The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Guitar Hero Agency: Creative Artists Agency / Los Angeles Client: Activision Category: Music / Integration of a brand in a music environment
John Mayer Augmented Reality Music Video Agency: BLITZ / Los Angeles Client: Adobe Category: Music / Integration of a brand in a music environment
Los Felinos de La Noche Agency: FiRe Advertainment/Alma DDB / Miami Client: State Farm Category: Music / Integration of a brand in a music environment
White Gold i-tunes Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Music / Integration of a brand in a music environment
Starbucks Love Project Integrated Campaign Agency: BBDO New York / New York Client: Starbucks & (RED)™ Category: Music / Integration of a brand in a music environment
The Life Agency: human / New York Client: Microsoft Xbox 360 Halo 3 ODST Category: Music / Integration of a brand in a music environment
Crystal Light Music Partnership Agency: OgilvyEntertainment / New York Client: Crystal Light Category: Music / Integration of a brand in a music environment
Everything Sounds Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Sony Ericsson Category: Music / Integration of a brand in a music environment
Taxi Rockola Agency: Sancho BBDO / Bogotá Client: GM Colmotores/Chevrolet Category: Music / Integration of a brand in a music environment
3 Doors Down Agency: The Martin Agency / Richmond Client: GEICO Category: Music / Integration of a brand in a music environment

2010 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Activision

Guitar Hero

Music / Integration of a brand in a music environment

10064E

2010 Branded Entertainment Silver Pencil

BLITZ / Los Angeles

Adobe

John Mayer Augmented Reality Music Video

Music / Integration of a brand in a music environment

10065E

2010 Branded Entertainment Bronze Pencil

FiRe Advertainment/Alma DDB / Miami

State Farm

Los Felinos de La Noche

Music / Integration of a brand in a music environment

10066E

2010 Branded Entertainment Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

White Gold i-tunes

Music / Integration of a brand in a music environment

10067E

2010 Branded Entertainment Merit Award

BBDO New York / New York

Starbucks & (RED)™

Starbucks Love Project Integrated Campaign

Music / Integration of a brand in a music environment

10068E

2010 Branded Entertainment Merit Award

human / New York

Microsoft Xbox 360 Halo 3 ODST

The Life

Music / Integration of a brand in a music environment

10069E

2010 Branded Entertainment Merit Award

OgilvyEntertainment / New York

Crystal Light

Crystal Light Music Partnership

Music / Integration of a brand in a music environment

10070E

2010 Branded Entertainment Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Sony Ericsson

Everything Sounds

Music / Integration of a brand in a music environment

10071E

2010 Branded Entertainment Merit Award

Sancho BBDO / Bogotá

GM Colmotores/Chevrolet

Taxi Rockola

Music / Integration of a brand in a music environment

10072E

2010 Branded Entertainment Merit Award

The Martin Agency / Richmond

GEICO

3 Doors Down

Music / Integration of a brand in a music environment

10073E

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