Different Scents for Different Gents

Consumer Television / :30/:25 - Single

10055T

2010 Advertising Silver Pencil

Wieden+Kennedy / Portland

Old Spice

Did You Know?

Consumer Television / :20 and Under - Single

10059T

2010 Advertising Bronze Pencil

Wieden+Kennedy, New York / New York

ESPN

Monday Night Football

Consumer Television / Over :30 - Campaign

10053T

2010 Advertising Bronze Pencil

JWT San Juan / San Juan

Cadbury Adams / Stride

Heirloom

Consumer Television / Under $80K Budget - Single

10064T

2010 Advertising Bronze Pencil

Net#Work BBDO / Hyde Park

Chicken Licken

Singing Burger

Consumer Television / Over :30 / Under :90 - Single

10051T

2010 Advertising Bronze Pencil

Mullen / Wenham

Boston Bruins

Date

Consumer Television / :30/:25 - Single

10056T

2010 Advertising Bronze Pencil

The Campaign Palace Sydney / Sydney

Panasonic

Cliff

Consumer Television / :30/:25 - Single

10057T

2010 Advertising Merit Award

Artplan Comunicação / Rio de Janeiro

Correios

Express Courier Service

Consumer Television / :20 and Under - Campaign

10413T

2010 Advertising Merit Award

Mother Advertising Ltd / London

Coca Cola - Schweppes

MERRY CHRISch…MAS

Consumer Television / :20 and Under - Campaign

10414T

2010 Advertising Merit Award

Saatchi & Saatchi Sydney / Sydney

Lion Nathan

'Nana/Leak/Grass'

Consumer Television / :20 and Under - Campaign

10415T

2010 Advertising Merit Award

BBDO / New York

HBO

Imagine TV Campaign

Consumer Television / Over :30 - Campaign

10374T

2010 Advertising Merit Award

Jung von Matt AG / Hamburg

Mystocks

The revenge of the little man

Consumer Television / Over :30 - Campaign

10375T

2010 Advertising Merit Award

RKCR/Y&R / London

Virgin Media

Powerful Stuff

Consumer Television / Over :30 - Campaign

10376T

2010 Advertising Merit Award

Santo / Buenos Aires

Telecom - Personal

How to dance

Consumer Television / Over :30 - Campaign

10377T

2010 Advertising Merit Award

Wieden+Kennedy / Portland

Nike Basketball

Puppets Season 1 Campaign

Consumer Television / Over :30 - Campaign

10378T

2010 Advertising Merit Award

Young & Rubicam Buenos Aires / Buenos Aires

Ole

Graduations

Consumer Television / Over :30 - Campaign

10379T

2010 Advertising Merit Award

DDB / Auckland

SKY Television

West Bank

Consumer Television / Under $80K Budget - Single

10417T

2010 Advertising Merit Award

Leo Burnett Argentina / Buenos Aires

Car One

Inheritance

Consumer Television / Under $80K Budget - Single

10418T

2010 Advertising Merit Award

Mullen / Wenham

Boston Bruins

Tuck In

Consumer Television / Under $80K Budget - Single

10419T

2010 Advertising Merit Award

Serviceplan / München

Sanyo Video Vertrieb AG

No escape - Gas Station

Consumer Television / Under $80K Budget - Single

10420T

2010 Advertising Merit Award

Deutsch LA / Los Angeles

Sony PlayStation

Dear PlayStation

Consumer Television / :30/:25 - Campaign

10401T

2010 Advertising Merit Award

Droga5 Australia / East Sydney

Fosters

Raise A Glass

Consumer Television / :30/:25 - Campaign

10402T

2010 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

National Basketball Association

Tour Bus

Consumer Television / :30/:25 - Campaign

10403T

2010 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

National Basketball Association, ESPN/ABC/TNT

Elevated Moments

Consumer Television / :30/:25 - Campaign

10404T

2010 Advertising Merit Award

Grey / New York

NFL

NFL Campaign

Consumer Television / :30/:25 - Campaign

10405T

2010 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Mac vs PC

Consumer Television / :30/:25 - Campaign

10406T

2010 Advertising Merit Award

Wieden+Kennedy, New York / New York

ESPN

This is SportsCenter

Consumer Television / :30/:25 - Campaign

10407T

2010 Advertising Merit Award

Droga5 Australia / East Sydney

Fosters

VB Regulars

Consumer Television / Commercials of var. length - Campaign

10416T

2010 Advertising Merit Award

72andSunny / Los Angeles

Discovery Channel

I Love The World Reprise

Consumer Television / Over :30 / Under :90 - Single

10356T

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

GUINNESS

BRING IT TO LIFE

Consumer Television / Over :30 / Under :90 - Single

10357T

2010 Advertising Merit Award

Clemenger BBDO/Melbourne

Fosters Group: Pure Blonde

Dove Love

Consumer Television / Over :30 / Under :90 - Single

10358T

2010 Advertising Merit Award

Droga5 / New York

Puma

L.I.F.T.

Consumer Television / Over :30 / Under :90 - Single

10359T

2010 Advertising Merit Award

Droga5 Australia / East Sydney

Fosters

VB Regulars

Consumer Television / Over :30 / Under :90 - Single

10360T

2010 Advertising Merit Award

Euro RSCG / New York

Heineken/Dos Equis

Jai Alai

Consumer Television / Over :30 / Under :90 - Single

10361T

2010 Advertising Merit Award

Euro RSCG New York / New York

Heineken/Dos Equis

Treasure Chest

Consumer Television / Over :30 / Under :90 - Single

10362T

2010 Advertising Merit Award

JWT San Juan / San Juan

Cadbury Adams / Stride

Heirloom

Consumer Television / Over :30 / Under :90 - Single

10363T

2010 Advertising Merit Award

MCCANN ERICKSON / MADRID

COCA COLA

ENCOUNTER

Consumer Television / Over :30 / Under :90 - Single

10364T

2010 Advertising Merit Award

Mother Advertising Ltd / London

Coca Cola

The Organ Player - Yeah Yeah Yeah La La La

Consumer Television / Over :30 / Under :90 - Single

10365T

2010 Advertising Merit Award

Passion Pictures / London

Harmonix

'The Beatles: Rock Band' Intro Cinematic

Consumer Television / Over :30 / Under :90 - Single

10366T

2010 Advertising Merit Award

ponce buenos aires / Buenos Aires

Unilever

Destiny

Consumer Television / Over :30 / Under :90 - Single

10367T

2010 Advertising Merit Award

Publicis Conseil / PARIS

Orange

Airball

Consumer Television / Over :30 / Under :90 - Single

10368T

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