The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Stressball
Agency: JWT Dubai / dubai
Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF Category: Public Service / Newspaper or Magazine - Campaign
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Public Service / Outdoor and Posters - Campaign
Clocks
Agency: BETC Euro RSCG / Paris
Client: Solidarité Sida Category: Public Service / Outdoor and Posters - Single
Nanjing contemporary art annual exhibition
Agency: qing zhao / Nanjing
Client: zhao qing Category: Public Service / Collateral - Campaign
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Public Service / Collateral (Brochures and Direct Mail) - Single
nico products posters
Agency: MR_DESIGN / Tokyo
Client: MR_DESIGN Category: Public Service / Outdoor and Posters - Campaign
Trash Seabirds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
The Hidden Truth
Agency: Bates 141 Mumbai / Mumbai
Client: Women’s Grievances Cell Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
OPEN ME
Agency: DDB Shanghai / Shanghai
Client: THE PREGNANCY CARE ASSOCIATION Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Big Business/PR/Problem Solving
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Campaign
Bottle Top
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Single
Presidium Bedsheets
Agency: Out of the Box / Delhi
Client: Presidium Senior Secondary School Category: Public Service / Collateral - Campaign
Return of the Ornament
Agency: Happy F&B / Gothenburg
Client: The Swedish Museum of Architecture Category: Public Service / Outdoor and Posters - Campaign
Chainsaw
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: SOS Atlantic Forest Foundation Category: Public Service / Radio - Single
'The Ross Family/The Smith Family/The White Family'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Pedestrian Council of Australia Category: Public Service / Newspaper or Magazine - Campaign
Stressball
Agency: JWT Dubai / dubai
Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Trash Seabirds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Eye of the Cervix
Agency: Cossette West / Vancouver
Client: BC Cancer Agency Category: Public Service / Television - Single
All-Clear Poster
Agency: DDB / New York
Client: DDB Category: Public Service / Outdoor and Posters - Single
Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan
Agency: Dentsu / Tokyo
Client: Committee for Assisting and Promoting Education of the Disabled in Sudan Category: Public Service / Outdoor and Posters - Single
Hitler
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Unimed Rio Category: Public Service / Outdoor and Posters - Single
Bin Laden
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Unimed Rio Category: Public Service / Outdoor and Posters - Single
Greensburg Posters
Agency: Juniper Park / Toronto
Client: Frito-Lay, Dallas Texas Category: Public Service / Outdoor and Posters - Single
The Beaver is back!
Agency: Leo Burnett GmbH / Duesseldorf
Client: German Society for Nature Conservation (NABU) Category: Public Service / Outdoor and Posters - Single
Drink you drive don´t if
Agency: Lew´Lara\TBWA / São Paulo
Client: Nissan Category: Public Service / Outdoor and Posters - Single
Gift A Tree
Agency: Meridian Communication Pvt Ltd / Bangalore
Client: treesforfree.org Category: Public Service / Outdoor and Posters - Single
Resources
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service / Outdoor and Posters - Single
Get Tested!
Agency: Sagmeister Inc. / New York
Client: Levi's Strauss Category: Public Service / Outdoor and Posters - Single
Put birds back on trees
Agency: Dentsu Marcom / Gurgaon
Client: WWF Category: Public Service / Collateral - Campaign
Drink driving impairs vision
Agency: Kinetic Singapore / Singapore
Client: Mini Asia / TEK Category: Public Service / Collateral - Campaign
House of Cards Print
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Collateral - Campaign
Action Greenpeace
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Field Guide
Agency: DDB Canada/Toronto / Toronto
Client: Fatal Light Awareness Program (FLAP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Solar Cooker
Agency: DDB Singapore / Singapore
Client: Singapore Environment Council Category: Public Service / Collateral (Brochures and Direct Mail) - Single
AIDS Mask
Agency: Grey Worldwide India / Mumbai
Client: Ojus Medical Institute Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Pop-up Book
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Donations Appeal
Agency: Ogilvy New Zealand / Auckland
Client: The Asthma and Respiratory Foundation of New Zealand Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Street Kids Christmas Book
Agency: TAXI Canada / Toronto
Client: Covenant House Category: Public Service / Collateral (Brochures and Direct Mail) - Single
ROAD SAFETY
Agency: Abbott Mead Vickers BBDO / London
Client: DEPT FOR TRANSPORT Category: Public Service / Radio - Campaign
Subtitles
Agency: DDB / Auckland
Client: The National Foundation for the Deaf Category: Public Service / Radio - Campaign
Library Trucks Campaign
Agency: Barkley / Kansas City
Client: Johnson County Library Category: Public Service / Outdoor and Posters - Campaign
nature
Agency: Contract Advertising (India ) Private Limited / new delhi
Client: The Environment People Category: Public Service / Outdoor and Posters - Campaign
Graphic Trial 2009, Repetition on Surface
Agency: DRAFT Co.,Ltd / Tokyo
Client: Toppan Printing Co., Ltd. Category: Public Service / Outdoor and Posters - Campaign
Ballet But...
Agency: Evolution Bureau / San Francisco
Client: Smuin Ballet Category: Public Service / Outdoor and Posters - Campaign
Know more about Design
Agency: Kinetic Singapore / Singapore
Client: The Design Society Category: Public Service / Outdoor and Posters - Campaign
House of Cards - Live Posters
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Outdoor and Posters - Campaign
More is Less
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute for Conscious Consumption Category: Public Service / Outdoor and Posters - Campaign
Panda Campaign
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Award:
2010 Advertising Gold Pencil
Agency:
JWT Dubai / dubai
Client:
Friends of Cancer Patients (FOCP)
Title:
Stressball
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10038A
Award:
2010 Advertising Gold Pencil
Agency:
JWT Singapore / Singapore
Client:
WWF
Title:
Noughts and Crosses
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10031A
Award:
2010 Advertising Gold Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ANAD (National Association of Anorexia Nervosa and Associated)
Title:
The Contemporary Beauty Ideal
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10035A
Award:
2010 Design Silver Pencil
Agency:
BETC Euro RSCG / Paris
Client:
Solidarité Sida
Title:
Clocks
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10056D
Award:
2010 Design Silver Pencil
Agency:
qing zhao / Nanjing
Client:
zhao qing
Title:
Nanjing contemporary art annual exhibition
Category:
Public Service / Collateral - Campaign
Annual ID:
10062D
Award:
2010 Advertising Silver Pencil
Agency:
Y&R South Africa / Wendywood
Client:
UNICEF
Title:
Toy Soldiers
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10039A
Award:
2010 Design Silver Pencil
Agency:
MR_DESIGN / Tokyo
Client:
MR_DESIGN
Title:
nico products posters
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10057D
Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
Trash Seabirds
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10032A
Award:
2010 Design Silver Pencil
Agency:
Bates 141 Mumbai / Mumbai
Client:
Women’s Grievances Cell
Title:
The Hidden Truth
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10059D
Award:
2010 Design Silver Pencil
Agency:
DDB Shanghai / Shanghai
Client:
THE PREGNANCY CARE ASSOCIATION
Title:
OPEN ME
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10060D
Award:
2010 Advertising Silver Pencil
Agency:
JWT Singapore / Singapore
Client:
WWF
Title:
Noughts and Crosses
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10036A
Award:
2010 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Big Business/PR/Problem Solving
Category:
Public Service / Television - Campaign
Annual ID:
10042T
Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
Bottle Top
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10034A
Award:
2010 Design Bronze Pencil
Agency:
Out of the Box / Delhi
Client:
Presidium Senior Secondary School
Title:
Presidium Bedsheets
Category:
Public Service / Collateral - Campaign
Annual ID:
10063D
Award:
2010 Design Bronze Pencil
Agency:
Happy F&B / Gothenburg
Client:
The Swedish Museum of Architecture
Title:
Return of the Ornament
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10058D
Award:
2010 Advertising Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
SOS Atlantic Forest Foundation
Title:
Chainsaw
Category:
Public Service / Radio - Single
Annual ID:
10040R
Award:
2010 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
Pedestrian Council of Australia
Title:
'The Ross Family/The Smith Family/The White Family'
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10033A
Award:
2010 Design Bronze Pencil
Agency:
JWT Dubai / dubai
Client:
Friends of Cancer Patients (FOCP)
Title:
Stressball
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10061D
Award:
2010 Advertising Bronze Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
Trash Seabirds
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10037A
Award:
2010 Advertising Bronze Pencil
Agency:
Cossette West / Vancouver
Client:
BC Cancer Agency
Title:
Eye of the Cervix
Category:
Public Service / Television - Single
Annual ID:
10041T
Award:
2010 Design Merit Award
Agency:
DDB / New York
Client:
DDB
Title:
All-Clear Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10238D
Award:
2010 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Committee for Assisting and Promoting Education of the Disabled in Sudan
Title:
Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10239D
Award:
2010 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Unimed Rio
Title:
Hitler
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10240D
Award:
2010 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Unimed Rio
Title:
Bin Laden
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10241D
Award:
2010 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Frito-Lay, Dallas Texas
Title:
Greensburg Posters
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10242D
Award:
2010 Design Merit Award
Agency:
Leo Burnett GmbH / Duesseldorf
Client:
German Society for Nature Conservation (NABU)
Title:
The Beaver is back!
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10243D
Award:
2010 Design Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Nissan
Title:
Drink you drive don´t if
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10244D
Award:
2010 Design Merit Award
Agency:
Meridian Communication Pvt Ltd / Bangalore
Client:
treesforfree.org
Title:
Gift A Tree
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10245D
Award:
2010 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Resources
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10246D
Award:
2010 Design Merit Award
Agency:
Sagmeister Inc. / New York
Client:
Levi's Strauss
Title:
Get Tested!
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10247D
Award:
2010 Design Merit Award
Agency:
Dentsu Marcom / Gurgaon
Client:
WWF
Title:
Put birds back on trees
Category:
Public Service / Collateral - Campaign
Annual ID:
10260D
Award:
2010 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Mini Asia / TEK
Title:
Drink driving impairs vision
Category:
Public Service / Collateral - Campaign
Annual ID:
10261D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Print
Category:
Public Service / Collateral - Campaign
Annual ID:
10262D
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Action Greenpeace
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10304A
Award:
2010 Advertising Merit Award
Agency:
DDB Canada/Toronto / Toronto
Client:
Fatal Light Awareness Program (FLAP)
Title:
Field Guide
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10305A
Award:
2010 Advertising Merit Award
Agency:
DDB Singapore / Singapore
Client:
Singapore Environment Council
Title:
Solar Cooker
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10306A
Award:
2010 Advertising Merit Award
Agency:
Grey Worldwide India / Mumbai
Client:
Ojus Medical Institute
Title:
AIDS Mask
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10307A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Pop-up Book
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10308A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy New Zealand / Auckland
Client:
The Asthma and Respiratory Foundation of New Zealand
Title:
Donations Appeal
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10309A
Award:
2010 Advertising Merit Award
Agency:
TAXI Canada / Toronto
Client:
Covenant House
Title:
Street Kids Christmas Book
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10310A
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DEPT FOR TRANSPORT
Title:
ROAD SAFETY
Category:
Public Service / Radio - Campaign
Annual ID:
10318R
Award:
2010 Advertising Merit Award
Agency:
DDB / Auckland
Client:
The National Foundation for the Deaf
Title:
Subtitles
Category:
Public Service / Radio - Campaign
Annual ID:
10319R
Award:
2010 Design Merit Award
Agency:
Barkley / Kansas City
Client:
Johnson County Library
Title:
Library Trucks Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10248D
Award:
2010 Design Merit Award
Agency:
Contract Advertising (India ) Private Limited / new delhi
Client:
The Environment People
Title:
nature
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10249D
Award:
2010 Design Merit Award
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
Toppan Printing Co., Ltd.
Title:
Graphic Trial 2009, Repetition on Surface
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10250D
Award:
2010 Design Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Smuin Ballet
Title:
Ballet But...
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10251D
Award:
2010 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
The Design Society
Title:
Know more about Design
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10252D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Live Posters
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10253D
Award:
2010 Design Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Akatu Institute for Conscious Consumption
Title:
More is Less
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10254D
Award:
2010 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Panda Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10255D
