The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Donate
Agency: BBDO Germany GmbH / Duesseldorf
Client: Christoffel Blindenmission Deutschland e.V. Category: Public Service / Radio - Single
Panic Station
Agency: DDB New Zealand / Auckland
Client: Coastguard NZ Ltd Category: Public Service / Radio - Single
Robert
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Washington State Department of Health Category: Public Service / Radio - Single
GPS
Agency: Young&Rubicam Buenos Aires / Buenos Aires
Client: Cervecería y Maltería Quilmes Category: Public Service / Radio - Single
Soft Let Down Wrapping Paper
Agency: Droga5 / East Sydney
Client: Droga5 Australia Category: Collateral / Self-promotion (Agencies or individuals )
Pizza Digitale
Agency: Scholz & Friends / Hamburg
Client: Scholz & Friends Hamburg Category: Collateral / Self-promotion (Agencies or individuals )
Work - We Think Everything Through
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: The Jupiter Drawing Room Cape Town Category: Collateral / Self-promotion (Agencies or individuals )
Lunch -We Think Everything Through
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: The Jupiter Drawing Room Cape Town Category: Collateral / Self-promotion (Agencies or individuals )
Neighbors/ AMERICA
Agency: DDB Brasil / Sao Paulo
Client: Neighbors Category: Trade / Full Page or Spread - Single
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).
Agency: Lowe Brindfors / Stockholm
Client: Alcro Category: Trade / Full Page or Spread - Single
Delete Text Driving
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Small Space Print / Single
SANDWICH
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO WALKERS Category: Integrated Branding / Integrated Branding Campaign
The Last Text Integrated Campaign
Agency: BBDO / New York
Client: AT&T Category: Integrated Branding / Integrated Branding Campaign
Chrome Fast
Agency: BBH/New York and Google Creative Lab
Client: Google Category: Integrated Branding / Integrated Branding Campaign
MIN vs Porsche
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Integrated Branding / Integrated Branding Campaign
Hidden Pizza Restuarant
Agency: Clemenger BBDO and Proximity Melbourne / Melbourne
Client: Sensis Yellow Pages Category: Integrated Branding / Integrated Branding Campaign
Yellow Chocolate
Agency: Colenso BBDO / Auckland
Client: Yellow Pages Ltd Category: Integrated Branding / Integrated Branding Campaign
Real Stories
Agency: Colenso BBDO / Auckland
Client: TVNZ Category: Integrated Branding / Integrated Branding Campaign
Baby Carrots
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Integrated Branding / Integrated Branding Campaign
You know you Love it
Agency: Crispin Porter + Bogusky / Boulder
Client: Kraft Category: Integrated Branding / Integrated Branding Campaign
Parallel Lines
Agency: DDB London / London
Client: Philips Category: Integrated Branding / Integrated Branding Campaign
The Election Campaign
Agency: DDB London / London
Client: Marmite Category: Integrated Branding / Integrated Branding Campaign
Weekday Tickets
Agency: DDB Stockholm / Stockholm
Client: Royal Opera in Stockholm Category: Integrated Branding / Integrated Branding Campaign
Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign
Republica Popular do Corinthians
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
SMASH - a guitar born-to-be-destroyed -
Agency: HAKUHODO PRODUCT'S Inc. / MINATO-KU
Client: K'S JAPAN Category: Integrated Branding / Integrated Branding Campaign
On the card.
Agency: Happy Soldiers / Sydney
Client: Virgin Money Category: Integrated Branding / Integrated Branding Campaign
Drop Everything For Love
Agency: JWT / New York
Client: Diamond Trading Company Category: Integrated Branding / Integrated Branding Campaign
The Campaign for the "You Know What"
Agency: King James / Cape Town
Client: Comair Ltd Category: Integrated Branding / Integrated Branding Campaign
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Integrated Branding / Integrated Branding Campaign
Exclusive Beach
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute For Conscious Consumption Category: Integrated Branding / Integrated Branding Campaign
RECEIPT STORIES
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: BookXcess Sdn Bhd Category: Integrated Branding / Integrated Branding Campaign
Something for Everybody
Agency: Mother / New York
Client: Devo Category: Integrated Branding / Integrated Branding Campaign
Disposable Forest Integrated Campaign
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign
The Zoning Plan
Agency: walker / zurich
Client: GREENPEACE Category: Integrated Branding / Integrated Branding Campaign
FAMOUS SPEECHES COLLECTION
Agency: MARCEL PARIS / Paris
Client: EDITIONS POINTS Category: Small Space Print / Campaign
Young Love
Agency: Ogilvy & Mather, Mumbai / Mumbai
Client: Hindustan Unilever Limited / Pond's Age Miracle Category: Small Space Print / Campaign
Gas, Toilet, Love
Agency: Ad Planet Group / Singapore
Client: Navicom Technology Pte Ltd Category: Magazine / Full Page or Spread - Campaign
Fit
Agency: Grey Comunicação / Sao Paulo
Client: Mercedes-Benz Category: Magazine / Full Page or Spread - Campaign
Aspirin and CafiAspirin
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Magazine / Full Page or Spread - Campaign
Hands-free parking. (Tiguan)
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Magazine / Full Page or Spread - Campaign
Be Stupid Print
Agency: Anomaly / New York
Client: Diesel Category: Magazine / Full Page or Spread - Campaign
Unreal Print Campaign
Agency: BBDO / New York
Client: Armstrong Category: Magazine / Full Page or Spread - Campaign
Movies
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Magazine / Full Page or Spread - Campaign
VB Testimonials
Agency: Droga5 / East Sydney
Client: CUB Category: Magazine / Full Page or Spread - Campaign
Rear assist
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Nutzfahrzeuge Category: Magazine / Full Page or Spread - Campaign
Perspective
Agency: Jung von Matt AG / Hamburg
Client: Spiegel-Verlag GmbH & Co. KG Category: Magazine / Full Page or Spread - Campaign
Child Lock
Agency: kempertrautmann gmbh / Hamburg
Client: Beate Uhse TV Category: Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Christoffel Blindenmission Deutschland e.V.
Title:
Donate
Category:
Public Service / Radio - Single
Annual ID:
11286R
Award:
2011 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
Coastguard NZ Ltd
Title:
Panic Station
Category:
Public Service / Radio - Single
Annual ID:
11287R
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
Earth FM
Category:
Public Service / Radio - Single
Annual ID:
11288R
Award:
2011 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Washington State Department of Health
Title:
Robert
Category:
Public Service / Radio - Single
Annual ID:
11289R
Award:
2011 Advertising Merit Award
Agency:
Young&Rubicam Buenos Aires / Buenos Aires
Client:
Cervecería y Maltería Quilmes
Title:
GPS
Category:
Public Service / Radio - Single
Annual ID:
11290R
Award:
2011 Advertising Merit Award
Agency:
Droga5 / East Sydney
Client:
Droga5 Australia
Title:
Soft Let Down Wrapping Paper
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
11254A
Award:
2011 Advertising Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Scholz & Friends Hamburg
Title:
Pizza Digitale
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
11255A
Award:
2011 Advertising Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
The Jupiter Drawing Room Cape Town
Title:
Work - We Think Everything Through
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
11256A
Award:
2011 Advertising Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
The Jupiter Drawing Room Cape Town
Title:
Lunch -We Think Everything Through
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
11257A
Award:
2011 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Neighbors
Title:
Neighbors/ AMERICA
Category:
Trade / Full Page or Spread - Single
Annual ID:
11208A
Award:
2011 Advertising Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Alcro
Title:
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).
Category:
Trade / Full Page or Spread - Single
Annual ID:
11209A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Delete Text Driving
Category:
Small Space Print / Single
Annual ID:
11166A
Award:
2011 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Yakla Snow Lotus
Category:
Small Space Print / Single
Annual ID:
11167A
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO WALKERS
Title:
SANDWICH
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11459G
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
The Last Text Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11460G
Award:
2011 Advertising Merit Award
Agency:
BBH/New York and Google Creative Lab
Client:
Google
Title:
Chrome Fast
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11461G
Award:
2011 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
MIN vs Porsche
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11462G
Award:
2011 Advertising Merit Award
Agency:
Clemenger BBDO and Proximity Melbourne / Melbourne
Client:
Sensis Yellow Pages
Title:
Hidden Pizza Restuarant
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11463G
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Yellow Pages Ltd
Title:
Yellow Chocolate
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11464G
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
TVNZ
Title:
Real Stories
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11465G
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Baby Carrots
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11466G
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Kraft
Title:
You know you Love it
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11467G
Award:
2011 Advertising Merit Award
Agency:
DDB London / London
Client:
Philips
Title:
Parallel Lines
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11468G
Award:
2011 Advertising Merit Award
Agency:
DDB London / London
Client:
Marmite
Title:
The Election Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11469G
Award:
2011 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Royal Opera in Stockholm
Title:
Weekday Tickets
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11470G
Award:
2011 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
Speed Camera Lottery
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11471G
Award:
2011 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nike
Title:
Republica Popular do Corinthians
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11472G
Award:
2011 Advertising Merit Award
Agency:
HAKUHODO PRODUCT'S Inc. / MINATO-KU
Client:
K'S JAPAN
Title:
SMASH - a guitar born-to-be-destroyed -
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11473G
Award:
2011 Advertising Merit Award
Agency:
Happy Soldiers / Sydney
Client:
Virgin Money
Title:
On the card.
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11474G
Award:
2011 Advertising Merit Award
Agency:
JWT / New York
Client:
Diamond Trading Company
Title:
Drop Everything For Love
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11475G
Award:
2011 Advertising Merit Award
Agency:
King James / Cape Town
Client:
Comair Ltd
Title:
The Campaign for the "You Know What"
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11476G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11477G
Award:
2011 Advertising Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Akatu Institute For Conscious Consumption
Title:
Exclusive Beach
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11478G
Award:
2011 Advertising Merit Award
Agency:
McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client:
BookXcess Sdn Bhd
Title:
RECEIPT STORIES
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11479G
Award:
2011 Advertising Merit Award
Agency:
Mother / New York
Client:
Devo
Title:
Something for Everybody
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11480G
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Disposable Forest Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11481G
Award:
2011 Advertising Merit Award
Agency:
walker / zurich
Client:
GREENPEACE
Title:
The Zoning Plan
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11482G
Award:
2011 Advertising Merit Award
Agency:
MARCEL PARIS / Paris
Client:
EDITIONS POINTS
Title:
FAMOUS SPEECHES COLLECTION
Category:
Small Space Print / Campaign
Annual ID:
11168A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy & Mather, Mumbai / Mumbai
Client:
Hindustan Unilever Limited / Pond's Age Miracle
Title:
Young Love
Category:
Small Space Print / Campaign
Annual ID:
11169A
Award:
2011 Advertising Merit Award
Agency:
Ad Planet Group / Singapore
Client:
Navicom Technology Pte Ltd
Title:
Gas, Toilet, Love
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11145A
Award:
2011 Advertising Merit Award
Agency:
Grey Comunicação / Sao Paulo
Client:
Mercedes-Benz
Title:
Fit
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11146A
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Aspirin and CafiAspirin
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11147A
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Hands-free parking. (Tiguan)
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11148A
Award:
2011 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Diesel
Title:
Be Stupid Print
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11149A
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
Armstrong
Title:
Unreal Print Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11150A
Award:
2011 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
Movies
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11151A
Award:
2011 Advertising Merit Award
Agency:
Droga5 / East Sydney
Client:
CUB
Title:
VB Testimonials
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11153A
Award:
2011 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG Nutzfahrzeuge
Title:
Rear assist
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11154A
Award:
2011 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Spiegel-Verlag GmbH & Co. KG
Title:
Perspective
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11155A
Award:
2011 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Beate Uhse TV
Title:
Child Lock
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11156A
