The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Chalkbot Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
UNIQLO LUCKY SWITCH Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Interactive Advertising / Other Interactive Media - Single
Need for Speed SHIFT Banner Tournament Agency: NRG3 / Amsterdam Client: Electronic Arts Category: Interactive Advertising / Banners - Dynamic - Campaign
Chalkbot Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
Z4 Agency: Dare / London Client: BMW Category: Interactive Advertising / Augmented Reality
NOW Widget Banner III Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
Giving is Glorious Agency: Mother Advertising Ltd / London Client: Mother Category: Interactive Advertising / Self-Promotion - Single
Whopper Face Agency: Ogilvy Brasil / Sao Paulo Client: Burger King Category: Interactive Advertising / Banners - Fixed Space - Single
Chalkbot Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Other Interactive Media - Single
HBO Imagine Integrated Campaign Agency: BBDO / New York Client: HBO Category: Interactive Advertising / Environmental / Experiential - Campaign
Sprint Widget Banner Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Campaign
NIKEiD GENERATOR Agency: beacon communications k.k. / Tokyo Client: NIKE JAPAN Category: Interactive Advertising / Environmental / Experiential - Single
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Augmented Reality Banner Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Interactive Advertising / Augmented Reality
DJ Hero Wicky Wicky Banner Agency: Crispin Porter + Bogusky / Boulder Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Second Opinion Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
Tweet my RFE to CP+B Agency: Christopher Kahle / Boulder Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Ommwriter Agency: herraiz soto & co / barcelona Client: HerraizSoto&Co Category: Interactive Advertising / Self-Promotion - Single
Pride + Spotify = Banner Agency: Akestam Holst / Stockholm Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
BakerTweet Agency: POKE / London Client: Albion Hotel Bakery Category: Interactive Advertising / Other Interactive Media - Single
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Other Interactive Media - Single
2 Euro for a square meal Agency: Ogilvy&Mather GmbH / Duesseldorf Client: Duesseldorfer Tafel e.V. Category: Interactive Advertising / Public Service/ Non-Profit - Single
Red Flag Agency: Ogilvy Shanghai / Shanghai Client: The North Face Category: Interactive Advertising / Environmental / Experiential - Campaign
Fox Inside Out Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Dynamic - Campaign
Sprint Center Wall Installation Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Environmental / Experiential - Single
Embedded Cube Agency: BBDO / New York Client: HBO Category: Interactive Advertising / Banners - Dynamic - Single
NOW Widget Banner II Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
YouTube Clock Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
WELL ULTRA RESISTANT Agency: Grey Paris / Paris Client: WELL Category: Interactive Advertising / Banners - Dynamic - Single
WWF Earth Hour "Computer" Agency: Ogilvy Beijing / Beijing Client: WWF Category: Interactive Advertising / Banners - Dynamic - Single
Everything Sounds Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Sony Ericsson Category: Interactive Advertising / Banners - Dynamic - Single
Dolphin Boy Agency: Saatchi & Saatchi NY / New York Client: NCPC Category: Interactive Advertising / Banners - Dynamic - Single
Booby Trap Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
Resotweetion Agency: AKQA / San Francisco Client: AKQA Category: Interactive Advertising / Self-Promotion - Single
Can Hand Agency: Bridge Worldwide / Cincinnati Client: Procter & Gamble Category: Interactive Advertising / Banners - Fixed Space - Single
Call Woody Agency: DIGITAS, NY / New York Client: T.G.I. Friday's Category: Interactive Advertising / Banners - Fixed Space - Single
NOW Widget Banner I Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Fixed Space - Single
Prius iMedia - Draw Tree Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Banners - Fixed Space - Single
Frenzied Waters Agency: Campfire / New York Client: Discovery Channel Category: Interactive Advertising / Other Interactive Media - Campaign
ASICS Sportstyle Left Right Blogger Outreach Agency: Amsterdam Worldwide / Amsterdam Client: ASICS Category: Interactive Advertising / Other Interactive Media - Single
ESPN Monday Night Football Interactive Installation Agency: Brand New School / Santa Monica Client: ESPN Category: Interactive Advertising / Other Interactive Media - Single
Ommwriter Agency: herraiz soto & co / barcelona Client: HerraizSoto&Co Category: Interactive Advertising / Other Interactive Media - Single
Halo 3 ODST Agency: MacLaren McCann / Toronto Client: Microsoft Canada/Xbox Category: Interactive Advertising / Other Interactive Media - Single
Virtual Touch Experience Agency: MRM Worldwide / New York Client: Nikon Category: Interactive Advertising / Other Interactive Media - Single
Time Will Tell Agency: Ogilvy Beijing / Beijing Client: Levi's Category: Interactive Advertising / Other Interactive Media - Single
Nike Trackball Agency: Ogilvy Singapore / Singapore Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
Most Valuable Tweeter Agency: Saatchi & Saatchi NY / New York Client: General Mills/Wheaties Category: Interactive Advertising / Other Interactive Media - Single
Interactive Storefronts Agency: Wieden+Kennedy, New York / New York Client: ESPN - Monday Night Football Category: Interactive Advertising / Other Interactive Media - Single
THE RACE 1.0b Agency: Work Club / London Client: McLaren Category: Interactive Advertising / Other Interactive Media - Single
Black Pixel Project Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Interactive Advertising / Public Service/ Non-Profit - Single

2010 Interactive Best of Show Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Chalkbot

Interactive Advertising / Environmental / Experiential - Single

10048N

2010 Interactive Gold Pencil

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD.

UNIQLO LUCKY SWITCH

Interactive Advertising / Other Interactive Media - Single

10054N

2010 Interactive Gold Pencil

NRG3 / Amsterdam

Electronic Arts

Need for Speed SHIFT Banner Tournament

Interactive Advertising / Banners - Dynamic - Campaign

10045N

2010 Interactive Gold Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Chalkbot

Interactive Advertising / Environmental / Experiential - Single

10048N

2010 Interactive Gold Pencil

Dare / London

BMW

Z4

Interactive Advertising / Augmented Reality

10038N

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Widget Banner III

Interactive Advertising / Banners - Dynamic - Single

10042N

2010 Interactive Silver Pencil

Mother Advertising Ltd / London

Mother

Giving is Glorious

Interactive Advertising / Self-Promotion - Single

10058N

2010 Interactive Silver Pencil

Ogilvy Brasil / Sao Paulo

Burger King

Whopper Face

Interactive Advertising / Banners - Fixed Space - Single

10040N

2010 Interactive Silver Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Chalkbot

Interactive Advertising / Other Interactive Media - Single

10055N

2010 Interactive Silver Pencil

BBDO / New York

HBO

HBO Imagine Integrated Campaign

Interactive Advertising / Environmental / Experiential - Campaign

10052N

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint Widget Banner Campaign

Interactive Advertising / Banners - Dynamic - Campaign

10046N

2010 Interactive Silver Pencil

beacon communications k.k. / Tokyo

NIKE JAPAN

NIKEiD GENERATOR

Interactive Advertising / Environmental / Experiential - Single

10049N

2010 Interactive Silver Pencil

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Interactive Advertising / Environmental / Experiential - Single

10050N

2010 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Augmented Reality Banner

Interactive Advertising / Augmented Reality

10039N

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Guitar Hero

DJ Hero Wicky Wicky Banner

Interactive Advertising / Banners - Dynamic - Single

10043N

2010 Interactive Bronze Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Second Opinion

Interactive Advertising / Banners - Dynamic - Single

10044N

2010 Interactive Bronze Pencil

Christopher Kahle / Boulder

Christopher Kahle

Tweet my RFE to CP+B

Interactive Advertising / Self-Promotion - Single

10059N

2010 Interactive Bronze Pencil

herraiz soto & co / barcelona

HerraizSoto&Co

Ommwriter

Interactive Advertising / Self-Promotion - Single

10060N

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride

Pride + Spotify = Banner

Interactive Advertising / Banners - Fixed Space - Single

10041N

2010 Interactive Bronze Pencil

POKE / London

Albion Hotel Bakery

BakerTweet

Interactive Advertising / Other Interactive Media - Single

10023N

2010 Interactive Bronze Pencil

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Interactive Advertising / Other Interactive Media - Single

10056N

2010 Interactive Bronze Pencil

Ogilvy&Mather GmbH / Duesseldorf

Duesseldorfer Tafel e.V.

2 Euro for a square meal

Interactive Advertising / Public Service/ Non-Profit - Single

10057N

2010 Interactive Bronze Pencil

Ogilvy Shanghai / Shanghai

The North Face

Red Flag

Interactive Advertising / Environmental / Experiential - Campaign

10053N

2010 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Fox Inside Out

Interactive Advertising / Banners - Dynamic - Campaign

10047N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint Center Wall Installation

Interactive Advertising / Environmental / Experiential - Single

10051N

2010 Interactive Merit Award

BBDO / New York

HBO

Embedded Cube

Interactive Advertising / Banners - Dynamic - Single

10188N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Widget Banner II

Interactive Advertising / Banners - Dynamic - Single

10189N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

YouTube Clock

Interactive Advertising / Banners - Dynamic - Single

10190N

2010 Interactive Merit Award

Grey Paris / Paris

WELL

WELL ULTRA RESISTANT

Interactive Advertising / Banners - Dynamic - Single

10191N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

WWF

WWF Earth Hour "Computer"

Interactive Advertising / Banners - Dynamic - Single

10192N

2010 Interactive Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Sony Ericsson

Everything Sounds

Interactive Advertising / Banners - Dynamic - Single

10193N

2010 Interactive Merit Award

Saatchi & Saatchi NY / New York

NCPC

Dolphin Boy

Interactive Advertising / Banners - Dynamic - Single

10194N

2010 Interactive Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Booby Trap

Interactive Advertising / Banners - Dynamic - Single

10195N

2010 Interactive Merit Award

AKQA / San Francisco

AKQA

Resotweetion

Interactive Advertising / Self-Promotion - Single

10238N

2010 Interactive Merit Award

Bridge Worldwide / Cincinnati

Procter & Gamble

Can Hand

Interactive Advertising / Banners - Fixed Space - Single

10182N

2010 Interactive Merit Award

DIGITAS, NY / New York

T.G.I. Friday's

Call Woody

Interactive Advertising / Banners - Fixed Space - Single

10183N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Widget Banner I

Interactive Advertising / Banners - Fixed Space - Single

10184N

2010 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Prius iMedia - Draw Tree

Interactive Advertising / Banners - Fixed Space - Single

10185N

2010 Interactive Merit Award

Campfire / New York

Discovery Channel

Frenzied Waters

Interactive Advertising / Other Interactive Media - Campaign

10228N

2010 Interactive Merit Award

Amsterdam Worldwide / Amsterdam

ASICS

ASICS Sportstyle Left Right Blogger Outreach

Interactive Advertising / Other Interactive Media - Single

10217N

2010 Interactive Merit Award

Brand New School / Santa Monica

ESPN

ESPN Monday Night Football Interactive Installation

Interactive Advertising / Other Interactive Media - Single

10218N

2010 Interactive Merit Award

herraiz soto & co / barcelona

HerraizSoto&Co

Ommwriter

Interactive Advertising / Other Interactive Media - Single

10219N

2010 Interactive Merit Award

MacLaren McCann / Toronto

Microsoft Canada/Xbox

Halo 3 ODST

Interactive Advertising / Other Interactive Media - Single

10220N

2010 Interactive Merit Award

MRM Worldwide / New York

Nikon

Virtual Touch Experience

Interactive Advertising / Other Interactive Media - Single

10221N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

Levi's

Time Will Tell

Interactive Advertising / Other Interactive Media - Single

10222N

2010 Interactive Merit Award

Ogilvy Singapore / Singapore

Nike

Nike Trackball

Interactive Advertising / Other Interactive Media - Single

10223N

2010 Interactive Merit Award

Saatchi & Saatchi NY / New York

General Mills/Wheaties

Most Valuable Tweeter

Interactive Advertising / Other Interactive Media - Single

10224N

2010 Interactive Merit Award

Wieden+Kennedy, New York / New York

ESPN - Monday Night Football

Interactive Storefronts

Interactive Advertising / Other Interactive Media - Single

10226N

2010 Interactive Merit Award

Work Club / London

McLaren

THE RACE 1.0b

Interactive Advertising / Other Interactive Media - Single

10227N

2010 Interactive Merit Award

AlmapBBDO / São Paulo

Greenpeace

Black Pixel Project

Interactive Advertising / Public Service/ Non-Profit - Single

10229N

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