The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Questions Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Exchange Student Agency: BBDO New York / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
GPS Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
The Force Agency: Deutsch LA / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Write the Future Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Consumer Television / Over :30 / Under :90 - Single
3 in 1 Agency: Belgiovane Williams Mackay / Ultimo Client: Selleys Category: Consumer Television / Over :30 / Under :90 - Single
Fire Agency: TBWA\Chiat / New York Client: Jameson Category: Consumer Television / Over :30 / Under :90 - Single
Sword Collector Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / Over :30 / Under :90 - Single
This is SportsCenter Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Old Spice NFL Agency: Radical Media / New York Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
Mayhem Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / Commercials of var. length - Campaign
Boat Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Cops & Robbers Agency: Ogilvy Malaysia / Kuala Lumpur Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Single
Funny Email Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Road Trip Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single
Do Over Agency: Crispin Porter + Bogusky / Boulder Client: Coke Zero Category: Consumer Television / :30/:25 - Single
Ignored Agency: Deutsch LA / Los Angeles Client: Playstation Category: Consumer Television / :30/:25 - Single
Punch Agency: Doner / Grosse Ile Client: Chrysler Category: Consumer Television / :30/:25 - Single
Short Attention Span - Frame Agency: doug & serge inc. / Toronto Client: Canadian Film Centre Category: Consumer Television / :30/:25 - Single
Hot Jogger Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Snow Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Bus Agency: TBWA\Chiat / New York Client: Wrigley/ Starburst Category: Consumer Television / :30/:25 - Single
Fire Agency: TBWA\Chiat / New York Client: Jameson Category: Consumer Television / :30/:25 - Single
Door-Launch the Rainbow Agency: TBWA\Chiat / New York Client: Wrigley/Skittles Global Category: Consumer Television / :30/:25 - Single
Rattle Agency: TBWA\Chiat / New York Client: Vonage Category: Consumer Television / :30/:25 - Single
Dinner Plans Agency: TBWA\Chiat / New York Client: Vonage Category: Consumer Television / :30/:25 - Single
Woodchucks Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Single
Abe Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Single
Piggy Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / :30/:25 - Single
Reply All Agency: The Richards Group / Dallas Client: Bridgestone Category: Consumer Television / :30/:25 - Single
Blankey Agency: Venables Bell & Partners / San Francisco Client: ConAgra Foods Inc. Category: Consumer Television / :30/:25 - Single
This is SportsCenter - Spy :30 Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
IKEA Catalogue Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Consumer Television / Over :30 - Campaign
''OFFICE'' Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
\'\'HOSPITAL\'\' Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
Arctic Sun Agency: BBDO Canada / Toronto Client: Pepsi-QTG Canada Category: Consumer Television / Over :30 / Under :90 - Single
So Backwards Agency: Bouffant Films / Johannesburg Client: First for women Category: Consumer Television / Over :30 / Under :90 - Single
Double Back Agency: Colenso BBDO / Auckland Client: Vodafone Category: Consumer Television / Over :30 / Under :90 - Single
Recycle It On Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Consumer Television / Over :30 / Under :90 - Single
After Hours Athlete Agency: Droga5 / New York Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
HardChorus Agency: Droga5 / New York Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
Logitech - Logitech Revue with Google TV - Ivan Cobenk Agency: Goodby, Silverstein & Partners / San Francisco Client: Logitech Category: Consumer Television / Over :30 / Under :90 - Single
American Family Agency: Grey New York / New York Client: NFL Category: Consumer Television / Over :30 / Under :90 - Single
Douglas Fir Agency: Leo Burnett Chicago / Chicago Client: Allstate Insurance Category: Consumer Television / Over :30 / Under :90 - Single
Dove Men Care Agency: Ogilvy France / Paris Client: Unilever / Dove Category: Consumer Television / Over :30 / Under :90 - Single
Builders of Tomorrow Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: LEGO GmbH Category: Consumer Television / Over :30 / Under :90 - Single
“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE Agency: Stun Creative / Los Angeles Client: Tv Guide Network - “CURB YOUR ENTHUSIASM” Category: Consumer Television / Over :30 / Under :90 - Single
Drama Queen Agency: TBWA\PHS / LASKUTUS Client: Young Director Award by CFP-E/Shots Category: Consumer Television / Over :30 / Under :90 - Single
Yay Agency: The Richards Group / Dallas Client: GameStop Category: Consumer Television / Over :30 / Under :90 - Single
Lightning Agency: Velocity Films / Johannesburg Client: Tetrapak Category: Consumer Television / Over :30 / Under :90 - Single

2011 Advertising Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Questions

Consumer Television / :30/:25 - Single

11056T

2011 Advertising Silver Pencil

BBDO New York / New York

FedEx

Exchange Student

Consumer Television / :30/:25 - Single

11057T

2011 Advertising Silver Pencil

Leo Burnett Chicago / Chicago

Allstate Insurance

GPS

Consumer Television / :30/:25 - Single

11058T

2011 Advertising Bronze Pencil

Deutsch LA / Los Angeles

Volkswagen

The Force

Consumer Television / :30/:25 - Single

11059T

2011 Advertising Gold Pencil

Wieden+Kennedy / Amsterdam

Nike

Write the Future

Consumer Television / Over :30 / Under :90 - Single

11052T

2011 Advertising Silver Pencil

Belgiovane Williams Mackay / Ultimo

Selleys

3 in 1

Consumer Television / Over :30 / Under :90 - Single

11053T

2011 Advertising Bronze Pencil

TBWA\Chiat / New York

Jameson

Fire

Consumer Television / Over :30 / Under :90 - Single

11054T

2011 Advertising Bronze Pencil

Young & Rubicam / New York

Land Rover

Sword Collector

Consumer Television / Over :30 / Under :90 - Single

11055T

2011 Advertising Bronze Pencil

Wieden+Kennedy New York / New York

ESPN

This is SportsCenter

Consumer Television / :30/:25 - Campaign

11060T

2011 Advertising Gold Pencil

Radical Media / New York

Old Spice

Old Spice NFL

Consumer Television / Commercials of var. length - Campaign

11062T

2011 Advertising Silver Pencil

Leo Burnett Chicago / Chicago

Allstate Insurance

Mayhem

Consumer Television / Commercials of var. length - Campaign

11063T

2011 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Old Spice

Boat

Consumer Television / :20 and Under - Single

11061T

2011 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Hot Wheels

Cops & Robbers

Consumer Television / Under $80K Budget - Single

11065T

2011 Advertising Merit Award

BBDO New York / New York

AT&T

Funny Email

Consumer Television / :30/:25 - Single

11352T

2011 Advertising Merit Award

BBDO New York / New York

Mars Chocolate North America/Snickers

Road Trip

Consumer Television / :30/:25 - Single

11353T

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Coke Zero

Do Over

Consumer Television / :30/:25 - Single

11354T

2011 Advertising Merit Award

Deutsch LA / Los Angeles

Playstation

Ignored

Consumer Television / :30/:25 - Single

11355T

2011 Advertising Merit Award

Doner / Grosse Ile

Chrysler

Punch

Consumer Television / :30/:25 - Single

11356T

2011 Advertising Merit Award

doug & serge inc. / Toronto

Canadian Film Centre

Short Attention Span - Frame

Consumer Television / :30/:25 - Single

11357T

2011 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate Insurance

Hot Jogger

Consumer Television / :30/:25 - Single

11358T

2011 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate Insurance

Snow

Consumer Television / :30/:25 - Single

11359T

2011 Advertising Merit Award

TBWA\Chiat / New York

Wrigley/ Starburst

Bus

Consumer Television / :30/:25 - Single

11360T

2011 Advertising Merit Award

TBWA\Chiat / New York

Jameson

Fire

Consumer Television / :30/:25 - Single

11361T

2011 Advertising Merit Award

TBWA\Chiat / New York

Wrigley/Skittles Global

Door-Launch the Rainbow

Consumer Television / :30/:25 - Single

11362T

2011 Advertising Merit Award

TBWA\Chiat / New York

Vonage

Rattle

Consumer Television / :30/:25 - Single

11363T

2011 Advertising Merit Award

TBWA\Chiat / New York

Vonage

Dinner Plans

Consumer Television / :30/:25 - Single

11364T

2011 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Woodchucks

Consumer Television / :30/:25 - Single

11365T

2011 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Abe

Consumer Television / :30/:25 - Single

11366T

2011 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Piggy

Consumer Television / :30/:25 - Single

11367T

2011 Advertising Merit Award

The Richards Group / Dallas

Bridgestone

Reply All

Consumer Television / :30/:25 - Single

11368T

2011 Advertising Merit Award

Venables Bell & Partners / San Francisco

ConAgra Foods Inc.

Blankey

Consumer Television / :30/:25 - Single

11369T

2011 Advertising Merit Award

Wieden+Kennedy New York / New York

ESPN

This is SportsCenter - Spy :30

Consumer Television / :30/:25 - Single

11370T

2011 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

IKEA Catalogue

Consumer Television / Over :30 - Campaign

11351T

2011 Advertising Merit Award

ADVANTAGE MARKETING & ADVERTISING / CAIRO

ARAB DAIRY

''OFFICE''

Consumer Television / Over :30 / Under :90 - Single

11327T

2011 Advertising Merit Award

ADVANTAGE MARKETING & ADVERTISING / CAIRO

ARAB DAIRY

\'\'HOSPITAL\'\'

Consumer Television / Over :30 / Under :90 - Single

11328T

2011 Advertising Merit Award

BBDO Canada / Toronto

Pepsi-QTG Canada

Arctic Sun

Consumer Television / Over :30 / Under :90 - Single

11329T

2011 Advertising Merit Award

Bouffant Films / Johannesburg

First for women

So Backwards

Consumer Television / Over :30 / Under :90 - Single

11330T

2011 Advertising Merit Award

Colenso BBDO / Auckland

Vodafone

Double Back

Consumer Television / Over :30 / Under :90 - Single

11331T

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Best Buy

Recycle It On

Consumer Television / Over :30 / Under :90 - Single

11332T

2011 Advertising Merit Award

Droga5 / New York

Puma

After Hours Athlete

Consumer Television / Over :30 / Under :90 - Single

11333T

2011 Advertising Merit Award

Droga5 / New York

Puma

HardChorus

Consumer Television / Over :30 / Under :90 - Single

11334T

2011 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Logitech

Logitech - Logitech Revue with Google TV - Ivan Cobenk

Consumer Television / Over :30 / Under :90 - Single

11335T

2011 Advertising Merit Award

Grey New York / New York

NFL

American Family

Consumer Television / Over :30 / Under :90 - Single

11336T

2011 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate Insurance

Douglas Fir

Consumer Television / Over :30 / Under :90 - Single

11337T

2011 Advertising Merit Award

Ogilvy France / Paris

Unilever / Dove

Dove Men Care

Consumer Television / Over :30 / Under :90 - Single

11338T

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

LEGO GmbH

Builders of Tomorrow

Consumer Television / Over :30 / Under :90 - Single

11339T

2011 Advertising Merit Award

Stun Creative / Los Angeles

Tv Guide Network - “CURB YOUR ENTHUSIASM”

“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE

Consumer Television / Over :30 / Under :90 - Single

11340T

2011 Advertising Merit Award

TBWA\PHS / LASKUTUS

Young Director Award by CFP-E/Shots

Drama Queen

Consumer Television / Over :30 / Under :90 - Single

11341T

2011 Advertising Merit Award

The Richards Group / Dallas

GameStop

Yay

Consumer Television / Over :30 / Under :90 - Single

11342T

2011 Advertising Merit Award

Velocity Films / Johannesburg

Tetrapak

Lightning

Consumer Television / Over :30 / Under :90 - Single

11343T

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