The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Giving is Glorious Agency: Mother Advertising Ltd / London Client: Mother Category: Interactive Advertising / Self-Promotion - Single
Tweet my RFE to CP+B Agency: Christopher Kahle / Boulder Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Ommwriter Agency: herraiz soto & co / barcelona Client: HerraizSoto&Co Category: Interactive Advertising / Self-Promotion - Single
Need for Speed SHIFT Banner Tournament Agency: NRG3 / Amsterdam Client: Electronic Arts Category: Interactive Advertising / Banners - Dynamic - Campaign
Sprint Widget Banner Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Campaign
Fox Inside Out Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Dynamic - Campaign
Whopper Face Agency: Ogilvy Brasil / Sao Paulo Client: Burger King Category: Interactive Advertising / Banners - Fixed Space - Single
Pride + Spotify = Banner Agency: Akestam Holst / Stockholm Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
HBO Imagine Integrated Campaign Agency: BBDO New York / New York Client: HBO Category: Interactive Advertising / Environmental / Experiential - Campaign
Red Flag Agency: Ogilvy Shanghai / Shanghai Client: The North Face Category: Interactive Advertising / Environmental / Experiential - Campaign
BakerTweet Agency: POKE / London Client: Albion Hotel Bakery Category: Interactive Advertising / Other Interactive Media - Single
UNIQLO LUCKY SWITCH Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Interactive Advertising / Other Interactive Media - Single
Chalkbot Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Other Interactive Media - Single
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Other Interactive Media - Single
Z4 Agency: Dare / London Client: BMW Category: Interactive Advertising / Augmented Reality
Augmented Reality Banner Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Interactive Advertising / Augmented Reality
NOW Widget Banner III Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
DJ Hero Wicky Wicky Banner Agency: Crispin Porter + Bogusky / Boulder Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Second Opinion Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Inc. Category: Interactive Advertising / Banners - Dynamic - Single
NIKEiD GENERATOR Agency: beacon communications k.k. / Tokyo Client: NIKE JAPAN Category: Interactive Advertising / Environmental / Experiential - Single
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Sprint Center Wall Installation Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Environmental / Experiential - Single
2 Euro for a square meal Agency: Ogilvy&Mather GmbH / Duesseldorf Client: Duesseldorfer Tafel e.V. Category: Interactive Advertising / Public Service/ Non-Profit - Single
Resotweetion Agency: AKQA / San Francisco Client: AKQA Category: Interactive Advertising / Self-Promotion - Single
Can Hand Agency: Bridge Worldwide / Cincinnati Client: Procter & Gamble Category: Interactive Advertising / Banners - Fixed Space - Single
Call Woody Agency: DIGITAS, NY / New York Client: T.G.I. Friday's Category: Interactive Advertising / Banners - Fixed Space - Single
NOW Widget Banner I Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Fixed Space - Single
Prius iMedia - Draw Tree Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Banners - Fixed Space - Single
Frenzied Waters Agency: Campfire / New York Client: Discovery Channel Category: Interactive Advertising / Other Interactive Media - Campaign
360 Agency: Dare / London Client: Vodafone Category: Interactive Advertising / Environmental / Experiential - Campaign
Hard Rock Interactive Memorabilia Agency: Duncan/Channon / San Francisco Client: Hard Rock International Category: Interactive Advertising / Environmental / Experiential - Campaign
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Campaign
Franz, See The Love Agency: Ogilvy & Mather Taiwan / Taipei Client: Franz China Collection Category: Interactive Advertising / Environmental / Experiential - Campaign
ASICS Sportstyle Left Right Blogger Outreach Agency: Amsterdam Worldwide / Amsterdam Client: ASICS Category: Interactive Advertising / Other Interactive Media - Single
ESPN Monday Night Football Interactive Installation Agency: Brand New School / Santa Monica Client: ESPN Category: Interactive Advertising / Other Interactive Media - Single
Ommwriter Agency: herraiz soto & co / barcelona Client: HerraizSoto&Co Category: Interactive Advertising / Other Interactive Media - Single
Halo 3 ODST Agency: MacLaren McCann / Toronto Client: Microsoft Canada/Xbox Category: Interactive Advertising / Other Interactive Media - Single
Virtual Touch Experience Agency: MRM Worldwide / New York Client: Nikon Category: Interactive Advertising / Other Interactive Media - Single
Time Will Tell Agency: Ogilvy Beijing / Beijing Client: Levi's Category: Interactive Advertising / Other Interactive Media - Single
Nike Trackball Agency: Ogilvy Singapore / Singapore Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
Most Valuable Tweeter Agency: Saatchi & Saatchi NY / New York Client: General Mills/Wheaties Category: Interactive Advertising / Other Interactive Media - Single
Interactive Storefronts Agency: Wieden+Kennedy, New York / New York Client: ESPN - Monday Night Football Category: Interactive Advertising / Other Interactive Media - Single
THE RACE 1.0b Agency: Work Club / London Client: McLaren Category: Interactive Advertising / Other Interactive Media - Single
Sleepless at Playground Agency: Akestam Holst / Stockholm Client: Playground Outdoor Equipment Stores Category: Interactive Advertising / Augmented Reality
Fate's in your hands Agency: Bartle Bogle Hegarty China / Shanghai Client: WWF China Category: Interactive Advertising / Augmented Reality
Embedded Cube Agency: BBDO New York / New York Client: HBO Category: Interactive Advertising / Banners - Dynamic - Single
NOW Widget Banner II Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
YouTube Clock Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
WELL ULTRA RESISTANT Agency: Grey Paris / Paris Client: WELL Category: Interactive Advertising / Banners - Dynamic - Single
WWF Earth Hour "Computer" Agency: Ogilvy Beijing / Beijing Client: WWF Category: Interactive Advertising / Banners - Dynamic - Single

2010 Interactive Silver Pencil

Mother Advertising Ltd / London

Mother

Giving is Glorious

Interactive Advertising / Self-Promotion - Single

10058N

2010 Interactive Bronze Pencil

Christopher Kahle / Boulder

Christopher Kahle

Tweet my RFE to CP+B

Interactive Advertising / Self-Promotion - Single

10059N

2010 Interactive Bronze Pencil

herraiz soto & co / barcelona

HerraizSoto&Co

Ommwriter

Interactive Advertising / Self-Promotion - Single

10060N

2010 Interactive Gold Pencil

NRG3 / Amsterdam

Electronic Arts

Need for Speed SHIFT Banner Tournament

Interactive Advertising / Banners - Dynamic - Campaign

10045N

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint Widget Banner Campaign

Interactive Advertising / Banners - Dynamic - Campaign

10046N

2010 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Fox Inside Out

Interactive Advertising / Banners - Dynamic - Campaign

10047N

2010 Interactive Silver Pencil

Ogilvy Brasil / Sao Paulo

Burger King

Whopper Face

Interactive Advertising / Banners - Fixed Space - Single

10040N

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride

Pride + Spotify = Banner

Interactive Advertising / Banners - Fixed Space - Single

10041N

2010 Interactive Silver Pencil

BBDO New York / New York

HBO

HBO Imagine Integrated Campaign

Interactive Advertising / Environmental / Experiential - Campaign

10052N

2010 Interactive Bronze Pencil

Ogilvy Shanghai / Shanghai

The North Face

Red Flag

Interactive Advertising / Environmental / Experiential - Campaign

10053N

2010 Interactive Bronze Pencil

POKE / London

Albion Hotel Bakery

BakerTweet

Interactive Advertising / Other Interactive Media - Single

10023N

2010 Interactive Gold Pencil

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD.

UNIQLO LUCKY SWITCH

Interactive Advertising / Other Interactive Media - Single

10054N

2010 Interactive Silver Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Chalkbot

Interactive Advertising / Other Interactive Media - Single

10055N

2010 Interactive Bronze Pencil

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Interactive Advertising / Other Interactive Media - Single

10056N

2010 Interactive Gold Pencil

Dare / London

BMW

Z4

Interactive Advertising / Augmented Reality

10038N

2010 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Augmented Reality Banner

Interactive Advertising / Augmented Reality

10039N

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Widget Banner III

Interactive Advertising / Banners - Dynamic - Single

10042N

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Guitar Hero

DJ Hero Wicky Wicky Banner

Interactive Advertising / Banners - Dynamic - Single

10043N

2010 Interactive Bronze Pencil

TBWAMedia Arts Lab / Los Angeles

Apple Inc.

Second Opinion

Interactive Advertising / Banners - Dynamic - Single

10044N

2010 Interactive Silver Pencil

beacon communications k.k. / Tokyo

NIKE JAPAN

NIKEiD GENERATOR

Interactive Advertising / Environmental / Experiential - Single

10049N

2010 Interactive Silver Pencil

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Interactive Advertising / Environmental / Experiential - Single

10050N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint Center Wall Installation

Interactive Advertising / Environmental / Experiential - Single

10051N

2010 Interactive Bronze Pencil

Ogilvy&Mather GmbH / Duesseldorf

Duesseldorfer Tafel e.V.

2 Euro for a square meal

Interactive Advertising / Public Service/ Non-Profit - Single

10057N

2010 Interactive Merit Award

AKQA / San Francisco

AKQA

Resotweetion

Interactive Advertising / Self-Promotion - Single

10238N

2010 Interactive Merit Award

Bridge Worldwide / Cincinnati

Procter & Gamble

Can Hand

Interactive Advertising / Banners - Fixed Space - Single

10182N

2010 Interactive Merit Award

DIGITAS, NY / New York

T.G.I. Friday's

Call Woody

Interactive Advertising / Banners - Fixed Space - Single

10183N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Widget Banner I

Interactive Advertising / Banners - Fixed Space - Single

10184N

2010 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Prius iMedia - Draw Tree

Interactive Advertising / Banners - Fixed Space - Single

10185N

2010 Interactive Merit Award

Campfire / New York

Discovery Channel

Frenzied Waters

Interactive Advertising / Other Interactive Media - Campaign

10228N

2010 Interactive Merit Award

Dare / London

Vodafone

360

Interactive Advertising / Environmental / Experiential - Campaign

10213N

2010 Interactive Merit Award

Duncan/Channon / San Francisco

Hard Rock International

Hard Rock Interactive Memorabilia

Interactive Advertising / Environmental / Experiential - Campaign

10214N

2010 Interactive Merit Award

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Interactive Advertising / Environmental / Experiential - Campaign

10215N

2010 Interactive Merit Award

Ogilvy & Mather Taiwan / Taipei

Franz China Collection

Franz, See The Love

Interactive Advertising / Environmental / Experiential - Campaign

10216N

2010 Interactive Merit Award

Amsterdam Worldwide / Amsterdam

ASICS

ASICS Sportstyle Left Right Blogger Outreach

Interactive Advertising / Other Interactive Media - Single

10217N

2010 Interactive Merit Award

Brand New School / Santa Monica

ESPN

ESPN Monday Night Football Interactive Installation

Interactive Advertising / Other Interactive Media - Single

10218N

2010 Interactive Merit Award

herraiz soto & co / barcelona

HerraizSoto&Co

Ommwriter

Interactive Advertising / Other Interactive Media - Single

10219N

2010 Interactive Merit Award

MacLaren McCann / Toronto

Microsoft Canada/Xbox

Halo 3 ODST

Interactive Advertising / Other Interactive Media - Single

10220N

2010 Interactive Merit Award

MRM Worldwide / New York

Nikon

Virtual Touch Experience

Interactive Advertising / Other Interactive Media - Single

10221N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

Levi's

Time Will Tell

Interactive Advertising / Other Interactive Media - Single

10222N

2010 Interactive Merit Award

Ogilvy Singapore / Singapore

Nike

Nike Trackball

Interactive Advertising / Other Interactive Media - Single

10223N

2010 Interactive Merit Award

Saatchi & Saatchi NY / New York

General Mills/Wheaties

Most Valuable Tweeter

Interactive Advertising / Other Interactive Media - Single

10224N

2010 Interactive Merit Award

Wieden+Kennedy, New York / New York

ESPN - Monday Night Football

Interactive Storefronts

Interactive Advertising / Other Interactive Media - Single

10226N

2010 Interactive Merit Award

Work Club / London

McLaren

THE RACE 1.0b

Interactive Advertising / Other Interactive Media - Single

10227N

2010 Interactive Merit Award

Akestam Holst / Stockholm

Playground Outdoor Equipment Stores

Sleepless at Playground

Interactive Advertising / Augmented Reality

10180N

2010 Interactive Merit Award

Bartle Bogle Hegarty China / Shanghai

WWF China

Fate's in your hands

Interactive Advertising / Augmented Reality

10181N

2010 Interactive Merit Award

BBDO New York / New York

HBO

Embedded Cube

Interactive Advertising / Banners - Dynamic - Single

10188N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Widget Banner II

Interactive Advertising / Banners - Dynamic - Single

10189N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

YouTube Clock

Interactive Advertising / Banners - Dynamic - Single

10190N

2010 Interactive Merit Award

Grey Paris / Paris

WELL

WELL ULTRA RESISTANT

Interactive Advertising / Banners - Dynamic - Single

10191N

2010 Interactive Merit Award

Ogilvy Beijing / Beijing

WWF

WWF Earth Hour "Computer"

Interactive Advertising / Banners - Dynamic - Single

10192N

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