The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

We Choose The Moon Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Websites & Microsites / Public Service/ Non-Profit
Recruitment 2009 Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Websites & Microsites / Public Service/ Non-Profit
How Hetero? Agency: Akestam Holst / Stockholm Client: Stockholm Pride Festival Category: Websites & Microsites / Public Service/ Non-Profit
Summit on the Summit Site Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
Monopoly City Streets Agency: DDB UK / London Client: Hasbro Inc. Category: Websites & Microsites / Branded Games
adidas teamgeist Agency: North Kingdom / Skelleftea Client: adidas Category: Websites & Microsites / Branded Games
221B.sh Agency: AKQA / London Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
UNIQLO CALENDAR Agency: Projector inc. / Tokyo Client: FAST RETAILING CO., LTD. Category: Websites & Microsites / Consumer Goods
Monopoly City Streets Agency: DDB UK / London Client: Hasbro Inc. Category: Websites & Microsites / Consumer Goods
TOKYO FASHION MAP Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / Consumer Goods
BLUE BELL SPRING/SUMMER COLLECTION 2010 Agency: Kokokaka / Göteborg Client: Wrangler Europe Category: Websites & Microsites / Consumer Goods
Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Social Networks/ Community
Twelpforce Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Websites & Microsites / Social Networks/ Community
Comcast Town Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Websites & Microsites / Social Networks/ Community
Pizza Tracking Show / Domino's Pizza Agency: Bascule Inc. / Tokyo Client: Domino's Pizza Japan, Inc. Category: Websites & Microsites / E-Commerce
Pro Combat Gear Up Tool Agency: R/GA / New York Client: Nike Category: Websites & Microsites / E-Commerce
The People's Reviewer Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
Cinema 21:9 Agency: DDB Worldwide/Tribal DDB Amsterdam Client: Philips Category: Websites & Microsites / Durable Goods
Magical christmas cards Agency: Crispin Porter + Bogusky Europe / Gothenburg Client: Posten Category: Websites & Microsites / Durable Goods
Mustang Customizer Agency: Team Detroit / Dearborn Client: Ford Motor Company Category: Websites & Microsites / Durable Goods
Boone Oakley Website Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Websites & Microsites / Self-Promotion
eternal moonwalk Agency: mortierbrigade / brussels Client: studio brussels Category: Websites & Microsites / Self-Promotion
THE RACE 1.0b Agency: Work Club / London Client: McLaren Category: Websites & Microsites / Corporate Website
Plug into the Smart Grid Agency: Goodby, Silverstein & Partners / San Francisco Client: GE Category: Websites & Microsites / Corporate Website
hotaru-san Agency: McCann Erickson Japan Inc. / Tokyo Client: So-net Entertainment Category: Websites & Microsites / Corporate Website
www.hboimagine.com Agency: BBDO New York / New York Client: HBO Category: Websites & Microsites / Services
In your hands Agency: DDB Stockholm / Stockholm Client: Telia Category: Websites & Microsites / Services
Track My T Agency: AgencyNet / Ft. Lauderdale Client: Anvil Knitwear, Inc. Category: Websites & Microsites / Public Service/ Non-Profit
Whale Shark Gamble Agency: BBDO Proximity Singapore / Singapore Client: Sea Shepherd Conservation Society Category: Websites & Microsites / Public Service/ Non-Profit
The Million Baby Crawl Agency: Big Spaceship / Brooklyn Client: Seventh Generation Category: Websites & Microsites / Public Service/ Non-Profit
SAT Site Agency: College Board / New York Client: College Board Category: Websites & Microsites / Public Service/ Non-Profit
Stanislav Agency: KONG / Amsterdam Client: Ministry of Justice Category: Websites & Microsites / Public Service/ Non-Profit
The Teens' Speech Agency: POKE / London Client: Barnardo's Category: Websites & Microsites / Public Service/ Non-Profit
That's Not Cool Agency: R/GA / New York Client: Ad Council Category: Websites & Microsites / Public Service/ Non-Profit
MoMA.org Agency: The Museum of Modern Art / New York Client: The Museum of Modern Art Category: Websites & Microsites / Public Service/ Non-Profit
Live Rescue Agency: Tribal/DDB / Auckland Client: Coastguard NZ Ltd Category: Websites & Microsites / Public Service/ Non-Profit
GOOGLE WORLD Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Websites & Microsites / Branded Games
T-Racer Agency: AgenciaClick Isobar / São Paulo Client: FIAT Automóveis Category: Websites & Microsites / Branded Games
Killzone 2 Webgame Agency: Agency Republic / London Client: PlayStation - Sony Computer Entertainment UK Category: Websites & Microsites / Branded Games
Sony\'s Fantasy Festival Agency: Altogether / London Client: Sony Audio Products Europe Category: Websites & Microsites / Branded Games
Expedition 2 Agency: Arkadium / New York Client: National Geographic Channel Category: Websites & Microsites / Branded Games
The Team Test Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Websites & Microsites / Branded Games
Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Branded Games
Asylum 626 Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Websites & Microsites / Branded Games
Red Bull Soapbox Racer Agency: Less Rain GmbH / Berlin Client: Red Bull Category: Websites & Microsites / Branded Games
Civil War Online Agency: Soap Creative / Ultimo Client: Activision Category: Websites & Microsites / Branded Games
NIKEiD - Their Game, Your Finishing Touch Agency: AKQA / London Client: Nike Category: Websites & Microsites / Consumer Goods
Born To Fit Agency: AKQA / San Francisco Client: GAP Category: Websites & Microsites / Consumer Goods
Packland Agency: Big Spaceship / Brooklyn Client: Lands' End Category: Websites & Microsites / Consumer Goods
O2 Be The Difference 2010 Agency: Brando / Dublin Client: O2 Telefónica Ireland Category: Websites & Microsites / Consumer Goods

2010 Interactive Gold Pencil

The Martin Agency / Richmond

John F. Kennedy Presidential Library & Museum

We Choose The Moon

Websites & Microsites / Public Service/ Non-Profit

10017N

2010 Interactive Silver Pencil

DDB Stockholm / Stockholm

Swedish Armed Forces

Recruitment 2009

Websites & Microsites / Public Service/ Non-Profit

10018N

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride Festival

How Hetero?

Websites & Microsites / Public Service/ Non-Profit

10019N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

HP

Summit on the Summit Site

Websites & Microsites / Public Service/ Non-Profit

10020N

2010 Interactive Gold Pencil

DDB UK / London

Hasbro Inc.

Monopoly City Streets

Websites & Microsites / Branded Games

10001N

2010 Interactive Silver Pencil

North Kingdom / Skelleftea

adidas

adidas teamgeist

Websites & Microsites / Branded Games

10002N

2010 Interactive Bronze Pencil

AKQA / London

Warner Bros. Pictures

221B.sh

Websites & Microsites / Branded Games

10003N

2010 Interactive Gold Pencil

Projector inc. / Tokyo

FAST RETAILING CO., LTD.

UNIQLO CALENDAR

Websites & Microsites / Consumer Goods

10004N

2010 Interactive Silver Pencil

DDB UK / London

Hasbro Inc.

Monopoly City Streets

Websites & Microsites / Consumer Goods

10005N

2010 Interactive Bronze Pencil

Dentsu Inc. / Tokyo

UNIQLO

TOKYO FASHION MAP

Websites & Microsites / Consumer Goods

10006N

2010 Interactive Bronze Pencil

Kokokaka / Göteborg

Wrangler Europe

BLUE BELL SPRING/SUMMER COLLECTION 2010

Websites & Microsites / Consumer Goods

10007N

2010 Interactive Gold Pencil

Forsman & Bodenfors / Gothenburg

IKEA

Facebook Showroom

Websites & Microsites / Social Networks/ Community

10026N

2010 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Best Buy

Twelpforce

Websites & Microsites / Social Networks/ Community

10027N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Comcast

Comcast Town

Websites & Microsites / Social Networks/ Community

10028N

2010 Interactive Bronze Pencil

Bascule Inc. / Tokyo

Domino's Pizza Japan, Inc.

Pizza Tracking Show / Domino's Pizza

Websites & Microsites / E-Commerce

10015N

2010 Interactive Bronze Pencil

R/GA / New York

Nike

Pro Combat Gear Up Tool

Websites & Microsites / E-Commerce

10016N

2010 Interactive Gold Pencil

DDB UK / London

Volkswagen UK

The People's Reviewer

Websites & Microsites / Durable Goods

10011N

2010 Interactive Silver Pencil

DDB Worldwide/Tribal DDB Amsterdam

Philips

Cinema 21:9

Websites & Microsites / Durable Goods

10012N

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky Europe / Gothenburg

Posten

Magical christmas cards

Websites & Microsites / Durable Goods

10013N

2010 Interactive Bronze Pencil

Team Detroit / Dearborn

Ford Motor Company

Mustang Customizer

Websites & Microsites / Durable Goods

10014N

2010 Interactive Gold Pencil

Boone Oakley / Charlotte

Boone Oakley

Boone Oakley Website

Websites & Microsites / Self-Promotion

10021N

2010 Interactive Silver Pencil

mortierbrigade / brussels

studio brussels

eternal moonwalk

Websites & Microsites / Self-Promotion

10022N

2010 Interactive Gold Pencil

Work Club / London

McLaren

THE RACE 1.0b

Websites & Microsites / Corporate Website

10008N

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

GE

Plug into the Smart Grid

Websites & Microsites / Corporate Website

10009N

2010 Interactive Bronze Pencil

McCann Erickson Japan Inc. / Tokyo

So-net Entertainment

hotaru-san

Websites & Microsites / Corporate Website

10010N

2010 Interactive Gold Pencil

BBDO New York / New York

HBO

www.hboimagine.com

Websites & Microsites / Services

10024N

2010 Interactive Silver Pencil

DDB Stockholm / Stockholm

Telia

In your hands

Websites & Microsites / Services

10025N

2010 Interactive Merit Award

AgencyNet / Ft. Lauderdale

Anvil Knitwear, Inc.

Track My T

Websites & Microsites / Public Service/ Non-Profit

10135N

2010 Interactive Merit Award

BBDO Proximity Singapore / Singapore

Sea Shepherd Conservation Society

Whale Shark Gamble

Websites & Microsites / Public Service/ Non-Profit

10136N

2010 Interactive Merit Award

Big Spaceship / Brooklyn

Seventh Generation

The Million Baby Crawl

Websites & Microsites / Public Service/ Non-Profit

10137N

2010 Interactive Merit Award

College Board / New York

College Board

SAT Site

Websites & Microsites / Public Service/ Non-Profit

10138N

2010 Interactive Merit Award

KONG / Amsterdam

Ministry of Justice

Stanislav

Websites & Microsites / Public Service/ Non-Profit

10139N

2010 Interactive Merit Award

POKE / London

Barnardo's

The Teens' Speech

Websites & Microsites / Public Service/ Non-Profit

10140N

2010 Interactive Merit Award

R/GA / New York

Ad Council

That's Not Cool

Websites & Microsites / Public Service/ Non-Profit

10141N

2010 Interactive Merit Award

The Museum of Modern Art / New York

The Museum of Modern Art

MoMA.org

Websites & Microsites / Public Service/ Non-Profit

10142N

2010 Interactive Merit Award

Tribal/DDB / Auckland

Coastguard NZ Ltd

Live Rescue

Websites & Microsites / Public Service/ Non-Profit

10143N

2010 Interactive Merit Award

Abbott Mead Vickers BBDO / London

GUINNESS

GOOGLE WORLD

Websites & Microsites / Branded Games

10091N

2010 Interactive Merit Award

AgenciaClick Isobar / São Paulo

FIAT Automóveis

T-Racer

Websites & Microsites / Branded Games

10092N

2010 Interactive Merit Award

Agency Republic / London

PlayStation - Sony Computer Entertainment UK

Killzone 2 Webgame

Websites & Microsites / Branded Games

10093N

2010 Interactive Merit Award

Altogether / London

Sony Audio Products Europe

Sony\'s Fantasy Festival

Websites & Microsites / Branded Games

10094N

2010 Interactive Merit Award

Arkadium / New York

National Geographic Channel

Expedition 2

Websites & Microsites / Branded Games

10095N

2010 Interactive Merit Award

DDB Stockholm / Stockholm

Swedish Armed Forces

The Team Test

Websites & Microsites / Branded Games

10096N

2010 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Facebook Showroom

Websites & Microsites / Branded Games

10097N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Doritos

Asylum 626

Websites & Microsites / Branded Games

10098N

2010 Interactive Merit Award

Less Rain GmbH / Berlin

Red Bull

Red Bull Soapbox Racer

Websites & Microsites / Branded Games

10099N

2010 Interactive Merit Award

Soap Creative / Ultimo

Activision

Civil War Online

Websites & Microsites / Branded Games

10100N

2010 Interactive Merit Award

AKQA / London

Nike

NIKEiD - Their Game, Your Finishing Touch

Websites & Microsites / Consumer Goods

10101N

2010 Interactive Merit Award

AKQA / San Francisco

GAP

Born To Fit

Websites & Microsites / Consumer Goods

10102N

2010 Interactive Merit Award

Big Spaceship / Brooklyn

Lands' End

Packland

Websites & Microsites / Consumer Goods

10103N

2010 Interactive Merit Award

Brando / Dublin

O2 Telefónica Ireland

O2 Be The Difference 2010

Websites & Microsites / Consumer Goods

10104N

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