The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Chainsaw Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: SOS Atlantic Forest Foundation Category: Public Service / Radio - Single
Bottle Top Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Single
The Contemporary Beauty Ideal Agency: Ogilvy Frankfurt / Frankfurt Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Public Service / Outdoor and Posters - Campaign
Noughts and Crosses Agency: JWT Singapore / Singapore Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Trash Seabirds Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Clocks Agency: BETC Euro RSCG / Paris Client: Solidarité Sida Category: Public Service / Outdoor and Posters - Single
The Hidden Truth Agency: Bates 141 Mumbai / Mumbai Client: Women’s Grievances Cell Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
OPEN ME Agency: DDB Shanghai / Shanghai Client: THE PREGNANCY CARE ASSOCIATION Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Stressball Agency: JWT Dubai / dubai Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Eye of the Cervix Agency: Cossette West / Vancouver Client: BC Cancer Agency Category: Public Service / Television - Single
nico products posters Agency: MR_DESIGN / Tokyo Client: MR_DESIGN Category: Public Service / Outdoor and Posters - Campaign
Return of the Ornament Agency: Happy F&B / Gothenburg Client: The Swedish Museum of Architecture Category: Public Service / Outdoor and Posters - Campaign
Stressball Agency: JWT Dubai / dubai Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Toy Soldiers Agency: Y&R South Africa / Wendywood Client: UNICEF Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Nanjing contemporary art annual exhibition Agency: qing zhao / Nanjing Client: zhao qing Category: Public Service / Collateral - Campaign
Presidium Bedsheets Agency: Out of the Box / Delhi Client: Presidium Senior Secondary School Category: Public Service / Collateral - Campaign
Big Business/PR/Problem Solving Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service / Television - Campaign
Noughts and Crosses Agency: JWT Singapore / Singapore Client: WWF Category: Public Service / Newspaper or Magazine - Campaign
Trash Seabirds Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
'The Ross Family/The Smith Family/The White Family' Agency: Saatchi & Saatchi Sydney / Sydney Client: Pedestrian Council of Australia Category: Public Service / Newspaper or Magazine - Campaign
Champagne Glass Agency: AlmapBBDO / São Paulo Client: EPA Category: Public Service / Radio - Single
It's Your Call Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Radio - Single
Heaven Radio Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Radio - Single
Crappy Music Agency: Leo Burnett Iberia / Madrid Client: WWF Category: Public Service / Radio - Single
At the same time Agency: Serviceplan / München Client: Unicef Germany Category: Public Service / Radio - Single
Baby Agency: Y&R Peru / lima Client: League Against Cancer Category: Public Service / Radio - Single
$1 for Dirty Water Agency: Casanova Pendrill / New York Client: UNICEF Category: Public Service / Outdoor and Posters - Single
Bleeding Billboard Agency: Colenso BBDO / Auckland Client: Papakura District Council Category: Public Service / Outdoor and Posters - Single
Crash Agency: Cramer Krasselt / Milwaukee Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Hospital Agency: Cramer Krasselt / Milwaukee Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Invisible Agency: JWT Melbourne / Richmond Client: Australian Childhood Foundation Category: Public Service / Outdoor and Posters - Single
New Orleans FEMA Poster Agency: McKee Wallwork Cleveland / Albuquerque Client: theNewOrleansProject.org Category: Public Service / Outdoor and Posters - Single
Library Trucks Campaign Agency: Barkley / Kansas City Client: Johnson County Library Category: Public Service / Outdoor and Posters - Campaign
Speedometer Sign Agency: Cramer Krasselt / Milwaukee Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Campaign
Hands Agency: Hill Holliday / Boston Client: Boys and Girls Club Category: Public Service / Outdoor and Posters - Campaign
House of Cards - Live Posters Agency: Leo Burnett / London Client: Shelter Category: Public Service / Outdoor and Posters - Campaign
More is Less Agency: Lew´Lara\TBWA / São Paulo Client: Akatu Institute for Conscious Consumption Category: Public Service / Outdoor and Posters - Campaign
ORGANS Agency: Neogama BBH / São Paulo Client: ADESF Category: Public Service / Outdoor and Posters - Campaign
INVASION Agency: Neogama BBH / São Paulo Client: ADESF Category: Public Service / Outdoor and Posters - Campaign
A Bottle of Hope Agency: Ogilvy New York / New York Client: Coca-Cola/Hopenhagen Category: Public Service / Outdoor and Posters - Campaign
Wrong News Agency: Scholz & Friends / Berlin Client: Internationale Gesellschaft für Menschenrechte (IGFM) Category: Public Service / Outdoor and Posters - Campaign
All-Clear Poster Agency: DDB / New York Client: DDB Category: Public Service / Outdoor and Posters - Single
Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan Agency: Dentsu / Tokyo Client: Committee for Assisting and Promoting Education of the Disabled in Sudan Category: Public Service / Outdoor and Posters - Single
Hitler Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Unimed Rio Category: Public Service / Outdoor and Posters - Single
Bin Laden Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Unimed Rio Category: Public Service / Outdoor and Posters - Single
Greensburg Posters Agency: Juniper Park / Toronto Client: Frito-Lay, Dallas Texas Category: Public Service / Outdoor and Posters - Single
The Beaver is back! Agency: Leo Burnett GmbH / Duesseldorf Client: German Society for Nature Conservation (NABU) Category: Public Service / Outdoor and Posters - Single
Drink you drive don´t if Agency: Lew´Lara\TBWA / São Paulo Client: Nissan Category: Public Service / Outdoor and Posters - Single
Gift A Tree Agency: Meridian Communication Pvt Ltd / Bangalore Client: treesforfree.org Category: Public Service / Outdoor and Posters - Single
Resources Agency: Ogilvy Beijing / Beijing Client: WWF Category: Public Service / Outdoor and Posters - Single

2010 Advertising Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

SOS Atlantic Forest Foundation

Chainsaw

Public Service / Radio - Single

10040R

2010 Advertising Silver Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

Bottle Top

Public Service / Outdoor and Posters - Single

10034A

2010 Advertising Gold Pencil

Ogilvy Frankfurt / Frankfurt

ANAD (National Association of Anorexia Nervosa and Associated)

The Contemporary Beauty Ideal

Public Service / Outdoor and Posters - Campaign

10035A

2010 Advertising Silver Pencil

JWT Singapore / Singapore

WWF

Noughts and Crosses

Public Service / Outdoor and Posters - Campaign

10036A

2010 Advertising Bronze Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

Trash Seabirds

Public Service / Outdoor and Posters - Campaign

10037A

2010 Design Silver Pencil

BETC Euro RSCG / Paris

Solidarité Sida

Clocks

Public Service / Outdoor and Posters - Single

10056D

2010 Design Silver Pencil

Bates 141 Mumbai / Mumbai

Women’s Grievances Cell

The Hidden Truth

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10059D

2010 Design Silver Pencil

DDB Shanghai / Shanghai

THE PREGNANCY CARE ASSOCIATION

OPEN ME

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10060D

2010 Design Bronze Pencil

JWT Dubai / dubai

Friends of Cancer Patients (FOCP)

Stressball

Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)

10061D

2010 Advertising Bronze Pencil

Cossette West / Vancouver

BC Cancer Agency

Eye of the Cervix

Public Service / Television - Single

10041T

2010 Design Silver Pencil

MR_DESIGN / Tokyo

MR_DESIGN

nico products posters

Public Service / Outdoor and Posters - Campaign

10057D

2010 Design Bronze Pencil

Happy F&B / Gothenburg

The Swedish Museum of Architecture

Return of the Ornament

Public Service / Outdoor and Posters - Campaign

10058D

2010 Advertising Gold Pencil

JWT Dubai / dubai

Friends of Cancer Patients (FOCP)

Stressball

Public Service / Collateral (Brochures and Direct Mail) - Single

10038A

2010 Advertising Silver Pencil

Y&R South Africa / Wendywood

UNICEF

Toy Soldiers

Public Service / Collateral (Brochures and Direct Mail) - Single

10039A

2010 Design Silver Pencil

qing zhao / Nanjing

zhao qing

Nanjing contemporary art annual exhibition

Public Service / Collateral - Campaign

10062D

2010 Design Bronze Pencil

Out of the Box / Delhi

Presidium Senior Secondary School

Presidium Bedsheets

Public Service / Collateral - Campaign

10063D

2010 Advertising Silver Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Big Business/PR/Problem Solving

Public Service / Television - Campaign

10042T

2010 Advertising Gold Pencil

JWT Singapore / Singapore

WWF

Noughts and Crosses

Public Service / Newspaper or Magazine - Campaign

10031A

2010 Advertising Silver Pencil

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

Trash Seabirds

Public Service / Newspaper or Magazine - Campaign

10032A

2010 Advertising Bronze Pencil

Saatchi & Saatchi Sydney / Sydney

Pedestrian Council of Australia

'The Ross Family/The Smith Family/The White Family'

Public Service / Newspaper or Magazine - Campaign

10033A

2010 Advertising Merit Award

AlmapBBDO / São Paulo

EPA

Champagne Glass

Public Service / Radio - Single

10312R

2010 Advertising Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

It's Your Call

Public Service / Radio - Single

10313R

2010 Advertising Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

Heaven Radio

Public Service / Radio - Single

10314R

2010 Advertising Merit Award

Leo Burnett Iberia / Madrid

WWF

Crappy Music

Public Service / Radio - Single

10315R

2010 Advertising Merit Award

Serviceplan / München

Unicef Germany

At the same time

Public Service / Radio - Single

10316R

2010 Advertising Merit Award

Y&R Peru / lima

League Against Cancer

Baby

Public Service / Radio - Single

10317R

2010 Advertising Merit Award

Casanova Pendrill / New York

UNICEF

$1 for Dirty Water

Public Service / Outdoor and Posters - Single

10289A

2010 Advertising Merit Award

Colenso BBDO / Auckland

Papakura District Council

Bleeding Billboard

Public Service / Outdoor and Posters - Single

10290A

2010 Advertising Merit Award

Cramer Krasselt / Milwaukee

Elm Grove Police Department

Crash

Public Service / Outdoor and Posters - Single

10291A

2010 Advertising Merit Award

Cramer Krasselt / Milwaukee

Elm Grove Police Department

Hospital

Public Service / Outdoor and Posters - Single

10292A

2010 Advertising Merit Award

JWT Melbourne / Richmond

Australian Childhood Foundation

Invisible

Public Service / Outdoor and Posters - Single

10293A

2010 Advertising Merit Award

McKee Wallwork Cleveland / Albuquerque

theNewOrleansProject.org

New Orleans FEMA Poster

Public Service / Outdoor and Posters - Single

10294A

2010 Advertising Merit Award

Barkley / Kansas City

Johnson County Library

Library Trucks Campaign

Public Service / Outdoor and Posters - Campaign

10295A

2010 Advertising Merit Award

Cramer Krasselt / Milwaukee

Elm Grove Police Department

Speedometer Sign

Public Service / Outdoor and Posters - Campaign

10296A

2010 Advertising Merit Award

Hill Holliday / Boston

Boys and Girls Club

Hands

Public Service / Outdoor and Posters - Campaign

10297A

2010 Advertising Merit Award

Leo Burnett / London

Shelter

House of Cards - Live Posters

Public Service / Outdoor and Posters - Campaign

10298A

2010 Advertising Merit Award

Lew´Lara\TBWA / São Paulo

Akatu Institute for Conscious Consumption

More is Less

Public Service / Outdoor and Posters - Campaign

10299A

2010 Advertising Merit Award

Neogama BBH / São Paulo

ADESF

ORGANS

Public Service / Outdoor and Posters - Campaign

10300A

2010 Advertising Merit Award

Neogama BBH / São Paulo

ADESF

INVASION

Public Service / Outdoor and Posters - Campaign

10301A

2010 Advertising Merit Award

Ogilvy New York / New York

Coca-Cola/Hopenhagen

A Bottle of Hope

Public Service / Outdoor and Posters - Campaign

10302A

2010 Advertising Merit Award

Scholz & Friends / Berlin

Internationale Gesellschaft für Menschenrechte (IGFM)

Wrong News

Public Service / Outdoor and Posters - Campaign

10303A

2010 Design Merit Award

DDB / New York

DDB

All-Clear Poster

Public Service / Outdoor and Posters - Single

10238D

2010 Design Merit Award

Dentsu / Tokyo

Committee for Assisting and Promoting Education of the Disabled in Sudan

Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan

Public Service / Outdoor and Posters - Single

10239D

2010 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Unimed Rio

Hitler

Public Service / Outdoor and Posters - Single

10240D

2010 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Unimed Rio

Bin Laden

Public Service / Outdoor and Posters - Single

10241D

2010 Design Merit Award

Juniper Park / Toronto

Frito-Lay, Dallas Texas

Greensburg Posters

Public Service / Outdoor and Posters - Single

10242D

2010 Design Merit Award

Leo Burnett GmbH / Duesseldorf

German Society for Nature Conservation (NABU)

The Beaver is back!

Public Service / Outdoor and Posters - Single

10243D

2010 Design Merit Award

Lew´Lara\TBWA / São Paulo

Nissan

Drink you drive don´t if

Public Service / Outdoor and Posters - Single

10244D

2010 Design Merit Award

Meridian Communication Pvt Ltd / Bangalore

treesforfree.org

Gift A Tree

Public Service / Outdoor and Posters - Single

10245D

2010 Design Merit Award

Ogilvy Beijing / Beijing

WWF

Resources

Public Service / Outdoor and Posters - Single

10246D

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