The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

UNIQLO CALENDAR Agency: Projector inc. / Tokyo Client: FAST RETAILING CO., LTD. Category: Craft / Interface Design
Digital Invaders Agency: GrupoW / Saltillo Client: Digital Invaders, school Category: Craft / Sound Design
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Craft / Interface Design
Ruo and Ruco Agency: Drill Inc. / Shibuya Client: Marui Co.,LTD. Category: Craft / Animation / Motion Graphics
Hands Symphony Agency: Gotham / New York Client: Ad Council / American Heart Association Category: Craft / Sound Design
Plug into the Smart Grid Agency: Goodby, Silverstein & Partners / San Francisco Client: GE Category: Craft / Interface Design
Digital Invaders Agency: GrupoW / Saltillo Client: Digital Invaders, school Category: Craft / Animation / Motion Graphics
Resotweetion Agency: AKQA / San Francisco Client: AKQA Category: Craft / Sound Design
The Ultimate Alter Machine Agency: GrupoW / Saltillo Client: Rexona, Unilever Category: Craft / Sound Design
Made to move Agency: Tribal DDB / Amstelveen Client: Philips Category: Craft / Sound Design
THINKING SPACE Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Craft / Interface Design
221B.sh Agency: AKQA / London Client: Warner Bros. Pictures Category: Craft / Interface Design
Nike True City Agency: AKQA / London Client: Nike Category: Craft / Interface Design
Apple.com Website Agency: Apple / Cupertino Client: Apple Category: Craft / Interface Design
www.hboimagine.com Agency: BBDO / New York Client: HBO Category: Craft / Interface Design
Squawq Agency: Colle + McVoy / Minneapolis Client: Colle + McVoy Category: Craft / Interface Design
Memorabilia on Microsoft Surface Agency: Duncan/Channon / San Francisco Client: Hard Rock International Category: Craft / Interface Design
Nascar Widget Site Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Craft / Interface Design
The Exotic Surprise Agency: KING / Stockholm Client: ICA Category: Craft / Interface Design
Nike Trackball Agency: Ogilvy Singapore / Singapore Client: Nike Category: Craft / Interface Design
Pro Combat Gear Up Tool Agency: R/GA / New York Client: Nike Category: Craft / Interface Design
HBO Agency: R/GA / New York Client: HBO Category: Craft / Interface Design
Light the Dark Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Amnesty International Category: Craft / Interface Design
Recode Decode Agency: Saint @ RKCR Y&R / Woodford Green Client: The Victoria and Albert Museum Category: Craft / Interface Design
o2 Surface: Natural User Interface goes Business Agency: Syzygy Deutschland GmbH / Bad Homburg Client: Telefónica o2 (Germany) GmbH & Co. OHG Category: Craft / Interface Design
Typeflash Agency: Peter Vajda / Budapest Client: Typeflash Category: Craft / Typography
Lesson in Style Agency: Katy Aquino / Santa Monica Client: adidas Category: Craft / Animation / Motion Graphics
ADLAND Agency: Abbott Mead Vickers BBDO / London Client: CREATIVE CIRCLE Category: Craft / Animation / Motion Graphics
GOOGLE WORLD Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Craft / Animation / Motion Graphics
Fox Inside Out Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Craft / Animation / Motion Graphics
Zodiac Race Agency: Amsterdam Worldwide / Amsterdam Client: Onitsuka Tiger Category: Craft / Animation / Motion Graphics
ESPN Monday Night Football Interactive Installation Agency: Brand New School / Santa Monica Client: ESPN Category: Craft / Animation / Motion Graphics
Weather girl Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Craft / Animation / Motion Graphics
The Ultimate Alter Machine Agency: GrupoW / Saltillo Client: Rexona, Unilever Category: Craft / Animation / Motion Graphics
Verbatim Championship Agency: IMG SRC / Tokyo Client: MITSUBISHI KAGAKU MEDIA CO.,LTD. Category: Craft / Animation / Motion Graphics
The Exotic Surprise Agency: KING / Stockholm Client: ICA Category: Craft / Animation / Motion Graphics
Coal Story Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Craft / Animation / Motion Graphics
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Craft / Animation / Motion Graphics
Let It Shine Vimeo Takeover Agency: Wieden + Kennedy / Amsterdam Client: Honda Category: Craft / Animation / Motion Graphics

2010 Interactive Gold Pencil

Projector inc. / Tokyo

FAST RETAILING CO., LTD.

UNIQLO CALENDAR

Craft / Interface Design

10084N

2010 Interactive Silver Pencil

GrupoW / Saltillo

Digital Invaders, school

Digital Invaders

Craft / Sound Design

10089N

2010 Interactive Silver Pencil

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Craft / Interface Design

10085N

2010 Interactive Silver Pencil

Drill Inc. / Shibuya

Marui Co.,LTD.

Ruo and Ruco

Craft / Animation / Motion Graphics

10087N

2010 Interactive Bronze Pencil

Gotham / New York

Ad Council / American Heart Association

Hands Symphony

Craft / Sound Design

10090N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

GE

Plug into the Smart Grid

Craft / Interface Design

10086N

2010 Interactive Bronze Pencil

GrupoW / Saltillo

Digital Invaders, school

Digital Invaders

Craft / Animation / Motion Graphics

10088N

2010 Interactive Merit Award

AKQA / San Francisco

AKQA

Resotweetion

Craft / Sound Design

10340N

2010 Interactive Merit Award

GrupoW / Saltillo

Rexona, Unilever

The Ultimate Alter Machine

Craft / Sound Design

10341N

2010 Interactive Merit Award

Tribal DDB / Amstelveen

Philips

Made to move

Craft / Sound Design

10342N

2010 Interactive Merit Award

Abbott Mead Vickers BBDO / London

THE ECONOMIST

THINKING SPACE

Craft / Interface Design

10311N

2010 Interactive Merit Award

AKQA / London

Warner Bros. Pictures

221B.sh

Craft / Interface Design

10312N

2010 Interactive Merit Award

AKQA / London

Nike

Nike True City

Craft / Interface Design

10313N

2010 Interactive Merit Award

Apple / Cupertino

Apple

Apple.com Website

Craft / Interface Design

10314N

2010 Interactive Merit Award

BBDO / New York

HBO

www.hboimagine.com

Craft / Interface Design

10315N

2010 Interactive Merit Award

Colle + McVoy / Minneapolis

Colle + McVoy

Squawq

Craft / Interface Design

10316N

2010 Interactive Merit Award

Duncan/Channon / San Francisco

Hard Rock International

Memorabilia on Microsoft Surface

Craft / Interface Design

10317N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

Nascar Widget Site

Craft / Interface Design

10318N

2010 Interactive Merit Award

KING / Stockholm

ICA

The Exotic Surprise

Craft / Interface Design

10319N

2010 Interactive Merit Award

Ogilvy Singapore / Singapore

Nike

Nike Trackball

Craft / Interface Design

10320N

2010 Interactive Merit Award

R/GA / New York

Nike

Pro Combat Gear Up Tool

Craft / Interface Design

10321N

2010 Interactive Merit Award

R/GA / New York

HBO

HBO

Craft / Interface Design

10322N

2010 Interactive Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Amnesty International

Light the Dark

Craft / Interface Design

10323N

2010 Interactive Merit Award

Saint @ RKCR Y&R / Woodford Green

The Victoria and Albert Museum

Recode Decode

Craft / Interface Design

10324N

2010 Interactive Merit Award

Syzygy Deutschland GmbH / Bad Homburg

Telefónica o2 (Germany) GmbH & Co. OHG

o2 Surface: Natural User Interface goes Business

Craft / Interface Design

10325N

2010 Interactive Merit Award

Peter Vajda / Budapest

Typeflash

Typeflash

Craft / Typography

10326N

2010 Interactive Merit Award

Katy Aquino / Santa Monica

adidas

Lesson in Style

Craft / Animation / Motion Graphics

10327N

2010 Interactive Merit Award

Abbott Mead Vickers BBDO / London

CREATIVE CIRCLE

ADLAND

Craft / Animation / Motion Graphics

10328N

2010 Interactive Merit Award

Abbott Mead Vickers BBDO / London

GUINNESS

GOOGLE WORLD

Craft / Animation / Motion Graphics

10329N

2010 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen

Fox Inside Out

Craft / Animation / Motion Graphics

10330N

2010 Interactive Merit Award

Amsterdam Worldwide / Amsterdam

Onitsuka Tiger

Zodiac Race

Craft / Animation / Motion Graphics

10331N

2010 Interactive Merit Award

Brand New School / Santa Monica

ESPN

ESPN Monday Night Football Interactive Installation

Craft / Animation / Motion Graphics

10332N

2010 Interactive Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Skol

Weather girl

Craft / Animation / Motion Graphics

10333N

2010 Interactive Merit Award

GrupoW / Saltillo

Rexona, Unilever

The Ultimate Alter Machine

Craft / Animation / Motion Graphics

10334N

2010 Interactive Merit Award

IMG SRC / Tokyo

MITSUBISHI KAGAKU MEDIA CO.,LTD.

Verbatim Championship

Craft / Animation / Motion Graphics

10335N

2010 Interactive Merit Award

KING / Stockholm

ICA

The Exotic Surprise

Craft / Animation / Motion Graphics

10336N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Coal Story

Craft / Animation / Motion Graphics

10337N

2010 Interactive Merit Award

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Craft / Animation / Motion Graphics

10338N

2010 Interactive Merit Award

Wieden + Kennedy / Amsterdam

Honda

Let It Shine Vimeo Takeover

Craft / Animation / Motion Graphics

10339N

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