The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Real Racing GTI
Agency: AKQA / Washington
Client: Volkswagen Category: Mobile Applications/Sites / Branded Games
Waterslide
Agency: Dare / London
Client: Barclaycard Category: Mobile Applications/Sites / Branded Games
LEGO Photo
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Category: Mobile Applications/Sites / Consumer Goods
Priceless Picks
Agency: McCann Erickson / New York City
Client: MasterCard Category: Mobile Applications/Sites / Social Networks/ Community
NIKEiD iPhone Application
Agency: R/GA / New York
Client: Nike Category: Mobile Applications/Sites / E-Commerce
iLingual
Agency: LEAN MEAN FIGHTING MACHINE / london
Client: Emirates Category: Mobile Applications/Sites / Services
Pathways to Housing Installation
Agency: Sarkissian Mason / Shelby Township
Client: Sarkissian Mason Category: Mobile Applications/Sites / Public Service/ Non-Profit
500 faces
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Automóveis Category: Mobile Applications/Sites / Durable Goods
Last Call
Agency: Jung von Matt AG / Hamburg
Client: NBC Universal/13TH STREET Category: Mobile Applications/Sites / Augmented Reality
Knitting mania
Agency: Nolin BBDO / Montreal
Client: La Fédération des producteurs de lait du Québec Category: Mobile Applications/Sites / Branded Games
Travel Planner "Interactive Outdoor Poster"
Agency: Forsman & Bodenfors / Gothenburg
Client: Västtrafik Category: Mobile Applications/Sites / Corporate Website
Nike Football + 'Master Control'
Agency: AKQA / London
Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Drinkspiration by ABSOLUT
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: Mobile Applications/Sites / Consumer Goods
Sit or Squat
Agency: Publicis New York / New York
Client: P&G Charmin Category: Mobile Applications/Sites / Consumer Goods
Nike True City
Agency: AKQA / London
Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
Red Flag
Agency: Ogilvy Shanghai / Shanghai
Client: The North Face Category: Mobile Applications/Sites / Social Networks/ Community
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Pizza Hut iPhone App
Agency: IMC2 / dallas
Client: Pizza Hut Category: Mobile Applications/Sites / E-Commerce
The Official 2009 US Open iPhone App
Agency: DIGITAS, NY / New York
Client: American Express Category: Mobile Applications/Sites / Services
CityGT
Agency: JWT Melbourne / Richmond
Client: VicRoads Category: Mobile Applications/Sites / Public Service/ Non-Profit
Clink-Clink
Agency: Gotham / New York
Client: Waterford Category: Mobile Applications/Sites / Durable Goods
Prius iPhone App
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Mobile Applications/Sites / Durable Goods
Award:
2010 Interactive Gold Pencil
Agency:
AKQA / Washington
Client:
Volkswagen
Title:
Real Racing GTI
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10029N
Award:
2010 Interactive Bronze Pencil
Agency:
Dare / London
Client:
Barclaycard
Title:
Waterslide
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10030N
Award:
2010 Interactive Silver Pencil
Agency:
Droga5 / New York
Client:
Puma
Title:
Index
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10031N
Award:
2010 Interactive Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
LEGO Photo
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10032N
Award:
2010 Interactive Silver Pencil
Agency:
McCann Erickson / New York City
Client:
MasterCard
Title:
Priceless Picks
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
10037N
Award:
2010 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
NIKEiD iPhone Application
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
10035N
Award:
2010 Interactive Silver Pencil
Agency:
LEAN MEAN FIGHTING MACHINE / london
Client:
Emirates
Title:
iLingual
Category:
Mobile Applications/Sites / Services
Annual ID:
10036N
Award:
2010 Interactive Bronze Pencil
Agency:
Sarkissian Mason / Shelby Township
Client:
Sarkissian Mason
Title:
Pathways to Housing Installation
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Annual ID:
10034N
Award:
2010 Interactive Bronze Pencil
Agency:
AgenciaClick Isobar / São Paulo
Client:
FIAT Automóveis
Title:
500 faces
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
10033N
Award:
2010 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
NBC Universal/13TH STREET
Title:
Last Call
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
10166N
Award:
2010 Interactive Merit Award
Agency:
BBH / london
Client:
Lynx
Title:
Say cheese
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10167N
Award:
2010 Interactive Merit Award
Agency:
Nolin BBDO / Montreal
Client:
La Fédération des producteurs de lait du Québec
Title:
Knitting mania
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10168N
Award:
2010 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Västtrafik
Title:
Travel Planner "Interactive Outdoor Poster"
Category:
Mobile Applications/Sites / Corporate Website
Annual ID:
10172N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Football + 'Master Control'
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10169N
Award:
2010 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
ABSOLUT VODKA
Title:
Drinkspiration by ABSOLUT
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10170N
Award:
2010 Interactive Merit Award
Agency:
Publicis New York / New York
Client:
P&G Charmin
Title:
Sit or Squat
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10171N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike True City
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
10178N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
The North Face
Title:
Red Flag
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
10179N
Award:
2010 Interactive Merit Award
Agency:
IMC2 / dallas
Client:
Pizza Hut
Title:
Pizza Hut iPhone App
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
10176N
Award:
2010 Interactive Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
The Official 2009 US Open iPhone App
Category:
Mobile Applications/Sites / Services
Annual ID:
10177N
Award:
2010 Interactive Merit Award
Agency:
JWT Melbourne / Richmond
Client:
VicRoads
Title:
CityGT
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Annual ID:
10175N
Award:
2010 Interactive Merit Award
Agency:
Gotham / New York
Client:
Waterford
Title:
Clink-Clink
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
10173N