The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Aspirin and CafiAspirin
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Collateral / Posters - Campaign
Stop
Agency: Asatsu-DK-fortune Communication. Pvt. Ltd. / Gurgaon
Client: Vijay Kaul Category: Collateral / Posters - Campaign
Ceramic/Crystal/Marble
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: 3M Category: Collateral / Posters - Campaign
Flipped City
Agency: DDB MUDRA GROUP INDIA / New Delhi
Client: Philips Category: Collateral / Posters - Campaign
Funny Babies
Agency: Dentsu Brasil / Sao Paulo
Client: L'Univers de Chocolat Category: Collateral / Posters - Campaign
Republica Popular do Corinthians Poster
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nike Category: Collateral / Posters - Campaign
Switch off
Agency: Leo Burnett Iberia / Madrid
Client: Procter&Gamble Category: Collateral / Posters - Campaign
Hidden Sound Campaign
Agency: Leo Burnett / Hong Kong
Client: Zoo Records Category: Collateral / Posters - Campaign
Fossil
Agency: Lowe Indonesia / Jakarta
Client: PT. Unilever Indonesia Category: Collateral / Posters - Campaign
Poster Campaign
Agency: Maris, West & Baker / Jackson
Client: Shack Up Inn Category: Collateral / Posters - Campaign
PERSPECTIVES
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: The New Straits Times Press (M) Bhd Category: Collateral / Posters - Campaign
Wireframe
Agency: McCann Worldgroup Mumbai / mumbai
Client: ATSS Security Solution Provider Category: Collateral / Posters - Campaign
Keep Your Kitchen Fresh
Agency: Ogilvy Beijing / Beijing
Client: BSH Category: Collateral / Posters - Campaign
Mini Beginnings
Agency: Publicis Communications Pvt. Ltd. / Gurgaon
Client: Hewlett Packard Sales India Pvt. Ltd Category: Collateral / Posters - Campaign
Delete Text Driving
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Small Space Print / Single
After Hours Athlete
Agency: Droga5 / New York
Client: Puma Category: Cinema Advertising / Maximum 3 minutes - Single
Spinal Cord and Brain injuries
Agency: Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona
Client: Channel 3 Telethon Category: Cinema Advertising / Maximum 3 minutes - Single
Conan
Agency: Hungry Man / New York
Client: TBS Category: Cinema Advertising / Maximum 3 minutes - Single
Monkey
Agency: Leo Burnett / Millers Point
Client: WWF Category: Cinema Advertising / Maximum 3 minutes - Single
Love vs Hate
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Cinema Advertising / Maximum 3 minutes - Single
Father & Son
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: Ministry of Community Development, Youth & Sports/National Family Council Category: Cinema Advertising / Maximum 3 minutes - Single
Buck
Agency: Red Urban / Toronto
Client: Richmond Optometry Category: Cinema Advertising / Maximum 3 minutes - Single
Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Cinema Advertising / Maximum 3 minutes - Single
TOWER HAMLETS PRINT CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Campaign
Life Lost
Agency: BBH / london
Client: St John Ambulance Category: Public Service / Newspaper or Magazine - Campaign
DEATH PENALTY
Agency: TBWAPARIS / Boulogne Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service / Newspaper or Magazine - Campaign
Live to be old
Agency: Y&R Peru / lima
Client: League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
Neighbors/ AMERICA
Agency: DDB Brasil / Sao Paulo
Client: Neighbors Category: Trade / Full Page or Spread - Single
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).
Agency: Lowe Brindfors / Stockholm
Client: Alcro Category: Trade / Full Page or Spread - Single
Trena
Agency: AlmapBBDO / São Paulo
Client: Man America Latina Category: Collateral / P.O.P and In-store - Single
Book Sculpture
Agency: Clemenger BBDO / Wellington
Client: Booksellers NZ Category: Collateral / P.O.P and In-store - Single
Freshlock : Crackers
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Collateral / P.O.P and In-store - Single
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Collateral / P.O.P and In-store - Single
Walmart Flyer
Agency: JWT / Toronto
Client: Walmart Canada Category: Collateral / P.O.P and In-store - Single
Mettle Detector
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: The Economist Category: Collateral / P.O.P and In-store - Single
The Painted Journey
Agency: 180 Amsterdam / Amsterdam
Client: adidas Category: Experiential Advertising / Single
Hidden Pizza Restuarant
Agency: Clemenger BBDO and Proximity Melbourne / Melbourne
Client: Sensis Yellow Pages Category: Experiential Advertising / Single
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Guide Dogs Australia Category: Experiential Advertising / Single
EpicMix
Agency: Crispin Porter + Bogusky / Boulder
Client: Vail Resorts Category: Experiential Advertising / Single
National Flag
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nike Category: Experiential Advertising / Single
SMASH: Guitar Born To Be Destroyed
Agency: HAKUHODO Inc. / TOKYO
Client: K's Japan Category: Experiential Advertising / Single
Operation Hoodsie Cup
Agency: Hill Holliday / Boston
Client: Boston Police Department Category: Experiential Advertising / Single
Demo Slam
Agency: Johannes Leonardo / New York
Client: Google Category: Experiential Advertising / Single
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm
Client: MINI/BMW Category: Experiential Advertising / Single
Receipt Stories
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: BookXcess Sdn Bhd Category: Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Aspirin and CafiAspirin
Category:
Collateral / Posters - Campaign
Annual ID:
11223A
Award:
2011 Advertising Merit Award
Agency:
Asatsu-DK-fortune Communication. Pvt. Ltd. / Gurgaon
Client:
Vijay Kaul
Title:
Stop
Category:
Collateral / Posters - Campaign
Annual ID:
11224A
Award:
2011 Advertising Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
3M
Title:
Ceramic/Crystal/Marble
Category:
Collateral / Posters - Campaign
Annual ID:
11225A
Award:
2011 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
FedEx
Title:
Neighbors
Category:
Collateral / Posters - Campaign
Annual ID:
11226A
Award:
2011 Advertising Merit Award
Agency:
DDB MUDRA GROUP INDIA / New Delhi
Client:
Philips
Title:
Flipped City
Category:
Collateral / Posters - Campaign
Annual ID:
11227A
Award:
2011 Advertising Merit Award
Agency:
Dentsu Brasil / Sao Paulo
Client:
L'Univers de Chocolat
Title:
Funny Babies
Category:
Collateral / Posters - Campaign
Annual ID:
11228A
Award:
2011 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nike
Title:
Republica Popular do Corinthians Poster
Category:
Collateral / Posters - Campaign
Annual ID:
11229A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
Procter&Gamble
Title:
Switch off
Category:
Collateral / Posters - Campaign
Annual ID:
11230A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Zoo Records
Title:
Hidden Sound Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
11231A
Award:
2011 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
PT. Unilever Indonesia
Title:
Fossil
Category:
Collateral / Posters - Campaign
Annual ID:
11232A
Award:
2011 Advertising Merit Award
Agency:
Maris, West & Baker / Jackson
Client:
Shack Up Inn
Title:
Poster Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
11233A
Award:
2011 Advertising Merit Award
Agency:
McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client:
The New Straits Times Press (M) Bhd
Title:
PERSPECTIVES
Category:
Collateral / Posters - Campaign
Annual ID:
11234A
Award:
2011 Advertising Merit Award
Agency:
McCann Worldgroup Mumbai / mumbai
Client:
ATSS Security Solution Provider
Title:
Wireframe
Category:
Collateral / Posters - Campaign
Annual ID:
11235A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
BSH
Title:
Keep Your Kitchen Fresh
Category:
Collateral / Posters - Campaign
Annual ID:
11236A
Award:
2011 Advertising Merit Award
Agency:
Publicis Communications Pvt. Ltd. / Gurgaon
Client:
Hewlett Packard Sales India Pvt. Ltd
Title:
Mini Beginnings
Category:
Collateral / Posters - Campaign
Annual ID:
11237A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Delete Text Driving
Category:
Small Space Print / Single
Annual ID:
11166A
Award:
2011 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Yakla Snow Lotus
Category:
Small Space Print / Single
Annual ID:
11167A
Award:
2011 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
After Hours Athlete
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11388T
Award:
2011 Advertising Merit Award
Agency:
Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona
Client:
Channel 3 Telethon
Title:
Spinal Cord and Brain injuries
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11389T
Award:
2011 Advertising Merit Award
Agency:
Hungry Man / New York
Client:
TBS
Title:
Conan
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11390T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
Monkey
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11391T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love vs Hate
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11392T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett/Arc Worldwide Singapore / Singapore
Client:
Ministry of Community Development, Youth & Sports/National Family Council
Title:
Father & Son
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11393T
Award:
2011 Advertising Merit Award
Agency:
Red Urban / Toronto
Client:
Richmond Optometry
Title:
Buck
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11394T
Award:
2011 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Swagger Wagon Music Video
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11395T
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
TOWER HAMLETS PRINT CAMPAIGN
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11265A
Award:
2011 Advertising Merit Award
Agency:
BBH / london
Client:
St John Ambulance
Title:
Life Lost
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11266A
Award:
2011 Advertising Merit Award
Agency:
TBWAPARIS / Boulogne Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
DEATH PENALTY
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11267A
Award:
2011 Advertising Merit Award
Agency:
Y&R Peru / lima
Client:
League Against Cancer
Title:
Live to be old
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11268A
Award:
2011 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Neighbors
Title:
Neighbors/ AMERICA
Category:
Trade / Full Page or Spread - Single
Annual ID:
11208A
Award:
2011 Advertising Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Alcro
Title:
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).
Category:
Trade / Full Page or Spread - Single
Annual ID:
11209A
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Man America Latina
Title:
Trena
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11238A
Award:
2011 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Booksellers NZ
Title:
Book Sculpture
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11239A
Award:
2011 Advertising Merit Award
Agency:
DDB Group Hong Kong / Hong Kong
Client:
FreshLock China Ltd.
Title:
Freshlock : Crackers
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11240A
Award:
2011 Advertising Merit Award
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11241A
Award:
2011 Advertising Merit Award
Agency:
JWT / Toronto
Client:
Walmart Canada
Title:
Walmart Flyer
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11242A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy & Mather Pte Ltd / Singapore
Client:
The Economist
Title:
Mettle Detector
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11243A
Award:
2011 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas
Title:
The Painted Journey
Category:
Experiential Advertising / Single
Annual ID:
11483G
Award:
2011 Advertising Merit Award
Agency:
Clemenger BBDO and Proximity Melbourne / Melbourne
Client:
Sensis Yellow Pages
Title:
Hidden Pizza Restuarant
Category:
Experiential Advertising / Single
Annual ID:
11484G
Award:
2011 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Guide Dogs Australia
Title:
Support Scent
Category:
Experiential Advertising / Single
Annual ID:
11485G
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
TVNZ
Title:
Dog Fight
Category:
Experiential Advertising / Single
Annual ID:
11486G
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Vail Resorts
Title:
EpicMix
Category:
Experiential Advertising / Single
Annual ID:
11487G
Award:
2011 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nike
Title:
National Flag
Category:
Experiential Advertising / Single
Annual ID:
11488G
Award:
2011 Advertising Merit Award
Agency:
HAKUHODO Inc. / TOKYO
Client:
K's Japan
Title:
SMASH: Guitar Born To Be Destroyed
Category:
Experiential Advertising / Single
Annual ID:
11489G
Award:
2011 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Boston Police Department
Title:
Operation Hoodsie Cup
Category:
Experiential Advertising / Single
Annual ID:
11490G
Award:
2011 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Demo Slam
Category:
Experiential Advertising / Single
Annual ID:
11491G
Award:
2011 Advertising Merit Award
Agency:
Jung von Matt / Stockholm
Client:
MINI/BMW
Title:
MINI Getaway Stockholm
Category:
Experiential Advertising / Single
Annual ID:
11492G
Award:
2011 Advertising Merit Award
Agency:
JWT / New York
Client:
Human Rights Watch
Title:
Burma
Category:
Experiential Advertising / Single
Annual ID:
11493G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Trailer
Category:
Experiential Advertising / Single
Annual ID:
11494G
Award:
2011 Advertising Merit Award
Agency:
McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client:
BookXcess Sdn Bhd
Title:
Receipt Stories
Category:
Experiential Advertising / Single
Annual ID:
11495G
