The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Okay Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Single
Stop Me Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Single
Offer Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Single
The Ripple Effect - Montage Agency: Grey / Melbourne Client: Transport Accident Commission Category: Public Service / Television - Single
Kids Agency: Lowe Indonesia / Jakarta Client: UNICEF Category: Public Service / Television - Single
Mac Folders Agency: Ogilvy&Mather / Santiago Client: Unicef Category: Public Service / Television - Single
Pc Folders Agency: Ogilvy&Mather / Santiago Client: Unicef Category: Public Service / Television - Single
DEATH PENALTY Agency: TBWA\PARIS / Boulogne Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service / Television - Single
Robert Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Washington State Department of Health Category: Public Service / Television - Single
Joke Agency: Y&R Peru / lima Client: League Against Cancer Category: Public Service / Television - Single
Dear Bill Agency: Go Welsh / Lancaster Client: Society of Design Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Tape Measure Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Public Service / Collateral (Brochures and Direct Mail) - Single
THE FORGOTTEN LETTER - The free Alzheimer mailing Agency: Jung von Matt AG / Hamburg Client: Alzheimer Gesellschaft Baden-Wuerttemberg e.V. Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Surprise Catwalk Agency: Kitchen Leo Burnett / Oslo Client: The Salvation Armys second hand shop Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Ceramic Plate Agency: McCann Worldgroup Mumbai / mumbai Client: Bachpan Bachao Andolan Category: Public Service / Collateral (Brochures and Direct Mail) - Single
$ 73,000 BarTab Agency: Ogilvy Brasil / são paulo Client: Bar Aurora e Boteco Ferraz Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Special postmark „human rights“ Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Public Service / Collateral (Brochures and Direct Mail) - Single
BlueEFFICIENCY Agency: BBDO Proximity Singapore Pte Ltd / Singapore Client: Mercedes-Benz Category: Consumer Television / Under $80K Budget - Campaign
Optical Illusion Agency: Leo Burrnett Brasil / S�o Paulo Client: Samsung Category: Consumer Television / Under $80K Budget - Campaign
Matchbox Agency: Ogilvy Malaysia / Kuala Lumpur Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Campaign
Xtranormal Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / Under $80K Budget - Campaign
WHO KILLED DEON Agency: Abbott Mead Vickers BBDO / London Client: THE LONDON METROPOLITAN POLICE Category: Branded Content / Single
Birth of a Spartan Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Branded Content / Single
KIN Journey - Visit 1 Agency: agencytwofifteen / San Francisco Client: Microsoft Category: Branded Content / Single
Beyond The Still Agency: Grey / New York Client: Canon Category: Branded Content / Single
Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Branded Content / Single
See The Person Agency: Leo Burnett / Melbourne Client: Scope Category: Branded Content / Single
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Branded Content / Single
Ride Agency: Publicis Mojo / Walsh Bay Client: The Coca-Cola Company Category: Branded Content / Single
SKY football opera Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Branded Content / Single
REPLAY Season 3 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Branded Content / Single
Social Media Sobriety Test Agency: TDA_Boulder / Boulder Client: Webroot Category: Branded Content / Single
TOWER HAMLETS POSTER CAMPAIGN Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service / Outdoor and Posters - Campaign
Eye Agency: BBDO / Bangkok Client: THAI HEALTH PROMOTION FOUNDATION Category: Public Service / Outdoor and Posters - Campaign
Belum Temengor Petition Campaign Agency: Grey Kuala Lumpur / Kuala Lumpur Client: Malaysian Nature Society (MNS) Category: Public Service / Outdoor and Posters - Campaign
Mint Museum Agency: Y&R Singapore / Singapore Client: Mint Museum of Toys Category: Public Service / Outdoor and Posters - Campaign
FAMOUS SPEECHES COLLECTION Agency: MARCEL PARIS / Paris Client: EDITIONS POINTS Category: Small Space Print / Campaign
Young Love Agency: Ogilvy & Mather, Mumbai / Mumbai Client: Hindustan Unilever Limited / Pond's Age Miracle Category: Small Space Print / Campaign
Trena Agency: AlmapBBDO / São Paulo Client: Man America Latina Category: Collateral / P.O.P and In-store - Single
Book Sculpture Agency: Clemenger BBDO / Wellington Client: Booksellers NZ Category: Collateral / P.O.P and In-store - Single
Freshlock : Crackers Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Collateral / P.O.P and In-store - Single
Batelco Directory - Hospital Agency: FP7/BAH / Dubai Client: Batelco Category: Collateral / P.O.P and In-store - Single
Walmart Flyer Agency: JWT / Toronto Client: Walmart Canada Category: Collateral / P.O.P and In-store - Single
Mettle Detector Agency: Ogilvy & Mather Pte Ltd / Singapore Client: The Economist Category: Collateral / P.O.P and In-store - Single
FedEx TV Campaign Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
NBA - 2011 NBA Season - Encouragement Agency: Goodby, Silverstein & Partners / San Francisco Client: NBA Category: Consumer Television / :30/:25 - Campaign
MNF Campaign Agency: MJZ / Los Angeles Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Get Motivated Agency: O Positive / New York Client: Crunch Fitness Category: Consumer Television / :30/:25 - Campaign
Rhetorical Questions Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Campaign
Never Outgrow Campaign Agency: Venables Bell & Partners / San Francisco Client: ConAgra Foods Inc. Category: Consumer Television / :30/:25 - Campaign

2011 Advertising Merit Award

Arnold Worldwide / Boston

truth

Okay

Public Service / Television - Single

11293T

2011 Advertising Merit Award

Arnold Worldwide / Boston

truth

Stop Me

Public Service / Television - Single

11294T

2011 Advertising Merit Award

Arnold Worldwide / Boston

truth

Offer

Public Service / Television - Single

11295T

2011 Advertising Merit Award

Grey / Melbourne

Transport Accident Commission

The Ripple Effect - Montage

Public Service / Television - Single

11296T

2011 Advertising Merit Award

Lowe Indonesia / Jakarta

UNICEF

Kids

Public Service / Television - Single

11297T

2011 Advertising Merit Award

Ogilvy&Mather / Santiago

Unicef

Mac Folders

Public Service / Television - Single

11298T

2011 Advertising Merit Award

Ogilvy&Mather / Santiago

Unicef

Pc Folders

Public Service / Television - Single

11299T

2011 Advertising Merit Award

TBWA\PARIS / Boulogne Billancourt

AMNESTY INTERNATIONAL

DEATH PENALTY

Public Service / Television - Single

11300T

2011 Advertising Merit Award

Wong, Doody, Crandall, Wiener / Seattle

Washington State Department of Health

Robert

Public Service / Television - Single

11301T

2011 Advertising Merit Award

Y&R Peru / lima

League Against Cancer

Joke

Public Service / Television - Single

11302T

2011 Advertising Merit Award

Go Welsh / Lancaster

Society of Design

Dear Bill

Public Service / Collateral (Brochures and Direct Mail) - Single

11278A

2011 Advertising Merit Award

Ireland/Davenport / Johannesburg

The War Museum

Tape Measure

Public Service / Collateral (Brochures and Direct Mail) - Single

11279A

2011 Advertising Merit Award

Jung von Matt AG / Hamburg

Alzheimer Gesellschaft Baden-Wuerttemberg e.V.

THE FORGOTTEN LETTER - The free Alzheimer mailing

Public Service / Collateral (Brochures and Direct Mail) - Single

11280A

2011 Advertising Merit Award

Kitchen Leo Burnett / Oslo

The Salvation Armys second hand shop

Surprise Catwalk

Public Service / Collateral (Brochures and Direct Mail) - Single

11281A

2011 Advertising Merit Award

McCann Worldgroup Mumbai / mumbai

Bachpan Bachao Andolan

Ceramic Plate

Public Service / Collateral (Brochures and Direct Mail) - Single

11282A

2011 Advertising Merit Award

Ogilvy Brasil / são paulo

Bar Aurora e Boteco Ferraz

$ 73,000 BarTab

Public Service / Collateral (Brochures and Direct Mail) - Single

11283A

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Reporters Without Borders Austria

Special postmark „human rights“

Public Service / Collateral (Brochures and Direct Mail) - Single

11284A

2011 Advertising Merit Award

BBDO Proximity Singapore Pte Ltd / Singapore

Mercedes-Benz

BlueEFFICIENCY

Consumer Television / Under $80K Budget - Campaign

11384T

2011 Advertising Merit Award

Leo Burrnett Brasil / S�o Paulo

Samsung

Optical Illusion

Consumer Television / Under $80K Budget - Campaign

11385T

2011 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Hot Wheels

Matchbox

Consumer Television / Under $80K Budget - Campaign

11386T

2011 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Xtranormal

Consumer Television / Under $80K Budget - Campaign

11387T

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

THE LONDON METROPOLITAN POLICE

WHO KILLED DEON

Branded Content / Single

11397T

2011 Advertising Merit Award

agencytwofifteen / San Francisco

Microsoft Xbox

Birth of a Spartan

Branded Content / Single

11398T

2011 Advertising Merit Award

agencytwofifteen / San Francisco

Microsoft

KIN Journey - Visit 1

Branded Content / Single

11399T

2011 Advertising Merit Award

Grey / New York

Canon

Beyond The Still

Branded Content / Single

11400T

2011 Advertising Merit Award

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Branded Content / Single

11401T

2011 Advertising Merit Award

Leo Burnett / Melbourne

Scope

See The Person

Branded Content / Single

11402T

2011 Advertising Merit Award

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Branded Content / Single

11403T

2011 Advertising Merit Award

Publicis Mojo / Walsh Bay

The Coca-Cola Company

Ride

Branded Content / Single

11404T

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Sky Deutschland Fernsehen GmbH & Co. KG

SKY football opera

Branded Content / Single

11405T

2011 Advertising Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 3

Branded Content / Single

11406T

2011 Advertising Merit Award

TDA_Boulder / Boulder

Webroot

Social Media Sobriety Test

Branded Content / Single

11407T

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

TOWER HAMLETS

TOWER HAMLETS POSTER CAMPAIGN

Public Service / Outdoor and Posters - Campaign

11274A

2011 Advertising Merit Award

BBDO / Bangkok

THAI HEALTH PROMOTION FOUNDATION

Eye

Public Service / Outdoor and Posters - Campaign

11275A

2011 Advertising Merit Award

Grey Kuala Lumpur / Kuala Lumpur

Malaysian Nature Society (MNS)

Belum Temengor Petition Campaign

Public Service / Outdoor and Posters - Campaign

11276A

2011 Advertising Merit Award

Y&R Singapore / Singapore

Mint Museum of Toys

Mint Museum

Public Service / Outdoor and Posters - Campaign

11277A

2011 Advertising Merit Award

MARCEL PARIS / Paris

EDITIONS POINTS

FAMOUS SPEECHES COLLECTION

Small Space Print / Campaign

11168A

2011 Advertising Merit Award

Ogilvy & Mather, Mumbai / Mumbai

Hindustan Unilever Limited / Pond's Age Miracle

Young Love

Small Space Print / Campaign

11169A

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Man America Latina

Trena

Collateral / P.O.P and In-store - Single

11238A

2011 Advertising Merit Award

Clemenger BBDO / Wellington

Booksellers NZ

Book Sculpture

Collateral / P.O.P and In-store - Single

11239A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Crackers

Collateral / P.O.P and In-store - Single

11240A

2011 Advertising Merit Award

FP7/BAH / Dubai

Batelco

Batelco Directory - Hospital

Collateral / P.O.P and In-store - Single

11241A

2011 Advertising Merit Award

JWT / Toronto

Walmart Canada

Walmart Flyer

Collateral / P.O.P and In-store - Single

11242A

2011 Advertising Merit Award

Ogilvy & Mather Pte Ltd / Singapore

The Economist

Mettle Detector

Collateral / P.O.P and In-store - Single

11243A

2011 Advertising Merit Award

BBDO / New York

FedEx

FedEx TV Campaign

Consumer Television / :30/:25 - Campaign

11371T

2011 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

NBA

NBA - 2011 NBA Season - Encouragement

Consumer Television / :30/:25 - Campaign

11372T

2011 Advertising Merit Award

MJZ / Los Angeles

ESPN

MNF Campaign

Consumer Television / :30/:25 - Campaign

11373T

2011 Advertising Merit Award

O Positive / New York

Crunch Fitness

Get Motivated

Consumer Television / :30/:25 - Campaign

11374T

2011 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Rhetorical Questions

Consumer Television / :30/:25 - Campaign

11375T

2011 Advertising Merit Award

Venables Bell & Partners / San Francisco

ConAgra Foods Inc.

Never Outgrow Campaign

Consumer Television / :30/:25 - Campaign

11376T

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