The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Chalkbot Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
Chalkbot Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
Z4 Agency: Dare / London Client: BMW Category: Interactive Advertising / Augmented Reality
Need for Speed SHIFT Banner Tournament Agency: NRG3 / Amsterdam Client: Electronic Arts Category: Interactive Advertising / Banners - Dynamic - Campaign
UNIQLO LUCKY SWITCH Agency: Dentsu Inc. / Tokyo Client: UNIQLO CO.,LTD. Category: Interactive Advertising / Other Interactive Media - Single
NIKEiD GENERATOR Agency: beacon communications k.k. / Tokyo Client: NIKE JAPAN Category: Interactive Advertising / Environmental / Experiential - Single
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Augmented Reality Banner Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Interactive Advertising / Augmented Reality
Whopper Face Agency: Ogilvy Brasil / Sao Paulo Client: Burger King Category: Interactive Advertising / Banners - Fixed Space - Single
Sprint Widget Banner Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Campaign
Chalkbot Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Other Interactive Media - Single
NOW Widget Banner III Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
HBO Imagine Integrated Campaign Agency: BBDO / New York Client: HBO Category: Interactive Advertising / Environmental / Experiential - Campaign
Giving is Glorious Agency: Mother Advertising Ltd / London Client: Mother Category: Interactive Advertising / Self-Promotion - Single
Sprint Center Wall Installation Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Environmental / Experiential - Single
2 Euro for a square meal Agency: Ogilvy&Mather GmbH / Duesseldorf Client: Duesseldorfer Tafel e.V. Category: Interactive Advertising / Public Service/ Non-Profit - Single
Pride + Spotify = Banner Agency: Akestam Holst / Stockholm Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Fox Inside Out Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Dynamic - Campaign
BakerTweet Agency: POKE / London Client: Albion Hotel Bakery Category: Interactive Advertising / Other Interactive Media - Single
The World's Biggest Signpost Agency: Farfar / Stockholm Client: Nokia Category: Interactive Advertising / Other Interactive Media - Single
DJ Hero Wicky Wicky Banner Agency: Crispin Porter + Bogusky / Boulder Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Second Opinion Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
Red Flag Agency: Ogilvy Shanghai / Shanghai Client: The North Face Category: Interactive Advertising / Environmental / Experiential - Campaign
Tweet my RFE to CP+B Agency: Christopher Kahle / Boulder Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Ommwriter Agency: herraiz soto & co / barcelona Client: HerraizSoto&Co Category: Interactive Advertising / Self-Promotion - Single
Big Brother Brasil Linea Test Agency: AgenciaClick Isobar / São Paulo Client: FIAT Category: Interactive Advertising / Environmental / Experiential - Single
5 runners 650,000 followers Agency: BBDO Argentina / Vicente Lopez Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
The Test Machine Agency: DDB Stockholm / Stockholm Client: Swedish Armed Forces Category: Interactive Advertising / Environmental / Experiential - Single
Booth Interactive Agency: Duncan/Channon / San Francisco Client: Hard Rock International Category: Interactive Advertising / Environmental / Experiential - Single
Liverpool Interactive Wall Agency: Elvis / London Client: Virgin Trains Category: Interactive Advertising / Environmental / Experiential - Single
Facebook Showroom Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Interactive Advertising / Environmental / Experiential - Single
Samsung Shakedown Agency: From Stockholm With Love / Stockholm Client: Samsung Category: Interactive Advertising / Environmental / Experiential - Single
Nibbles Boutique Agency: Hyper / london Client: Cadbury Dairy Milk Category: Interactive Advertising / Environmental / Experiential - Single
The oneworld Travel Library Agency: Imagination / New York Client: oneworld Category: Interactive Advertising / Environmental / Experiential - Single
Drop Everything for Love Agency: JWT New York / New York Client: DTC Category: Interactive Advertising / Environmental / Experiential - Single
Street to School Agency: JWT India / Mumbai Client: Maharashtra Janavikas Kendra Category: Interactive Advertising / Environmental / Experiential - Single
Piccadilly Sign Agency: Leo Burnett / London Client: McDonald's Category: Interactive Advertising / Environmental / Experiential - Single
Supply Chain Interactive Billboard Agency: Ogilvy New York / New York Client: IBM Category: Interactive Advertising / Environmental / Experiential - Single
Nike Trackball Agency: Ogilvy Singapore / Singapore Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Axe Music Star Actions Agency: ponce buenos aires / Buenos Aires Client: Unilever Category: Interactive Advertising / Environmental / Experiential - Single
Prius iPhone Times Square App Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Environmental / Experiential - Single
Think Agency: Zulu Alpha Kilo / Toronto Client: Zulu Alpha Kilo Category: Interactive Advertising / Environmental / Experiential - Single
Recode Decode Agency: Saint @ RKCR Y&R / Woodford Green Client: The Victoria and Albert Museum Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
SDIA Project Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv Client: Aids Task Force Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
Fox Inside Out Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Campaign
Prius iMedia Banner Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Banners - Fixed Space - Campaign
Black Pixel Project Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Interactive Advertising / Public Service/ Non-Profit - Single
Fate's in your hands Agency: Bartle Bogle Hegarty China / Shanghai Client: WWF China Category: Interactive Advertising / Public Service/ Non-Profit - Single
Change Lives Agency: BBH / london Client: Barnardo's Category: Interactive Advertising / Public Service/ Non-Profit - Single
No Comment Agency: Futurecom interactive AG / Zurich Client: Reporter sans Frontieres Category: Interactive Advertising / Public Service/ Non-Profit - Single

2010 Interactive Best of Show Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Chalkbot

Interactive Advertising / Environmental / Experiential - Single

10048N

2010 Interactive Gold Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Chalkbot

Interactive Advertising / Environmental / Experiential - Single

10048N

2010 Interactive Gold Pencil

Dare / London

BMW

Z4

Interactive Advertising / Augmented Reality

10038N

2010 Interactive Gold Pencil

NRG3 / Amsterdam

Electronic Arts

Need for Speed SHIFT Banner Tournament

Interactive Advertising / Banners - Dynamic - Campaign

10045N

2010 Interactive Gold Pencil

Dentsu Inc. / Tokyo

UNIQLO CO.,LTD.

UNIQLO LUCKY SWITCH

Interactive Advertising / Other Interactive Media - Single

10054N

2010 Interactive Silver Pencil

beacon communications k.k. / Tokyo

NIKE JAPAN

NIKEiD GENERATOR

Interactive Advertising / Environmental / Experiential - Single

10049N

2010 Interactive Silver Pencil

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Interactive Advertising / Environmental / Experiential - Single

10050N

2010 Interactive Silver Pencil

Crispin Porter + Bogusky / Boulder

Burger King

Augmented Reality Banner

Interactive Advertising / Augmented Reality

10039N

2010 Interactive Silver Pencil

Ogilvy Brasil / Sao Paulo

Burger King

Whopper Face

Interactive Advertising / Banners - Fixed Space - Single

10040N

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint Widget Banner Campaign

Interactive Advertising / Banners - Dynamic - Campaign

10046N

2010 Interactive Silver Pencil

Wieden+Kennedy / Portland

Nike Livestrong Foundation

Chalkbot

Interactive Advertising / Other Interactive Media - Single

10055N

2010 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

NOW Widget Banner III

Interactive Advertising / Banners - Dynamic - Single

10042N

2010 Interactive Silver Pencil

BBDO / New York

HBO

HBO Imagine Integrated Campaign

Interactive Advertising / Environmental / Experiential - Campaign

10052N

2010 Interactive Silver Pencil

Mother Advertising Ltd / London

Mother

Giving is Glorious

Interactive Advertising / Self-Promotion - Single

10058N

2010 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Sprint

Sprint Center Wall Installation

Interactive Advertising / Environmental / Experiential - Single

10051N

2010 Interactive Bronze Pencil

Ogilvy&Mather GmbH / Duesseldorf

Duesseldorfer Tafel e.V.

2 Euro for a square meal

Interactive Advertising / Public Service/ Non-Profit - Single

10057N

2010 Interactive Bronze Pencil

Akestam Holst / Stockholm

Stockholm Pride

Pride + Spotify = Banner

Interactive Advertising / Banners - Fixed Space - Single

10041N

2010 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Fox Inside Out

Interactive Advertising / Banners - Dynamic - Campaign

10047N

2010 Interactive Bronze Pencil

POKE / London

Albion Hotel Bakery

BakerTweet

Interactive Advertising / Other Interactive Media - Single

10023N

2010 Interactive Bronze Pencil

Farfar / Stockholm

Nokia

The World's Biggest Signpost

Interactive Advertising / Other Interactive Media - Single

10056N

2010 Interactive Bronze Pencil

Crispin Porter + Bogusky / Boulder

Guitar Hero

DJ Hero Wicky Wicky Banner

Interactive Advertising / Banners - Dynamic - Single

10043N

2010 Interactive Bronze Pencil

TBWAMedia Arts Lab / Los Angeles

Apple

Second Opinion

Interactive Advertising / Banners - Dynamic - Single

10044N

2010 Interactive Bronze Pencil

Ogilvy Shanghai / Shanghai

The North Face

Red Flag

Interactive Advertising / Environmental / Experiential - Campaign

10053N

2010 Interactive Bronze Pencil

Christopher Kahle / Boulder

Christopher Kahle

Tweet my RFE to CP+B

Interactive Advertising / Self-Promotion - Single

10059N

2010 Interactive Bronze Pencil

herraiz soto & co / barcelona

HerraizSoto&Co

Ommwriter

Interactive Advertising / Self-Promotion - Single

10060N

2010 Interactive Merit Award

AgenciaClick Isobar / São Paulo

FIAT

Big Brother Brasil Linea Test

Interactive Advertising / Environmental / Experiential - Single

10196N

2010 Interactive Merit Award

BBDO Argentina / Vicente Lopez

Nike

5 runners 650,000 followers

Interactive Advertising / Environmental / Experiential - Single

10197N

2010 Interactive Merit Award

DDB Stockholm / Stockholm

Swedish Armed Forces

The Test Machine

Interactive Advertising / Environmental / Experiential - Single

10198N

2010 Interactive Merit Award

Duncan/Channon / San Francisco

Hard Rock International

Booth Interactive

Interactive Advertising / Environmental / Experiential - Single

10199N

2010 Interactive Merit Award

Elvis / London

Virgin Trains

Liverpool Interactive Wall

Interactive Advertising / Environmental / Experiential - Single

10200N

2010 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

Facebook Showroom

Interactive Advertising / Environmental / Experiential - Single

10201N

2010 Interactive Merit Award

From Stockholm With Love / Stockholm

Samsung

Samsung Shakedown

Interactive Advertising / Environmental / Experiential - Single

10202N

2010 Interactive Merit Award

Hyper / london

Cadbury Dairy Milk

Nibbles Boutique

Interactive Advertising / Environmental / Experiential - Single

10203N

2010 Interactive Merit Award

Imagination / New York

oneworld

The oneworld Travel Library

Interactive Advertising / Environmental / Experiential - Single

10204N

2010 Interactive Merit Award

JWT New York / New York

DTC

Drop Everything for Love

Interactive Advertising / Environmental / Experiential - Single

10205N

2010 Interactive Merit Award

JWT India / Mumbai

Maharashtra Janavikas Kendra

Street to School

Interactive Advertising / Environmental / Experiential - Single

10206N

2010 Interactive Merit Award

Leo Burnett / London

McDonald's

Piccadilly Sign

Interactive Advertising / Environmental / Experiential - Single

10207N

2010 Interactive Merit Award

Ogilvy New York / New York

IBM

Supply Chain Interactive Billboard

Interactive Advertising / Environmental / Experiential - Single

10208N

2010 Interactive Merit Award

Ogilvy Singapore / Singapore

Nike

Nike Trackball

Interactive Advertising / Environmental / Experiential - Single

10209N

2010 Interactive Merit Award

ponce buenos aires / Buenos Aires

Unilever

Axe Music Star Actions

Interactive Advertising / Environmental / Experiential - Single

10210N

2010 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Prius iPhone Times Square App

Interactive Advertising / Environmental / Experiential - Single

10211N

2010 Interactive Merit Award

Zulu Alpha Kilo / Toronto

Zulu Alpha Kilo

Think

Interactive Advertising / Environmental / Experiential - Single

10212N

2010 Interactive Merit Award

Saint @ RKCR Y&R / Woodford Green

The Victoria and Albert Museum

Recode Decode

Interactive Advertising / Public Service/ Non-Profit - Campaign

10236N

2010 Interactive Merit Award

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv

Aids Task Force

SDIA Project

Interactive Advertising / Public Service/ Non-Profit - Campaign

10237N

2010 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen

Fox Inside Out

Interactive Advertising / Banners - Fixed Space - Campaign

10186N

2010 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

Prius iMedia Banner Campaign

Interactive Advertising / Banners - Fixed Space - Campaign

10187N

2010 Interactive Merit Award

AlmapBBDO / São Paulo

Greenpeace

Black Pixel Project

Interactive Advertising / Public Service/ Non-Profit - Single

10229N

2010 Interactive Merit Award

Bartle Bogle Hegarty China / Shanghai

WWF China

Fate's in your hands

Interactive Advertising / Public Service/ Non-Profit - Single

10230N

2010 Interactive Merit Award

BBH / london

Barnardo's

Change Lives

Interactive Advertising / Public Service/ Non-Profit - Single

10231N

2010 Interactive Merit Award

Futurecom interactive AG / Zurich

Reporter sans Frontieres

No Comment

Interactive Advertising / Public Service/ Non-Profit - Single

10232N

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