The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Boat Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Old Spice NFL Agency: Radical Media / New York Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
Mayhem Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / Commercials of var. length - Campaign
Cops & Robbers Agency: Ogilvy Malaysia / Kuala Lumpur Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Single
This is SportsCenter Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Questions Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Exchange Student Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
GPS Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
The Force Agency: Deutsch LA / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Write the Future Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Consumer Television / Over :30 / Under :90 - Single
3 in 1 Agency: Belgiovane Williams Mackay / Ultimo Client: Selleys Category: Consumer Television / Over :30 / Under :90 - Single
Fire Agency: TBWA\Chiat / New York Client: Jameson Category: Consumer Television / Over :30 / Under :90 - Single
Sword Collector Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / Over :30 / Under :90 - Single
\'\'NEVER SAY NO TO PANDA\'\' Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO Client: ARAB DAIRY Category: Consumer Television / Commercials of var. length - Campaign
Bundy Millers Agency: Leo Burnett / Millers Point Client: Diageo Australia Category: Consumer Television / Commercials of var. length - Campaign
Odor Blocker Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
IKEA Catalogue Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Consumer Television / Over :30 - Campaign
Hairmoticons Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Consumer Television / Under $80K Budget - Single
Spinal Cord and Brain injuries Agency: Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona Client: Channel 3 Telethon Category: Consumer Television / Under $80K Budget - Single
Honk If You're Human Agency: Three Drunk Monkeys / Sydney Client: BBc Knowledge Category: Consumer Television / Under $80K Budget - Single
The Most Interesting Man Agency: Euro RSCG New York / New York Client: Dos Equis Category: Consumer Television / :20 and Under - Campaign
FedEx TV Campaign Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
NBA - 2011 NBA Season - Encouragement Agency: Goodby, Silverstein & Partners / San Francisco Client: NBA Category: Consumer Television / :30/:25 - Campaign
MNF Campaign Agency: MJZ / Los Angeles Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Get Motivated Agency: O Positive / New York Client: Crunch Fitness Category: Consumer Television / :30/:25 - Campaign
Rhetorical Questions Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Campaign
Never Outgrow Campaign Agency: Venables Bell & Partners / San Francisco Client: ConAgra Foods Inc. Category: Consumer Television / :30/:25 - Campaign
Funny Email Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Road Trip Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single
Do Over Agency: Crispin Porter + Bogusky / Boulder Client: Coke Zero Category: Consumer Television / :30/:25 - Single
Ignored Agency: Deutsch LA / Los Angeles Client: Playstation Category: Consumer Television / :30/:25 - Single
Punch Agency: Doner / Grosse Ile Client: Chrysler Category: Consumer Television / :30/:25 - Single
Short Attention Span - Frame Agency: doug & serge inc. / Toronto Client: Canadian Film Centre Category: Consumer Television / :30/:25 - Single
Hot Jogger Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Snow Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Bus Agency: TBWA\Chiat / New York Client: Wrigley/ Starburst Category: Consumer Television / :30/:25 - Single
Fire Agency: TBWA\Chiat / New York Client: Jameson Category: Consumer Television / :30/:25 - Single
Door-Launch the Rainbow Agency: TBWA\Chiat / New York Client: Wrigley/Skittles Global Category: Consumer Television / :30/:25 - Single
Rattle Agency: TBWA\Chiat / New York Client: Vonage Category: Consumer Television / :30/:25 - Single
Dinner Plans Agency: TBWA\Chiat / New York Client: Vonage Category: Consumer Television / :30/:25 - Single
Woodchucks Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Single
Abe Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Single
Piggy Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Single
Reply All Agency: The Richards Group / Dallas Client: Bridgestone Category: Consumer Television / :30/:25 - Single
Blankey Agency: Venables Bell & Partners / San Francisco Client: ConAgra Foods Inc. Category: Consumer Television / :30/:25 - Single
This is SportsCenter - Spy :30 Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
''OFFICE'' Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
\'\'HOSPITAL\'\' Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
Arctic Sun Agency: BBDO Canada / Toronto Client: Pepsi-QTG Canada Category: Consumer Television / Over :30 / Under :90 - Single
So Backwards Agency: Bouffant Films / Johannesburg Client: First for women Category: Consumer Television / Over :30 / Under :90 - Single

2011 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Boat

Consumer Television / :20 and Under - Single

11061T

2011 Advertising Gold Pencil

Radical Media / New York

Old Spice

Old Spice NFL

Consumer Television / Commercials of var. length - Campaign

11062T

2011 Advertising Silver Pencil

Leo Burnett Chicago / Chicago

Allstate Insurance

Mayhem

Consumer Television / Commercials of var. length - Campaign

11063T

2011 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Hot Wheels

Cops & Robbers

Consumer Television / Under $80K Budget - Single

11065T

2011 Advertising Bronze Pencil

Wieden+Kennedy New York / New York

ESPN

This is SportsCenter

Consumer Television / :30/:25 - Campaign

11060T

2011 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Questions

Consumer Television / :30/:25 - Single

11056T

2011 Advertising Silver Pencil

BBDO New York / New York

FedEx

Exchange Student

Consumer Television / :30/:25 - Single

11057T

2011 Advertising Silver Pencil

Leo Burnett Chicago / Chicago

Allstate Insurance

GPS

Consumer Television / :30/:25 - Single

11058T

2011 Advertising Bronze Pencil

Deutsch LA / Los Angeles

Volkswagen

The Force

Consumer Television / :30/:25 - Single

11059T

2011 Advertising Gold Pencil

Wieden+Kennedy / Amsterdam

Nike

Write the Future

Consumer Television / Over :30 / Under :90 - Single

11052T

2011 Advertising Silver Pencil

Belgiovane Williams Mackay / Ultimo

Selleys

3 in 1

Consumer Television / Over :30 / Under :90 - Single

11053T

2011 Advertising Bronze Pencil

TBWA\Chiat / New York

Jameson

Fire

Consumer Television / Over :30 / Under :90 - Single

11054T

2011 Advertising Bronze Pencil

Young & Rubicam / New York

Land Rover

Sword Collector

Consumer Television / Over :30 / Under :90 - Single

11055T

2011 Advertising Merit Award

ADVANTAGE MARKETING & ADVERTISING / CAIRO

ARAB DAIRY

\'\'NEVER SAY NO TO PANDA\'\'

Consumer Television / Commercials of var. length - Campaign

11378T

2011 Advertising Merit Award

Leo Burnett / Millers Point

Diageo Australia

Bundy Millers

Consumer Television / Commercials of var. length - Campaign

11379T

2011 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Odor Blocker

Consumer Television / Commercials of var. length - Campaign

11380T

2011 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

IKEA Catalogue

Consumer Television / Over :30 - Campaign

11351T

2011 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Braun GmbH

Hairmoticons

Consumer Television / Under $80K Budget - Single

11381T

2011 Advertising Merit Award

Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona

Channel 3 Telethon

Spinal Cord and Brain injuries

Consumer Television / Under $80K Budget - Single

11382T

2011 Advertising Merit Award

Three Drunk Monkeys / Sydney

BBc Knowledge

Honk If You're Human

Consumer Television / Under $80K Budget - Single

11383T

2011 Advertising Merit Award

Euro RSCG New York / New York

Dos Equis

The Most Interesting Man

Consumer Television / :20 and Under - Campaign

11377T

2011 Advertising Merit Award

BBDO New York / New York

FedEx

FedEx TV Campaign

Consumer Television / :30/:25 - Campaign

11371T

2011 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

NBA

NBA - 2011 NBA Season - Encouragement

Consumer Television / :30/:25 - Campaign

11372T

2011 Advertising Merit Award

MJZ / Los Angeles

ESPN

MNF Campaign

Consumer Television / :30/:25 - Campaign

11373T

2011 Advertising Merit Award

O Positive / New York

Crunch Fitness

Get Motivated

Consumer Television / :30/:25 - Campaign

11374T

2011 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Rhetorical Questions

Consumer Television / :30/:25 - Campaign

11375T

2011 Advertising Merit Award

Venables Bell & Partners / San Francisco

ConAgra Foods Inc.

Never Outgrow Campaign

Consumer Television / :30/:25 - Campaign

11376T

2011 Advertising Merit Award

BBDO New York / New York

AT&T

Funny Email

Consumer Television / :30/:25 - Single

11352T

2011 Advertising Merit Award

BBDO New York / New York

Mars Chocolate North America/Snickers

Road Trip

Consumer Television / :30/:25 - Single

11353T

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Coke Zero

Do Over

Consumer Television / :30/:25 - Single

11354T

2011 Advertising Merit Award

Deutsch LA / Los Angeles

Playstation

Ignored

Consumer Television / :30/:25 - Single

11355T

2011 Advertising Merit Award

Doner / Grosse Ile

Chrysler

Punch

Consumer Television / :30/:25 - Single

11356T

2011 Advertising Merit Award

doug & serge inc. / Toronto

Canadian Film Centre

Short Attention Span - Frame

Consumer Television / :30/:25 - Single

11357T

2011 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate Insurance

Hot Jogger

Consumer Television / :30/:25 - Single

11358T

2011 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate Insurance

Snow

Consumer Television / :30/:25 - Single

11359T

2011 Advertising Merit Award

TBWA\Chiat / New York

Wrigley/ Starburst

Bus

Consumer Television / :30/:25 - Single

11360T

2011 Advertising Merit Award

TBWA\Chiat / New York

Jameson

Fire

Consumer Television / :30/:25 - Single

11361T

2011 Advertising Merit Award

TBWA\Chiat / New York

Wrigley/Skittles Global

Door-Launch the Rainbow

Consumer Television / :30/:25 - Single

11362T

2011 Advertising Merit Award

TBWA\Chiat / New York

Vonage

Rattle

Consumer Television / :30/:25 - Single

11363T

2011 Advertising Merit Award

TBWA\Chiat / New York

Vonage

Dinner Plans

Consumer Television / :30/:25 - Single

11364T

2011 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Woodchucks

Consumer Television / :30/:25 - Single

11365T

2011 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Abe

Consumer Television / :30/:25 - Single

11366T

2011 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Piggy

Consumer Television / :30/:25 - Single

11367T

2011 Advertising Merit Award

The Richards Group / Dallas

Bridgestone

Reply All

Consumer Television / :30/:25 - Single

11368T

2011 Advertising Merit Award

Venables Bell & Partners / San Francisco

ConAgra Foods Inc.

Blankey

Consumer Television / :30/:25 - Single

11369T

2011 Advertising Merit Award

Wieden+Kennedy New York / New York

ESPN

This is SportsCenter - Spy :30

Consumer Television / :30/:25 - Single

11370T

2011 Advertising Merit Award

ADVANTAGE MARKETING & ADVERTISING / CAIRO

ARAB DAIRY

''OFFICE''

Consumer Television / Over :30 / Under :90 - Single

11327T

2011 Advertising Merit Award

ADVANTAGE MARKETING & ADVERTISING / CAIRO

ARAB DAIRY

\'\'HOSPITAL\'\'

Consumer Television / Over :30 / Under :90 - Single

11328T

2011 Advertising Merit Award

BBDO Canada / Toronto

Pepsi-QTG Canada

Arctic Sun

Consumer Television / Over :30 / Under :90 - Single

11329T

2011 Advertising Merit Award

Bouffant Films / Johannesburg

First for women

So Backwards

Consumer Television / Over :30 / Under :90 - Single

11330T

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