The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

UNIQLO CALENDAR Agency: Projector inc. / Tokyo Client: FAST RETAILING CO., LTD. Category: Websites & Microsites / Consumer Goods
Monopoly City Streets Agency: DDB UK / London Client: Hasbro Inc. Category: Websites & Microsites / Consumer Goods
TOKYO FASHION MAP Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / Consumer Goods
BLUE BELL SPRING/SUMMER COLLECTION 2010 Agency: Kokokaka / Göteborg Client: Wrangler Europe Category: Websites & Microsites / Consumer Goods
THE RACE 1.0b Agency: Work Club / London Client: McLaren Category: Websites & Microsites / Corporate Website
Plug into the Smart Grid Agency: Goodby, Silverstein & Partners / San Francisco Client: GE Category: Websites & Microsites / Corporate Website
hotaru-san Agency: McCann Erickson Japan Inc. / Tokyo Client: So-net Entertainment Category: Websites & Microsites / Corporate Website
Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Social Networks/ Community
Twelpforce Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Websites & Microsites / Social Networks/ Community
Comcast Town Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Websites & Microsites / Social Networks/ Community
The People's Reviewer Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
Cinema 21:9 Agency: DDB Worldwide/Tribal DDB Amsterdam Client: Philips Category: Websites & Microsites / Durable Goods
Magical christmas cards Agency: Crispin Porter + Bogusky Europe / Gothenburg Client: Posten Category: Websites & Microsites / Durable Goods
Mustang Customizer Agency: Team Detroit / Dearborn Client: Ford Motor Company Category: Websites & Microsites / Durable Goods
www.hboimagine.com Agency: BBDO New York / New York Client: HBO Category: Websites & Microsites / Services
In your hands Agency: DDB Stockholm / Stockholm Client: Telia Category: Websites & Microsites / Services
Pizza Tracking Show / Domino's Pizza Agency: Bascule Inc. / Tokyo Client: Domino's Pizza Japan, Inc. Category: Websites & Microsites / E-Commerce
Pro Combat Gear Up Tool Agency: R/GA / New York Client: Nike Category: Websites & Microsites / E-Commerce
We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Websites & Microsites / Public Service/ Non-Profit
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Websites & Microsites / Public Service/ Non-Profit
How Hetero? Agency: Akestam Holst / Stockholm Client: Stockholm Pride Festival Category: Websites & Microsites / Public Service/ Non-Profit
Summit on the Summit Site Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
Monopoly City Streets Agency: DDB UK / London Client: Hasbro Inc. Category: Websites & Microsites / Branded Games
adidas teamgeist Agency: North Kingdom / Skelleftea Client: adidas Category: Websites & Microsites / Branded Games
221B.sh Agency: AKQA / London Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
Boone Oakley Website Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Websites & Microsites / Self-Promotion
eternal moonwalk Agency: mortierbrigade / brussels Client: studio brussels Category: Websites & Microsites / Self-Promotion
NIKEiD - Their Game, Your Finishing Touch Agency: AKQA / London Client: Nike Category: Websites & Microsites / Consumer Goods
Born To Fit Agency: AKQA / San Francisco Client: GAP Category: Websites & Microsites / Consumer Goods
Packland Agency: Big Spaceship / Brooklyn Client: Lands' End Category: Websites & Microsites / Consumer Goods
O2 Be The Difference 2010 Agency: Brando / Dublin Client: O2 Telefónica Ireland Category: Websites & Microsites / Consumer Goods
Make the most of now Agency: Clemenger BBDO Sydney / Sydney Client: Vodafone Pty Ltd Category: Websites & Microsites / Consumer Goods
UNIQLO COLLECTION TOKYO 2009 Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Consumer Goods
Index Agency: Droga5 / New York Client: Puma Category: Websites & Microsites / Consumer Goods
Samsung Shakedown Agency: From Stockholm With Love / Stockholm Client: Samsung Category: Websites & Microsites / Consumer Goods
Asylum 626 Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Websites & Microsites / Consumer Goods
My Virginia Memory Agency: Grow Interactive / Norfolk Client: Virginia Tourism Corporation Category: Websites & Microsites / Consumer Goods
Whale Song Agency: M & C Saatchi / Mark / Sydney Client: Optus Category: Websites & Microsites / Consumer Goods
Lacoste Red! Agency: Megalo(s) / Annecy-le-Vieux Client: LACOSTE Category: Websites & Microsites / Consumer Goods
Gold 120 Agency: Ogilvy Shanghai / Shanghai Client: Lee Jeans China Category: Websites & Microsites / Consumer Goods
Put on a Panto Agency: PIRATA / London Client: Robinsons Category: Websites & Microsites / Consumer Goods
Office Pong Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Novartis - Voltaren Category: Websites & Microsites / Consumer Goods
Museum of Power Agency: Syrup / New York Client: Puma Category: Websites & Microsites / Consumer Goods
Liquid Awesomeness Website Agency: Venables Bell & Partners / San Francisco Client: Nestea Category: Websites & Microsites / Consumer Goods
Expense-a-Steak Agency: Walrus / New York Client: Maloney & Porcelli Category: Websites & Microsites / Consumer Goods
Apple.com Website Agency: Apple / Cupertino Client: Apple Category: Websites & Microsites / Corporate Website
Je tue un ami/I kill a friend Agency: BETC Euro RSCG / Paris Client: 13EME RUE Category: Websites & Microsites / Corporate Website
The Institute for Human Continuity Agency: Big Spaceship / Brooklyn Client: Sony Pictures Category: Websites & Microsites / Corporate Website
cpbgroup.com Agency: Crispin Porter + Bogusky / Boulder Client: CP+B Category: Websites & Microsites / Corporate Website
SoBe.com Agency: Firstborn / NY Client: SoBe Category: Websites & Microsites / Corporate Website

2010 Interactive Gold Pencil

Projector inc. / Tokyo

FAST RETAILING CO., LTD.

UNIQLO CALENDAR

Websites & Microsites / Consumer Goods

10004N

2010 Interactive Silver Pencil

DDB UK / London

Hasbro Inc.

Monopoly City Streets

Websites & Microsites / Consumer Goods

10005N

2010 Interactive Bronze Pencil

Dentsu Inc. / Tokyo

UNIQLO

TOKYO FASHION MAP

Websites & Microsites / Consumer Goods

10006N

2010 Interactive Bronze Pencil

Kokokaka / Göteborg

Wrangler Europe

BLUE BELL SPRING/SUMMER COLLECTION 2010

Websites & Microsites / Consumer Goods

10007N

2010 Interactive Gold Pencil

Work Club / London

McLaren

THE RACE 1.0b

Websites & Microsites / Corporate Website

10008N

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

GE

Plug into the Smart Grid

Websites & Microsites / Corporate Website

10009N

2010 Interactive Bronze Pencil

McCann Erickson Japan Inc. / Tokyo

So-net Entertainment

hotaru-san

Websites & Microsites / Corporate Website

10010N

2010 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Facebook Showroom

Websites & Microsites / Social Networks/ Community

10026N

2010 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Best Buy

Twelpforce

Websites & Microsites / Social Networks/ Community

10027N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Comcast

Comcast Town

Websites & Microsites / Social Networks/ Community

10028N

2010 Interactive Gold Pencil

DDB UK / London

Volkswagen UK

The People's Reviewer

Websites & Microsites / Durable Goods

10011N

2010 Interactive Silver Pencil

DDB Worldwide/Tribal DDB Amsterdam

Philips

Cinema 21:9

Websites & Microsites / Durable Goods

10012N

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky Europe / Gothenburg

Posten

Magical christmas cards

Websites & Microsites / Durable Goods

10013N

2010 Interactive Bronze Pencil

Team Detroit / Dearborn

Ford Motor Company

Mustang Customizer

Websites & Microsites / Durable Goods

10014N

2010 Interactive Gold Pencil

BBDO New York / New York

HBO

www.hboimagine.com

Websites & Microsites / Services

10024N

2010 Interactive Silver Pencil

DDB Stockholm / Stockholm

Telia

In your hands

Websites & Microsites / Services

10025N

2010 Interactive Bronze Pencil

Bascule Inc. / Tokyo

Domino's Pizza Japan, Inc.

Pizza Tracking Show / Domino's Pizza

Websites & Microsites / E-Commerce

10015N

2010 Interactive Bronze Pencil

R/GA / New York

Nike

Pro Combat Gear Up Tool

Websites & Microsites / E-Commerce

10016N

2010 Interactive Gold Pencil

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Websites & Microsites / Public Service/ Non-Profit

10017N

2010 Interactive Silver Pencil

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Websites & Microsites / Public Service/ Non-Profit

10018N

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride Festival

How Hetero?

Websites & Microsites / Public Service/ Non-Profit

10019N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Site

Websites & Microsites / Public Service/ Non-Profit

10020N

2010 Interactive Gold Pencil

DDB UK / London

Hasbro Inc.

Monopoly City Streets

Websites & Microsites / Branded Games

10001N

2010 Interactive Silver Pencil

North Kingdom / Skelleftea

adidas

adidas teamgeist

Websites & Microsites / Branded Games

10002N

2010 Interactive Bronze Pencil

AKQA / London

Warner Bros. Pictures

221B.sh

Websites & Microsites / Branded Games

10003N

2010 Interactive Gold Pencil

Boone Oakley / Charlotte

Boone Oakley

Boone Oakley Website

Websites & Microsites / Self-Promotion

10021N

2010 Interactive Silver Pencil

mortierbrigade / brussels

studio brussels

eternal moonwalk

Websites & Microsites / Self-Promotion

10022N

2010 Interactive Merit Award

AKQA / London

Nike

NIKEiD - Their Game, Your Finishing Touch

Websites & Microsites / Consumer Goods

10101N

2010 Interactive Merit Award

AKQA / San Francisco

GAP

Born To Fit

Websites & Microsites / Consumer Goods

10102N

2010 Interactive Merit Award

Big Spaceship / Brooklyn

Lands' End

Packland

Websites & Microsites / Consumer Goods

10103N

2010 Interactive Merit Award

Brando / Dublin

O2 Telefónica Ireland

O2 Be The Difference 2010

Websites & Microsites / Consumer Goods

10104N

2010 Interactive Merit Award

Clemenger BBDO Sydney / Sydney

Vodafone Pty Ltd

Make the most of now

Websites & Microsites / Consumer Goods

10105N

2010 Interactive Merit Award

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD.

UNIQLO COLLECTION TOKYO 2009

Websites & Microsites / Consumer Goods

10106N

2010 Interactive Merit Award

Droga5 / New York

Puma

Index

Websites & Microsites / Consumer Goods

10107N

2010 Interactive Merit Award

From Stockholm With Love / Stockholm

Samsung

Samsung Shakedown

Websites & Microsites / Consumer Goods

10108N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Doritos

Asylum 626

Websites & Microsites / Consumer Goods

10109N

2010 Interactive Merit Award

Grow Interactive / Norfolk

Virginia Tourism Corporation

My Virginia Memory

Websites & Microsites / Consumer Goods

10110N

2010 Interactive Merit Award

M & C Saatchi / Mark / Sydney

Optus

Whale Song

Websites & Microsites / Consumer Goods

10111N

2010 Interactive Merit Award

Megalo(s) / Annecy-le-Vieux

LACOSTE

Lacoste Red!

Websites & Microsites / Consumer Goods

10112N

2010 Interactive Merit Award

Ogilvy Shanghai / Shanghai

Lee Jeans China

Gold 120

Websites & Microsites / Consumer Goods

10113N

2010 Interactive Merit Award

PIRATA / London

Robinsons

Put on a Panto

Websites & Microsites / Consumer Goods

10114N

2010 Interactive Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Novartis - Voltaren

Office Pong

Websites & Microsites / Consumer Goods

10115N

2010 Interactive Merit Award

Syrup / New York

Puma

Museum of Power

Websites & Microsites / Consumer Goods

10116N

2010 Interactive Merit Award

Venables Bell & Partners / San Francisco

Nestea

Liquid Awesomeness Website

Websites & Microsites / Consumer Goods

10117N

2010 Interactive Merit Award

Walrus / New York

Maloney & Porcelli

Expense-a-Steak

Websites & Microsites / Consumer Goods

10118N

2010 Interactive Merit Award

Apple / Cupertino

Apple

Apple.com Website

Websites & Microsites / Corporate Website

10119N

2010 Interactive Merit Award

BETC Euro RSCG / Paris

13EME RUE

Je tue un ami/I kill a friend

Websites & Microsites / Corporate Website

10120N

2010 Interactive Merit Award

Big Spaceship / Brooklyn

Sony Pictures

The Institute for Human Continuity

Websites & Microsites / Corporate Website

10121N

2010 Interactive Merit Award

Crispin Porter + Bogusky / Boulder

CP+B

cpbgroup.com

Websites & Microsites / Corporate Website

10122N

2010 Interactive Merit Award

Firstborn / NY

SoBe

SoBe.com

Websites & Microsites / Corporate Website

10123N

Follow Us