The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

bing-a-thon Agency: Creative Artists Agency / Los Angeles Client: Microsoft Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
HBO Imagine Integrated Campaign Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
6 Beers of Separation Agency: BMF / Pyrmont Client: Lion Nathan Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Gymkhana Two Agency: DC Shoes / Vista Client: DC Shoes Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
LEGO CL!CK Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Puppy Pulling Power Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Sony Ericsson Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Digital Concert Hall Agency: argonauten G2 GmbH / Berlin Client: Berlin Phil Media GmbH Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Affair Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Starbucks Love Project Integrated Campaign Agency: BBDO / New York Client: Starbucks & (RED)™ Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Kisses from Paris Agency: DDB, Paris / Paris Client: Comité Régional du Tourisme Paris Ile-de-France Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Puma Index Agency: Droga5 / New York Client: Puma Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Milkquarious Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Be Good Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Reclage De Luxe Agency: Mother / London Client: Anheuser-Busch InBev Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Smooth Originals Agency: Mother / London Client: Anheuser-Busch InBev Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Lance Mackey Agency: Radical Media / New York Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
New Kid Agency: Saatchi & Saatchi NY / New York Client: Luvs Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Kasabian Football Hero Agency: Sony Music Entertainment UK / London Client: Columbia Records / Umbro Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
FLY 53 House of 53 Agency: The Wade Brothers / Kansas City Client: Fly 53 Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Leroy Smith Campaign Agency: Wieden+Kennedy New York / Brooklyn Client: Jordan Brand Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Y'all vs Us Agency: Young & Rubicam / New York Client: Cellular South Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts

2010 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Microsoft

bing-a-thon

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10043E

2010 Branded Entertainment Silver Pencil

BBDO / New York

HBO

HBO Imagine Integrated Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10044E

2010 Branded Entertainment Silver Pencil

BMF / Pyrmont

Lion Nathan

6 Beers of Separation

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10045E

2010 Branded Entertainment Bronze Pencil

DC Shoes / Vista

DC Shoes

Gymkhana Two

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10046E

2010 Branded Entertainment Bronze Pencil

Pereira & O'Dell / San Francisco

LEGO Systems

LEGO CL!CK

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10047E

2010 Branded Entertainment Bronze Pencil

Saatchi & Saatchi Berlin / Frankfurt

Sony Ericsson

Puppy Pulling Power

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10048E

2010 Branded Entertainment Merit Award

argonauten G2 GmbH / Berlin

Berlin Phil Media GmbH

Digital Concert Hall

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10049E

2010 Branded Entertainment Merit Award

BBDO / New York

HBO

The Affair

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10050E

2010 Branded Entertainment Merit Award

BBDO / New York

Starbucks & (RED)™

Starbucks Love Project Integrated Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10051E

2010 Branded Entertainment Merit Award

DDB, Paris / Paris

Comité Régional du Tourisme Paris Ile-de-France

Kisses from Paris

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10052E

2010 Branded Entertainment Merit Award

Droga5 / New York

Puma

Puma Index

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10053E

2010 Branded Entertainment Merit Award

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Milkquarious

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10054E

2010 Branded Entertainment Merit Award

Hill Holliday / Boston

Liberty Mutual

Be Good

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10055E

2010 Branded Entertainment Merit Award

Mother / London

Anheuser-Busch InBev

Reclage De Luxe

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10056E

2010 Branded Entertainment Merit Award

Mother / London

Anheuser-Busch InBev

Smooth Originals

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10057E

2010 Branded Entertainment Merit Award

Radical Media / New York

Nike

Lance Mackey

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10058E

2010 Branded Entertainment Merit Award

Saatchi & Saatchi NY / New York

Luvs

New Kid

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10059E

2010 Branded Entertainment Merit Award

Sony Music Entertainment UK / London

Columbia Records / Umbro

Kasabian Football Hero

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10060E

2010 Branded Entertainment Merit Award

The Wade Brothers / Kansas City

Fly 53

FLY 53 House of 53

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10061E

2010 Branded Entertainment Merit Award

Wieden+Kennedy New York / Brooklyn

Jordan Brand

Leroy Smith Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10062E

2010 Branded Entertainment Merit Award

Young & Rubicam / New York

Cellular South

Y'all vs Us

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

10063E

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