The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo
Client: Bar Aurora e Boteco Ferraz Category: Public Service / Outdoor and Posters - Single
Selinah
Agency: Ogilvy Johannesburg / Johannesburg
Client: Topsy Foundation Category: Public Service / Television - Single
Screen Off Campaign
Agency: Lowe Indonesia / Jakarta
Client: UNICEF Category: Public Service / Television - Campaign
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Burma
Agency: JWT / New York
Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
Get Tested Project
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Aids Task Force Category: Public Service / Radio - Single
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Public Service / Television - Campaign
Scale
Agency: Lew´Lara\TBWA / São Paulo
Client: Donate your Garbage Category: Public Service / Newspaper or Magazine - Campaign
Human Rights
Agency: walker / zurich
Client: Amnesty International Category: Public Service / Newspaper or Magazine - Campaign
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Guide Dogs Australia Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Save
Agency: Contract Advertising / New Delhi
Client: Environment Friends Category: Public Service / Outdoor and Posters - Campaign
"The Bird"
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Ad Council Category: Public Service / Television - Single
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Agency: BBDO / New York
Client: AT&T Category: Public Service / Newspaper or Magazine - Campaign
DEATH PENALTY CANDLES
Agency: TBWA\PARIS / Boulogne Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service / Collateral (Brochures and Direct Mail) - Single
WATER TALKS
Agency: BDDP Unlimited / PARIS
Client: SOLIDARITES Category: Public Service / Outdoor and Posters - Single
Chopstick Tree
Agency: DDB China Group / Shanghai
Client: China Environmental Protection Foundation Category: Public Service / Outdoor and Posters - Single
Fence
Agency: Kirsten Rutherford / London
Client: Amnesty International (UK) Category: Public Service / Outdoor and Posters - Single
Surprise Catwalk
Agency: Kitchen Leo Burnett / Oslo
Client: The Salvation Army Second hand shop Category: Public Service / Outdoor and Posters - Single
Mud-Flow
Agency: Publicis / Jakarta
Client: Jaringan Advokasi Tambang (Jatam) Category: Public Service / Outdoor and Posters - Single
Donate
Agency: BBDO Germany GmbH / Duesseldorf
Client: Christoffel Blindenmission Deutschland e.V. Category: Public Service / Radio - Single
Panic Station
Agency: DDB New Zealand / Auckland
Client: Coastguard NZ Ltd Category: Public Service / Radio - Single
Robert
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Washington State Department of Health Category: Public Service / Radio - Single
GPS
Agency: Young&Rubicam Buenos Aires / Buenos Aires
Client: Cervecería y Maltería Quilmes Category: Public Service / Radio - Single
Stop Me
Agency: Arnold Worldwide / Boston
Client: truth Category: Public Service / Television - Single
Offer
Agency: Arnold Worldwide / Boston
Client: truth Category: Public Service / Television - Single
The Ripple Effect - Montage
Agency: Grey / Melbourne
Client: Transport Accident Commission Category: Public Service / Television - Single
Mac Folders
Agency: Ogilvy&Mather / Santiago
Client: Unicef Category: Public Service / Television - Single
Pc Folders
Agency: Ogilvy&Mather / Santiago
Client: Unicef Category: Public Service / Television - Single
DEATH PENALTY
Agency: TBWA\PARIS / Boulogne Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service / Television - Single
Robert
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Washington State Department of Health Category: Public Service / Television - Single
Joke
Agency: Y&R Peru / lima
Client: League Against Cancer Category: Public Service / Television - Single
Stop Me/Okay/Offer
Agency: Arnold Worldwide / Boston
Client: truth Category: Public Service / Television - Campaign
A History Forgotten Is A Future Lost
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Apartheid Museum Category: Public Service / Television - Campaign
TOWER HAMLETS PRINT CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Campaign
Life Lost
Agency: BBH / london
Client: St John Ambulance Category: Public Service / Newspaper or Magazine - Campaign
DEATH PENALTY
Agency: TBWAPARIS / Boulogne Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service / Newspaper or Magazine - Campaign
Live to be old
Agency: Y&R Peru / lima
Client: League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
Birthday Papers
Agency: The Martin Agency / Richmond
Client: ACS Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
More Than Just a Medal
Agency: Grey Canada / Toronto
Client: Special Olympics Canada Category: Public Service / Radio - Campaign
Dear Me
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Washington State Department of Health Category: Public Service / Radio - Campaign
MUMS
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Single
GIRLS
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Single
Soldier
Agency: Leo Burnett Istanbul / Istanbul
Client: Istanbul Toy Museum Category: Public Service / Newspaper or Magazine - Single
If you drink, blow
Agency: LDC / São Paulo
Client: CCR Category: Public Service / Newspaper or Magazine - Single
Family
Agency: Lowe Indonesia / Jakarta
Client: UNICEF Category: Public Service / Newspaper or Magazine - Single
The Blank Frontpage Campaign
Agency: Scholz & Friends / Hamburg
Client: Reporter ohne Grenzen e.V. Category: Public Service / Newspaper or Magazine - Single
Award:
2011 Advertising Gold Pencil
Agency:
Ogilvy Brasil / são paulo
Client:
Bar Aurora e Boteco Ferraz
Title:
$ 73,000 BarTab
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11034A
Award:
2011 Advertising Gold Pencil
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Topsy Foundation
Title:
Selinah
Category:
Public Service / Television - Single
Annual ID:
11042T
Award:
2011 Advertising Gold Pencil
Agency:
Lowe Indonesia / Jakarta
Client:
UNICEF
Title:
Screen Off Campaign
Category:
Public Service / Television - Campaign
Annual ID:
11045T
Award:
2011 Advertising Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11037A
Award:
2011 Advertising Silver Pencil
Agency:
JWT / New York
Client:
Human Rights Watch
Title:
Burma
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11035A
Award:
2011 Advertising Silver Pencil
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Aids Task Force
Title:
Get Tested Project
Category:
Public Service / Radio - Single
Annual ID:
11041R
Award:
2011 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Category:
Public Service / Television - Campaign
Annual ID:
11046T
Award:
2011 Advertising Silver Pencil
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Donate your Garbage
Title:
Scale
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11031A
Award:
2011 Advertising Silver Pencil
Agency:
walker / zurich
Client:
Amnesty International
Title:
Human Rights
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11032A
Award:
2011 Advertising Silver Pencil
Agency:
Lowe Brindfors / Stockholm
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Public Service / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
11040A
Award:
2011 Advertising Silver Pencil
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Guide Dogs Australia
Title:
Support Scent
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11038A
Award:
2011 Advertising Silver Pencil
Agency:
Contract Advertising / New Delhi
Client:
Environment Friends
Title:
Save
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11036A
Award:
2011 Advertising Bronze Pencil
Agency:
Kirshenbaum Bond Senecal + Partners / New York
Client:
Ad Council
Title:
"The Bird"
Category:
Public Service / Television - Single
Annual ID:
11044T
Award:
2011 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11033A
Award:
2011 Advertising Bronze Pencil
Agency:
TBWA\PARIS / Boulogne Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
DEATH PENALTY CANDLES
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
11039A
Award:
2011 Advertising Merit Award
Agency:
BDDP Unlimited / PARIS
Client:
SOLIDARITES
Title:
WATER TALKS
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11269A
Award:
2011 Advertising Merit Award
Agency:
DDB China Group / Shanghai
Client:
China Environmental Protection Foundation
Title:
Chopstick Tree
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11270A
Award:
2011 Advertising Merit Award
Agency:
Kirsten Rutherford / London
Client:
Amnesty International (UK)
Title:
Fence
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11271A
Award:
2011 Advertising Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
The Salvation Army Second hand shop
Title:
Surprise Catwalk
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11272A
Award:
2011 Advertising Merit Award
Agency:
Publicis / Jakarta
Client:
Jaringan Advokasi Tambang (Jatam)
Title:
Mud-Flow
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11273A
Award:
2011 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Christoffel Blindenmission Deutschland e.V.
Title:
Donate
Category:
Public Service / Radio - Single
Annual ID:
11286R
Award:
2011 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
Coastguard NZ Ltd
Title:
Panic Station
Category:
Public Service / Radio - Single
Annual ID:
11287R
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
Earth FM
Category:
Public Service / Radio - Single
Annual ID:
11288R
Award:
2011 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Washington State Department of Health
Title:
Robert
Category:
Public Service / Radio - Single
Annual ID:
11289R
Award:
2011 Advertising Merit Award
Agency:
Young&Rubicam Buenos Aires / Buenos Aires
Client:
Cervecería y Maltería Quilmes
Title:
GPS
Category:
Public Service / Radio - Single
Annual ID:
11290R
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Okay
Category:
Public Service / Television - Single
Annual ID:
11293T
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Stop Me
Category:
Public Service / Television - Single
Annual ID:
11294T
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Offer
Category:
Public Service / Television - Single
Annual ID:
11295T
Award:
2011 Advertising Merit Award
Agency:
Grey / Melbourne
Client:
Transport Accident Commission
Title:
The Ripple Effect - Montage
Category:
Public Service / Television - Single
Annual ID:
11296T
Award:
2011 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
UNICEF
Title:
Kids
Category:
Public Service / Television - Single
Annual ID:
11297T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy&Mather / Santiago
Client:
Unicef
Title:
Mac Folders
Category:
Public Service / Television - Single
Annual ID:
11298T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy&Mather / Santiago
Client:
Unicef
Title:
Pc Folders
Category:
Public Service / Television - Single
Annual ID:
11299T
Award:
2011 Advertising Merit Award
Agency:
TBWA\PARIS / Boulogne Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
DEATH PENALTY
Category:
Public Service / Television - Single
Annual ID:
11300T
Award:
2011 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Washington State Department of Health
Title:
Robert
Category:
Public Service / Television - Single
Annual ID:
11301T
Award:
2011 Advertising Merit Award
Agency:
Y&R Peru / lima
Client:
League Against Cancer
Title:
Joke
Category:
Public Service / Television - Single
Annual ID:
11302T
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Stop Me/Okay/Offer
Category:
Public Service / Television - Campaign
Annual ID:
11303T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Apartheid Museum
Title:
A History Forgotten Is A Future Lost
Category:
Public Service / Television - Campaign
Annual ID:
11304T
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
TOWER HAMLETS PRINT CAMPAIGN
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11265A
Award:
2011 Advertising Merit Award
Agency:
BBH / london
Client:
St John Ambulance
Title:
Life Lost
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11266A
Award:
2011 Advertising Merit Award
Agency:
TBWAPARIS / Boulogne Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
DEATH PENALTY
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11267A
Award:
2011 Advertising Merit Award
Agency:
Y&R Peru / lima
Client:
League Against Cancer
Title:
Live to be old
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11268A
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
ACS
Title:
Birthday Papers
Category:
Public Service / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
11285A
Award:
2011 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Special Olympics Canada
Title:
More Than Just a Medal
Category:
Public Service / Radio - Campaign
Annual ID:
11291R
Award:
2011 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Washington State Department of Health
Title:
Dear Me
Category:
Public Service / Radio - Campaign
Annual ID:
11292R
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
MUMS
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11258A
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
GIRLS
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11259A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Istanbul / Istanbul
Client:
Istanbul Toy Museum
Title:
Soldier
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11260A
Award:
2011 Advertising Merit Award
Agency:
LDC / São Paulo
Client:
CCR
Title:
If you drink, blow
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11261A
Award:
2011 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
UNICEF
Title:
Family
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11262A
Award:
2011 Advertising Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Reporter ohne Grenzen e.V.
Title:
The Blank Frontpage Campaign
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11263A
