The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Metallic Ink T-shirt
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear Category: Collateral / Promotion (Agencies creating work for individuals)
Boardwalk Empire - Book Safe Hip Flask
Agency: HBO / New York
Client: HBO Category: Collateral / Promotion (Agencies creating work for individuals)
James Ready Board Game
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Reporters Without Borders Austria Category: Collateral / Promotion (Agencies creating work for individuals)
360° Campaign
Agency: BBDO Germany GmbH / Duesseldorf
Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Newspaper / Full Page or Spread - Campaign
Daughters
Agency: Brand Content / Boston
Client: Boston Breakers Category: Newspaper / Full Page or Spread - Campaign
Beer- The Untold Story
Agency: Colenso BBDO / Auckland
Client: DB Category: Newspaper / Full Page or Spread - Campaign
Ceramic/Crystal/Marble
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: 3M Category: Newspaper / Full Page or Spread - Campaign
Neighbors
Agency: DDB Brasil / Sao Paulo
Client: FedEx Category: Newspaper / Full Page or Spread - Campaign
Winter Sale
Agency: DDB London / London
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Campaign
Marmite Bars
Agency: DDB London / London
Client: Marmite Category: Newspaper / Full Page or Spread - Campaign
Visit Mozambique
Agency: DDB Mozambique / Maputo
Client: Visit Mozambique Category: Newspaper / Full Page or Spread - Campaign
Any Movie, Any Time
Agency: Giovanni+DraftFCB / São Paulo
Client: Sky Category: Newspaper / Full Page or Spread - Campaign
Rear assist
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Nutzfahrzeuge Category: Newspaper / Full Page or Spread - Campaign
Perspective
Agency: Jung von Matt AG / Hamburg
Client: Spiegel-Verlag GmbH & Co. KG Category: Newspaper / Full Page or Spread - Campaign
Paint
Agency: Lew´Lara\TBWA / São Paulo
Client: Nissan Auto Insurance Category: Newspaper / Full Page or Spread - Campaign
As Good As New
Agency: Lowe Indonesia / Jakarta
Client: PT. Electrolux Indonesia Category: Newspaper / Full Page or Spread - Campaign
Turkey/Cabbage/Cheese/Apple
Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai
Client: Midea Category: Newspaper / Full Page or Spread - Campaign
Stop Me
Agency: Arnold Worldwide / Boston
Client: truth Category: Public Service / Television - Single
Offer
Agency: Arnold Worldwide / Boston
Client: truth Category: Public Service / Television - Single
The Ripple Effect - Montage
Agency: Grey / Melbourne
Client: Transport Accident Commission Category: Public Service / Television - Single
Mac Folders
Agency: Ogilvy&Mather / Santiago
Client: Unicef Category: Public Service / Television - Single
Pc Folders
Agency: Ogilvy&Mather / Santiago
Client: Unicef Category: Public Service / Television - Single
DEATH PENALTY
Agency: TBWA\PARIS / Boulogne Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service / Television - Single
Robert
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Washington State Department of Health Category: Public Service / Television - Single
Joke
Agency: Y&R Peru / lima
Client: League Against Cancer Category: Public Service / Television - Single
Delete Text Driving
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Small Space Print / Single
Citterio - Cut into finest slices
Agency: Advico Y&R AG (Y&R Gruppe) / Zürich
Client: Citterio Category: Out Of Home / Single
Book Sculpture
Agency: Clemenger BBDO / Wellington
Client: Booksellers NZ Category: Out Of Home / Single
Concrete Block Coupon
Agency: Cossette / Toronto
Client: Ironkore Performance Training Gym Category: Out Of Home / Single
Vending Machine
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Out Of Home / Single
Heated Noodle
Agency: Crispin Porter + Bogusky / Boulder
Client: Kraft Category: Out Of Home / Single
Digital Smile
Agency: Crispin Porter + Bogusky / Boulder
Client: Kraft Category: Out Of Home / Single
Freshlock : Crackers
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Out Of Home / Single
Road
Agency: DDB Singapore / Singapore
Client: Penguin Books Singapore Category: Out Of Home / Single
Catch the Goodies
Agency: DDB Stockholm / Stockholm
Client: McDonald's Sweden Category: Out Of Home / Single
Clockwork Orange
Agency: DraftFCB Auckland / Auckland
Client: Whitcoulls Read More Movies Category: Out Of Home / Single
IKEA Store Opening
Agency: Grabarz & Partner / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Out Of Home / Single
Kit Kat Chairs
Agency: JWT New Zealand / Auckland PO BOX 2566
Client: Nestle Category: Out Of Home / Single
The grout marker billboard
Agency: kempertrautmann gmbh / Hamburg
Client: edding international GmbH Category: Out Of Home / Single
6 stores in 6 days
Agency: Kitchen Leo Burnett / Oslo
Client: Norwegian Airlines Category: Out Of Home / Single
Internet Sun Generator
Agency: Kitchen Leo Burnett / Oslo
Client: Norwegian Category: Out Of Home / Single
Live Review
Agency: Leo Burnett / Hong Kong
Client: Time Out Magazine Category: Out Of Home / Single
Award:
2011 Advertising Merit Award
Agency:
4th Amendment Wear / Boulder
Client:
4th Amendment Wear
Title:
Metallic Ink T-shirt
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11250A
Award:
2011 Advertising Merit Award
Agency:
HBO / New York
Client:
HBO
Title:
Boardwalk Empire - Book Safe Hip Flask
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11251A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Board Game
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11252A
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11253A
Award:
2011 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Daimler AG, Mercedes-Benz Vertrieb Deutschland
Title:
360° Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11116A
Award:
2011 Advertising Merit Award
Agency:
Brand Content / Boston
Client:
Boston Breakers
Title:
Daughters
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11117A
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
DB
Title:
Beer- The Untold Story
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11118A
Award:
2011 Advertising Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
3M
Title:
Ceramic/Crystal/Marble
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11119A
Award:
2011 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
FedEx
Title:
Neighbors
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11120A
Award:
2011 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Winter Sale
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11121A
Award:
2011 Advertising Merit Award
Agency:
DDB London / London
Client:
Marmite
Title:
Marmite Bars
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11122A
Award:
2011 Advertising Merit Award
Agency:
DDB Mozambique / Maputo
Client:
Visit Mozambique
Title:
Visit Mozambique
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11123A
Award:
2011 Advertising Merit Award
Agency:
Giovanni+DraftFCB / São Paulo
Client:
Sky
Title:
Any Movie, Any Time
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11124A
Award:
2011 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG Nutzfahrzeuge
Title:
Rear assist
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11125A
Award:
2011 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Spiegel-Verlag GmbH & Co. KG
Title:
Perspective
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11126A
Award:
2011 Advertising Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Nissan Auto Insurance
Title:
Paint
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11127A
Award:
2011 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
PT. Electrolux Indonesia
Title:
As Good As New
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11128A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy&Mather Advertising, Shanghai / Shanghai
Client:
Midea
Title:
Turkey/Cabbage/Cheese/Apple
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11129A
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Okay
Category:
Public Service / Television - Single
Annual ID:
11293T
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Stop Me
Category:
Public Service / Television - Single
Annual ID:
11294T
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Offer
Category:
Public Service / Television - Single
Annual ID:
11295T
Award:
2011 Advertising Merit Award
Agency:
Grey / Melbourne
Client:
Transport Accident Commission
Title:
The Ripple Effect - Montage
Category:
Public Service / Television - Single
Annual ID:
11296T
Award:
2011 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
UNICEF
Title:
Kids
Category:
Public Service / Television - Single
Annual ID:
11297T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy&Mather / Santiago
Client:
Unicef
Title:
Mac Folders
Category:
Public Service / Television - Single
Annual ID:
11298T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy&Mather / Santiago
Client:
Unicef
Title:
Pc Folders
Category:
Public Service / Television - Single
Annual ID:
11299T
Award:
2011 Advertising Merit Award
Agency:
TBWA\PARIS / Boulogne Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
DEATH PENALTY
Category:
Public Service / Television - Single
Annual ID:
11300T
Award:
2011 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Washington State Department of Health
Title:
Robert
Category:
Public Service / Television - Single
Annual ID:
11301T
Award:
2011 Advertising Merit Award
Agency:
Y&R Peru / lima
Client:
League Against Cancer
Title:
Joke
Category:
Public Service / Television - Single
Annual ID:
11302T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Delete Text Driving
Category:
Small Space Print / Single
Annual ID:
11166A
Award:
2011 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Yakla Snow Lotus
Category:
Small Space Print / Single
Annual ID:
11167A
Award:
2011 Advertising Merit Award
Agency:
Advico Y&R AG (Y&R Gruppe) / Zürich
Client:
Citterio
Title:
Citterio - Cut into finest slices
Category:
Out Of Home / Single
Annual ID:
11170A
Award:
2011 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Booksellers NZ
Title:
Book Sculpture
Category:
Out Of Home / Single
Annual ID:
11171A
Award:
2011 Advertising Merit Award
Agency:
Cossette / Toronto
Client:
Ironkore Performance Training Gym
Title:
Concrete Block Coupon
Category:
Out Of Home / Single
Annual ID:
11172A
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Vending Machine
Category:
Out Of Home / Single
Annual ID:
11173A
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Kraft
Title:
Heated Noodle
Category:
Out Of Home / Single
Annual ID:
11174A
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Kraft
Title:
Digital Smile
Category:
Out Of Home / Single
Annual ID:
11175A
Award:
2011 Advertising Merit Award
Agency:
DDB Group Hong Kong / Hong Kong
Client:
FreshLock China Ltd.
Title:
Freshlock : Crackers
Category:
Out Of Home / Single
Annual ID:
11176A
Award:
2011 Advertising Merit Award
Agency:
DDB Singapore / Singapore
Client:
Penguin Books Singapore
Title:
Road
Category:
Out Of Home / Single
Annual ID:
11177A
Award:
2011 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
McDonald's Sweden
Title:
Catch the Goodies
Category:
Out Of Home / Single
Annual ID:
11178A
Award:
2011 Advertising Merit Award
Agency:
DraftFCB Auckland / Auckland
Client:
Whitcoulls Read More Movies
Title:
Clockwork Orange
Category:
Out Of Home / Single
Annual ID:
11179A
Award:
2011 Advertising Merit Award
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Out Of Home / Single
Annual ID:
11180A
Award:
2011 Advertising Merit Award
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hotel
Category:
Out Of Home / Single
Annual ID:
11181A
Award:
2011 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA Store Opening
Category:
Out Of Home / Single
Annual ID:
11182A
Award:
2011 Advertising Merit Award
Agency:
JWT New Zealand / Auckland PO BOX 2566
Client:
Nestle
Title:
Kit Kat Chairs
Category:
Out Of Home / Single
Annual ID:
11183A
Award:
2011 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding international GmbH
Title:
The grout marker billboard
Category:
Out Of Home / Single
Annual ID:
11184A
Award:
2011 Advertising Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
Norwegian Airlines
Title:
6 stores in 6 days
Category:
Out Of Home / Single
Annual ID:
11185A
Award:
2011 Advertising Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
Norwegian
Title:
Internet Sun Generator
Category:
Out Of Home / Single
Annual ID:
11186A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
Fiat
Title:
Street Evo
Category:
Out Of Home / Single
Annual ID:
11187A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Trailer
Category:
Out Of Home / Single
Annual ID:
11188A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Time Out Magazine
Title:
Live Review
Category:
Out Of Home / Single
Annual ID:
11189A
