The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Real Racing GTI Agency: AKQA / Washington Client: Volkswagen Category: Mobile Applications/Sites / Branded Games
Waterslide Agency: Dare / London Client: Barclaycard Category: Mobile Applications/Sites / Branded Games
Index Agency: Droga5 / New York Client: Puma Category: Mobile Applications/Sites / Consumer Goods
LEGO Photo Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Mobile Applications/Sites / Consumer Goods
Priceless Picks Agency: McCann Erickson / New York City Client: MasterCard Category: Mobile Applications/Sites / Social Networks/ Community
NIKEiD iPhone Application Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / E-Commerce
iLingual Agency: LEAN MEAN FIGHTING MACHINE / london Client: Emirates Category: Mobile Applications/Sites / Services
Pathways to Housing Installation Agency: Sarkissian Mason / Shelby Township Client: Sarkissian Mason Category: Mobile Applications/Sites / Public Service/ Non-Profit
500 faces Agency: AgenciaClick Isobar / São Paulo Client: FIAT Automóveis Category: Mobile Applications/Sites / Durable Goods
Last Call Agency: Jung von Matt AG / Hamburg Client: NBC Universal/13TH STREET Category: Mobile Applications/Sites / Augmented Reality
Say cheese Agency: BBH / london Client: Lynx Category: Mobile Applications/Sites / Branded Games
Knitting mania Agency: Nolin BBDO / Montreal Client: La Fédération des producteurs de lait du Québec Category: Mobile Applications/Sites / Branded Games
Travel Planner "Interactive Outdoor Poster" Agency: Forsman & Bodenfors / Gothenburg Client: Västtrafik Category: Mobile Applications/Sites / Corporate Website
Nike Football + 'Master Control' Agency: AKQA / London Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Drinkspiration by ABSOLUT Agency: Great Works / Stockholm Client: ABSOLUT VODKA Category: Mobile Applications/Sites / Consumer Goods
Sit or Squat Agency: Publicis New York / New York Client: P&G Charmin Category: Mobile Applications/Sites / Consumer Goods
Nike True City Agency: AKQA / London Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
Red Flag Agency: Ogilvy Shanghai / Shanghai Client: The North Face Category: Mobile Applications/Sites / Social Networks/ Community
Pizza Hut iPhone App Agency: IMC2 / dallas Client: Pizza Hut Category: Mobile Applications/Sites / E-Commerce
The Official 2009 US Open iPhone App Agency: DIGITAS, NY / New York Client: American Express Category: Mobile Applications/Sites / Services
CityGT Agency: JWT Melbourne / Richmond Client: VicRoads Category: Mobile Applications/Sites / Public Service/ Non-Profit
Clink-Clink Agency: Gotham / New York Client: Waterford Category: Mobile Applications/Sites / Durable Goods
Prius iPhone App Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Mobile Applications/Sites / Durable Goods

2010 Interactive Gold Pencil

AKQA / Washington

Volkswagen

Real Racing GTI

Mobile Applications/Sites / Branded Games

10029N

2010 Interactive Bronze Pencil

Dare / London

Barclaycard

Waterslide

Mobile Applications/Sites / Branded Games

10030N

2010 Interactive Silver Pencil

Droga5 / New York

Puma

Index

Mobile Applications/Sites / Consumer Goods

10031N

2010 Interactive Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO

LEGO Photo

Mobile Applications/Sites / Consumer Goods

10032N

2010 Interactive Silver Pencil

McCann Erickson / New York City

MasterCard

Priceless Picks

Mobile Applications/Sites / Social Networks/ Community

10037N

2010 Interactive Silver Pencil

R/GA / New York

Nike

NIKEiD iPhone Application

Mobile Applications/Sites / E-Commerce

10035N

2010 Interactive Silver Pencil

LEAN MEAN FIGHTING MACHINE / london

Emirates

iLingual

Mobile Applications/Sites / Services

10036N

2010 Interactive Bronze Pencil

Sarkissian Mason / Shelby Township

Sarkissian Mason

Pathways to Housing Installation

Mobile Applications/Sites / Public Service/ Non-Profit

10034N

2010 Interactive Bronze Pencil

AgenciaClick Isobar / São Paulo

FIAT Automóveis

500 faces

Mobile Applications/Sites / Durable Goods

10033N

2010 Interactive Merit Award

Jung von Matt AG / Hamburg

NBC Universal/13TH STREET

Last Call

Mobile Applications/Sites / Augmented Reality

10166N

2010 Interactive Merit Award

BBH / london

Lynx

Say cheese

Mobile Applications/Sites / Branded Games

10167N

2010 Interactive Merit Award

Nolin BBDO / Montreal

La Fédération des producteurs de lait du Québec

Knitting mania

Mobile Applications/Sites / Branded Games

10168N

2010 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Västtrafik

Travel Planner "Interactive Outdoor Poster"

Mobile Applications/Sites / Corporate Website

10172N

2010 Interactive Merit Award

AKQA / London

Nike

Nike Football + 'Master Control'

Mobile Applications/Sites / Consumer Goods

10169N

2010 Interactive Merit Award

Great Works / Stockholm

ABSOLUT VODKA

Drinkspiration by ABSOLUT

Mobile Applications/Sites / Consumer Goods

10170N

2010 Interactive Merit Award

Publicis New York / New York

P&G Charmin

Sit or Squat

Mobile Applications/Sites / Consumer Goods

10171N

2010 Interactive Merit Award

AKQA / London

Nike

Nike True City

Mobile Applications/Sites / Social Networks/ Community

10178N

2010 Interactive Merit Award

Ogilvy Shanghai / Shanghai

The North Face

Red Flag

Mobile Applications/Sites / Social Networks/ Community

10179N

2010 Interactive Merit Award

IMC2 / dallas

Pizza Hut

Pizza Hut iPhone App

Mobile Applications/Sites / E-Commerce

10176N

2010 Interactive Merit Award

DIGITAS, NY / New York

American Express

The Official 2009 US Open iPhone App

Mobile Applications/Sites / Services

10177N

2010 Interactive Merit Award

JWT Melbourne / Richmond

VicRoads

CityGT

Mobile Applications/Sites / Public Service/ Non-Profit

10175N

2010 Interactive Merit Award

Gotham / New York

Waterford

Clink-Clink

Mobile Applications/Sites / Durable Goods

10173N

2010 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Prius iPhone App

Mobile Applications/Sites / Durable Goods

10174N

Follow Us