The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Mom's Secret
Agency: JWT Johannesburg / Johannesburg
Client: Nestle South Africa Category: Collateral / P.O.P and In-store - Campaign
Suggested Retail
Agency: TDA_Boulder / Boulder
Client: Sir Richard's Condom Company Category: Collateral / P.O.P and In-store - Campaign
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Out Of Home / Campaign
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Out Of Home / Campaign
Questions
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Exchange Student
Agency: BBDO New York / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
GPS
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
The Force
Agency: Deutsch LA / Los Angeles
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Magazine / Full Page or Spread - Single
Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Single
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Innovation in Advertising / Single
Save as WWF
Agency: Jung von Matt / Hamburg
Client: WWF Deutschland Category: Innovation in Advertising / Single
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Guide Dogs Victoria Category: Innovation in Advertising / Single
Pay With A Tweet
Agency: R/GA / New York
Client: Innovative Thunder Category: Innovation in Advertising / Single
Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Experiential Advertising / Single
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Single
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Experiential Advertising / Single
Copy on Campaign - Motif: Road Crossing
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral / Posters - Single
Scale
Agency: Lew´Lara\TBWA / São Paulo
Client: Donate your Garbage Category: Public Service / Newspaper or Magazine - Campaign
Human Rights
Agency: walker / zurich
Client: Amnesty International Category: Public Service / Newspaper or Magazine - Campaign
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Agency: BBDO New York / New York
Client: AT&T Category: Public Service / Newspaper or Magazine - Campaign
Chrome Speed Tests
Agency: BBH/New York and Google Creative Lab
Client: Google Category: Non-Broadcast / Campaign
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Newspaper / Full Page or Spread - Single
Sindy
Agency: DDB, Paris / Paris
Client: Chupa Chups Category: Newspaper / Full Page or Spread - Single
This is SportsCenter
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Cinema Advertising / Maximum 3 minutes - Single
HardChorus
Agency: Droga5 / New York
Client: Puma Category: Cinema Advertising / Maximum 3 minutes - Single
Trailer
Agency: Leo Burnett / Hong Kong
Client: IKEA Category: Cinema Advertising / Maximum 3 minutes - Single
Potato 3D
Agency: BBH/New York and Google Creative Lab
Client: Google Category: Cinema Advertising / Maximum 3 minutes - Single
GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign
Smell Like a Man, Man
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign
Levi's Work Wear Campaign
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co Category: Integrated Branding / Integrated Branding Campaign
Watson
Agency: Ogilvy New York / New York
Client: IBM Category: Integrated Branding / Integrated Branding Campaign
NASCAR Sponsafier II 360º Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Integrated Branding / Integrated Branding Campaign
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Guide Dogs Australia Category: Public Service / Collateral (Brochures and Direct Mail) - Single
DEATH PENALTY CANDLES
Agency: TBWA\PARIS / Boulogne Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service / Collateral (Brochures and Direct Mail) - Single
WHO KILLED DEON
Agency: Abbott Mead Vickers BBDO / London
Client: THE METROPOLITAN POLICE Category: Branded Content / Campaign
The Last Text Integrated Campaign
Agency: BBDO New York / New York
Client: AT&T Category: Branded Content / Campaign
REPLAY Season 2
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Branded Content / Single
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France
Agency: Mad Media / Oceanside
Client: DC Shoes Category: Branded Content / Single
The Megane Experiment
Agency: Publicis London / London
Client: Renault UK Ltd Category: Branded Content / Single
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Out Of Home / Single
The Cascade of Books
Agency: McCann Worldgroup Mumbai / mumbai
Client: Videocon Mobile Phones Category: Out Of Home / Single
Award:
2011 Advertising Gold Pencil
Agency:
Nike Comms Team
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11094G
Award:
2011 Advertising Silver Pencil
Agency:
JWT Johannesburg / Johannesburg
Client:
Nestle South Africa
Title:
Mom's Secret
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11025A
Award:
2011 Advertising Bronze Pencil
Agency:
TDA_Boulder / Boulder
Client:
Sir Richard's Condom Company
Title:
Suggested Retail
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11026A
Award:
2011 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Out Of Home / Campaign
Annual ID:
11014A
Award:
2011 Advertising Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Out Of Home / Campaign
Annual ID:
11015A
Award:
2011 Advertising Bronze Pencil
Agency:
OgilvyOne / London
Client:
IBM
Title:
LOTUS T5
Category:
Out Of Home / Campaign
Annual ID:
11016A
Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Questions
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11056T
Award:
2011 Advertising Silver Pencil
Agency:
BBDO New York / New York
Client:
FedEx
Title:
Exchange Student
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11057T
Award:
2011 Advertising Silver Pencil
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
GPS
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11058T
Award:
2011 Advertising Bronze Pencil
Agency:
Deutsch LA / Los Angeles
Client:
Volkswagen
Title:
The Force
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11059T
Award:
2011 Advertising Silver Pencil
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11004A
Award:
2011 Advertising Bronze Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Baby
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11005A
Award:
2011 Advertising Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Annual ID:
11083G
Award:
2011 Advertising Green
Agency:
Jung von Matt / Hamburg
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Annual ID:
11083G
Award:
2011 Advertising Silver Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
Watson
Category:
Innovation in Advertising / Single
Annual ID:
11084G
Award:
2011 Advertising Bronze Pencil
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Guide Dogs Victoria
Title:
Support Scent
Category:
Innovation in Advertising / Single
Annual ID:
11085G
Award:
2011 Advertising Bronze Pencil
Agency:
R/GA / New York
Client:
Innovative Thunder
Title:
Pay With A Tweet
Category:
Innovation in Advertising / Single
Annual ID:
11087G
Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Response Campaign
Category:
Experiential Advertising / Single
Annual ID:
11100G
Award:
2011 Advertising Silver Pencil
Agency:
Mother / New York
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Experiential Advertising / Single
Annual ID:
11101G
Award:
2011 Advertising Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Experiential Advertising / Single
Annual ID:
11102G
Award:
2011 Advertising Bronze Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Road Crossing
Category:
Collateral / Posters - Single
Annual ID:
11018A
Award:
2011 Advertising Silver Pencil
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Donate your Garbage
Title:
Scale
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11031A
Award:
2011 Advertising Silver Pencil
Agency:
walker / zurich
Client:
Amnesty International
Title:
Human Rights
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11032A
Award:
2011 Advertising Bronze Pencil
Agency:
BBDO New York / New York
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11033A
Award:
2011 Advertising Gold Pencil
Agency:
BBH/New York and Google Creative Lab
Client:
Google
Title:
Chrome Speed Tests
Category:
Non-Broadcast / Campaign
Annual ID:
11081T
Award:
2011 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Philips
Title:
Parallel Lines
Category:
Non-Broadcast / Campaign
Annual ID:
11082T
Award:
2011 Advertising Silver Pencil
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11001A
Award:
2011 Advertising Bronze Pencil
Agency:
DDB, Paris / Paris
Client:
Chupa Chups
Title:
Sindy
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
11002A
Award:
2011 Advertising Bronze Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11060T
Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
Write the Future
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11066T
Award:
2011 Advertising Silver Pencil
Agency:
Droga5 / New York
Client:
Puma
Title:
HardChorus
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11067T
Award:
2011 Advertising Silver Pencil
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Trailer
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11068T
Award:
2011 Advertising Bronze Pencil
Agency:
BBH/New York and Google Creative Lab
Client:
Google
Title:
Potato 3D
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11069T
Award:
2011 Advertising Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
GATORADE REPLAY
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11093G
Award:
2011 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Smell Like a Man, Man
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11095G
Award:
2011 Advertising Silver Pencil
Agency:
McCann Worldgroup (Hong Kong) / Hong Kong
Client:
Metro Publishing Hong Kong Limited
Title:
Future Daily on April Fool
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11096G
Award:
2011 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Levi's Strauss & Co
Title:
Levi's Work Wear Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11097G
Award:
2011 Advertising Bronze Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
Watson
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11098G
Award:
2011 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
NASCAR Sponsafier II 360º Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11099G
Award:
2011 Advertising Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11037A
Award:
2011 Advertising Silver Pencil
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Guide Dogs Australia
Title:
Support Scent
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11038A
Award:
2011 Advertising Bronze Pencil
Agency:
TBWA\PARIS / Boulogne Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
DEATH PENALTY CANDLES
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11039A
Award:
2011 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE METROPOLITAN POLICE
Title:
WHO KILLED DEON
Category:
Branded Content / Campaign
Annual ID:
11073T
Award:
2011 Advertising Bronze Pencil
Agency:
BBDO New York / New York
Client:
AT&T
Title:
The Last Text Integrated Campaign
Category:
Branded Content / Campaign
Annual ID:
11074T
Award:
2011 Advertising Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season 2
Category:
Branded Content / Single
Annual ID:
11070T
Award:
2011 Advertising Silver Pencil
Agency:
Mad Media / Oceanside
Client:
DC Shoes
Title:
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France
Category:
Branded Content / Single
Annual ID:
11071T
Award:
2011 Advertising Bronze Pencil
Agency:
Publicis London / London
Client:
Renault UK Ltd
Title:
The Megane Experiment
Category:
Branded Content / Single
Annual ID:
11072T
Award:
2011 Advertising Gold Pencil
Agency:
Mother / New York
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Out Of Home / Single
Annual ID:
11010A
Award:
2011 Advertising Silver Pencil
Agency:
Leo Burnett / Shanghai
Client:
SUPOR
Title:
Supor Non-Strick Pans
Category:
Out Of Home / Single
Annual ID:
11011A
Award:
2011 Advertising Silver Pencil
Agency:
McCann Worldgroup Mumbai / mumbai
Client:
Videocon Mobile Phones
Title:
The Cascade of Books
Category:
Out Of Home / Single
Annual ID:
11012A
