The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Stressball Agency: JWT Dubai / dubai Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Toy Soldiers Agency: Y&R South Africa / Wendywood Client: UNICEF Category: Public Service / Collateral (Brochures and Direct Mail) - Single
nico products posters Agency: MR_DESIGN / Tokyo Client: MR_DESIGN Category: Public Service / Outdoor and Posters - Campaign
Return of the Ornament Agency: Happy F&B / Gothenburg Client: The Swedish Museum of Architecture Category: Public Service / Outdoor and Posters - Campaign
The Hidden Truth Agency: Bates 141 Mumbai / Mumbai Client: Women’s Grievances Cell Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
OPEN ME Agency: DDB Shanghai / Shanghai Client: THE PREGNANCY CARE ASSOCIATION Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Stressball Agency: JWT Dubai / dubai Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Nanjing contemporary art annual exhibition Agency: qing zhao / Nanjing Client: zhao qing Category: Public Service / Collateral - Campaign
Presidium Bedsheets Agency: Out of the Box / Delhi Client: Presidium Senior Secondary School Category: Public Service / Collateral - Campaign
The Contemporary Beauty Ideal Agency: Ogilvy Frankfurt / Frankfurt Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Public Service / Outdoor and Posters - Campaign
Noughts and Crosses Agency: JWT Singapore / Singapore Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Trash Seabirds Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Chainsaw Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: SOS Atlantic Forest Foundation Category: Public Service / Radio - Single
Noughts and Crosses Agency: JWT Singapore / Singapore Client: WWF Category: Public Service / Newspaper or Magazine - Campaign
Trash Seabirds Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
'The Ross Family/The Smith Family/The White Family' Agency: Saatchi & Saatchi Sydney / Sydney Client: Pedestrian Council of Australia Category: Public Service / Newspaper or Magazine - Campaign
Clocks Agency: BETC Euro RSCG / Paris Client: Solidarité Sida Category: Public Service / Outdoor and Posters - Single
Big Business/PR/Problem Solving Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service / Television - Campaign
Eye of the Cervix Agency: Cossette West / Vancouver Client: BC Cancer Agency Category: Public Service / Television - Single
Bottle Top Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Single
Action Greenpeace Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Field Guide Agency: DDB Canada/Toronto / Toronto Client: Fatal Light Awareness Program (FLAP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Solar Cooker Agency: DDB Singapore / Singapore Client: Singapore Environment Council Category: Public Service / Collateral (Brochures and Direct Mail) - Single
AIDS Mask Agency: Grey Worldwide India / Mumbai Client: Ojus Medical Institute Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Pop-up Book Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Donations Appeal Agency: Ogilvy New Zealand / Auckland Client: The Asthma and Respiratory Foundation of New Zealand Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Street Kids Christmas Book Agency: TAXI Canada / Toronto Client: Covenant House Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Library Trucks Campaign Agency: Barkley / Kansas City Client: Johnson County Library Category: Public Service / Outdoor and Posters - Campaign
nature Agency: Contract Advertising (India ) Private Limited / new delhi Client: The Environment People Category: Public Service / Outdoor and Posters - Campaign
Graphic Trial 2009, Repetition on Surface Agency: DRAFT Co.,Ltd / Tokyo Client: Toppan Printing Co., Ltd. Category: Public Service / Outdoor and Posters - Campaign
Ballet But... Agency: Evolution Bureau / San Francisco Client: Smuin Ballet Category: Public Service / Outdoor and Posters - Campaign
Know more about Design Agency: Kinetic Singapore / Singapore Client: The Design Society Category: Public Service / Outdoor and Posters - Campaign
House of Cards - Live Posters Agency: Leo Burnett / London Client: Shelter Category: Public Service / Outdoor and Posters - Campaign
More is Less Agency: Lew´Lara\TBWA / São Paulo Client: Akatu Institute for Conscious Consumption Category: Public Service / Outdoor and Posters - Campaign
Panda Campaign Agency: Ogilvy Beijing / Beijing Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Baby Strollers Agency: BBDO New York / New York Client: Autism Speaks Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Bye Forever Agency: ERIC CAI DESIGN CO. / Beijing Client: WWF CHINA Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
1968 Exhibit Sponsor Package Agency: Little & Company / Minneapolis Client: Minnesota Historical Society Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Toy Soldiers Agency: Y&R South Africa / Wendywood Client: UNICEF Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
ROAD SAFETY Agency: Abbott Mead Vickers BBDO / London Client: DEPT FOR TRANSPORT Category: Public Service / Radio - Campaign
Subtitles Agency: DDB / Auckland Client: The National Foundation for the Deaf Category: Public Service / Radio - Campaign
Put birds back on trees Agency: Dentsu Marcom / Gurgaon Client: WWF Category: Public Service / Collateral - Campaign
Drink driving impairs vision Agency: Kinetic Singapore / Singapore Client: Mini Asia / TEK Category: Public Service / Collateral - Campaign
House of Cards Print Agency: Leo Burnett / London Client: Shelter Category: Public Service / Collateral - Campaign
Stones Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service / Newspaper or Magazine - Single
Church Agency: Cramer Krasselt / Milwaukee Client: Milwaukee Police Department Category: Public Service / Newspaper or Magazine - Single
Darkness Agency: Erika Baldwin / London Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Photographer Agency: Erika Baldwin / London Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Khede Kasra Agency: Leo Burnett Beirut / Beirut Client: Hariri Foundation Category: Public Service / Newspaper or Magazine - Single
Zebraffe Agency: Preston Kelly / Minneapolis Client: The Minnesota Zoo Category: Public Service / Newspaper or Magazine - Single

2010 Advertising Gold Pencil

JWT Dubai / dubai

Friends of Cancer Patients (FOCP)

Stressball

Public Service / Collateral (Brochures and Direct Mail) - Single

10038A

2010 Advertising Silver Pencil

Y&R South Africa / Wendywood

UNICEF

Toy Soldiers

Public Service / Collateral (Brochures and Direct Mail) - Single

10039A

2010 Design Silver Pencil

MR_DESIGN / Tokyo

MR_DESIGN

nico products posters

Public Service / Outdoor and Posters - Campaign

10057D

2010 Design Bronze Pencil

Happy F&B / Gothenburg

The Swedish Museum of Architecture

Return of the Ornament

Public Service / Outdoor and Posters - Campaign

10058D

2010 Design Silver Pencil

Bates 141 Mumbai / Mumbai

Women’s Grievances Cell

The Hidden Truth

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10059D

2010 Design Silver Pencil

DDB Shanghai / Shanghai

THE PREGNANCY CARE ASSOCIATION

OPEN ME

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10060D

2010 Design Bronze Pencil

JWT Dubai / dubai

Friends of Cancer Patients (FOCP)

Stressball

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10061D

2010 Design Silver Pencil

qing zhao / Nanjing

zhao qing

Nanjing contemporary art annual exhibition

Public Service / Collateral - Campaign

10062D

2010 Design Bronze Pencil

Out of the Box / Delhi

Presidium Senior Secondary School

Presidium Bedsheets

Public Service / Collateral - Campaign

10063D

2010 Advertising Gold Pencil

Ogilvy Frankfurt / Frankfurt

ANAD (National Association of Anorexia Nervosa and Associated)

The Contemporary Beauty Ideal

Public Service / Outdoor and Posters - Campaign

10035A

2010 Advertising Silver Pencil

JWT Singapore / Singapore

WWF

Noughts and Crosses

Public Service / Outdoor and Posters - Campaign

10036A

2010 Advertising Bronze Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

Trash Seabirds

Public Service / Outdoor and Posters - Campaign

10037A

2010 Advertising Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

SOS Atlantic Forest Foundation

Chainsaw

Public Service / Radio - Single

10040R

2010 Advertising Gold Pencil

JWT Singapore / Singapore

WWF

Noughts and Crosses

Public Service / Newspaper or Magazine - Campaign

10031A

2010 Advertising Silver Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

Trash Seabirds

Public Service / Newspaper or Magazine - Campaign

10032A

2010 Advertising Bronze Pencil

Saatchi & Saatchi Sydney / Sydney

Pedestrian Council of Australia

'The Ross Family/The Smith Family/The White Family'

Public Service / Newspaper or Magazine - Campaign

10033A

2010 Design Silver Pencil

BETC Euro RSCG / Paris

Solidarité Sida

Clocks

Public Service / Outdoor and Posters - Single

10056D

2010 Advertising Silver Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Big Business/PR/Problem Solving

Public Service / Television - Campaign

10042T

2010 Advertising Bronze Pencil

Cossette West / Vancouver

BC Cancer Agency

Eye of the Cervix

Public Service / Television - Single

10041T

2010 Advertising Silver Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

Bottle Top

Public Service / Outdoor and Posters - Single

10034A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

Greenpeace

Action Greenpeace

Public Service / Collateral (Brochures and Direct Mail) - Single

10304A

2010 Advertising Merit Award

DDB Canada/Toronto / Toronto

Fatal Light Awareness Program (FLAP)

Field Guide

Public Service / Collateral (Brochures and Direct Mail) - Single

10305A

2010 Advertising Merit Award

DDB Singapore / Singapore

Singapore Environment Council

Solar Cooker

Public Service / Collateral (Brochures and Direct Mail) - Single

10306A

2010 Advertising Merit Award

Grey Worldwide India / Mumbai

Ojus Medical Institute

AIDS Mask

Public Service / Collateral (Brochures and Direct Mail) - Single

10307A

2010 Advertising Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Pop-up Book

Public Service / Collateral (Brochures and Direct Mail) - Single

10308A

2010 Advertising Merit Award

Ogilvy New Zealand / Auckland

The Asthma and Respiratory Foundation of New Zealand

Donations Appeal

Public Service / Collateral (Brochures and Direct Mail) - Single

10309A

2010 Advertising Merit Award

TAXI Canada / Toronto

Covenant House

Street Kids Christmas Book

Public Service / Collateral (Brochures and Direct Mail) - Single

10310A

2010 Design Merit Award

Barkley / Kansas City

Johnson County Library

Library Trucks Campaign

Public Service / Outdoor and Posters - Campaign

10248D

2010 Design Merit Award

Contract Advertising (India ) Private Limited / new delhi

The Environment People

nature

Public Service / Outdoor and Posters - Campaign

10249D

2010 Design Merit Award

DRAFT Co.,Ltd / Tokyo

Toppan Printing Co., Ltd.

Graphic Trial 2009, Repetition on Surface

Public Service / Outdoor and Posters - Campaign

10250D

2010 Design Merit Award

Evolution Bureau / San Francisco

Smuin Ballet

Ballet But...

Public Service / Outdoor and Posters - Campaign

10251D

2010 Design Merit Award

Kinetic Singapore / Singapore

The Design Society

Know more about Design

Public Service / Outdoor and Posters - Campaign

10252D

2010 Design Merit Award

Leo Burnett / London

Shelter

House of Cards - Live Posters

Public Service / Outdoor and Posters - Campaign

10253D

2010 Design Merit Award

Lew´Lara\TBWA / São Paulo

Akatu Institute for Conscious Consumption

More is Less

Public Service / Outdoor and Posters - Campaign

10254D

2010 Design Merit Award

Ogilvy Beijing / Beijing

WWF

Panda Campaign

Public Service / Outdoor and Posters - Campaign

10255D

2010 Design Merit Award

BBDO New York / New York

Autism Speaks

Baby Strollers

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10256D

2010 Design Merit Award

ERIC CAI DESIGN CO. / Beijing

WWF CHINA

Bye Forever

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10257D

2010 Design Merit Award

Little & Company / Minneapolis

Minnesota Historical Society

1968 Exhibit Sponsor Package

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10258D

2010 Design Merit Award

Y&R South Africa / Wendywood

UNICEF

Toy Soldiers

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10259D

2010 Advertising Merit Award

Abbott Mead Vickers BBDO / London

DEPT FOR TRANSPORT

ROAD SAFETY

Public Service / Radio - Campaign

10318R

2010 Advertising Merit Award

DDB / Auckland

The National Foundation for the Deaf

Subtitles

Public Service / Radio - Campaign

10319R

2010 Design Merit Award

Dentsu Marcom / Gurgaon

WWF

Put birds back on trees

Public Service / Collateral - Campaign

10260D

2010 Design Merit Award

Kinetic Singapore / Singapore

Mini Asia / TEK

Drink driving impairs vision

Public Service / Collateral - Campaign

10261D

2010 Design Merit Award

Leo Burnett / London

Shelter

House of Cards Print

Public Service / Collateral - Campaign

10262D

2010 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Stones

Public Service / Newspaper or Magazine - Single

10273A

2010 Advertising Merit Award

Cramer Krasselt / Milwaukee

Milwaukee Police Department

Church

Public Service / Newspaper or Magazine - Single

10274A

2010 Advertising Merit Award

Erika Baldwin / London

Medecins Sans Frontieres

Darkness

Public Service / Newspaper or Magazine - Single

10275A

2010 Advertising Merit Award

Erika Baldwin / London

Medecins Sans Frontieres

Photographer

Public Service / Newspaper or Magazine - Single

10276A

2010 Advertising Merit Award

Leo Burnett Beirut / Beirut

Hariri Foundation

Khede Kasra

Public Service / Newspaper or Magazine - Single

10277A

2010 Advertising Merit Award

Preston Kelly / Minneapolis

The Minnesota Zoo

Zebraffe

Public Service / Newspaper or Magazine - Single

10278A

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