The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo
Client: FAST RETAILING CO., LTD. Category: Websites & Microsites / Consumer Goods
Monopoly City Streets
Agency: DDB UK / London
Client: Hasbro Inc. Category: Websites & Microsites / Consumer Goods
TOKYO FASHION MAP
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / Consumer Goods
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe Category: Websites & Microsites / Consumer Goods
THE RACE 1.0b
Agency: Work Club / London
Client: McLaren Category: Websites & Microsites / Corporate Website
Plug into the Smart Grid
Agency: Goodby, Silverstein & Partners / San Francisco
Client: GE Category: Websites & Microsites / Corporate Website
hotaru-san
Agency: McCann Erickson Japan Inc. / Tokyo
Client: So-net Entertainment Category: Websites & Microsites / Corporate Website
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites & Microsites / Social Networks/ Community
Twelpforce
Agency: Crispin Porter + Bogusky / Boulder
Client: Best Buy Category: Websites & Microsites / Social Networks/ Community
Comcast Town
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Websites & Microsites / Social Networks/ Community
The People's Reviewer
Agency: DDB UK / London
Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
Cinema 21:9
Agency: DDB Worldwide/Tribal DDB Amsterdam
Client: Philips Category: Websites & Microsites / Durable Goods
Magical christmas cards
Agency: Crispin Porter + Bogusky Europe / Gothenburg
Client: Posten Category: Websites & Microsites / Durable Goods
Mustang Customizer
Agency: Team Detroit / Dearborn
Client: Ford Motor Company Category: Websites & Microsites / Durable Goods
www.hboimagine.com
Agency: BBDO New York / New York
Client: HBO Category: Websites & Microsites / Services
In your hands
Agency: DDB Stockholm / Stockholm
Client: Telia Category: Websites & Microsites / Services
Pizza Tracking Show / Domino's Pizza
Agency: Bascule Inc. / Tokyo
Client: Domino's Pizza Japan, Inc. Category: Websites & Microsites / E-Commerce
Pro Combat Gear Up Tool
Agency: R/GA / New York
Client: Nike Category: Websites & Microsites / E-Commerce
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Websites & Microsites / Public Service/ Non-Profit
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Websites & Microsites / Public Service/ Non-Profit
How Hetero?
Agency: Akestam Holst / Stockholm
Client: Stockholm Pride Festival Category: Websites & Microsites / Public Service/ Non-Profit
Summit on the Summit Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
Monopoly City Streets
Agency: DDB UK / London
Client: Hasbro Inc. Category: Websites & Microsites / Branded Games
adidas teamgeist
Agency: North Kingdom / Skelleftea
Client: adidas Category: Websites & Microsites / Branded Games
221B.sh
Agency: AKQA / London
Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley Category: Websites & Microsites / Self-Promotion
eternal moonwalk
Agency: mortierbrigade / brussels
Client: studio brussels Category: Websites & Microsites / Self-Promotion
NIKEiD - Their Game, Your Finishing Touch
Agency: AKQA / London
Client: Nike Category: Websites & Microsites / Consumer Goods
Born To Fit
Agency: AKQA / San Francisco
Client: GAP Category: Websites & Microsites / Consumer Goods
Packland
Agency: Big Spaceship / Brooklyn
Client: Lands' End Category: Websites & Microsites / Consumer Goods
O2 Be The Difference 2010
Agency: Brando / Dublin
Client: O2 Telefónica Ireland Category: Websites & Microsites / Consumer Goods
Make the most of now
Agency: Clemenger BBDO Sydney / Sydney
Client: Vodafone Pty Ltd Category: Websites & Microsites / Consumer Goods
UNIQLO COLLECTION TOKYO 2009
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Consumer Goods
Samsung Shakedown
Agency: From Stockholm With Love / Stockholm
Client: Samsung Category: Websites & Microsites / Consumer Goods
Asylum 626
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Doritos Category: Websites & Microsites / Consumer Goods
My Virginia Memory
Agency: Grow Interactive / Norfolk
Client: Virginia Tourism Corporation Category: Websites & Microsites / Consumer Goods
Whale Song
Agency: M & C Saatchi / Mark / Sydney
Client: Optus Category: Websites & Microsites / Consumer Goods
Lacoste Red!
Agency: Megalo(s) / Annecy-le-Vieux
Client: LACOSTE Category: Websites & Microsites / Consumer Goods
Gold 120
Agency: Ogilvy Shanghai / Shanghai
Client: Lee Jeans China Category: Websites & Microsites / Consumer Goods
Put on a Panto
Agency: PIRATA / London
Client: Robinsons Category: Websites & Microsites / Consumer Goods
Office Pong
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Novartis - Voltaren Category: Websites & Microsites / Consumer Goods
Museum of Power
Agency: Syrup / New York
Client: Puma Category: Websites & Microsites / Consumer Goods
Liquid Awesomeness Website
Agency: Venables Bell & Partners / San Francisco
Client: Nestea Category: Websites & Microsites / Consumer Goods
Expense-a-Steak
Agency: Walrus / New York
Client: Maloney & Porcelli Category: Websites & Microsites / Consumer Goods
Apple.com Website
Agency: Apple / Cupertino
Client: Apple Category: Websites & Microsites / Corporate Website
Je tue un ami/I kill a friend
Agency: BETC Euro RSCG / Paris
Client: 13EME RUE Category: Websites & Microsites / Corporate Website
The Institute for Human Continuity
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Websites & Microsites / Corporate Website
cpbgroup.com
Agency: Crispin Porter + Bogusky / Boulder
Client: CP+B Category: Websites & Microsites / Corporate Website
Award:
2010 Interactive Gold Pencil
Agency:
Projector inc. / Tokyo
Client:
FAST RETAILING CO., LTD.
Title:
UNIQLO CALENDAR
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10004N
Award:
2010 Interactive Silver Pencil
Agency:
DDB UK / London
Client:
Hasbro Inc.
Title:
Monopoly City Streets
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10005N
Award:
2010 Interactive Bronze Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO
Title:
TOKYO FASHION MAP
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10006N
Award:
2010 Interactive Bronze Pencil
Agency:
Kokokaka / Göteborg
Client:
Wrangler Europe
Title:
BLUE BELL SPRING/SUMMER COLLECTION 2010
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10007N
Award:
2010 Interactive Gold Pencil
Agency:
Work Club / London
Client:
McLaren
Title:
THE RACE 1.0b
Category:
Websites & Microsites / Corporate Website
Annual ID:
10008N
Award:
2010 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
GE
Title:
Plug into the Smart Grid
Category:
Websites & Microsites / Corporate Website
Annual ID:
10009N
Award:
2010 Interactive Bronze Pencil
Agency:
McCann Erickson Japan Inc. / Tokyo
Client:
So-net Entertainment
Title:
hotaru-san
Category:
Websites & Microsites / Corporate Website
Annual ID:
10010N
Award:
2010 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Facebook Showroom
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10026N
Award:
2010 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Best Buy
Title:
Twelpforce
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10027N
Award:
2010 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Comcast Town
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10028N
Award:
2010 Interactive Gold Pencil
Agency:
DDB UK / London
Client:
Volkswagen UK
Title:
The People's Reviewer
Category:
Websites & Microsites / Durable Goods
Annual ID:
10011N
Award:
2010 Interactive Silver Pencil
Agency:
DDB Worldwide/Tribal DDB Amsterdam
Client:
Philips
Title:
Cinema 21:9
Category:
Websites & Microsites / Durable Goods
Annual ID:
10012N
Award:
2010 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky Europe / Gothenburg
Client:
Posten
Title:
Magical christmas cards
Category:
Websites & Microsites / Durable Goods
Annual ID:
10013N
Award:
2010 Interactive Bronze Pencil
Agency:
Team Detroit / Dearborn
Client:
Ford Motor Company
Title:
Mustang Customizer
Category:
Websites & Microsites / Durable Goods
Annual ID:
10014N
Award:
2010 Interactive Gold Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
www.hboimagine.com
Category:
Websites & Microsites / Services
Annual ID:
10024N
Award:
2010 Interactive Silver Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Telia
Title:
In your hands
Category:
Websites & Microsites / Services
Annual ID:
10025N
Award:
2010 Interactive Bronze Pencil
Agency:
Bascule Inc. / Tokyo
Client:
Domino's Pizza Japan, Inc.
Title:
Pizza Tracking Show / Domino's Pizza
Category:
Websites & Microsites / E-Commerce
Annual ID:
10015N
Award:
2010 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Pro Combat Gear Up Tool
Category:
Websites & Microsites / E-Commerce
Annual ID:
10016N
Award:
2010 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10017N
Award:
2010 Interactive Silver Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10018N
Award:
2010 Interactive Bronze Pencil
Agency:
Akestam Holst / Stockholm
Client:
Stockholm Pride Festival
Title:
How Hetero?
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10019N
Award:
2010 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
HP
Title:
Summit on the Summit Site
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10020N
Award:
2010 Interactive Gold Pencil
Agency:
DDB UK / London
Client:
Hasbro Inc.
Title:
Monopoly City Streets
Category:
Websites & Microsites / Branded Games
Annual ID:
10001N
Award:
2010 Interactive Silver Pencil
Agency:
North Kingdom / Skelleftea
Client:
adidas
Title:
adidas teamgeist
Category:
Websites & Microsites / Branded Games
Annual ID:
10002N
Award:
2010 Interactive Bronze Pencil
Agency:
AKQA / London
Client:
Warner Bros. Pictures
Title:
221B.sh
Category:
Websites & Microsites / Branded Games
Annual ID:
10003N
Award:
2010 Interactive Gold Pencil
Agency:
Boone Oakley / Charlotte
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10021N
Award:
2010 Interactive Silver Pencil
Agency:
mortierbrigade / brussels
Client:
studio brussels
Title:
eternal moonwalk
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10022N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
NIKEiD - Their Game, Your Finishing Touch
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10101N
Award:
2010 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
GAP
Title:
Born To Fit
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10102N
Award:
2010 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Lands' End
Title:
Packland
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10103N
Award:
2010 Interactive Merit Award
Agency:
Brando / Dublin
Client:
O2 Telefónica Ireland
Title:
O2 Be The Difference 2010
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10104N
Award:
2010 Interactive Merit Award
Agency:
Clemenger BBDO Sydney / Sydney
Client:
Vodafone Pty Ltd
Title:
Make the most of now
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10105N
Award:
2010 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO COLLECTION TOKYO 2009
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10106N
Award:
2010 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Index
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10107N
Award:
2010 Interactive Merit Award
Agency:
From Stockholm With Love / Stockholm
Client:
Samsung
Title:
Samsung Shakedown
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10108N
Award:
2010 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Asylum 626
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10109N
Award:
2010 Interactive Merit Award
Agency:
Grow Interactive / Norfolk
Client:
Virginia Tourism Corporation
Title:
My Virginia Memory
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10110N
Award:
2010 Interactive Merit Award
Agency:
M & C Saatchi / Mark / Sydney
Client:
Optus
Title:
Whale Song
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10111N
Award:
2010 Interactive Merit Award
Agency:
Megalo(s) / Annecy-le-Vieux
Client:
LACOSTE
Title:
Lacoste Red!
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10112N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
Lee Jeans China
Title:
Gold 120
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10113N
Award:
2010 Interactive Merit Award
Agency:
PIRATA / London
Client:
Robinsons
Title:
Put on a Panto
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10114N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Novartis - Voltaren
Title:
Office Pong
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10115N
Award:
2010 Interactive Merit Award
Agency:
Syrup / New York
Client:
Puma
Title:
Museum of Power
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10116N
Award:
2010 Interactive Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Nestea
Title:
Liquid Awesomeness Website
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10117N
Award:
2010 Interactive Merit Award
Agency:
Walrus / New York
Client:
Maloney & Porcelli
Title:
Expense-a-Steak
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10118N
Award:
2010 Interactive Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple.com Website
Category:
Websites & Microsites / Corporate Website
Annual ID:
10119N
Award:
2010 Interactive Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
13EME RUE
Title:
Je tue un ami/I kill a friend
Category:
Websites & Microsites / Corporate Website
Annual ID:
10120N
Award:
2010 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Sony Pictures
Title:
The Institute for Human Continuity
Category:
Websites & Microsites / Corporate Website
Annual ID:
10121N
Award:
2010 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
CP+B
Title:
cpbgroup.com
Category:
Websites & Microsites / Corporate Website
Annual ID:
10122N
Award:
2010 Interactive Merit Award
Agency:
Firstborn / NY
Client:
SoBe
Title:
SoBe.com
Category:
Websites & Microsites / Corporate Website
Annual ID:
10123N
