The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Viagra Confessions Campaign
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Campaign
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / Commercials of var. length - Campaign
The Man Your Man Could Smell Like
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Closet
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over :30 / Under :90 - Single
Antiquing
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Give it a Ponder
Agency: Young & Rubicam New York / New York
Client: LG Mobile Category: Consumer Television / Commercials of var. length - Campaign
Date
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
Different Scents for Different Gents
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single
Model, Gym, Bird
Agency: La Comunidad / Miami
Client: MTV Category: Consumer Television / Over :30 - Campaign
Did You Know?
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride Category: Consumer Television / Under $80K Budget - Single
Cliff
Agency: The Campaign Palace Sydney / Sydney
Client: Panasonic Category: Consumer Television / :30/:25 - Single
Singing Burger
Agency: Net#Work BBDO / Hyde Park
Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
Monday Night Football
Agency: Wieden+Kennedy, New York / New York
Client: ESPN Category: Consumer Television / Over :30 - Campaign
Express Courier Service
Agency: Artplan Comunicação / Rio de Janeiro
Client: Correios Category: Consumer Television / :20 and Under - Campaign
MERRY CHRISch…MAS
Agency: Mother Advertising Ltd / London
Client: Coca Cola - Schweppes Category: Consumer Television / :20 and Under - Campaign
'Nana/Leak/Grass'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Lion Nathan Category: Consumer Television / :20 and Under - Campaign
VB Regulars
Agency: Droga5 Australia / East Sydney
Client: Fosters Category: Consumer Television / Commercials of var. length - Campaign
Dear PlayStation
Agency: Deutsch LA / Los Angeles
Client: Sony PlayStation Category: Consumer Television / :30/:25 - Campaign
Raise A Glass
Agency: Droga5 Australia / East Sydney
Client: Fosters Category: Consumer Television / :30/:25 - Campaign
Tour Bus
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association Category: Consumer Television / :30/:25 - Campaign
Elevated Moments
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association, ESPN/ABC/TNT Category: Consumer Television / :30/:25 - Campaign
Mac vs PC
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter
Agency: Wieden+Kennedy, New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
West Bank
Agency: DDB / Auckland
Client: SKY Television Category: Consumer Television / Under $80K Budget - Single
Inheritance
Agency: Leo Burnett Argentina / Buenos Aires
Client: Car One Category: Consumer Television / Under $80K Budget - Single
Tuck In
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
No escape - Gas Station
Agency: Serviceplan / München
Client: Sanyo Video Vertrieb AG Category: Consumer Television / Under $80K Budget - Single
Game
Agency: BBDO / New York
Client: Mars Snack Food US/Snickers Category: Consumer Television / :30/:25 - Single
Business as Usual
Agency: Cramer Krasselt / Chicago
Client: AirTran Airways Category: Consumer Television / :30/:25 - Single
Gas Station
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Consumer Television / :30/:25 - Single
Bar
Agency: JWT New York / New York
Client: Microsoft/ Bing Category: Consumer Television / :30/:25 - Single
Hanging Out
Agency: Leo Burnett / Chicago
Client: Nintendo DSi Category: Consumer Television / :30/:25 - Single
Boss
Agency: MJZ / Los Angeles
Client: CareerBuilder.com Category: Consumer Television / :30/:25 - Single
Tuck In
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Clown
Agency: Publicis & Hal Riney / San Francisco
Client: Walmart Category: Consumer Television / :30/:25 - Single
'Little Sister'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Lion Nathan Category: Consumer Television / :30/:25 - Single
Kilt
Agency: TBWA\Chiat\Day - New York / New York
Client: Starburst Category: Consumer Television / :30/:25 - Single
Transplant
Agency: TBWA\Chiat\Day - New York / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Hourglass
Agency: TBWA\Chiat\Day - New York / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Plant
Agency: TBWA\Chiat\Day - New York / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Time Traveler
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Legal Copy
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Broken Promises
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single