The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - Online
Summit on the Summit Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Integrated Branding / Integrated Branding Campaign - Online
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
LEGO CL!CK Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Integrated Branding / Integrated Branding Campaign - Online
Gatorade Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign - 360
Nike Livestrong Integrated Campaign Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Integrated Branding / Integrated Branding Campaign - 360
Toyota Sponsafier Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Baby Elephant Agency: Boondoggle / Leuven Client: KMDA Category: Integrated Branding / Integrated Branding Campaign - 360
Replay Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign
Do You Have What it Takes? Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
Give it a Ponder Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Integrated Branding / Integrated Branding Campaign
How Hetero? Agency: Akestam Holst / Stockholm Client: Claes Nyberg/Jessica W Sandberg Category: Integrated Branding / Integrated Branding Campaign - Online
Body Grooming Integrated Campaign Agency: BBDO New York / New York Client: Procter & Gamble/Gillette Category: Integrated Branding / Integrated Branding Campaign - Online
O2 Be The Difference 2010 Agency: Brando / Dublin Client: O2 Telefónica Ireland Category: Integrated Branding / Integrated Branding Campaign - Online
Frenzied Waters Agency: Campfire / New York Client: Discovery Channel Category: Integrated Branding / Integrated Branding Campaign - Online
The Best of Us Challenge Agency: Cole & Weber United / Seattle Client: International Olympic Committee Category: Integrated Branding / Integrated Branding Campaign - Online
All-New BMW Z4 Campaign Agency: Dotglu/KBS+P / South Orange Client: BMW Category: Integrated Branding / Integrated Branding Campaign - Online
Lupin Steal Japan Project Agency: 777interactive / Tokyo Client: Lupin Steal Japan Project Category: Integrated Branding / Integrated Branding Campaign - 360
Public Polo Agency: ACHTUNG! / amsterdam Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign - 360
Nike: Show Your Five Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
NikeTrue City Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
HBO Imagine Integrated Campaign Agency: BBDO New York / New York Client: HBO Category: Integrated Branding / Integrated Branding Campaign - 360
Tomorrow can be different Agency: Clemenger BBDO Sydney / Sydney Client: St Vincent de Paul Category: Integrated Branding / Integrated Branding Campaign - 360
Buell Blast Agency: Crispin Porter + Bogusky / Boulder Client: Buell Category: Integrated Branding / Integrated Branding Campaign - 360
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
The Team Challenge Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
The Fun Theory Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
4320 Agency: Droga5 Australia / East Sydney Client: V Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Weather girl Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Skol Category: Integrated Branding / Integrated Branding Campaign - 360
Alice: Follow the White Rabbit Agency: FALLON / MINNEAPOLIS Client: Syfy Channel Category: Integrated Branding / Integrated Branding Campaign - 360
NOW Integrated Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Integrated Branding / Integrated Branding Campaign - 360
Asylum 626 Integrated Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito-Lay Doritos Category: Integrated Branding / Integrated Branding Campaign - 360
Summit on the Summit Integrated Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Integrated Branding / Integrated Branding Campaign - 360
YouTube Symphony Orchestra Agency: Google Creative Lab / New York Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
The Gold Button Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai Client: Lee Category: Integrated Branding / Integrated Branding Campaign - 360
Whopper Face Agency: Ogilvy Brasil / Sao Paulo Client: Burger King Category: Integrated Branding / Integrated Branding Campaign - 360
UNIQLO CALENDAR Agency: Projector inc. / Tokyo Client: FAST RETAILING CO., LTD. Category: Integrated Branding / Integrated Branding Campaign - 360
Everybody Knows Somebody Who Loves A Honda Agency: Rubin Postaer & Associates / Santa Monica Client: Honda Motor Company Category: Integrated Branding / Integrated Branding Campaign - 360
Little Guys On The Big Game Agency: Saatchi & Saatchi NY / New York Client: Miller Brewing Company/Miller High Life Category: Integrated Branding / Integrated Branding Campaign - 360
Recode Decode Agency: Saint @ RKCR Y&R / Woodford Green Client: The Victoria and Albert Museum Category: Integrated Branding / Integrated Branding Campaign - 360
Sugar Streak Agency: TAXI Canada / Toronto Client: Koodo Mobile Category: Integrated Branding / Integrated Branding Campaign - 360
370z Take the wheel Agency: WHYBIN\TBWA\TEQUILA / pyrmont Client: Nissan Australia Category: Integrated Branding / Integrated Branding Campaign - 360
The Leroy Smith Campaign Agency: Wieden+Kennedy, New York / New York Client: Jordan Brand Category: Integrated Branding / Integrated Branding Campaign - 360
Dante's Inferno Agency: Wieden+Kennedy / Portland Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - 360
Men vs Women Agency: 72andSunny / Los Angeles Client: Nike EMEA Category: Integrated Branding / Integrated Branding Campaign
ANTI KNIFE CRIME Agency: Abbott Mead Vickers BBDO / London Client: METROPOLITAN POLICE Category: Integrated Branding / Integrated Branding Campaign
Google Chrome Agency: BBH/New York Client: Google Category: Integrated Branding / Integrated Branding Campaign
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign
The NOW Network Agency: Goodby, Silverstein and Partners / San Francisco Client: Sprint Category: Integrated Branding / Integrated Branding Campaign
CEO Campaign Agency: JWT New York / New York Client: JetBlue Category: Integrated Branding / Integrated Branding Campaign

2010 Interactive Gold Pencil

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Integrated Branding / Integrated Branding Campaign - Online

10080N

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Campaign

Integrated Branding / Integrated Branding Campaign - Online

10081N

2010 Interactive Bronze Pencil

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Integrated Branding / Integrated Branding Campaign - Online

10082N

2010 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK

Integrated Branding / Integrated Branding Campaign - Online

10083N

2010 Interactive Gold Pencil

TBWAChiatDay / Los Angeles

Gatorade

Gatorade Replay

Integrated Branding / Integrated Branding Campaign - 360

10076N

2010 Interactive Gold Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Nike Livestrong Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10077N

2010 Interactive Silver Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Toyota Sponsafier Campaign

Integrated Branding / Integrated Branding Campaign - 360

10078N

2010 Interactive Bronze Pencil

Boondoggle / Leuven

KMDA

Baby Elephant

Integrated Branding / Integrated Branding Campaign - 360

10079N

2010 Advertising Gold Pencil

TBWAChiatDay / Los Angeles

Gatorade

Replay

Integrated Branding / Integrated Branding Campaign

10083G

2010 Advertising Silver Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Do You Have What it Takes?

Integrated Branding / Integrated Branding Campaign

10084G

2010 Advertising Bronze Pencil

Young & Rubicam New York / New York

LG Mobile

Give it a Ponder

Integrated Branding / Integrated Branding Campaign

10085G

2010 Interactive Merit Award

Akestam Holst / Stockholm

Claes Nyberg/Jessica W Sandberg

How Hetero?

Integrated Branding / Integrated Branding Campaign - Online

10305N

2010 Interactive Merit Award

BBDO New York / New York

Procter & Gamble/Gillette

Body Grooming Integrated Campaign

Integrated Branding / Integrated Branding Campaign - Online

10306N

2010 Interactive Merit Award

Brando / Dublin

O2 Telefónica Ireland

O2 Be The Difference 2010

Integrated Branding / Integrated Branding Campaign - Online

10307N

2010 Interactive Merit Award

Campfire / New York

Discovery Channel

Frenzied Waters

Integrated Branding / Integrated Branding Campaign - Online

10308N

2010 Interactive Merit Award

Cole & Weber United / Seattle

International Olympic Committee

The Best of Us Challenge

Integrated Branding / Integrated Branding Campaign - Online

10309N

2010 Interactive Merit Award

Dotglu/KBS+P / South Orange

BMW

All-New BMW Z4 Campaign

Integrated Branding / Integrated Branding Campaign - Online

10310N

2010 Interactive Merit Award

777interactive / Tokyo

Lupin Steal Japan Project

Lupin Steal Japan Project

Integrated Branding / Integrated Branding Campaign - 360

10278N

2010 Interactive Merit Award

ACHTUNG! / amsterdam

Volkswagen

Public Polo

Integrated Branding / Integrated Branding Campaign - 360

10279N

2010 Interactive Merit Award

AKQA / London

Nike

Nike: Show Your Five

Integrated Branding / Integrated Branding Campaign - 360

10280N

2010 Interactive Merit Award

AKQA / London

Nike

NikeTrue City

Integrated Branding / Integrated Branding Campaign - 360

10281N

2010 Interactive Merit Award

BBDO New York / New York

HBO

HBO Imagine Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10282N

2010 Interactive Merit Award

Clemenger BBDO Sydney / Sydney

St Vincent de Paul

Tomorrow can be different

Integrated Branding / Integrated Branding Campaign - 360

10283N

2010 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

Buell

Buell Blast

Integrated Branding / Integrated Branding Campaign - 360

10284N

2010 Interactive Merit Award

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Integrated Branding / Integrated Branding Campaign - 360

10285N

2010 Interactive Merit Award

DDB Stockholm / Stockholm

Swedish Armed Forces

The Team Challenge

Integrated Branding / Integrated Branding Campaign - 360

10286N

2010 Interactive Merit Award

DDB Stockholm / Stockholm

Volkswagen Sweden

The Fun Theory

Integrated Branding / Integrated Branding Campaign - 360

10287N

2010 Interactive Merit Award

Droga5 Australia / East Sydney

V Australia

4320

Integrated Branding / Integrated Branding Campaign - 360

10288N

2010 Interactive Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Skol

Weather girl

Integrated Branding / Integrated Branding Campaign - 360

10289N

2010 Interactive Merit Award

FALLON / MINNEAPOLIS

Syfy Channel

Alice: Follow the White Rabbit

Integrated Branding / Integrated Branding Campaign - 360

10290N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10291N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Frito-Lay Doritos

Asylum 626 Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10292N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Integrated Campaign

Integrated Branding / Integrated Branding Campaign - 360

10293N

2010 Interactive Merit Award

Google Creative Lab / New York

Google

YouTube Symphony Orchestra

Integrated Branding / Integrated Branding Campaign - 360

10294N

2010 Interactive Merit Award

Ogilvy&Mather Advertising, Shanghai / Shanghai

Lee

The Gold Button

Integrated Branding / Integrated Branding Campaign - 360

10295N

2010 Interactive Merit Award

Ogilvy Brasil / Sao Paulo

Burger King

Whopper Face

Integrated Branding / Integrated Branding Campaign - 360

10296N

2010 Interactive Merit Award

Projector inc. / Tokyo

FAST RETAILING CO., LTD.

UNIQLO CALENDAR

Integrated Branding / Integrated Branding Campaign - 360

10297N

2010 Interactive Merit Award

Rubin Postaer & Associates / Santa Monica

Honda Motor Company

Everybody Knows Somebody Who Loves A Honda

Integrated Branding / Integrated Branding Campaign - 360

10298N

2010 Interactive Merit Award

Saatchi & Saatchi NY / New York

Miller Brewing Company/Miller High Life

Little Guys On The Big Game

Integrated Branding / Integrated Branding Campaign - 360

10299N

2010 Interactive Merit Award

Saint @ RKCR Y&R / Woodford Green

The Victoria and Albert Museum

Recode Decode

Integrated Branding / Integrated Branding Campaign - 360

10300N

2010 Interactive Merit Award

TAXI Canada / Toronto

Koodo Mobile

Sugar Streak

Integrated Branding / Integrated Branding Campaign - 360

10301N

2010 Interactive Merit Award

WHYBIN\TBWA\TEQUILA / pyrmont

Nissan Australia

370z Take the wheel

Integrated Branding / Integrated Branding Campaign - 360

10302N

2010 Interactive Merit Award

Wieden+Kennedy, New York / New York

Jordan Brand

The Leroy Smith Campaign

Integrated Branding / Integrated Branding Campaign - 360

10303N

2010 Interactive Merit Award

Wieden+Kennedy / Portland

Electronic Arts

Dante's Inferno

Integrated Branding / Integrated Branding Campaign - 360

10304N

2010 Advertising Merit Award

72andSunny / Los Angeles

Nike EMEA

Men vs Women

Integrated Branding / Integrated Branding Campaign

10460G

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

METROPOLITAN POLICE

ANTI KNIFE CRIME

Integrated Branding / Integrated Branding Campaign

10461G

2010 Advertising Merit Award

BBH/New York

Google

Google Chrome

Integrated Branding / Integrated Branding Campaign

10462G

2010 Advertising Merit Award

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Integrated Branding / Integrated Branding Campaign

10463G

2010 Advertising Merit Award

Goodby, Silverstein and Partners / San Francisco

Sprint

The NOW Network

Integrated Branding / Integrated Branding Campaign

10464G

2010 Advertising Merit Award

JWT New York / New York

JetBlue

CEO Campaign

Integrated Branding / Integrated Branding Campaign

10465G

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