The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

The Most Interesting Man Agency: Euro RSCG New York / New York Client: Dos Equis Category: Consumer Television / :20 and Under - Campaign
Burn Agency: Publicis Mojo / Walsh Bay Client: The Coca-Cola Company Category: Branded Content / Campaign
TOWER HAMLETS POSTER CAMPAIGN Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service / Outdoor and Posters - Campaign
Eye Agency: BBDO Bangkok Ltd. / Bangkok Client: THAI HEALTH PROMOTION FOUNDATION Category: Public Service / Outdoor and Posters - Campaign
Belum Temengor Petition Campaign Agency: Grey Kuala Lumpur / Kuala Lumpur Client: Malaysian Nature Society (MNS) Category: Public Service / Outdoor and Posters - Campaign
Mint Museum Agency: Y&R Singapore / Singapore Client: Mint Museum of Toys Category: Public Service / Outdoor and Posters - Campaign
The Painted Journey Agency: 180 Amsterdam / Amsterdam Client: adidas Category: Experiential Advertising / Single
Hidden Pizza Restuarant Agency: Clemenger BBDO and Proximity Melbourne / Melbourne Client: Sensis Yellow Pages Category: Experiential Advertising / Single
Support Scent Agency: Clemenger BBDO Melbourne / Melbourne Client: Guide Dogs Australia Category: Experiential Advertising / Single
Dog Fight Agency: Colenso BBDO / Auckland Client: TVNZ Category: Experiential Advertising / Single
EpicMix Agency: Crispin Porter + Bogusky / Boulder Client: Vail Resorts Category: Experiential Advertising / Single
National Flag Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nike Category: Experiential Advertising / Single
SMASH: Guitar Born To Be Destroyed Agency: HAKUHODO Inc. / TOKYO Client: K's Japan Category: Experiential Advertising / Single
Operation Hoodsie Cup Agency: Hill Holliday / Boston Client: Boston Police Department Category: Experiential Advertising / Single
Demo Slam Agency: Johannes Leonardo / New York Client: Google Category: Experiential Advertising / Single
MINI Getaway Stockholm Agency: Jung von Matt / Stockholm Client: MINI/BMW Category: Experiential Advertising / Single
Burma Agency: JWT / New York Client: Human Rights Watch Category: Experiential Advertising / Single
Trailer Agency: Leo Burnett / Hong Kong Client: IKEA Category: Experiential Advertising / Single
Receipt Stories Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya Client: BookXcess Sdn Bhd Category: Experiential Advertising / Single
Future Daily on April Fool Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Metro Publishing Hong Kong Limited Category: Experiential Advertising / Single
The Friendship Machine Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Coca-Cola Category: Experiential Advertising / Single
Disposable Forest Campaign Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Experiential Advertising / Single
The Honest Store Agency: SS+K / New York City Client: Honest Tea Category: Experiential Advertising / Single
Pepsi Refresh Project Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Pepsi Category: Experiential Advertising / Single
GATORADE REPLAY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Experiential Advertising / Single
adidas SKYCOMIC Agency: TBWA HAKUHODO / Tokyo Client: adidas Japan K.K. Category: Experiential Advertising / Single
Dazzle The Rainbow Agency: TBWA\LONDON / London Client: Skittles Category: Experiential Advertising / Single
WTF Nike Tulio Agency: Wieden+Kennedy Tokyo / Tokyo Client: Nike Japan Category: Experiential Advertising / Single
WHO KILLED DEON Agency: Abbott Mead Vickers BBDO / London Client: THE LONDON METROPOLITAN POLICE Category: Branded Content / Single
Birth of a Spartan Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Branded Content / Single
KIN Journey - Visit 1 Agency: agencytwofifteen / San Francisco Client: Microsoft Category: Branded Content / Single
Beyond The Still Agency: Grey New York / New York Client: Canon Category: Branded Content / Single
Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Branded Content / Single
See The Person Agency: Leo Burnett / Melbourne Client: Scope Category: Branded Content / Single
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Branded Content / Single
Ride Agency: Publicis Mojo / Walsh Bay Client: The Coca-Cola Company Category: Branded Content / Single
SKY football opera Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Branded Content / Single
REPLAY Season 3 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Branded Content / Single
Social Media Sobriety Test Agency: TDA_Boulder / Boulder Client: Webroot Category: Branded Content / Single
Citterio - Cut into finest slices Agency: Advico Y&R AG (Y&R Gruppe) / Zürich Client: Citterio Category: Out Of Home / Single
Book Sculpture Agency: Clemenger BBDO / Wellington Client: Booksellers NZ Category: Out Of Home / Single
Concrete Block Coupon Agency: Cossette / Toronto Client: Ironkore Performance Training Gym Category: Out Of Home / Single
Vending Machine Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Out Of Home / Single
Heated Noodle Agency: Crispin Porter + Bogusky / Boulder Client: Kraft Category: Out Of Home / Single
Digital Smile Agency: Crispin Porter + Bogusky / Boulder Client: Kraft Category: Out Of Home / Single
Freshlock : Crackers Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Out Of Home / Single
Road Agency: DDB Singapore / Singapore Client: Penguin Books Singapore Category: Out Of Home / Single
Catch the Goodies Agency: DDB Stockholm / Stockholm Client: McDonald's Sweden Category: Out Of Home / Single
Clockwork Orange Agency: DraftFCB Auckland / Auckland Client: Whitcoulls Read More Movies Category: Out Of Home / Single
Batelco Directory - Hospital Agency: FP7/BAH / Dubai Client: Batelco Category: Out Of Home / Single

2011 Advertising Merit Award

Euro RSCG New York / New York

Dos Equis

The Most Interesting Man

Consumer Television / :20 and Under - Campaign

11377T

2011 Advertising Merit Award

Publicis Mojo / Walsh Bay

The Coca-Cola Company

Burn

Branded Content / Campaign

11408T

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

TOWER HAMLETS

TOWER HAMLETS POSTER CAMPAIGN

Public Service / Outdoor and Posters - Campaign

11274A

2011 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

THAI HEALTH PROMOTION FOUNDATION

Eye

Public Service / Outdoor and Posters - Campaign

11275A

2011 Advertising Merit Award

Grey Kuala Lumpur / Kuala Lumpur

Malaysian Nature Society (MNS)

Belum Temengor Petition Campaign

Public Service / Outdoor and Posters - Campaign

11276A

2011 Advertising Merit Award

Y&R Singapore / Singapore

Mint Museum of Toys

Mint Museum

Public Service / Outdoor and Posters - Campaign

11277A

2011 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas

The Painted Journey

Experiential Advertising / Single

11483G

2011 Advertising Merit Award

Clemenger BBDO and Proximity Melbourne / Melbourne

Sensis Yellow Pages

Hidden Pizza Restuarant

Experiential Advertising / Single

11484G

2011 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Guide Dogs Australia

Support Scent

Experiential Advertising / Single

11485G

2011 Advertising Merit Award

Colenso BBDO / Auckland

TVNZ

Dog Fight

Experiential Advertising / Single

11486G

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Vail Resorts

EpicMix

Experiential Advertising / Single

11487G

2011 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nike

National Flag

Experiential Advertising / Single

11488G

2011 Advertising Merit Award

HAKUHODO Inc. / TOKYO

K's Japan

SMASH: Guitar Born To Be Destroyed

Experiential Advertising / Single

11489G

2011 Advertising Merit Award

Hill Holliday / Boston

Boston Police Department

Operation Hoodsie Cup

Experiential Advertising / Single

11490G

2011 Advertising Merit Award

Johannes Leonardo / New York

Google

Demo Slam

Experiential Advertising / Single

11491G

2011 Advertising Merit Award

Jung von Matt / Stockholm

MINI/BMW

MINI Getaway Stockholm

Experiential Advertising / Single

11492G

2011 Advertising Merit Award

JWT / New York

Human Rights Watch

Burma

Experiential Advertising / Single

11493G

2011 Advertising Merit Award

Leo Burnett / Hong Kong

IKEA

Trailer

Experiential Advertising / Single

11494G

2011 Advertising Merit Award

McCann Erickson (M) Sdn Bhd / Petaling Jaya

BookXcess Sdn Bhd

Receipt Stories

Experiential Advertising / Single

11495G

2011 Advertising Merit Award

McCann Worldgroup (Hong Kong) / Hong Kong

Metro Publishing Hong Kong Limited

Future Daily on April Fool

Experiential Advertising / Single

11496G

2011 Advertising Merit Award

Ogilvy & Mather Argentina / Buenos Aires

Coca-Cola

The Friendship Machine

Experiential Advertising / Single

11497G

2011 Advertising Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Disposable Forest Campaign

Experiential Advertising / Single

11498G

2011 Advertising Merit Award

SS+K / New York City

Honest Tea

The Honest Store

Experiential Advertising / Single

11499G

2011 Advertising Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Pepsi

Pepsi Refresh Project

Experiential Advertising / Single

11500G

2011 Advertising Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

GATORADE REPLAY

Experiential Advertising / Single

11501G

2011 Advertising Merit Award

TBWA HAKUHODO / Tokyo

adidas Japan K.K.

adidas SKYCOMIC

Experiential Advertising / Single

11502G

2011 Advertising Merit Award

TBWA\LONDON / London

Skittles

Dazzle The Rainbow

Experiential Advertising / Single

11503G

2011 Advertising Merit Award

Wieden+Kennedy Tokyo / Tokyo

Nike Japan

WTF Nike Tulio

Experiential Advertising / Single

11504G

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

THE LONDON METROPOLITAN POLICE

WHO KILLED DEON

Branded Content / Single

11397T

2011 Advertising Merit Award

agencytwofifteen / San Francisco

Microsoft Xbox

Birth of a Spartan

Branded Content / Single

11398T

2011 Advertising Merit Award

agencytwofifteen / San Francisco

Microsoft

KIN Journey - Visit 1

Branded Content / Single

11399T

2011 Advertising Merit Award

Grey New York / New York

Canon

Beyond The Still

Branded Content / Single

11400T

2011 Advertising Merit Award

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Branded Content / Single

11401T

2011 Advertising Merit Award

Leo Burnett / Melbourne

Scope

See The Person

Branded Content / Single

11402T

2011 Advertising Merit Award

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Branded Content / Single

11403T

2011 Advertising Merit Award

Publicis Mojo / Walsh Bay

The Coca-Cola Company

Ride

Branded Content / Single

11404T

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Sky Deutschland Fernsehen GmbH & Co. KG

SKY football opera

Branded Content / Single

11405T

2011 Advertising Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 3

Branded Content / Single

11406T

2011 Advertising Merit Award

TDA_Boulder / Boulder

Webroot

Social Media Sobriety Test

Branded Content / Single

11407T

2011 Advertising Merit Award

Advico Y&R AG (Y&R Gruppe) / Zürich

Citterio

Citterio - Cut into finest slices

Out Of Home / Single

11170A

2011 Advertising Merit Award

Clemenger BBDO / Wellington

Booksellers NZ

Book Sculpture

Out Of Home / Single

11171A

2011 Advertising Merit Award

Cossette / Toronto

Ironkore Performance Training Gym

Concrete Block Coupon

Out Of Home / Single

11172A

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Bolthouse Farms

Vending Machine

Out Of Home / Single

11173A

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Kraft

Heated Noodle

Out Of Home / Single

11174A

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Kraft

Digital Smile

Out Of Home / Single

11175A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Crackers

Out Of Home / Single

11176A

2011 Advertising Merit Award

DDB Singapore / Singapore

Penguin Books Singapore

Road

Out Of Home / Single

11177A

2011 Advertising Merit Award

DDB Stockholm / Stockholm

McDonald's Sweden

Catch the Goodies

Out Of Home / Single

11178A

2011 Advertising Merit Award

DraftFCB Auckland / Auckland

Whitcoulls Read More Movies

Clockwork Orange

Out Of Home / Single

11179A

2011 Advertising Merit Award

FP7/BAH / Dubai

Batelco

Batelco Directory - Hospital

Out Of Home / Single

11180A

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