The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Metro Publishing Hong Kong Limited Category: Experiential Advertising / Single
The Friendship Machine
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: Coca-Cola Category: Experiential Advertising / Single
Disposable Forest Campaign
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Experiential Advertising / Single
The Honest Store
Agency: SS+K / New York City
Client: Honest Tea Category: Experiential Advertising / Single
Pepsi Refresh Project
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pepsi Category: Experiential Advertising / Single
GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Experiential Advertising / Single
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Experiential Advertising / Single
Dazzle The Rainbow
Agency: TBWA\LONDON / London
Client: Skittles Category: Experiential Advertising / Single
WTF Nike Tulio
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: Nike Japan Category: Experiential Advertising / Single
Sony "The Rocket Project"
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Non-Broadcast / Campaign
Burn
Agency: Publicis Mojo / Walsh Bay
Client: The Coca-Cola Company Category: Non-Broadcast / Campaign
Adidas, Give Your All
Agency: TBWA/Tequila / auckland CBD
Client: Adidas, All Blacks NZRU Category: Non-Broadcast / Campaign
More Birthdays
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Non-Broadcast / Campaign
Tubes: Get Championy (R)
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Non-Broadcast / Single
Tubes: Hard Hitting (R)
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Non-Broadcast / Single
Tubes: Kenny Powers gets signed by K-Swiss
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Non-Broadcast / Single
Google Demo Slam: Chubby Bunny
Agency: Johannes Leonardo / New York
Client: Google Category: Non-Broadcast / Single
Google Demo Slam: Extra Spicy
Agency: Johannes Leonardo / New York
Client: Google Category: Non-Broadcast / Single
Optical Illusion
Agency: Leo Burrnett Brasil / S�o Paulo
Client: Samsung Category: Non-Broadcast / Single
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France
Agency: Mad Media / Oceanside
Client: DC Shoes Category: Non-Broadcast / Single
Digital Death
Agency: TBWA\Chiat / New York
Client: Keep a Child Alive Category: Non-Broadcast / Single
Nike Music shoe
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: Nike Japan Category: Non-Broadcast / Single
Profile The Governor
Agency: Young & Rubicam / New York
Client: BAN1070 Category: Non-Broadcast / Single
Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Tape Measure
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum Category: Public Service / Collateral (Brochures and Direct Mail) - Single
THE FORGOTTEN LETTER - The free Alzheimer mailing
Agency: Jung von Matt AG / Hamburg
Client: Alzheimer Gesellschaft Baden-Wuerttemberg e.V. Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Surprise Catwalk
Agency: Kitchen Leo Burnett / Oslo
Client: The Salvation Armys second hand shop Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Ceramic Plate
Agency: McCann Worldgroup Mumbai / mumbai
Client: Bachpan Bachao Andolan Category: Public Service / Collateral (Brochures and Direct Mail) - Single
$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo
Client: Bar Aurora e Boteco Ferraz Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Reporters Without Borders Austria Category: Public Service / Collateral (Brochures and Direct Mail) - Single
SANDWICH
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO WALKERS Category: Integrated Branding / Integrated Branding Campaign
The Last Text Integrated Campaign
Agency: BBDO / New York
Client: AT&T Category: Integrated Branding / Integrated Branding Campaign
Chrome Fast
Agency: BBH/New York and Google Creative Lab
Client: Google Category: Integrated Branding / Integrated Branding Campaign
MIN vs Porsche
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Integrated Branding / Integrated Branding Campaign
Hidden Pizza Restuarant
Agency: Clemenger BBDO and Proximity Melbourne / Melbourne
Client: Sensis Yellow Pages Category: Integrated Branding / Integrated Branding Campaign
Yellow Chocolate
Agency: Colenso BBDO / Auckland
Client: Yellow Pages Ltd Category: Integrated Branding / Integrated Branding Campaign
Real Stories
Agency: Colenso BBDO / Auckland
Client: TVNZ Category: Integrated Branding / Integrated Branding Campaign
Baby Carrots
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Integrated Branding / Integrated Branding Campaign
You know you Love it
Agency: Crispin Porter + Bogusky / Boulder
Client: Kraft Category: Integrated Branding / Integrated Branding Campaign
Parallel Lines
Agency: DDB London / London
Client: Philips Category: Integrated Branding / Integrated Branding Campaign
The Election Campaign
Agency: DDB London / London
Client: Marmite Category: Integrated Branding / Integrated Branding Campaign
Weekday Tickets
Agency: DDB Stockholm / Stockholm
Client: Royal Opera in Stockholm Category: Integrated Branding / Integrated Branding Campaign
Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign
Republica Popular do Corinthians
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
SMASH - a guitar born-to-be-destroyed -
Agency: HAKUHODO PRODUCT'S Inc. / MINATO-KU
Client: K'S JAPAN Category: Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Merit Award
Agency:
McCann Worldgroup (Hong Kong) / Hong Kong
Client:
Metro Publishing Hong Kong Limited
Title:
Future Daily on April Fool
Category:
Experiential Advertising / Single
Annual ID:
11496G
Award:
2011 Advertising Merit Award
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
Coca-Cola
Title:
The Friendship Machine
Category:
Experiential Advertising / Single
Annual ID:
11497G
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Disposable Forest Campaign
Category:
Experiential Advertising / Single
Annual ID:
11498G
Award:
2011 Advertising Merit Award
Agency:
SS+K / New York City
Client:
Honest Tea
Title:
The Honest Store
Category:
Experiential Advertising / Single
Annual ID:
11499G
Award:
2011 Advertising Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Pepsi
Title:
Pepsi Refresh Project
Category:
Experiential Advertising / Single
Annual ID:
11500G
Award:
2011 Advertising Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
GATORADE REPLAY
Category:
Experiential Advertising / Single
Annual ID:
11501G
Award:
2011 Advertising Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Experiential Advertising / Single
Annual ID:
11502G
Award:
2011 Advertising Merit Award
Agency:
TBWA\LONDON / London
Client:
Skittles
Title:
Dazzle The Rainbow
Category:
Experiential Advertising / Single
Annual ID:
11503G
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
Nike Japan
Title:
WTF Nike Tulio
Category:
Experiential Advertising / Single
Annual ID:
11504G
Award:
2011 Advertising Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Sony "The Rocket Project"
Category:
Non-Broadcast / Campaign
Annual ID:
11424T
Award:
2011 Advertising Merit Award
Agency:
Publicis Mojo / Walsh Bay
Client:
The Coca-Cola Company
Title:
Burn
Category:
Non-Broadcast / Campaign
Annual ID:
11425T
Award:
2011 Advertising Merit Award
Agency:
TBWA/Tequila / auckland CBD
Client:
Adidas, All Blacks NZRU
Title:
Adidas, Give Your All
Category:
Non-Broadcast / Campaign
Annual ID:
11426T
Award:
2011 Advertising Merit Award
Agency:
TDA_Boulder / Boulder
Client:
FirstBank
Title:
Customer Service
Category:
Non-Broadcast / Campaign
Annual ID:
11427T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
More Birthdays
Category:
Non-Broadcast / Campaign
Annual ID:
11428T
Award:
2011 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Tubes: Get Championy (R)
Category:
Non-Broadcast / Single
Annual ID:
11409T
Award:
2011 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Tubes: Hard Hitting (R)
Category:
Non-Broadcast / Single
Annual ID:
11410T
Award:
2011 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Tubes: Kenny Powers gets signed by K-Swiss
Category:
Non-Broadcast / Single
Annual ID:
11411T
Award:
2011 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Google Demo Slam: Chubby Bunny
Category:
Non-Broadcast / Single
Annual ID:
11413T
Award:
2011 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Google Demo Slam: Extra Spicy
Category:
Non-Broadcast / Single
Annual ID:
11414T
Award:
2011 Advertising Merit Award
Agency:
john st. / Toronto
Client:
john st.
Title:
Pink Ponies
Category:
Non-Broadcast / Single
Annual ID:
11415T
Award:
2011 Advertising Merit Award
Agency:
Leo Burrnett Brasil / S�o Paulo
Client:
Samsung
Title:
Optical Illusion
Category:
Non-Broadcast / Single
Annual ID:
11416T
Award:
2011 Advertising Merit Award
Agency:
Mad Media / Oceanside
Client:
DC Shoes
Title:
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France
Category:
Non-Broadcast / Single
Annual ID:
11417T
Award:
2011 Advertising Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Cab Jam
Category:
Non-Broadcast / Single
Annual ID:
11418T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Burger King
Title:
Whopper Face
Category:
Non-Broadcast / Single
Annual ID:
11419T
Award:
2011 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
European Tour
Title:
Clay
Category:
Non-Broadcast / Single
Annual ID:
11420T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Keep a Child Alive
Title:
Digital Death
Category:
Non-Broadcast / Single
Annual ID:
11421T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
Nike Japan
Title:
Nike Music shoe
Category:
Non-Broadcast / Single
Annual ID:
11422T
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
BAN1070
Title:
Profile The Governor
Category:
Non-Broadcast / Single
Annual ID:
11423T
Award:
2011 Advertising Merit Award
Agency:
Go Welsh / Lancaster
Client:
Society of Design
Title:
Dear Bill
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11278A
Award:
2011 Advertising Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
The War Museum
Title:
Tape Measure
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11279A
Award:
2011 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Alzheimer Gesellschaft Baden-Wuerttemberg e.V.
Title:
THE FORGOTTEN LETTER - The free Alzheimer mailing
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11280A
Award:
2011 Advertising Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
The Salvation Armys second hand shop
Title:
Surprise Catwalk
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11281A
Award:
2011 Advertising Merit Award
Agency:
McCann Worldgroup Mumbai / mumbai
Client:
Bachpan Bachao Andolan
Title:
Ceramic Plate
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11282A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Bar Aurora e Boteco Ferraz
Title:
$ 73,000 BarTab
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11283A
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11284A
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO WALKERS
Title:
SANDWICH
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11459G
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
The Last Text Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11460G
Award:
2011 Advertising Merit Award
Agency:
BBH/New York and Google Creative Lab
Client:
Google
Title:
Chrome Fast
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11461G
Award:
2011 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
MIN vs Porsche
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11462G
Award:
2011 Advertising Merit Award
Agency:
Clemenger BBDO and Proximity Melbourne / Melbourne
Client:
Sensis Yellow Pages
Title:
Hidden Pizza Restuarant
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11463G
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Yellow Pages Ltd
Title:
Yellow Chocolate
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11464G
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
TVNZ
Title:
Real Stories
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11465G
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Baby Carrots
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11466G
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Kraft
Title:
You know you Love it
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11467G
Award:
2011 Advertising Merit Award
Agency:
DDB London / London
Client:
Philips
Title:
Parallel Lines
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11468G
Award:
2011 Advertising Merit Award
Agency:
DDB London / London
Client:
Marmite
Title:
The Election Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11469G
Award:
2011 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Royal Opera in Stockholm
Title:
Weekday Tickets
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11470G
Award:
2011 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
Speed Camera Lottery
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11471G
Award:
2011 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nike
Title:
Republica Popular do Corinthians
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11472G
Award:
2011 Advertising Merit Award
Agency:
HAKUHODO PRODUCT'S Inc. / MINATO-KU
Client:
K'S JAPAN
Title:
SMASH - a guitar born-to-be-destroyed -
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11473G