The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Cause & Effect Agency: Y&R / DUBAI Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Equally Sweet. Equally Dark. Agency: JWT Singapore / Singapore Client: Canelé Pâtisserie Chocolaterie Category: Magazine / Full Page or Spread - Campaign
Aspirin And Cafiaspirin. As Your Headache's Size Agency: AlmapBBDO / São Paulo Client: Bayer Category: Magazine / Full Page or Spread - Campaign
Skin / Fish Agency: JWT Mexico / Mexico City Client: Kimberly Clark Category: Magazine / Full Page or Spread - Single
DrugFree.org Agency: 22squared / Tampa Client: The Partnership for a DrugFree America Category: Magazine / Full Page or Spread - Campaign
The insight story Agency: Advico Y&R AG / Zürich Client: SonntagsZeitung Category: Magazine / Full Page or Spread - Campaign
Havaianas Nest Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas Category: Magazine / Full Page or Spread - Campaign
Unreal Print Campaign Agency: BBDO New York / New York Client: Armstrong/Laminate Flooring Category: Magazine / Full Page or Spread - Campaign
Difference Campaign Agency: Cramer Krasselt / Milwaukee Client: Spice Islands Category: Magazine / Full Page or Spread - Campaign
Welcome back Agency: DDB / milano Client: Henkel Italia- Super Attak Category: Magazine / Full Page or Spread - Campaign
Independent Cinema Sponsorship Agency: DDB London / London Client: Volkswagen Category: Magazine / Full Page or Spread - Campaign
Independent Cinema Sponsorship Agency: DDB London / London Client: Volkswagen Category: Magazine / Full Page or Spread - Campaign
Monster campaign Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin / Cup Noodles Category: Magazine / Full Page or Spread - Campaign
MARS IS NO FUN Agency: FoxP2 / Cape Town Client: NATIONAL GEOGRAPHIC KIDS MAGAZINE Category: Magazine / Full Page or Spread - Campaign
Set theory Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: DEVK insurance Category: Magazine / Full Page or Spread - Campaign
Irresistible Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Carrera Category: Magazine / Full Page or Spread - Campaign
Silent messages Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: IKEA Category: Magazine / Full Page or Spread - Campaign
Reincarnation Agency: GREY GROUP CHINA / Beijing Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Campaign
Powerful colour Agency: Jung von Matt AG / Hamburg Client: basICColor Category: Magazine / Full Page or Spread - Campaign
Making History Agency: Jung von Matt AG / Hamburg Client: LEGO Germany Category: Magazine / Full Page or Spread - Campaign
Oh my God Agency: Jung von Matt AG / Hamburg Client: MTV Germany Category: Magazine / Full Page or Spread - Campaign
Masters Agency: Jung von Matt AG / Hamburg Client: MTV Germany Category: Magazine / Full Page or Spread - Campaign
Feelings Agency: JWT London / London Client: Kimberly-Clark Category: Magazine / Full Page or Spread - Campaign
Tide Magttraction Agency: Leo Burnett India / Mumbai Client: Proctor & Gamble Category: Magazine / Full Page or Spread - Campaign
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes Agency: Ogilvy & Mather Singapore / Singapore Client: Unilever Singapore Category: Magazine / Full Page or Spread - Campaign
Melting Agency: Ogilvy France / Paris Client: Nestle Waters - Perrier Category: Magazine / Full Page or Spread - Campaign
Bad Food Bad Dog Agency: Prolam Y&R / Santiago Client: Nutripro Category: Magazine / Full Page or Spread - Campaign
Comics Agency: Prolam Y&R / Santiago Client: Colgate Category: Magazine / Full Page or Spread - Campaign
Chicken/Fish/Pig Agency: Publicis Brasil / Sao Paulo Client: Procter & Gamble Category: Magazine / Full Page or Spread - Campaign
3 years guarantee Agency: Publicis Conseil / PARIS Client: Stihl Category: Magazine / Full Page or Spread - Campaign
Water Can't Get In Agency: Saatchi & Saatchi New Zealand / Auckland Client: Sanyo Category: Magazine / Full Page or Spread - Campaign
Point Out Agency: Serviceplan / München Client: Stabilo International GmbH Category: Magazine / Full Page or Spread - Campaign
Man Agency: AlmapBBDO / São Paulo Client: Bayer Category: Magazine / Full Page or Spread - Single
Billy-Goat Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Lapkin Agency: Arnold Worldwide / Boston Client: McDonald's Category: Magazine / Full Page or Spread - Single
King Arthur Agency: DDB / milano Client: Volkswagen Original Spare Parts Category: Magazine / Full Page or Spread - Single
CITY/ COUNTRY Agency: DDB Brasil / Sao Paulo Client: Terra Category: Magazine / Full Page or Spread - Single
BEACH/ SNOW Agency: DDB Brasil / Sao Paulo Client: Terra Category: Magazine / Full Page or Spread - Single
Wi Fries Agency: DDB Sydney Pty Limited / ULTIMO Client: McDonald's Category: Magazine / Full Page or Spread - Single
Cont'd onto Kindle Agency: Doner / Southfield Client: Amazon Kindle Category: Magazine / Full Page or Spread - Single
Grandma Agency: Energy BBDO / Chicago Client: Canadian Club Category: Magazine / Full Page or Spread - Single
Evolution Agency: Goodby, Silverstein & Partners / san francisco Client: NBA Category: Magazine / Full Page or Spread - Single
Bush Agency: GREY GROUP CHINA / Beijing Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Mortgage Deed Agency: GREY GROUP CHINA / Beijing Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Stock Certificate Agency: GREY GROUP CHINA / Beijing Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Last Last Minute Travel Agency: Jung von Matt, Stockholm / Stockholm Client: TICKET - (Travel Agency) Category: Magazine / Full Page or Spread - Single
Yes / No Agency: JWT London / London Client: Kimberly-Clark Category: Magazine / Full Page or Spread - Single
Skin / Meat Agency: JWT Mexico / Mexico City Client: Kimberly Clark Category: Magazine / Full Page or Spread - Single
Hopscotch Agency: LKM / charlotte Client: North Carolina Tourism Category: Magazine / Full Page or Spread - Single
Shorter Commercial Hannibal Agency: LOWE PORTA / Santiago Client: Tvn Category: Magazine / Full Page or Spread - Single

2010 Advertising Gold Pencil

Y&R / DUBAI

Harvey Nichols

Cause & Effect

Magazine / Full Page or Spread - Campaign

10006A

2010 Advertising Silver Pencil

JWT Singapore / Singapore

Canelé Pâtisserie Chocolaterie

Equally Sweet. Equally Dark.

Magazine / Full Page or Spread - Campaign

10007A

2010 Advertising Bronze Pencil

AlmapBBDO / São Paulo

Bayer

Aspirin And Cafiaspirin. As Your Headache's Size

Magazine / Full Page or Spread - Campaign

10008A

2010 Advertising Silver Pencil

JWT Mexico / Mexico City

Kimberly Clark

Skin / Fish

Magazine / Full Page or Spread - Single

10005A

2010 Advertising Merit Award

22squared / Tampa

The Partnership for a DrugFree America

DrugFree.org

Magazine / Full Page or Spread - Campaign

10155A

2010 Advertising Merit Award

Advico Y&R AG / Zürich

SonntagsZeitung

The insight story

Magazine / Full Page or Spread - Campaign

10156A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas

Havaianas Nest

Magazine / Full Page or Spread - Campaign

10157A

2010 Advertising Merit Award

BBDO New York / New York

Armstrong/Laminate Flooring

Unreal Print Campaign

Magazine / Full Page or Spread - Campaign

10160A

2010 Advertising Merit Award

Cramer Krasselt / Milwaukee

Spice Islands

Difference Campaign

Magazine / Full Page or Spread - Campaign

10161A

2010 Advertising Merit Award

DDB / milano

Henkel Italia- Super Attak

Welcome back

Magazine / Full Page or Spread - Campaign

10162A

2010 Advertising Merit Award

DDB London / London

Volkswagen

Independent Cinema Sponsorship

Magazine / Full Page or Spread - Campaign

10163A

2010 Advertising Merit Award

DDB London / London

Volkswagen

Independent Cinema Sponsorship

Magazine / Full Page or Spread - Campaign

10164A

2010 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nissin / Cup Noodles

Monster campaign

Magazine / Full Page or Spread - Campaign

10165A

2010 Advertising Merit Award

FoxP2 / Cape Town

NATIONAL GEOGRAPHIC KIDS MAGAZINE

MARS IS NO FUN

Magazine / Full Page or Spread - Campaign

10166A

2010 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

DEVK insurance

Set theory

Magazine / Full Page or Spread - Campaign

10167A

2010 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Carrera

Irresistible

Magazine / Full Page or Spread - Campaign

10168A

2010 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

IKEA

Silent messages

Magazine / Full Page or Spread - Campaign

10169A

2010 Advertising Merit Award

GREY GROUP CHINA / Beijing

Blue Ocean Paper Recycling Technology Co., Ltd.

Reincarnation

Magazine / Full Page or Spread - Campaign

10170A

2010 Advertising Merit Award

Jung von Matt AG / Hamburg

basICColor

Powerful colour

Magazine / Full Page or Spread - Campaign

10171A

2010 Advertising Merit Award

Jung von Matt AG / Hamburg

LEGO Germany

Making History

Magazine / Full Page or Spread - Campaign

10172A

2010 Advertising Merit Award

Jung von Matt AG / Hamburg

MTV Germany

Oh my God

Magazine / Full Page or Spread - Campaign

10173A

2010 Advertising Merit Award

Jung von Matt AG / Hamburg

MTV Germany

Masters

Magazine / Full Page or Spread - Campaign

10174A

2010 Advertising Merit Award

JWT London / London

Kimberly-Clark

Feelings

Magazine / Full Page or Spread - Campaign

10175A

2010 Advertising Merit Award

Leo Burnett India / Mumbai

Proctor & Gamble

Tide Magttraction

Magazine / Full Page or Spread - Campaign

10176A

2010 Advertising Merit Award

Ogilvy & Mather Singapore / Singapore

Unilever Singapore

Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes

Magazine / Full Page or Spread - Campaign

10177A

2010 Advertising Merit Award

Ogilvy France / Paris

Nestle Waters - Perrier

Melting

Magazine / Full Page or Spread - Campaign

10178A

2010 Advertising Merit Award

Prolam Y&R / Santiago

Nutripro

Bad Food Bad Dog

Magazine / Full Page or Spread - Campaign

10179A

2010 Advertising Merit Award

Prolam Y&R / Santiago

Colgate

Comics

Magazine / Full Page or Spread - Campaign

10180A

2010 Advertising Merit Award

Publicis Brasil / Sao Paulo

Procter & Gamble

Chicken/Fish/Pig

Magazine / Full Page or Spread - Campaign

10181A

2010 Advertising Merit Award

Publicis Conseil / PARIS

Stihl

3 years guarantee

Magazine / Full Page or Spread - Campaign

10182A

2010 Advertising Merit Award

Saatchi & Saatchi New Zealand / Auckland

Sanyo

Water Can't Get In

Magazine / Full Page or Spread - Campaign

10183A

2010 Advertising Merit Award

Serviceplan / München

Stabilo International GmbH

Point Out

Magazine / Full Page or Spread - Campaign

10184A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Bayer

Man

Magazine / Full Page or Spread - Single

10120A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Billy-Goat

Magazine / Full Page or Spread - Single

10121A

2010 Advertising Merit Award

Arnold Worldwide / Boston

McDonald's

Lapkin

Magazine / Full Page or Spread - Single

10122A

2010 Advertising Merit Award

DDB / milano

Volkswagen Original Spare Parts

King Arthur

Magazine / Full Page or Spread - Single

10123A

2010 Advertising Merit Award

DDB Brasil / Sao Paulo

Terra

CITY/ COUNTRY

Magazine / Full Page or Spread - Single

10124A

2010 Advertising Merit Award

DDB Brasil / Sao Paulo

Terra

BEACH/ SNOW

Magazine / Full Page or Spread - Single

10125A

2010 Advertising Merit Award

DDB Sydney Pty Limited / ULTIMO

McDonald's

Wi Fries

Magazine / Full Page or Spread - Single

10126A

2010 Advertising Merit Award

Doner / Southfield

Amazon Kindle

Cont'd onto Kindle

Magazine / Full Page or Spread - Single

10127A

2010 Advertising Merit Award

Energy BBDO / Chicago

Canadian Club

Grandma

Magazine / Full Page or Spread - Single

10128A

2010 Advertising Merit Award

Goodby, Silverstein & Partners / san francisco

NBA

Evolution

Magazine / Full Page or Spread - Single

10129A

2010 Advertising Merit Award

GREY GROUP CHINA / Beijing

Blue Ocean Paper Recycling Technology Co., Ltd.

Bush

Magazine / Full Page or Spread - Single

10130A

2010 Advertising Merit Award

GREY GROUP CHINA / Beijing

Blue Ocean Paper Recycling Technology Co., Ltd.

Mortgage Deed

Magazine / Full Page or Spread - Single

10131A

2010 Advertising Merit Award

GREY GROUP CHINA / Beijing

Blue Ocean Paper Recycling Technology Co., Ltd.

Stock Certificate

Magazine / Full Page or Spread - Single

10132A

2010 Advertising Merit Award

Jung von Matt, Stockholm / Stockholm

TICKET - (Travel Agency)

Last Last Minute Travel

Magazine / Full Page or Spread - Single

10133A

2010 Advertising Merit Award

JWT London / London

Kimberly-Clark

Yes / No

Magazine / Full Page or Spread - Single

10134A

2010 Advertising Merit Award

JWT Mexico / Mexico City

Kimberly Clark

Skin / Meat

Magazine / Full Page or Spread - Single

10135A

2010 Advertising Merit Award

LKM / charlotte

North Carolina Tourism

Hopscotch

Magazine / Full Page or Spread - Single

10136A

2010 Advertising Merit Award

LOWE PORTA / Santiago

Tvn

Shorter Commercial Hannibal

Magazine / Full Page or Spread - Single

10137A

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