The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Boone Oakley Website Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Innovation in Advertising / Single
Concert for the people Agency: Jung von Matt AG / Hamburg Client: Philharmonic Orchestra of Hamburg Category: Innovation in Advertising / Single
The Trillion Dollar Campaign Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: The Zimbabwean Category: Innovation in Advertising / Campaign
Nike Livestrong Integrated Campaign Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Innovation in Advertising / Campaign
Assurance Agency: Goodby, Silverstein and Partners / San Francisco Client: Hyundai Category: Innovation in Advertising / Campaign
The Contemporary Beauty Ideal Agency: Ogilvy Frankfurt / Frankfurt Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Innovation in Advertising / Campaign
Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Innovation in Advertising / Campaign
ANTI KNIFE CRIME Agency: Abbott Mead Vickers BBDO / London Client: METROPOLITAN POLICE Category: Innovation in Advertising / Single
Anti car Agency: Acne Advertising / Stockholm Client: Flygbussarna Airport Coaches Category: Innovation in Advertising / Single
Care Tag for our Planet Agency: BBDO West San Francisco / san francisco Client: Goodwill Category: Innovation in Advertising / Single
Red Cross Store Agency: Leo Burnett Iberia / Madrid Client: Red Cross Category: Innovation in Advertising / Single
Tide: Stainbroidery Agency: Leo Burnett India / Mumbai Client: Procter & Gamble: Tide Category: Innovation in Advertising / Single
Dance Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Innovation in Advertising / Single
Live Classifieds Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Auto Trader Category: Innovation in Advertising / Single
Georgia Max Coffee / Toilet Agency: TUGBOAT / Tokyo Client: Coca-Cola (Japan) Company, Limited Category: Innovation in Advertising / Single
Outdoor Essentials Agency: Ace Saatchi & Saatchi / Makati City Client: Primer Group of Companies Category: Innovation in Advertising / Campaign
Team Earth Agency: BBDO West San Francisco / san francisco Client: Conservation International Category: Innovation in Advertising / Campaign
Tide Magttraction Agency: Leo Burnett India / Mumbai Client: Proctor & Gamble Category: Innovation in Advertising / Campaign
Tide: Stainbroidery Agency: Leo Burnett India / Mumbai Client: Procter & Gamble: Tide Category: Innovation in Advertising / Campaign

2010 Advertising Silver Pencil

Boone Oakley / Charlotte

Boone Oakley

Boone Oakley Website

Innovation in Advertising / Single

10076G

2010 Advertising Silver Pencil

Jung von Matt AG / Hamburg

Philharmonic Orchestra of Hamburg

Concert for the people

Innovation in Advertising / Single

10077G

2010 Advertising Gold Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

The Zimbabwean

The Trillion Dollar Campaign

Innovation in Advertising / Campaign

10078G

2010 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Nike Livestrong Integrated Campaign

Innovation in Advertising / Campaign

10079G

2010 Advertising Silver Pencil

Goodby, Silverstein and Partners / San Francisco

Hyundai

Assurance

Innovation in Advertising / Campaign

10080G

2010 Advertising Silver Pencil

Ogilvy Frankfurt / Frankfurt

ANAD (National Association of Anorexia Nervosa and Associated)

The Contemporary Beauty Ideal

Innovation in Advertising / Campaign

10081G

2010 Advertising Bronze Pencil

TBWAChiatDay / Los Angeles

Gatorade

Replay

Innovation in Advertising / Campaign

10082G

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

METROPOLITAN POLICE

ANTI KNIFE CRIME

Innovation in Advertising / Single

10448G

2010 Advertising Merit Award

Acne Advertising / Stockholm

Flygbussarna Airport Coaches

Anti car

Innovation in Advertising / Single

10449G

2010 Advertising Merit Award

BBDO West San Francisco / san francisco

Goodwill

Care Tag for our Planet

Innovation in Advertising / Single

10450G

2010 Advertising Merit Award

Leo Burnett Iberia / Madrid

Red Cross

Red Cross Store

Innovation in Advertising / Single

10451G

2010 Advertising Merit Award

Leo Burnett India / Mumbai

Procter & Gamble: Tide

Tide: Stainbroidery

Innovation in Advertising / Single

10452G

2010 Advertising Merit Award

Saatchi & Saatchi / London

T-Mobile

Dance

Innovation in Advertising / Single

10453G

2010 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Auto Trader

Live Classifieds

Innovation in Advertising / Single

10454G

2010 Advertising Merit Award

TUGBOAT / Tokyo

Coca-Cola (Japan) Company, Limited

Georgia Max Coffee / Toilet

Innovation in Advertising / Single

10455G

2010 Advertising Merit Award

Ace Saatchi & Saatchi / Makati City

Primer Group of Companies

Outdoor Essentials

Innovation in Advertising / Campaign

10456G

2010 Advertising Merit Award

BBDO West San Francisco / san francisco

Conservation International

Team Earth

Innovation in Advertising / Campaign

10457G

2010 Advertising Merit Award

Leo Burnett India / Mumbai

Proctor & Gamble

Tide Magttraction

Innovation in Advertising / Campaign

10458G

2010 Advertising Merit Award

Leo Burnett India / Mumbai

Procter & Gamble: Tide

Tide: Stainbroidery

Innovation in Advertising / Campaign

10459G

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