The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Viagra Confessions Campaign
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Campaign
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / Commercials of var. length - Campaign
The Man Your Man Could Smell Like
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Closet
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over :30 / Under :90 - Single
Antiquing
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Give it a Ponder
Agency: Young & Rubicam New York / New York
Client: LG Mobile Category: Consumer Television / Commercials of var. length - Campaign
Date
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
Different Scents for Different Gents
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single
Model, Gym, Bird
Agency: La Comunidad / Miami
Client: MTV Category: Consumer Television / Over :30 - Campaign
Did You Know?
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride Category: Consumer Television / Under $80K Budget - Single
Cliff
Agency: The Campaign Palace Sydney / Sydney
Client: Panasonic Category: Consumer Television / :30/:25 - Single
Singing Burger
Agency: Net#Work BBDO / Hyde Park
Client: Chicken Licken Category: Consumer Television / Over :30 / Under :90 - Single
Monday Night Football
Agency: Wieden+Kennedy, New York / New York
Client: ESPN Category: Consumer Television / Over :30 - Campaign
Express Courier Service
Agency: Artplan Comunicação / Rio de Janeiro
Client: Correios Category: Consumer Television / :20 and Under - Campaign
MERRY CHRISch…MAS
Agency: Mother Advertising Ltd / London
Client: Coca Cola - Schweppes Category: Consumer Television / :20 and Under - Campaign
'Nana/Leak/Grass'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Lion Nathan Category: Consumer Television / :20 and Under - Campaign
VB Regulars
Agency: Droga5 Australia / East Sydney
Client: Fosters Category: Consumer Television / Commercials of var. length - Campaign
Dear PlayStation
Agency: Deutsch LA / Los Angeles
Client: Sony PlayStation Category: Consumer Television / :30/:25 - Campaign
Raise A Glass
Agency: Droga5 Australia / East Sydney
Client: Fosters Category: Consumer Television / :30/:25 - Campaign
Tour Bus
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association Category: Consumer Television / :30/:25 - Campaign
Elevated Moments
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association, ESPN/ABC/TNT Category: Consumer Television / :30/:25 - Campaign
Mac vs PC
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter
Agency: Wieden+Kennedy, New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
West Bank
Agency: DDB / Auckland
Client: SKY Television Category: Consumer Television / Under $80K Budget - Single
Inheritance
Agency: Leo Burnett Argentina / Buenos Aires
Client: Car One Category: Consumer Television / Under $80K Budget - Single
Tuck In
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
No escape - Gas Station
Agency: Serviceplan / München
Client: Sanyo Video Vertrieb AG Category: Consumer Television / Under $80K Budget - Single
Game
Agency: BBDO / New York
Client: Mars Snack Food US/Snickers Category: Consumer Television / :30/:25 - Single
Business as Usual
Agency: Cramer Krasselt / Chicago
Client: AirTran Airways Category: Consumer Television / :30/:25 - Single
Gas Station
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Consumer Television / :30/:25 - Single
Bar
Agency: JWT New York / New York
Client: Microsoft/ Bing Category: Consumer Television / :30/:25 - Single
Hanging Out
Agency: Leo Burnett / Chicago
Client: Nintendo DSi Category: Consumer Television / :30/:25 - Single
Boss
Agency: MJZ / Los Angeles
Client: CareerBuilder.com Category: Consumer Television / :30/:25 - Single
Tuck In
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Clown
Agency: Publicis & Hal Riney / San Francisco
Client: Walmart Category: Consumer Television / :30/:25 - Single
'Little Sister'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Lion Nathan Category: Consumer Television / :30/:25 - Single
Kilt
Agency: TBWA\Chiat\Day - New York / New York
Client: Starburst Category: Consumer Television / :30/:25 - Single
Transplant
Agency: TBWA\Chiat\Day - New York / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Hourglass
Agency: TBWA\Chiat\Day - New York / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Plant
Agency: TBWA\Chiat\Day - New York / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Time Traveler
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Legal Copy
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Broken Promises
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Award:
2010 Advertising Gold Pencil
Agency:
TAXI Canada / Toronto
Client:
Pfizer Canada Inc
Title:
Viagra Confessions Campaign
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
10060T
Award:
2010 Advertising Gold Pencil
Agency:
Publicis Mojo / Millers Point
Client:
Lion Nathan
Title:
Pure Waters
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
10061T
Award:
2010 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
The Man Your Man Could Smell Like
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10054T
Award:
2010 Advertising Gold Pencil
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
Closet
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10049T
Award:
2010 Advertising Gold Pencil
Agency:
TAXI Canada / Toronto
Client:
Pfizer Canada Inc
Title:
Antiquing
Category:
Consumer Television / :20 and Under - Single
Annual ID:
10058T
Award:
2010 Advertising Silver Pencil
Agency:
Young & Rubicam New York / New York
Client:
LG Mobile
Title:
Give it a Ponder
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
10062T
Award:
2010 Advertising Silver Pencil
Agency:
Mullen / Wenham
Client:
Boston Bruins
Title:
Date
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10063T
Award:
2010 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Different Scents for Different Gents
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10055T
Award:
2010 Advertising Silver Pencil
Agency:
Publicis Mojo / Millers Point
Client:
Lion Nathan
Title:
Pure Waters
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10050T
Award:
2010 Advertising Silver Pencil
Agency:
La Comunidad / Miami
Client:
MTV
Title:
Model, Gym, Bird
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10052T
Award:
2010 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Did You Know?
Category:
Consumer Television / :20 and Under - Single
Annual ID:
10059T
Award:
2010 Advertising Bronze Pencil
Agency:
JWT San Juan / San Juan
Client:
Cadbury Adams / Stride
Title:
Heirloom
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10064T
Award:
2010 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Boston Bruins
Title:
Date
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10056T
Award:
2010 Advertising Bronze Pencil
Agency:
The Campaign Palace Sydney / Sydney
Client:
Panasonic
Title:
Cliff
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10057T
Award:
2010 Advertising Bronze Pencil
Agency:
Net#Work BBDO / Hyde Park
Client:
Chicken Licken
Title:
Singing Burger
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10051T
Award:
2010 Advertising Bronze Pencil
Agency:
Wieden+Kennedy, New York / New York
Client:
ESPN
Title:
Monday Night Football
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10053T
Award:
2010 Advertising Merit Award
Agency:
Artplan Comunicação / Rio de Janeiro
Client:
Correios
Title:
Express Courier Service
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
10413T
Award:
2010 Advertising Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Coca Cola - Schweppes
Title:
MERRY CHRISch…MAS
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
10414T
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
Lion Nathan
Title:
'Nana/Leak/Grass'
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
10415T
Award:
2010 Advertising Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
Fosters
Title:
VB Regulars
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
10416T
Award:
2010 Advertising Merit Award
Agency:
Deutsch LA / Los Angeles
Client:
Sony PlayStation
Title:
Dear PlayStation
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10401T
Award:
2010 Advertising Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
Fosters
Title:
Raise A Glass
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10402T
Award:
2010 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
National Basketball Association
Title:
Tour Bus
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10403T
Award:
2010 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
National Basketball Association, ESPN/ABC/TNT
Title:
Elevated Moments
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10404T
Award:
2010 Advertising Merit Award
Agency:
Grey / New York
Client:
NFL
Title:
NFL Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10405T
Award:
2010 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Mac vs PC
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10406T
Award:
2010 Advertising Merit Award
Agency:
Wieden+Kennedy, New York / New York
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10407T
Award:
2010 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
West Bank
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10417T
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett Argentina / Buenos Aires
Client:
Car One
Title:
Inheritance
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10418T
Award:
2010 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Boston Bruins
Title:
Tuck In
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10419T
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / München
Client:
Sanyo Video Vertrieb AG
Title:
No escape - Gas Station
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10420T
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Luck
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10380T
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Snack Food US/Snickers
Title:
Game
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10381T
Award:
2010 Advertising Merit Award
Agency:
BBH / New York
Client:
GMAC
Title:
Ally "Truck"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10382T
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Chicago
Client:
AirTran Airways
Title:
Business as Usual
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10383T
Award:
2010 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo
Title:
Gas Station
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10384T
Award:
2010 Advertising Merit Award
Agency:
JWT New York / New York
Client:
Microsoft/ Bing
Title:
Bar
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10385T
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Nintendo DSi
Title:
Hanging Out
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10386T
Award:
2010 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
CareerBuilder.com
Title:
Boss
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10387T
Award:
2010 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Boston Bruins
Title:
Tuck In
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10388T
Award:
2010 Advertising Merit Award
Agency:
Ogilvy / são paulo
Client:
Kraft
Title:
Shoes
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10389T
Award:
2010 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Walmart
Title:
Clown
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10390T
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
Lion Nathan
Title:
'Little Sister'
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10391T
Award:
2010 Advertising Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
Starburst
Title:
Kilt
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10392T
Award:
2010 Advertising Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
Skittles
Title:
Transplant
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10393T
Award:
2010 Advertising Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
Skittles
Title:
Hourglass
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10394T
Award:
2010 Advertising Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
Skittles
Title:
Plant
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10395T
Award:
2010 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Time Traveler
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10396T
Award:
2010 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Legal Copy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10397T
Award:
2010 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Broken Promises
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10398T
