The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Guitar Hero
Agency: Creative Artists Agency / Los Angeles
Client: Activision Category: Music / Integration of a brand in a music environment


John Mayer Augmented Reality Music Video
Agency: BLITZ / Los Angeles
Client: Adobe Category: Music / Integration of a brand in a music environment


Los Felinos de La Noche
Agency: FiRe Advertainment/Alma DDB / Miami
Client: State Farm Category: Music / Integration of a brand in a music environment


White Gold i-tunes
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Music / Integration of a brand in a music environment


Starbucks Love Project Integrated Campaign
Agency: BBDO New York / New York
Client: Starbucks & (RED)™ Category: Music / Integration of a brand in a music environment


The Life
Agency: human / New York
Client: Microsoft Xbox 360 Halo 3 ODST Category: Music / Integration of a brand in a music environment


Crystal Light Music Partnership
Agency: OgilvyEntertainment / New York
Client: Crystal Light Category: Music / Integration of a brand in a music environment


Everything Sounds
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson Category: Music / Integration of a brand in a music environment


Taxi Rockola
Agency: Sancho BBDO / Bogotá
Client: GM Colmotores/Chevrolet Category: Music / Integration of a brand in a music environment


3 Doors Down
Agency: The Martin Agency / Richmond
Client: GEICO Category: Music / Integration of a brand in a music environment


Award:
2010 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Activision
Title:
Guitar Hero
Category:
Music / Integration of a brand in a music environment
Annual ID:
10064E

Award:
2010 Branded Entertainment Silver Pencil
Agency:
BLITZ / Los Angeles
Client:
Adobe
Title:
John Mayer Augmented Reality Music Video
Category:
Music / Integration of a brand in a music environment
Annual ID:
10065E

Award:
2010 Branded Entertainment Bronze Pencil
Agency:
FiRe Advertainment/Alma DDB / Miami
Client:
State Farm
Title:
Los Felinos de La Noche
Category:
Music / Integration of a brand in a music environment
Annual ID:
10066E

Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
White Gold i-tunes
Category:
Music / Integration of a brand in a music environment
Annual ID:
10067E

Award:
2010 Branded Entertainment Merit Award
Agency:
BBDO New York / New York
Client:
Starbucks & (RED)™
Title:
Starbucks Love Project Integrated Campaign
Category:
Music / Integration of a brand in a music environment
Annual ID:
10068E

Award:
2010 Branded Entertainment Merit Award
Agency:
human / New York
Client:
Microsoft Xbox 360 Halo 3 ODST
Title:
The Life
Category:
Music / Integration of a brand in a music environment
Annual ID:
10069E

Award:
2010 Branded Entertainment Merit Award
Agency:
OgilvyEntertainment / New York
Client:
Crystal Light
Title:
Crystal Light Music Partnership
Category:
Music / Integration of a brand in a music environment
Annual ID:
10070E

Award:
2010 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Sony Ericsson
Title:
Everything Sounds
Category:
Music / Integration of a brand in a music environment
Annual ID:
10071E

Award:
2010 Branded Entertainment Merit Award
Agency:
Sancho BBDO / Bogotá
Client:
GM Colmotores/Chevrolet
Title:
Taxi Rockola
Category:
Music / Integration of a brand in a music environment
Annual ID:
10072E
