The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Old Spice NFL Agency: Radical Media / New York Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
Mayhem Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / Commercials of var. length - Campaign
This is SportsCenter Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Write the Future Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Consumer Television / Over :30 / Under :90 - Single
3 in 1 Agency: Belgiovane Williams Mackay / Ultimo Client: Selleys Category: Consumer Television / Over :30 / Under :90 - Single
Fire Agency: TBWA\Chiat / New York Client: Jameson Category: Consumer Television / Over :30 / Under :90 - Single
Sword Collector Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / Over :30 / Under :90 - Single
Boat Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Cops & Robbers Agency: Ogilvy Malaysia / Kuala Lumpur Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Single
Questions Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Exchange Student Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
GPS Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
The Force Agency: Deutsch LA / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
\'\'NEVER SAY NO TO PANDA\'\' Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO Client: ARAB DAIRY Category: Consumer Television / Commercials of var. length - Campaign
Bundy Millers Agency: Leo Burnett / Millers Point Client: Diageo Australia Category: Consumer Television / Commercials of var. length - Campaign
Odor Blocker Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
FedEx TV Campaign Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
NBA - 2011 NBA Season - Encouragement Agency: Goodby, Silverstein & Partners / San Francisco Client: NBA Category: Consumer Television / :30/:25 - Campaign
MNF Campaign Agency: MJZ / Los Angeles Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Get Motivated Agency: O Positive / New York Client: Crunch Fitness Category: Consumer Television / :30/:25 - Campaign
Rhetorical Questions Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Campaign
Never Outgrow Campaign Agency: Venables Bell & Partners / San Francisco Client: ConAgra Foods Inc. Category: Consumer Television / :30/:25 - Campaign
''OFFICE'' Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
\'\'HOSPITAL\'\' Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
Arctic Sun Agency: BBDO Canada / Toronto Client: Pepsi-QTG Canada Category: Consumer Television / Over :30 / Under :90 - Single
So Backwards Agency: Bouffant Films / Johannesburg Client: First for women Category: Consumer Television / Over :30 / Under :90 - Single
Double Back Agency: Colenso BBDO / Auckland Client: Vodafone Category: Consumer Television / Over :30 / Under :90 - Single
Recycle It On Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Consumer Television / Over :30 / Under :90 - Single
After Hours Athlete Agency: Droga5 / New York Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
HardChorus Agency: Droga5 / New York Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
Logitech - Logitech Revue with Google TV - Ivan Cobenk Agency: Goodby, Silverstein & Partners / San Francisco Client: Logitech Category: Consumer Television / Over :30 / Under :90 - Single
American Family Agency: Grey New York / New York Client: NFL Category: Consumer Television / Over :30 / Under :90 - Single
Douglas Fir Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / Over :30 / Under :90 - Single
Dove Men Care Agency: Ogilvy France / Paris Client: Unilever / Dove Category: Consumer Television / Over :30 / Under :90 - Single
Builders of Tomorrow Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO GmbH Category: Consumer Television / Over :30 / Under :90 - Single
“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE Agency: Stun Creative / Los Angeles Client: Tv Guide Network - “CURB YOUR ENTHUSIASM” Category: Consumer Television / Over :30 / Under :90 - Single
Drama Queen Agency: TBWA\PHS / LASKUTUS Client: Young Director Award by CFP-E/Shots Category: Consumer Television / Over :30 / Under :90 - Single
Yay Agency: The Richards Group / Dallas Client: GameStop Category: Consumer Television / Over :30 / Under :90 - Single
Lightning Agency: Velocity Films / Johannesburg Client: Tetrapak Category: Consumer Television / Over :30 / Under :90 - Single
Release the Hounds Agency: Venables Bell & Partners / San Francisco Client: Audi of America Category: Consumer Television / Over :30 / Under :90 - Single
Kids Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Consumer Television / Over :30 / Under :90 - Single
To Work Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co Category: Consumer Television / Over :30 / Under :90 - Single
Born of Fire Agency: Wieden+Kennedy / Portland Client: Chrysler Category: Consumer Television / Over :30 / Under :90 - Single
Anti-Rock Star Agency: Young & Rubicam / New York Client: VH1 Category: Consumer Television / Over :30 / Under :90 - Single
If You Like Agency: Young & Rubicam / New York Client: VH1 Category: Consumer Television / Over :30 / Under :90 - Single
Cat Sitter Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / Over :30 / Under :90 - Single
BlueEFFICIENCY Agency: BBDO Proximity Singapore Pte Ltd / Singapore Client: Mercedes-Benz Category: Consumer Television / Under $80K Budget - Campaign
Optical Illusion Agency: Leo Burrnett Brasil / S�o Paulo Client: Samsung Category: Consumer Television / Under $80K Budget - Campaign
Matchbox Agency: Ogilvy Malaysia / Kuala Lumpur Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Campaign
Xtranormal Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / Under $80K Budget - Campaign

2011 Advertising Gold Pencil

Radical Media / New York

Old Spice

Old Spice NFL

Consumer Television / Commercials of var. length - Campaign

11062T

2011 Advertising Silver Pencil

Leo Burnett Chicago / Chicago

Allstate Insurance

Mayhem

Consumer Television / Commercials of var. length - Campaign

11063T

2011 Advertising Bronze Pencil

Wieden+Kennedy New York / New York

ESPN

This is SportsCenter

Consumer Television / :30/:25 - Campaign

11060T

2011 Advertising Gold Pencil

Wieden+Kennedy / Amsterdam

Nike

Write the Future

Consumer Television / Over :30 / Under :90 - Single

11052T

2011 Advertising Silver Pencil

Belgiovane Williams Mackay / Ultimo

Selleys

3 in 1

Consumer Television / Over :30 / Under :90 - Single

11053T

2011 Advertising Bronze Pencil

TBWA\Chiat / New York

Jameson

Fire

Consumer Television / Over :30 / Under :90 - Single

11054T

2011 Advertising Bronze Pencil

Young & Rubicam / New York

Land Rover

Sword Collector

Consumer Television / Over :30 / Under :90 - Single

11055T

2011 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Boat

Consumer Television / :20 and Under - Single

11061T

2011 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Hot Wheels

Cops & Robbers

Consumer Television / Under $80K Budget - Single

11065T

2011 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Questions

Consumer Television / :30/:25 - Single

11056T

2011 Advertising Silver Pencil

BBDO New York / New York

FedEx

Exchange Student

Consumer Television / :30/:25 - Single

11057T

2011 Advertising Silver Pencil

Leo Burnett Chicago / Chicago

Allstate Insurance

GPS

Consumer Television / :30/:25 - Single

11058T

2011 Advertising Bronze Pencil

Deutsch LA / Los Angeles

Volkswagen

The Force

Consumer Television / :30/:25 - Single

11059T

2011 Advertising Merit Award

ADVANTAGE MARKETING & ADVERTISING / CAIRO

ARAB DAIRY

\'\'NEVER SAY NO TO PANDA\'\'

Consumer Television / Commercials of var. length - Campaign

11378T

2011 Advertising Merit Award

Leo Burnett / Millers Point

Diageo Australia

Bundy Millers

Consumer Television / Commercials of var. length - Campaign

11379T

2011 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Odor Blocker

Consumer Television / Commercials of var. length - Campaign

11380T

2011 Advertising Merit Award

BBDO New York / New York

FedEx

FedEx TV Campaign

Consumer Television / :30/:25 - Campaign

11371T

2011 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

NBA

NBA - 2011 NBA Season - Encouragement

Consumer Television / :30/:25 - Campaign

11372T

2011 Advertising Merit Award

MJZ / Los Angeles

ESPN

MNF Campaign

Consumer Television / :30/:25 - Campaign

11373T

2011 Advertising Merit Award

O Positive / New York

Crunch Fitness

Get Motivated

Consumer Television / :30/:25 - Campaign

11374T

2011 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Rhetorical Questions

Consumer Television / :30/:25 - Campaign

11375T

2011 Advertising Merit Award

Venables Bell & Partners / San Francisco

ConAgra Foods Inc.

Never Outgrow Campaign

Consumer Television / :30/:25 - Campaign

11376T

2011 Advertising Merit Award

ADVANTAGE MARKETING & ADVERTISING / CAIRO

ARAB DAIRY

''OFFICE''

Consumer Television / Over :30 / Under :90 - Single

11327T

2011 Advertising Merit Award

ADVANTAGE MARKETING & ADVERTISING / CAIRO

ARAB DAIRY

\'\'HOSPITAL\'\'

Consumer Television / Over :30 / Under :90 - Single

11328T

2011 Advertising Merit Award

BBDO Canada / Toronto

Pepsi-QTG Canada

Arctic Sun

Consumer Television / Over :30 / Under :90 - Single

11329T

2011 Advertising Merit Award

Bouffant Films / Johannesburg

First for women

So Backwards

Consumer Television / Over :30 / Under :90 - Single

11330T

2011 Advertising Merit Award

Colenso BBDO / Auckland

Vodafone

Double Back

Consumer Television / Over :30 / Under :90 - Single

11331T

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Best Buy

Recycle It On

Consumer Television / Over :30 / Under :90 - Single

11332T

2011 Advertising Merit Award

Droga5 / New York

Puma

After Hours Athlete

Consumer Television / Over :30 / Under :90 - Single

11333T

2011 Advertising Merit Award

Droga5 / New York

Puma

HardChorus

Consumer Television / Over :30 / Under :90 - Single

11334T

2011 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Logitech

Logitech - Logitech Revue with Google TV - Ivan Cobenk

Consumer Television / Over :30 / Under :90 - Single

11335T

2011 Advertising Merit Award

Grey New York / New York

NFL

American Family

Consumer Television / Over :30 / Under :90 - Single

11336T

2011 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate Insurance

Douglas Fir

Consumer Television / Over :30 / Under :90 - Single

11337T

2011 Advertising Merit Award

Ogilvy France / Paris

Unilever / Dove

Dove Men Care

Consumer Television / Over :30 / Under :90 - Single

11338T

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

LEGO GmbH

Builders of Tomorrow

Consumer Television / Over :30 / Under :90 - Single

11339T

2011 Advertising Merit Award

Stun Creative / Los Angeles

Tv Guide Network - “CURB YOUR ENTHUSIASM”

“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE

Consumer Television / Over :30 / Under :90 - Single

11340T

2011 Advertising Merit Award

TBWA\PHS / LASKUTUS

Young Director Award by CFP-E/Shots

Drama Queen

Consumer Television / Over :30 / Under :90 - Single

11341T

2011 Advertising Merit Award

The Richards Group / Dallas

GameStop

Yay

Consumer Television / Over :30 / Under :90 - Single

11342T

2011 Advertising Merit Award

Velocity Films / Johannesburg

Tetrapak

Lightning

Consumer Television / Over :30 / Under :90 - Single

11343T

2011 Advertising Merit Award

Venables Bell & Partners / San Francisco

Audi of America

Release the Hounds

Consumer Television / Over :30 / Under :90 - Single

11344T

2011 Advertising Merit Award

Wieden+Kennedy / Portland

Procter & Gamble

Kids

Consumer Television / Over :30 / Under :90 - Single

11345T

2011 Advertising Merit Award

Wieden+Kennedy / Portland

Levi's Strauss & Co

To Work

Consumer Television / Over :30 / Under :90 - Single

11346T

2011 Advertising Merit Award

Wieden+Kennedy / Portland

Chrysler

Born of Fire

Consumer Television / Over :30 / Under :90 - Single

11347T

2011 Advertising Merit Award

Young & Rubicam / New York

VH1

Anti-Rock Star

Consumer Television / Over :30 / Under :90 - Single

11348T

2011 Advertising Merit Award

Young & Rubicam / New York

VH1

If You Like

Consumer Television / Over :30 / Under :90 - Single

11349T

2011 Advertising Merit Award

Young & Rubicam / New York

Land Rover

Cat Sitter

Consumer Television / Over :30 / Under :90 - Single

11350T

2011 Advertising Merit Award

BBDO Proximity Singapore Pte Ltd / Singapore

Mercedes-Benz

BlueEFFICIENCY

Consumer Television / Under $80K Budget - Campaign

11384T

2011 Advertising Merit Award

Leo Burrnett Brasil / S�o Paulo

Samsung

Optical Illusion

Consumer Television / Under $80K Budget - Campaign

11385T

2011 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Hot Wheels

Matchbox

Consumer Television / Under $80K Budget - Campaign

11386T

2011 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Xtranormal

Consumer Television / Under $80K Budget - Campaign

11387T

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