The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF Category: Public Service / Newspaper or Magazine - Campaign
Stressball
Agency: JWT Dubai / dubai
Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Public Service / Outdoor and Posters - Campaign
The Hidden Truth
Agency: Bates 141 Mumbai / Mumbai
Client: Women’s Grievances Cell Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
OPEN ME
Agency: DDB Shanghai / Shanghai
Client: THE PREGNANCY CARE ASSOCIATION Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Trash Seabirds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
Nanjing contemporary art annual exhibition
Agency: qing zhao / Nanjing
Client: zhao qing Category: Public Service / Collateral - Campaign
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Big Business/PR/Problem Solving
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Campaign
nico products posters
Agency: MR_DESIGN / Tokyo
Client: MR_DESIGN Category: Public Service / Outdoor and Posters - Campaign
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Bottle Top
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Single
Clocks
Agency: BETC Euro RSCG / Paris
Client: Solidarité Sida Category: Public Service / Outdoor and Posters - Single
Stressball
Agency: JWT Dubai / dubai
Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
'The Ross Family/The Smith Family/The White Family'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Pedestrian Council of Australia Category: Public Service / Newspaper or Magazine - Campaign
Eye of the Cervix
Agency: Cossette West / Vancouver
Client: BC Cancer Agency Category: Public Service / Television - Single
Presidium Bedsheets
Agency: Out of the Box / Delhi
Client: Presidium Senior Secondary School Category: Public Service / Collateral - Campaign
Chainsaw
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: SOS Atlantic Forest Foundation Category: Public Service / Radio - Single
Return of the Ornament
Agency: Happy F&B / Gothenburg
Client: The Swedish Museum of Architecture Category: Public Service / Outdoor and Posters - Campaign
Trash Seabirds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Baby Strollers
Agency: BBDO / New York
Client: Autism Speaks Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Bye Forever
Agency: ERIC CAI DESIGN CO. / Beijing
Client: WWF CHINA Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
1968 Exhibit Sponsor Package
Agency: Little & Company / Minneapolis
Client: Minnesota Historical Society Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
ROAD SAFETY
Agency: Abbott Mead Vickers BBDO / London
Client: DEPT FOR TRANSPORT Category: Public Service / Radio - Campaign
Subtitles
Agency: DDB / Auckland
Client: The National Foundation for the Deaf Category: Public Service / Radio - Campaign
Economy versus environment
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service / Newspaper or Magazine - Campaign
Walker Evan
Agency: DDB Brasil / Sao Paulo
Client: MASP (museum) Category: Public Service / Newspaper or Magazine - Campaign
Children Do
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Hospital Aleman Category: Public Service / Newspaper or Magazine - Campaign
Make it a thing of the past
Agency: M&C Saatchi / Melbourne
Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign
Choking Lives
Agency: Ogilvy & Mather / Mumbai
Client: Vodafone Essar Limited Category: Public Service / Newspaper or Magazine - Campaign
Organs on Offer Supplement
Agency: Ogilvy Frankfurt / Frankfurt
Client: ISHR (International Society For Human Rights) Category: Public Service / Newspaper or Magazine - Campaign
Billions For Economy. No Money For Food.
Agency: Ogilvy Frankfurt / Frankfurt
Client: World Hunger Aid (Welthungerhilfe e.V.) Category: Public Service / Newspaper or Magazine - Campaign
Predator Watch Print
Agency: Rethink / Vancouver
Client: Children of the Street Society Category: Public Service / Newspaper or Magazine - Campaign
Stones
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Newspaper or Magazine - Single
Church
Agency: Cramer Krasselt / Milwaukee
Client: Milwaukee Police Department Category: Public Service / Newspaper or Magazine - Single
Darkness
Agency: Erika Baldwin / London
Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Photographer
Agency: Erika Baldwin / London
Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Khede Kasra
Agency: Leo Burnett Beirut / Beirut
Client: Hariri Foundation Category: Public Service / Newspaper or Magazine - Single
Zebraffe
Agency: Preston Kelly / Minneapolis
Client: The Minnesota Zoo Category: Public Service / Newspaper or Magazine - Single
Ziger
Agency: Preston Kelly / Minneapolis
Client: The Minnesota Zoo Category: Public Service / Newspaper or Magazine - Single
Don't text and drive
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Orange Category: Public Service / Newspaper or Magazine - Single
LIVE WITH IT
Agency: Abbott Mead Vickers BBDO / London
Client: DEPT FOR TRANSPORT Category: Public Service / Television - Single
PR
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Single
Lecture Hall
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Single
Child Pornography
Agency: BETC Euro RSCG / Paris
Client: ECPAT/Air France Category: Public Service / Television - Single
Desperate
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Public Service / Television - Single
Everybody Hurts
Agency: Grey / Melbourne
Client: Transport Accident Commission Category: Public Service / Television - Single
Beautifully Imperfect
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: Ministry of Community Development, Youth And Sports Category: Public Service / Television - Single
Award:
2010 Advertising Gold Pencil
Agency:
JWT Singapore / Singapore
Client:
WWF
Title:
Noughts and Crosses
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10031A
Award:
2010 Advertising Gold Pencil
Agency:
JWT Dubai / dubai
Client:
Friends of Cancer Patients (FOCP)
Title:
Stressball
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10038A
Award:
2010 Advertising Gold Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ANAD (National Association of Anorexia Nervosa and Associated)
Title:
The Contemporary Beauty Ideal
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10035A
Award:
2010 Design Silver Pencil
Agency:
Bates 141 Mumbai / Mumbai
Client:
Women’s Grievances Cell
Title:
The Hidden Truth
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10059D
Award:
2010 Design Silver Pencil
Agency:
DDB Shanghai / Shanghai
Client:
THE PREGNANCY CARE ASSOCIATION
Title:
OPEN ME
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10060D
Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
Trash Seabirds
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10032A
Award:
2010 Design Silver Pencil
Agency:
qing zhao / Nanjing
Client:
zhao qing
Title:
Nanjing contemporary art annual exhibition
Category:
Public Service / Collateral - Campaign
Annual ID:
10062D
Award:
2010 Advertising Silver Pencil
Agency:
Y&R South Africa / Wendywood
Client:
UNICEF
Title:
Toy Soldiers
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10039A
Award:
2010 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Big Business/PR/Problem Solving
Category:
Public Service / Television - Campaign
Annual ID:
10042T
Award:
2010 Design Silver Pencil
Agency:
MR_DESIGN / Tokyo
Client:
MR_DESIGN
Title:
nico products posters
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10057D
Award:
2010 Advertising Silver Pencil
Agency:
JWT Singapore / Singapore
Client:
WWF
Title:
Noughts and Crosses
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10036A
Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
Bottle Top
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10034A
Award:
2010 Design Silver Pencil
Agency:
BETC Euro RSCG / Paris
Client:
Solidarité Sida
Title:
Clocks
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10056D
Award:
2010 Design Bronze Pencil
Agency:
JWT Dubai / dubai
Client:
Friends of Cancer Patients (FOCP)
Title:
Stressball
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10061D
Award:
2010 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
Pedestrian Council of Australia
Title:
'The Ross Family/The Smith Family/The White Family'
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10033A
Award:
2010 Advertising Bronze Pencil
Agency:
Cossette West / Vancouver
Client:
BC Cancer Agency
Title:
Eye of the Cervix
Category:
Public Service / Television - Single
Annual ID:
10041T
Award:
2010 Design Bronze Pencil
Agency:
Out of the Box / Delhi
Client:
Presidium Senior Secondary School
Title:
Presidium Bedsheets
Category:
Public Service / Collateral - Campaign
Annual ID:
10063D
Award:
2010 Advertising Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
SOS Atlantic Forest Foundation
Title:
Chainsaw
Category:
Public Service / Radio - Single
Annual ID:
10040R
Award:
2010 Design Bronze Pencil
Agency:
Happy F&B / Gothenburg
Client:
The Swedish Museum of Architecture
Title:
Return of the Ornament
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10058D
Award:
2010 Advertising Bronze Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
Trash Seabirds
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10037A
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
Baby Strollers
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10256D
Award:
2010 Design Merit Award
Agency:
ERIC CAI DESIGN CO. / Beijing
Client:
WWF CHINA
Title:
Bye Forever
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10257D
Award:
2010 Design Merit Award
Agency:
Little & Company / Minneapolis
Client:
Minnesota Historical Society
Title:
1968 Exhibit Sponsor Package
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10258D
Award:
2010 Design Merit Award
Agency:
Y&R South Africa / Wendywood
Client:
UNICEF
Title:
Toy Soldiers
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10259D
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DEPT FOR TRANSPORT
Title:
ROAD SAFETY
Category:
Public Service / Radio - Campaign
Annual ID:
10318R
Award:
2010 Advertising Merit Award
Agency:
DDB / Auckland
Client:
The National Foundation for the Deaf
Title:
Subtitles
Category:
Public Service / Radio - Campaign
Annual ID:
10319R
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Economy versus environment
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10281A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
MASP (museum)
Title:
Walker Evan
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10282A
Award:
2010 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Hospital Aleman
Title:
Children Do
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10283A
Award:
2010 Advertising Merit Award
Agency:
M&C Saatchi / Melbourne
Client:
Save the Children
Title:
Make it a thing of the past
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10284A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Vodafone Essar Limited
Title:
Choking Lives
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10285A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ISHR (International Society For Human Rights)
Title:
Organs on Offer Supplement
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10286A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
World Hunger Aid (Welthungerhilfe e.V.)
Title:
Billions For Economy. No Money For Food.
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10287A
Award:
2010 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Children of the Street Society
Title:
Predator Watch Print
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10288A
Award:
2010 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Stones
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10273A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Milwaukee Police Department
Title:
Church
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10274A
Award:
2010 Advertising Merit Award
Agency:
Erika Baldwin / London
Client:
Medecins Sans Frontieres
Title:
Darkness
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10275A
Award:
2010 Advertising Merit Award
Agency:
Erika Baldwin / London
Client:
Medecins Sans Frontieres
Title:
Photographer
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10276A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett Beirut / Beirut
Client:
Hariri Foundation
Title:
Khede Kasra
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10277A
Award:
2010 Advertising Merit Award
Agency:
Preston Kelly / Minneapolis
Client:
The Minnesota Zoo
Title:
Zebraffe
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10278A
Award:
2010 Advertising Merit Award
Agency:
Preston Kelly / Minneapolis
Client:
The Minnesota Zoo
Title:
Ziger
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10279A
Award:
2010 Advertising Merit Award
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Orange
Title:
Don't text and drive
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10280A
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DEPT FOR TRANSPORT
Title:
LIVE WITH IT
Category:
Public Service / Television - Single
Annual ID:
10320T
Award:
2010 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
PR
Category:
Public Service / Television - Single
Annual ID:
10321T
Award:
2010 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Lecture Hall
Category:
Public Service / Television - Single
Annual ID:
10322T
Award:
2010 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
ECPAT/Air France
Title:
Child Pornography
Category:
Public Service / Television - Single
Annual ID:
10323T
Award:
2010 Advertising Merit Award
Agency:
Casanova Pendrill / New York
Client:
UNICEF
Title:
Desperate
Category:
Public Service / Television - Single
Annual ID:
10324T
Award:
2010 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
INPES
Title:
Chance
Category:
Public Service / Television - Single
Annual ID:
10325T
Award:
2010 Advertising Merit Award
Agency:
Grey / Melbourne
Client:
Transport Accident Commission
Title:
Everybody Hurts
Category:
Public Service / Television - Single
Annual ID:
10326T
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett/Arc Worldwide Singapore / Singapore
Client:
Ministry of Community Development, Youth And Sports
Title:
Beautifully Imperfect
Category:
Public Service / Television - Single
Annual ID:
10327T
