The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Piss Screen Bluetooth Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Main Taxi Frankfurt Category: Gaming & Branded Applications / Offline gaming
Chaos at Home Agency: DDB, Paris / Paris Client: Henkel Rubson Category: Gaming & Branded Applications / Offline gaming
Monday Night Football "Interactive Storefronts" Agency: Wieden+Kennedy New York / Brooklyn Client: ESPN Monday Night Football Category: Gaming & Branded Applications / Offline gaming
Asylum 626 Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito Lay Doritos Category: Gaming & Branded Applications / Online gaming
Haus of Hotties Agency: Engauge / Columbus Client: NGK Spark Plugs Category: Gaming & Branded Applications / Online gaming
Gatorade NBA 2K9 Agency: OMD / New York Client: Gatorade Category: Gaming & Branded Applications / Online gaming
Fate's in your hands Agency: Bartle Bogle Hegarty China / Shanghai Client: WWF China Category: Gaming & Branded Applications / Branded applications
Killzone 2 Webgame Agency: Agency Republic / London Client: PlayStation - Sony Computer Entertainment UK Category: Gaming & Branded Applications / Branded applications
Real Racing GTI Agency: AKQA / Washington Client: Volkswagen Category: Gaming & Branded Applications / Branded applications
uArt Agency: BBDO New York / New York Client: Procter & Gamble/Gillette Category: Gaming & Branded Applications / Branded applications
33 Keys Agency: Doner / Naperville Client: Mazda Category: Gaming & Branded Applications / Online gaming
START THINKING SOLDIER Agency: Publicis / London Client: BRITISH ARMY/C.O.I Category: Gaming & Branded Applications / Online gaming
Civil War Online Agency: Soap Creative / Ultimo Client: Activision Category: Gaming & Branded Applications / Online gaming
Lynx Instinct Agency: Soap Creative / Ultimo Client: Unilever Lynx Category: Gaming & Branded Applications / Online gaming
Sugar Streak Agency: TAXI Canada / Toronto Client: Koodo Mobile Category: Gaming & Branded Applications / Online gaming
Monopoly City Streets Agency: Tribal DDB London / London Client: Hasbro Category: Gaming & Branded Applications / Online gaming
Trivial Pursuit Experiment Agency: Tribal DDB London / London Client: Hasbro Category: Gaming & Branded Applications / Online gaming
Doritos: Concert in a Bag Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito-Lay Doritos Category: Gaming & Branded Applications / Branded applications
Pizza Hut iPhone App Agency: IMC2 / dallas Client: Pizza Hut Category: Gaming & Branded Applications / Branded applications
Showtime Nurse Jackie on Kindle Agency: OMD / New York Client: Showtime Category: Gaming & Branded Applications / Branded applications
Expedition Africa- The game Agency: Pod Digital Design / Lexington Client: History Channel Category: Gaming & Branded Applications / Branded applications
Light the Dark Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Amnesty International Category: Gaming & Branded Applications / Branded applications

2010 Branded Entertainment Gold Pencil

Saatchi & Saatchi Berlin / Frankfurt

Main Taxi Frankfurt

Piss Screen Bluetooth

Gaming & Branded Applications / Offline gaming

10031E

2010 Branded Entertainment Silver Pencil

DDB, Paris / Paris

Henkel Rubson

Chaos at Home

Gaming & Branded Applications / Offline gaming

10032E

2010 Branded Entertainment Silver Pencil

Wieden+Kennedy New York / Brooklyn

ESPN Monday Night Football

Monday Night Football "Interactive Storefronts"

Gaming & Branded Applications / Offline gaming

10033E

2010 Branded Entertainment Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Frito Lay Doritos

Asylum 626

Gaming & Branded Applications / Online gaming

10021E

2010 Branded Entertainment Bronze Pencil

Engauge / Columbus

NGK Spark Plugs

Haus of Hotties

Gaming & Branded Applications / Online gaming

10022E

2010 Branded Entertainment Bronze Pencil

OMD / New York

Gatorade

Gatorade NBA 2K9

Gaming & Branded Applications / Online gaming

10023E

2010 Branded Entertainment Silver Pencil

Bartle Bogle Hegarty China / Shanghai

WWF China

Fate's in your hands

Gaming & Branded Applications / Branded applications

10034E

2010 Branded Entertainment Bronze Pencil

Agency Republic / London

PlayStation - Sony Computer Entertainment UK

Killzone 2 Webgame

Gaming & Branded Applications / Branded applications

10035E

2010 Branded Entertainment Bronze Pencil

AKQA / Washington

Volkswagen

Real Racing GTI

Gaming & Branded Applications / Branded applications

10036E

2010 Branded Entertainment Bronze Pencil

BBDO New York / New York

Procter & Gamble/Gillette

uArt

Gaming & Branded Applications / Branded applications

10037E

2010 Branded Entertainment Merit Award

Doner / Naperville

Mazda

33 Keys

Gaming & Branded Applications / Online gaming

10024E

2010 Branded Entertainment Merit Award

Publicis / London

BRITISH ARMY/C.O.I

START THINKING SOLDIER

Gaming & Branded Applications / Online gaming

10025E

2010 Branded Entertainment Merit Award

Soap Creative / Ultimo

Activision

Civil War Online

Gaming & Branded Applications / Online gaming

10026E

2010 Branded Entertainment Merit Award

Soap Creative / Ultimo

Unilever Lynx

Lynx Instinct

Gaming & Branded Applications / Online gaming

10027E

2010 Branded Entertainment Merit Award

TAXI Canada / Toronto

Koodo Mobile

Sugar Streak

Gaming & Branded Applications / Online gaming

10028E

2010 Branded Entertainment Merit Award

Tribal DDB London / London

Hasbro

Monopoly City Streets

Gaming & Branded Applications / Online gaming

10029E

2010 Branded Entertainment Merit Award

Tribal DDB London / London

Hasbro

Trivial Pursuit Experiment

Gaming & Branded Applications / Online gaming

10030E

2010 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

Frito-Lay Doritos

Doritos: Concert in a Bag

Gaming & Branded Applications / Branded applications

10038E

2010 Branded Entertainment Merit Award

IMC2 / dallas

Pizza Hut

Pizza Hut iPhone App

Gaming & Branded Applications / Branded applications

10039E

2010 Branded Entertainment Merit Award

OMD / New York

Showtime

Showtime Nurse Jackie on Kindle

Gaming & Branded Applications / Branded applications

10040E

2010 Branded Entertainment Merit Award

Pod Digital Design / Lexington

History Channel

Expedition Africa- The game

Gaming & Branded Applications / Branded applications

10041E

2010 Branded Entertainment Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Amnesty International

Light the Dark

Gaming & Branded Applications / Branded applications

10042E

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