The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign


Selinah
Agency: Ogilvy Johannesburg / Johannesburg
Client: Topsy Foundation Category: Public Service / Television - Single


REPLAY Season 2
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Branded Content / Single


Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Out Of Home / Campaign


Whopper Face
Agency: Ogilvy Brasil / são paulo
Client: Burger King Category: Collateral / P.O.P and In-store - Single


Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Cinema Advertising / Maximum 3 minutes - Single


Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Collateral / Posters - Campaign


Screen Off Campaign
Agency: Lowe Indonesia / Jakarta
Client: UNICEF Category: Public Service / Television - Campaign


Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single


Devin & Glenn
Agency: Saatchi & Saatchi / New York
Client: Opposition to Prop 8 Category: Non-Broadcast / Single


Questions
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single


James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)


Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Consumer Television / Over :30 / Under :90 - Single


Chrome Speed Tests
Agency: BBH/New York and Google Creative Lab
Client: Google Category: Non-Broadcast / Campaign


Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear Category: Innovation in Advertising / Campaign


Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Innovation in Advertising / Campaign


GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Innovation in Advertising / Campaign


Dos Equis Radio
Agency: Euro RSCG New York / New York
Client: Dos Equis Category: Consumer Radio / Campaign


Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Innovation in Advertising / Single


Old Spice NFL
Agency: Radical Media / New York
Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign


$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo
Client: Bar Aurora e Boteco Ferraz Category: Public Service / Outdoor and Posters - Single


Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Experiential Advertising / Single


Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Out Of Home / Single


GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign


Smell Like a Man, Man
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign


Award:
2011 Advertising Gold Pencil
Agency:
Nike Comms Team
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11094G

Award:
2011 Advertising Gold Pencil
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Topsy Foundation
Title:
Selinah
Category:
Public Service / Television - Single
Annual ID:
11042T

Award:
2011 Advertising Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season 2
Category:
Branded Content / Single
Annual ID:
11070T

Award:
2011 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Out Of Home / Campaign
Annual ID:
11014A

Award:
2011 Advertising Gold Pencil
Agency:
Ogilvy Brasil / são paulo
Client:
Burger King
Title:
Whopper Face
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11022A

Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
Write the Future
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11066T

Award:
2011 Advertising Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Collateral / Posters - Campaign
Annual ID:
11019A

Award:
2011 Advertising Gold Pencil
Agency:
Lowe Indonesia / Jakarta
Client:
UNICEF
Title:
Screen Off Campaign
Category:
Public Service / Television - Campaign
Annual ID:
11045T

Award:
2011 Advertising Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11037A

Award:
2011 Advertising Gold Pencil
Agency:
Deutsch LA / Los Angeles
Client:
Volkswagen
Title:
The Force
Category:
Non-Broadcast / Single
Annual ID:
11075T

Award:
2011 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Opposition to Prop 8
Title:
Devin & Glenn
Category:
Non-Broadcast / Single
Annual ID:
11076T

Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Questions
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11056T

Award:
2011 Advertising Gold Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11027A

Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
Write the Future
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11052T

Award:
2011 Advertising Gold Pencil
Agency:
BBH/New York and Google Creative Lab
Client:
Google
Title:
Chrome Speed Tests
Category:
Non-Broadcast / Campaign
Annual ID:
11081T

Award:
2011 Advertising Gold Pencil
Agency:
4th Amendment Wear / Boulder
Client:
4th Amendment Wear
Title:
Metallic Ink Underclothes
Category:
Innovation in Advertising / Campaign
Annual ID:
11088G

Award:
2011 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Innovation in Advertising / Campaign
Annual ID:
11089G

Award:
2011 Advertising Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
GATORADE REPLAY
Category:
Innovation in Advertising / Campaign
Annual ID:
11090G

Award:
2011 Advertising Gold Pencil
Agency:
Euro RSCG New York / New York
Client:
Dos Equis
Title:
Dos Equis Radio
Category:
Consumer Radio / Campaign
Annual ID:
11049R

Award:
2011 Advertising Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Annual ID:
11083G

Award:
2011 Advertising Gold Pencil
Agency:
Radical Media / New York
Client:
Old Spice
Title:
Old Spice NFL
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
11062T

Award:
2011 Advertising Gold Pencil
Agency:
Ogilvy Brasil / são paulo
Client:
Bar Aurora e Boteco Ferraz
Title:
$ 73,000 BarTab
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11034A

Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Response Campaign
Category:
Experiential Advertising / Single
Annual ID:
11100G

Award:
2011 Advertising Gold Pencil
Agency:
Mother / New York
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Out Of Home / Single
Annual ID:
11010A

Award:
2011 Advertising Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
GATORADE REPLAY
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11093G
