The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
SOUR 'Hibi no Neiro' (Tone of Everyday)
Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA
Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single
Chalkbot
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker Category: Branded Content / Single
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Non-Broadcast / Single
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe Category: Online Films And Video / Video Remixes/Mashups - Single
Stressball
Agency: JWT Dubai / dubai
Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Public Service / Collateral (Brochures and Direct Mail) - Single
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
THUNDER NIGHT fever!
Agency: Dentsu / Tokyo
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Augmented Reality Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Interactive Advertising / Augmented Reality
Piss Screen Bluetooth
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Main Taxi Frankfurt Category: Gaming & Branded Applications / Offline gaming
Chaos at Home
Agency: DDB, Paris / Paris
Client: Henkel Rubson Category: Gaming & Branded Applications / Offline gaming
Monday Night Football "Interactive Storefronts"
Agency: Wieden+Kennedy New York / Brooklyn
Client: ESPN Monday Night Football Category: Gaming & Branded Applications / Offline gaming
Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley Category: Websites & Microsites / Self-Promotion
eternal moonwalk
Agency: mortierbrigade / brussels
Client: studio brussels Category: Websites & Microsites / Self-Promotion
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF Category: Public Service / Newspaper or Magazine - Campaign
Trash Seabirds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
'The Ross Family/The Smith Family/The White Family'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Pedestrian Council of Australia Category: Public Service / Newspaper or Magazine - Campaign
Chainsaw
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: SOS Atlantic Forest Foundation Category: Public Service / Radio - Single
END THE LIES
Agency: Design Army / Washington
Client: Human Rights Campaign Category: Branding / Annual Report
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo
Client: FAST RETAILING CO., LTD. Category: Websites & Microsites / Consumer Goods
Monopoly City Streets
Agency: DDB UK / London
Client: Hasbro Inc. Category: Websites & Microsites / Consumer Goods
TOKYO FASHION MAP
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / Consumer Goods
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe Category: Websites & Microsites / Consumer Goods
2 Euro for a square meal
Agency: Ogilvy&Mather GmbH / Duesseldorf
Client: Duesseldorfer Tafel e.V. Category: Interactive Advertising / Public Service/ Non-Profit - Single
Blim Screenprinting Business Cards
Agency: Rethink / Vancouver
Client: Blim Screenprinting Category: Corporate Identity / Single
Soap Cards
Agency: Karigari Design inc / Mumbai
Client: The Backpacker Company Category: Corporate Identity / Single
NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith
Agency: Fluorescent Hill / Montreal
Client: Squeak E Clean Prod. Category: Broadcast Design / Single
Guitar Hero
Agency: Creative Artists Agency / Los Angeles
Client: Activision Category: Music / Integration of a brand in a music environment
John Mayer Augmented Reality Music Video
Agency: BLITZ / Los Angeles
Client: Adobe Category: Music / Integration of a brand in a music environment
Los Felinos de La Noche
Agency: FiRe Advertainment/Alma DDB / Miami
Client: State Farm Category: Music / Integration of a brand in a music environment
White Gold i-tunes
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Music / Integration of a brand in a music environment
Closet
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Cinema Advertising / Maximum 3 minutes - Single
Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride Category: Cinema Advertising / Maximum 3 minutes - Single
Subtitles
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Cinema Advertising / Maximum 3 minutes - Single
Fitting Dance
Agency: johannes leonardo / ny
Client: Daffy's Inc. Category: Cinema Advertising / Maximum 3 minutes - Single
NIKEiD iPhone Application
Agency: R/GA / New York
Client: Nike Category: Mobile Applications/Sites / E-Commerce
Cause & Effect
Agency: Y&R / DUBAI
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
Equally Sweet. Equally Dark.
Agency: JWT Singapore / Singapore
Client: Canelé Pâtisserie Chocolaterie Category: Magazine / Full Page or Spread - Campaign
Aspirin And Cafiaspirin. As Your Headache's Size
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Magazine / Full Page or Spread - Campaign
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Public Service / Outdoor and Posters - Campaign
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Trash Seabirds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Viagra Confessions Campaign
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Campaign
The MINI Christmas Box
Agency: UbachsWisbrun/JWT / Amsterdam
Client: MINI Category: Out Of Home/Outdoor / Single
Cube Film Installation
Agency: BBDO New York / New York
Client: HBO Category: Out Of Home/Outdoor / Single
Award:
2010 Design Gold Pencil
Agency:
Masashi & Hal & Magico & Masayoshi / Japan & USA
Client:
Zealot Co.,Ltd / Neutral Nine Records
Title:
SOUR 'Hibi no Neiro' (Tone of Everyday)
Category:
Broadcast Design / Single
Annual ID:
10051D
Award:
2010 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10048N
Award:
2010 Advertising Gold Pencil
Agency:
BBH / london
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Branded Content / Single
Annual ID:
10070T
Award:
2010 Advertising Silver Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Non-Broadcast / Single
Annual ID:
10074G
Award:
2010 Advertising Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Non-Broadcast / Single
Annual ID:
10075G
Award:
2010 Interactive Bronze Pencil
Agency:
Kokokaka / Göteborg
Client:
Wrangler Europe
Title:
BLUE BELL SPRING/SUMMER COLLECTION 2010
Category:
Online Films And Video / Video Remixes/Mashups - Single
Annual ID:
10075N
Award:
2010 Advertising Gold Pencil
Agency:
JWT Dubai / dubai
Client:
Friends of Cancer Patients (FOCP)
Title:
Stressball
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10038A
Award:
2010 Advertising Silver Pencil
Agency:
Y&R South Africa / Wendywood
Client:
UNICEF
Title:
Toy Soldiers
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10039A
Award:
2010 Design Gold Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Poster Campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10025D
Award:
2010 Design Silver Pencil
Agency:
Dentsu / Tokyo
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
THUNDER NIGHT fever!
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10026D
Award:
2010 Interactive Gold Pencil
Agency:
Dare / London
Client:
BMW
Title:
Z4
Category:
Interactive Advertising / Augmented Reality
Annual ID:
10038N
Award:
2010 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Augmented Reality Banner
Category:
Interactive Advertising / Augmented Reality
Annual ID:
10039N
Award:
2010 Branded Entertainment Gold Pencil
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Main Taxi Frankfurt
Title:
Piss Screen Bluetooth
Category:
Gaming & Branded Applications / Offline gaming
Annual ID:
10031E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
DDB, Paris / Paris
Client:
Henkel Rubson
Title:
Chaos at Home
Category:
Gaming & Branded Applications / Offline gaming
Annual ID:
10032E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy New York / Brooklyn
Client:
ESPN Monday Night Football
Title:
Monday Night Football "Interactive Storefronts"
Category:
Gaming & Branded Applications / Offline gaming
Annual ID:
10033E
Award:
2010 Interactive Gold Pencil
Agency:
Boone Oakley / Charlotte
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10021N
Award:
2010 Interactive Silver Pencil
Agency:
mortierbrigade / brussels
Client:
studio brussels
Title:
eternal moonwalk
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10022N
Award:
2010 Advertising Gold Pencil
Agency:
JWT Singapore / Singapore
Client:
WWF
Title:
Noughts and Crosses
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10031A
Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
Trash Seabirds
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10032A
Award:
2010 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
Pedestrian Council of Australia
Title:
'The Ross Family/The Smith Family/The White Family'
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10033A
Award:
2010 Advertising Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
SOS Atlantic Forest Foundation
Title:
Chainsaw
Category:
Public Service / Radio - Single
Annual ID:
10040R
Award:
2010 Design Gold Pencil
Agency:
Design Army / Washington
Client:
Human Rights Campaign
Title:
END THE LIES
Category:
Branding / Annual Report
Annual ID:
10001D
Award:
2010 Interactive Gold Pencil
Agency:
Projector inc. / Tokyo
Client:
FAST RETAILING CO., LTD.
Title:
UNIQLO CALENDAR
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10004N
Award:
2010 Interactive Silver Pencil
Agency:
DDB UK / London
Client:
Hasbro Inc.
Title:
Monopoly City Streets
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10005N
Award:
2010 Interactive Bronze Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO
Title:
TOKYO FASHION MAP
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10006N
Award:
2010 Interactive Bronze Pencil
Agency:
Kokokaka / Göteborg
Client:
Wrangler Europe
Title:
BLUE BELL SPRING/SUMMER COLLECTION 2010
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10007N
Award:
2010 Interactive Bronze Pencil
Agency:
Ogilvy&Mather GmbH / Duesseldorf
Client:
Duesseldorfer Tafel e.V.
Title:
2 Euro for a square meal
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10057N
Award:
2010 Design Gold Pencil
Agency:
Rethink / Vancouver
Client:
Blim Screenprinting
Title:
Blim Screenprinting Business Cards
Category:
Corporate Identity / Single
Annual ID:
10009D
Award:
2010 Design Silver Pencil
Agency:
R/GA / New York
Client:
Barnes & Noble
Title:
nook
Category:
Corporate Identity / Single
Annual ID:
10010D
Award:
2010 Design Bronze Pencil
Agency:
Karigari Design inc / Mumbai
Client:
The Backpacker Company
Title:
Soap Cards
Category:
Corporate Identity / Single
Annual ID:
10011D
Award:
2010 Design Gold Pencil
Agency:
Fluorescent Hill / Montreal
Client:
Squeak E Clean Prod.
Title:
NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith
Category:
Broadcast Design / Single
Annual ID:
10050D
Award:
2010 Design Silver Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
The Affair
Category:
Broadcast Design / Single
Annual ID:
10052D
Award:
2010 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Activision
Title:
Guitar Hero
Category:
Music / Integration of a brand in a music environment
Annual ID:
10064E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
BLITZ / Los Angeles
Client:
Adobe
Title:
John Mayer Augmented Reality Music Video
Category:
Music / Integration of a brand in a music environment
Annual ID:
10065E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
FiRe Advertainment/Alma DDB / Miami
Client:
State Farm
Title:
Los Felinos de La Noche
Category:
Music / Integration of a brand in a music environment
Annual ID:
10066E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
White Gold i-tunes
Category:
Music / Integration of a brand in a music environment
Annual ID:
10067E
Award:
2010 Advertising Gold Pencil
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
Closet
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10065T
Award:
2010 Advertising Silver Pencil
Agency:
JWT San Juan / San Juan
Client:
Cadbury Adams / Stride
Title:
Heirloom
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10066T
Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver International Film Festival
Title:
Subtitles
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10067T
Award:
2010 Advertising Bronze Pencil
Agency:
johannes leonardo / ny
Client:
Daffy's Inc.
Title:
Fitting Dance
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10068T
Award:
2010 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
NIKEiD iPhone Application
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
10035N
Award:
2010 Advertising Gold Pencil
Agency:
Y&R / DUBAI
Client:
Harvey Nichols
Title:
Cause & Effect
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10006A
Award:
2010 Advertising Silver Pencil
Agency:
JWT Singapore / Singapore
Client:
Canelé Pâtisserie Chocolaterie
Title:
Equally Sweet. Equally Dark.
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10007A
Award:
2010 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Aspirin And Cafiaspirin. As Your Headache's Size
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10008A
Award:
2010 Advertising Gold Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ANAD (National Association of Anorexia Nervosa and Associated)
Title:
The Contemporary Beauty Ideal
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10035A
Award:
2010 Advertising Silver Pencil
Agency:
JWT Singapore / Singapore
Client:
WWF
Title:
Noughts and Crosses
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10036A
Award:
2010 Advertising Bronze Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
Trash Seabirds
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10037A
Award:
2010 Advertising Gold Pencil
Agency:
TAXI Canada / Toronto
Client:
Pfizer Canada Inc
Title:
Viagra Confessions Campaign
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
10060T
Award:
2010 Advertising Gold Pencil
Agency:
UbachsWisbrun/JWT / Amsterdam
Client:
MINI
Title:
The MINI Christmas Box
Category:
Out Of Home/Outdoor / Single
Annual ID:
10010A
Award:
2010 Advertising Silver Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
Cube Film Installation
Category:
Out Of Home/Outdoor / Single
Annual ID:
10011A
