The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Chalkbot
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
UNIQLO LUCKY SWITCH
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD. Category: Interactive Advertising / Other Interactive Media - Single
Chalkbot
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
Need for Speed SHIFT Banner Tournament
Agency: NRG3 / Amsterdam
Client: Electronic Arts Category: Interactive Advertising / Banners - Dynamic - Campaign
Whopper Face
Agency: Ogilvy Brasil / Sao Paulo
Client: Burger King Category: Interactive Advertising / Banners - Fixed Space - Single
HBO Imagine Integrated Campaign
Agency: BBDO / New York
Client: HBO Category: Interactive Advertising / Environmental / Experiential - Campaign
Augmented Reality Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Interactive Advertising / Augmented Reality
Chalkbot
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Interactive Advertising / Other Interactive Media - Single
NIKEiD GENERATOR
Agency: beacon communications k.k. / Tokyo
Client: NIKE JAPAN Category: Interactive Advertising / Environmental / Experiential - Single
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Giving is Glorious
Agency: Mother Advertising Ltd / London
Client: Mother Category: Interactive Advertising / Self-Promotion - Single
Sprint Widget Banner Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Campaign
NOW Widget Banner III
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
Pride + Spotify = Banner
Agency: Akestam Holst / Stockholm
Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Red Flag
Agency: Ogilvy Shanghai / Shanghai
Client: The North Face Category: Interactive Advertising / Environmental / Experiential - Campaign
2 Euro for a square meal
Agency: Ogilvy&Mather GmbH / Duesseldorf
Client: Duesseldorfer Tafel e.V. Category: Interactive Advertising / Public Service/ Non-Profit - Single
BakerTweet
Agency: POKE / London
Client: Albion Hotel Bakery Category: Interactive Advertising / Other Interactive Media - Single
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Interactive Advertising / Other Interactive Media - Single
Sprint Center Wall Installation
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Environmental / Experiential - Single
Tweet my RFE to CP+B
Agency: Christopher Kahle / Boulder
Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Ommwriter
Agency: herraiz soto & co / barcelona
Client: HerraizSoto&Co Category: Interactive Advertising / Self-Promotion - Single
Fox Inside Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Dynamic - Campaign
DJ Hero Wicky Wicky Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Second Opinion
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
Can Hand
Agency: Bridge Worldwide / Cincinnati
Client: Procter & Gamble Category: Interactive Advertising / Banners - Fixed Space - Single
Call Woody
Agency: DIGITAS, NY / New York
Client: T.G.I. Friday's Category: Interactive Advertising / Banners - Fixed Space - Single
NOW Widget Banner I
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Fixed Space - Single
Prius iMedia - Draw Tree
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Banners - Fixed Space - Single
360
Agency: Dare / London
Client: Vodafone Category: Interactive Advertising / Environmental / Experiential - Campaign
Hard Rock Interactive Memorabilia
Agency: Duncan/Channon / San Francisco
Client: Hard Rock International Category: Interactive Advertising / Environmental / Experiential - Campaign
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Campaign
Franz, See The Love
Agency: Ogilvy & Mather Taiwan / Taipei
Client: Franz China Collection Category: Interactive Advertising / Environmental / Experiential - Campaign
Frenzied Waters
Agency: Campfire / New York
Client: Discovery Channel Category: Interactive Advertising / Other Interactive Media - Campaign
Black Pixel Project
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Interactive Advertising / Public Service/ Non-Profit - Single
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China Category: Interactive Advertising / Public Service/ Non-Profit - Single
Change Lives
Agency: BBH / london
Client: Barnardo's Category: Interactive Advertising / Public Service/ Non-Profit - Single
No Comment
Agency: Futurecom interactive AG / Zurich
Client: Reporter sans Frontieres Category: Interactive Advertising / Public Service/ Non-Profit - Single
The personal jury judgement
Agency: Le Bureau / Stockholm
Client: A Non Smoking Generation Category: Interactive Advertising / Public Service/ Non-Profit - Single
TubePetition
Agency: Mizbala / Tel Aviv Yafo
Client: ELA Israel Category: Interactive Advertising / Public Service/ Non-Profit - Single
Light the Dark
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Amnesty International Category: Interactive Advertising / Public Service/ Non-Profit - Single
Sleepless at Playground
Agency: Akestam Holst / Stockholm
Client: Playground Outdoor Equipment Stores Category: Interactive Advertising / Augmented Reality
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China Category: Interactive Advertising / Augmented Reality
ASICS Sportstyle Left Right Blogger Outreach
Agency: Amsterdam Worldwide / Amsterdam
Client: ASICS Category: Interactive Advertising / Other Interactive Media - Single
ESPN Monday Night Football Interactive Installation
Agency: Brand New School / Santa Monica
Client: ESPN Category: Interactive Advertising / Other Interactive Media - Single
Ommwriter
Agency: herraiz soto & co / barcelona
Client: HerraizSoto&Co Category: Interactive Advertising / Other Interactive Media - Single
Halo 3 ODST
Agency: MacLaren McCann / Toronto
Client: Microsoft Canada/Xbox Category: Interactive Advertising / Other Interactive Media - Single
Virtual Touch Experience
Agency: MRM Worldwide / New York
Client: Nikon Category: Interactive Advertising / Other Interactive Media - Single
Time Will Tell
Agency: Ogilvy Beijing / Beijing
Client: Levi's Category: Interactive Advertising / Other Interactive Media - Single
Nike Trackball
Agency: Ogilvy Singapore / Singapore
Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
Award:
2010 Interactive Best of Show Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10048N
Award:
2010 Interactive Gold Pencil
Agency:
Dare / London
Client:
BMW
Title:
Z4
Category:
Interactive Advertising / Augmented Reality
Annual ID:
10038N
Award:
2010 Interactive Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO LUCKY SWITCH
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10054N
Award:
2010 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10048N
Award:
2010 Interactive Gold Pencil
Agency:
NRG3 / Amsterdam
Client:
Electronic Arts
Title:
Need for Speed SHIFT Banner Tournament
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Annual ID:
10045N
Award:
2010 Interactive Silver Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Burger King
Title:
Whopper Face
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10040N
Award:
2010 Interactive Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10052N
Award:
2010 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Augmented Reality Banner
Category:
Interactive Advertising / Augmented Reality
Annual ID:
10039N
Award:
2010 Interactive Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10055N
Award:
2010 Interactive Silver Pencil
Agency:
beacon communications k.k. / Tokyo
Client:
NIKE JAPAN
Title:
NIKEiD GENERATOR
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10049N
Award:
2010 Interactive Silver Pencil
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10050N
Award:
2010 Interactive Silver Pencil
Agency:
Mother Advertising Ltd / London
Client:
Mother
Title:
Giving is Glorious
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
10058N
Award:
2010 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
Sprint Widget Banner Campaign
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Annual ID:
10046N
Award:
2010 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
NOW Widget Banner III
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10042N
Award:
2010 Interactive Bronze Pencil
Agency:
Akestam Holst / Stockholm
Client:
Stockholm Pride
Title:
Pride + Spotify = Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10041N
Award:
2010 Interactive Bronze Pencil
Agency:
Ogilvy Shanghai / Shanghai
Client:
The North Face
Title:
Red Flag
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10053N
Award:
2010 Interactive Bronze Pencil
Agency:
Ogilvy&Mather GmbH / Duesseldorf
Client:
Duesseldorfer Tafel e.V.
Title:
2 Euro for a square meal
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10057N
Award:
2010 Interactive Bronze Pencil
Agency:
POKE / London
Client:
Albion Hotel Bakery
Title:
BakerTweet
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10023N
Award:
2010 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10056N
Award:
2010 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
Sprint Center Wall Installation
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10051N
Award:
2010 Interactive Bronze Pencil
Agency:
Christopher Kahle / Boulder
Client:
Christopher Kahle
Title:
Tweet my RFE to CP+B
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
10059N
Award:
2010 Interactive Bronze Pencil
Agency:
herraiz soto & co / barcelona
Client:
HerraizSoto&Co
Title:
Ommwriter
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
10060N
Award:
2010 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Fox Inside Out
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Annual ID:
10047N
Award:
2010 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Guitar Hero
Title:
DJ Hero Wicky Wicky Banner
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10043N
Award:
2010 Interactive Bronze Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Second Opinion
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10044N
Award:
2010 Interactive Merit Award
Agency:
Bridge Worldwide / Cincinnati
Client:
Procter & Gamble
Title:
Can Hand
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10182N
Award:
2010 Interactive Merit Award
Agency:
DIGITAS, NY / New York
Client:
T.G.I. Friday's
Title:
Call Woody
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10183N
Award:
2010 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
NOW Widget Banner I
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10184N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Prius iMedia - Draw Tree
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10185N
Award:
2010 Interactive Merit Award
Agency:
Dare / London
Client:
Vodafone
Title:
360
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10213N
Award:
2010 Interactive Merit Award
Agency:
Duncan/Channon / San Francisco
Client:
Hard Rock International
Title:
Hard Rock Interactive Memorabilia
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10214N
Award:
2010 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10215N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy & Mather Taiwan / Taipei
Client:
Franz China Collection
Title:
Franz, See The Love
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10216N
Award:
2010 Interactive Merit Award
Agency:
Campfire / New York
Client:
Discovery Channel
Title:
Frenzied Waters
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
10228N
Award:
2010 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Black Pixel Project
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10229N
Award:
2010 Interactive Merit Award
Agency:
Bartle Bogle Hegarty China / Shanghai
Client:
WWF China
Title:
Fate's in your hands
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10230N
Award:
2010 Interactive Merit Award
Agency:
BBH / london
Client:
Barnardo's
Title:
Change Lives
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10231N
Award:
2010 Interactive Merit Award
Agency:
Futurecom interactive AG / Zurich
Client:
Reporter sans Frontieres
Title:
No Comment
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10232N
Award:
2010 Interactive Merit Award
Agency:
Le Bureau / Stockholm
Client:
A Non Smoking Generation
Title:
The personal jury judgement
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10233N
Award:
2010 Interactive Merit Award
Agency:
Mizbala / Tel Aviv Yafo
Client:
ELA Israel
Title:
TubePetition
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10234N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi Berlin / Frankfurt
Client:
Amnesty International
Title:
Light the Dark
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10235N
Award:
2010 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Playground Outdoor Equipment Stores
Title:
Sleepless at Playground
Category:
Interactive Advertising / Augmented Reality
Annual ID:
10180N
Award:
2010 Interactive Merit Award
Agency:
Bartle Bogle Hegarty China / Shanghai
Client:
WWF China
Title:
Fate's in your hands
Category:
Interactive Advertising / Augmented Reality
Annual ID:
10181N
Award:
2010 Interactive Merit Award
Agency:
Amsterdam Worldwide / Amsterdam
Client:
ASICS
Title:
ASICS Sportstyle Left Right Blogger Outreach
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10217N
Award:
2010 Interactive Merit Award
Agency:
Brand New School / Santa Monica
Client:
ESPN
Title:
ESPN Monday Night Football Interactive Installation
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10218N
Award:
2010 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
HerraizSoto&Co
Title:
Ommwriter
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10219N
Award:
2010 Interactive Merit Award
Agency:
MacLaren McCann / Toronto
Client:
Microsoft Canada/Xbox
Title:
Halo 3 ODST
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10220N
Award:
2010 Interactive Merit Award
Agency:
MRM Worldwide / New York
Client:
Nikon
Title:
Virtual Touch Experience
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10221N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Levi's
Title:
Time Will Tell
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10222N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Nike
Title:
Nike Trackball
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10223N
