The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

$ 73,000 BarTab Agency: Ogilvy Brasil / são paulo Client: Bar Aurora e Boteco Ferraz Category: Public Service / Outdoor and Posters - Single
Burma Agency: JWT / New York Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
Selinah Agency: Ogilvy Johannesburg / Johannesburg Client: Topsy Foundation Category: Public Service / Television - Single
"The Bird" Agency: Kirshenbaum Bond Senecal + Partners / New York Client: Ad Council Category: Public Service / Television - Single
Save Agency: Contract Advertising / New Delhi Client: Environment Friends Category: Public Service / Outdoor and Posters - Campaign
Scale Agency: Lew´Lara\TBWA / São Paulo Client: Donate your Garbage Category: Public Service / Newspaper or Magazine - Campaign
Human Rights Agency: walker / zurich Client: Amnesty International Category: Public Service / Newspaper or Magazine - Campaign
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign Agency: BBDO New York / New York Client: AT&T Category: Public Service / Newspaper or Magazine - Campaign
Screen Off Campaign Agency: Lowe Indonesia / Jakarta Client: UNICEF Category: Public Service / Television - Campaign
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Public Service / Television - Campaign
Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Support Scent Agency: Clemenger BBDO Melbourne / Melbourne Client: Guide Dogs Australia Category: Public Service / Collateral (Brochures and Direct Mail) - Single
DEATH PENALTY CANDLES Agency: TBWA\PARIS / Boulogne Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Christmas Bargains Agency: Lowe Brindfors / Stockholm Client: Save the Children Sweden Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Get Tested Project Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv Client: Aids Task Force Category: Public Service / Radio - Single
WATER TALKS Agency: BDDP Unlimited / PARIS Client: SOLIDARITES Category: Public Service / Outdoor and Posters - Single
Chopstick Tree Agency: DDB China Group / Shanghai Client: China Environmental Protection Foundation Category: Public Service / Outdoor and Posters - Single
Fence Agency: Kirsten Rutherford / London Client: Amnesty International (UK) Category: Public Service / Outdoor and Posters - Single
Surprise Catwalk Agency: Kitchen Leo Burnett / Oslo Client: The Salvation Army Second hand shop Category: Public Service / Outdoor and Posters - Single
Mud-Flow Agency: Publicis / Jakarta Client: Jaringan Advokasi Tambang (Jatam) Category: Public Service / Outdoor and Posters - Single
Okay Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Single
Stop Me Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Single
Offer Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Single
The Ripple Effect - Montage Agency: Grey / Melbourne Client: Transport Accident Commission Category: Public Service / Television - Single
Kids Agency: Lowe Indonesia / Jakarta Client: UNICEF Category: Public Service / Television - Single
Mac Folders Agency: Ogilvy&Mather / Santiago Client: Unicef Category: Public Service / Television - Single
Pc Folders Agency: Ogilvy&Mather / Santiago Client: Unicef Category: Public Service / Television - Single
DEATH PENALTY Agency: TBWA\PARIS / Boulogne Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service / Television - Single
Robert Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Washington State Department of Health Category: Public Service / Television - Single
Joke Agency: Y&R Peru / lima Client: League Against Cancer Category: Public Service / Television - Single
TOWER HAMLETS POSTER CAMPAIGN Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service / Outdoor and Posters - Campaign
Eye Agency: BBDO Bangkok Ltd. / Bangkok Client: THAI HEALTH PROMOTION FOUNDATION Category: Public Service / Outdoor and Posters - Campaign
Belum Temengor Petition Campaign Agency: Grey Kuala Lumpur / Kuala Lumpur Client: Malaysian Nature Society (MNS) Category: Public Service / Outdoor and Posters - Campaign
Mint Museum Agency: Y&R Singapore / Singapore Client: Mint Museum of Toys Category: Public Service / Outdoor and Posters - Campaign
TOWER HAMLETS PRINT CAMPAIGN Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Campaign
Life Lost Agency: BBH / london Client: St John Ambulance Category: Public Service / Newspaper or Magazine - Campaign
DEATH PENALTY Agency: TBWAPARIS / Boulogne Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service / Newspaper or Magazine - Campaign
Live to be old Agency: Y&R Peru / lima Client: League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
Stop Me/Okay/Offer Agency: Arnold Worldwide / Boston Client: truth Category: Public Service / Television - Campaign
A History Forgotten Is A Future Lost Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Apartheid Museum Category: Public Service / Television - Campaign
Dear Bill Agency: Go Welsh / Lancaster Client: Society of Design Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Tape Measure Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Public Service / Collateral (Brochures and Direct Mail) - Single
THE FORGOTTEN LETTER - The free Alzheimer mailing Agency: Jung von Matt AG / Hamburg Client: Alzheimer Gesellschaft Baden-Wuerttemberg e.V. Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Surprise Catwalk Agency: Kitchen Leo Burnett / Oslo Client: The Salvation Armys second hand shop Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Ceramic Plate Agency: McCann Worldgroup Mumbai / mumbai Client: Bachpan Bachao Andolan Category: Public Service / Collateral (Brochures and Direct Mail) - Single
$ 73,000 BarTab Agency: Ogilvy Brasil / são paulo Client: Bar Aurora e Boteco Ferraz Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Special postmark „human rights“ Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Birthday Papers Agency: The Martin Agency / Richmond Client: ACS Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
More Than Just a Medal Agency: Grey Canada / Toronto Client: Special Olympics Canada Category: Public Service / Radio - Campaign
Dear Me Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Washington State Department of Health Category: Public Service / Radio - Campaign

2011 Advertising Gold Pencil

Ogilvy Brasil / são paulo

Bar Aurora e Boteco Ferraz

$ 73,000 BarTab

Public Service / Outdoor and Posters - Single

11034A

2011 Advertising Silver Pencil

JWT / New York

Human Rights Watch

Burma

Public Service / Outdoor and Posters - Single

11035A

2011 Advertising Gold Pencil

Ogilvy Johannesburg / Johannesburg

Topsy Foundation

Selinah

Public Service / Television - Single

11042T

2011 Advertising Bronze Pencil

Kirshenbaum Bond Senecal + Partners / New York

Ad Council

"The Bird"

Public Service / Television - Single

11044T

2011 Advertising Silver Pencil

Contract Advertising / New Delhi

Environment Friends

Save

Public Service / Outdoor and Posters - Campaign

11036A

2011 Advertising Silver Pencil

Lew´Lara\TBWA / São Paulo

Donate your Garbage

Scale

Public Service / Newspaper or Magazine - Campaign

11031A

2011 Advertising Silver Pencil

walker / zurich

Amnesty International

Human Rights

Public Service / Newspaper or Magazine - Campaign

11032A

2011 Advertising Bronze Pencil

BBDO New York / New York

AT&T

LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign

Public Service / Newspaper or Magazine - Campaign

11033A

2011 Advertising Gold Pencil

Lowe Indonesia / Jakarta

UNICEF

Screen Off Campaign

Public Service / Television - Campaign

11045T

2011 Advertising Silver Pencil

BBDO New York / New York

AT&T

LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign

Public Service / Television - Campaign

11046T

2011 Advertising Gold Pencil

Jung von Matt AG / Hamburg

WWF Deutschland

Save as WWF

Public Service / Collateral (Brochures and Direct Mail) - Single

11037A

2011 Advertising Silver Pencil

Clemenger BBDO Melbourne / Melbourne

Guide Dogs Australia

Support Scent

Public Service / Collateral (Brochures and Direct Mail) - Single

11038A

2011 Advertising Bronze Pencil

TBWA\PARIS / Boulogne Billancourt

AMNESTY INTERNATIONAL

DEATH PENALTY CANDLES

Public Service / Collateral (Brochures and Direct Mail) - Single

11039A

2011 Advertising Silver Pencil

Lowe Brindfors / Stockholm

Save the Children Sweden

Christmas Bargains

Public Service / Collateral (Brochures and Direct Mail) - Campaign

11040A

2011 Advertising Silver Pencil

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv

Aids Task Force

Get Tested Project

Public Service / Radio - Single

11041R

2011 Advertising Merit Award

BDDP Unlimited / PARIS

SOLIDARITES

WATER TALKS

Public Service / Outdoor and Posters - Single

11269A

2011 Advertising Merit Award

DDB China Group / Shanghai

China Environmental Protection Foundation

Chopstick Tree

Public Service / Outdoor and Posters - Single

11270A

2011 Advertising Merit Award

Kirsten Rutherford / London

Amnesty International (UK)

Fence

Public Service / Outdoor and Posters - Single

11271A

2011 Advertising Merit Award

Kitchen Leo Burnett / Oslo

The Salvation Army Second hand shop

Surprise Catwalk

Public Service / Outdoor and Posters - Single

11272A

2011 Advertising Merit Award

Publicis / Jakarta

Jaringan Advokasi Tambang (Jatam)

Mud-Flow

Public Service / Outdoor and Posters - Single

11273A

2011 Advertising Merit Award

Arnold Worldwide / Boston

truth

Okay

Public Service / Television - Single

11293T

2011 Advertising Merit Award

Arnold Worldwide / Boston

truth

Stop Me

Public Service / Television - Single

11294T

2011 Advertising Merit Award

Arnold Worldwide / Boston

truth

Offer

Public Service / Television - Single

11295T

2011 Advertising Merit Award

Grey / Melbourne

Transport Accident Commission

The Ripple Effect - Montage

Public Service / Television - Single

11296T

2011 Advertising Merit Award

Lowe Indonesia / Jakarta

UNICEF

Kids

Public Service / Television - Single

11297T

2011 Advertising Merit Award

Ogilvy&Mather / Santiago

Unicef

Mac Folders

Public Service / Television - Single

11298T

2011 Advertising Merit Award

Ogilvy&Mather / Santiago

Unicef

Pc Folders

Public Service / Television - Single

11299T

2011 Advertising Merit Award

TBWA\PARIS / Boulogne Billancourt

AMNESTY INTERNATIONAL

DEATH PENALTY

Public Service / Television - Single

11300T

2011 Advertising Merit Award

Wong, Doody, Crandall, Wiener / Seattle

Washington State Department of Health

Robert

Public Service / Television - Single

11301T

2011 Advertising Merit Award

Y&R Peru / lima

League Against Cancer

Joke

Public Service / Television - Single

11302T

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

TOWER HAMLETS

TOWER HAMLETS POSTER CAMPAIGN

Public Service / Outdoor and Posters - Campaign

11274A

2011 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

THAI HEALTH PROMOTION FOUNDATION

Eye

Public Service / Outdoor and Posters - Campaign

11275A

2011 Advertising Merit Award

Grey Kuala Lumpur / Kuala Lumpur

Malaysian Nature Society (MNS)

Belum Temengor Petition Campaign

Public Service / Outdoor and Posters - Campaign

11276A

2011 Advertising Merit Award

Y&R Singapore / Singapore

Mint Museum of Toys

Mint Museum

Public Service / Outdoor and Posters - Campaign

11277A

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

TOWER HAMLETS

TOWER HAMLETS PRINT CAMPAIGN

Public Service / Newspaper or Magazine - Campaign

11265A

2011 Advertising Merit Award

BBH / london

St John Ambulance

Life Lost

Public Service / Newspaper or Magazine - Campaign

11266A

2011 Advertising Merit Award

TBWAPARIS / Boulogne Billancourt

AMNESTY INTERNATIONAL

DEATH PENALTY

Public Service / Newspaper or Magazine - Campaign

11267A

2011 Advertising Merit Award

Y&R Peru / lima

League Against Cancer

Live to be old

Public Service / Newspaper or Magazine - Campaign

11268A

2011 Advertising Merit Award

Arnold Worldwide / Boston

truth

Stop Me/Okay/Offer

Public Service / Television - Campaign

11303T

2011 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Apartheid Museum

A History Forgotten Is A Future Lost

Public Service / Television - Campaign

11304T

2011 Advertising Merit Award

Go Welsh / Lancaster

Society of Design

Dear Bill

Public Service / Collateral (Brochures and Direct Mail) - Single

11278A

2011 Advertising Merit Award

Ireland/Davenport / Johannesburg

The War Museum

Tape Measure

Public Service / Collateral (Brochures and Direct Mail) - Single

11279A

2011 Advertising Merit Award

Jung von Matt AG / Hamburg

Alzheimer Gesellschaft Baden-Wuerttemberg e.V.

THE FORGOTTEN LETTER - The free Alzheimer mailing

Public Service / Collateral (Brochures and Direct Mail) - Single

11280A

2011 Advertising Merit Award

Kitchen Leo Burnett / Oslo

The Salvation Armys second hand shop

Surprise Catwalk

Public Service / Collateral (Brochures and Direct Mail) - Single

11281A

2011 Advertising Merit Award

McCann Worldgroup Mumbai / mumbai

Bachpan Bachao Andolan

Ceramic Plate

Public Service / Collateral (Brochures and Direct Mail) - Single

11282A

2011 Advertising Merit Award

Ogilvy Brasil / são paulo

Bar Aurora e Boteco Ferraz

$ 73,000 BarTab

Public Service / Collateral (Brochures and Direct Mail) - Single

11283A

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Reporters Without Borders Austria

Special postmark „human rights“

Public Service / Collateral (Brochures and Direct Mail) - Single

11284A

2011 Advertising Merit Award

The Martin Agency / Richmond

ACS

Birthday Papers

Public Service / Collateral (Brochures and Direct Mail) - Campaign

11285A

2011 Advertising Merit Award

Grey Canada / Toronto

Special Olympics Canada

More Than Just a Medal

Public Service / Radio - Campaign

11291R

2011 Advertising Merit Award

Wong, Doody, Crandall, Wiener / Seattle

Washington State Department of Health

Dear Me

Public Service / Radio - Campaign

11292R

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