The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
HardChorus
Agency: Droga5 / New York
Client: Puma Category: Cinema Advertising / Maximum 3 minutes - Single
Trailer
Agency: Leo Burnett / Hong Kong
Client: IKEA Category: Cinema Advertising / Maximum 3 minutes - Single
Iconoclasts
Agency: @radical.media / New York
Client: Grey Goose Category: Television / Reality/Unscripted Series
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign
Levi's Work Wear Campaign
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co Category: Integrated Branding / Integrated Branding Campaign
Burma
Agency: JWT / New York
Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
Fall/Winter 2010 Be Stupid Manifesto
Agency: Anomaly / New York
Client: Diesel Category: Collateral / P.O.P and In-store - Single
Splitting Headache
Agency: Y&R Dubai / DUBAI
Client: Paras Pharma Category: Collateral Design / P.O.P. and In-Store - Campaign
Andes Teletransporter
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Inbev Category: Outdoor Design / Single
Xtreme Xrunch Kart
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Gaming / Branded Mobile Games
Great Expectations
Agency: Design Army / Washington
Client: University of Virginia Library Category: Branding / Annual Report
Google Instant with Bob Dylan
Agency: Google / NY
Client: Google CreativeLab Category: Online Films And Video / Video Remixes/Mashups - Single
Volvo Eclipse
Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide
Client: Volvo Car Corporation Category: Gaming / Online gaming
Its Always Time For a Bacardi
Agency: Prolam Y&R / Santiago
Client: Bacardi Category: Consumer Radio / Campaign
Once More To The Lake
Agency: Toth Brand Imaging / Cambridge
Client: Mike Toth Category: Typography in Design / Single
Dulux Let's Colour Project
Agency: Euro RSCG London / London
Client: Akzo Nobel/ Dulux Category: Integrated Branding / Integrated Branding Campaign - 360
Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LEGO GmbH Category: Collateral / Posters - Campaign
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Outdoor Design / Campaign
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Public Service / Television - Campaign
The Sampler
Agency: R/GA / New York
Client: Converse Category: Mobile Applications/Sites / Augmented Reality
SNOW VOICE - A man who loves snow - Booklet@for Haiku Event
Agency: DENTSU INC. Tokyo / Tokyo
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Branding / Booklet/Brochure
Homemade is best
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Branding / Booklet/Brochure
The Sampler
Agency: R/GA / New York
Client: Converse Category: Mobile Applications/Sites / E-Commerce
The Creators Project
Agency: Vice Media / Brooklyn
Client: Intel Category: Interactive Advertising / Environmental / Experiential - Campaign
Scale
Agency: Lew´Lara\TBWA / São Paulo
Client: Donate your Garbage Category: Public Service / Newspaper or Magazine - Campaign
Human Rights
Agency: walker / zurich
Client: Amnesty International Category: Public Service / Newspaper or Magazine - Campaign
STOP THE WATER WHILE USING ME!
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG Category: Package Design / Campaign
Shiner Beers 101 Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign
The Chase
Agency: Venables Bell & Partners / San Francisco
Client: Intel Corporation Category: Online Films And Video / Short Form - Single
NIKE MUSIC SHOE
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN Category: Online Films And Video / Short Form - Single
The Fun Theory Award - The Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Websites & Microsites / Durable Goods
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Magazine / Full Page or Spread - Campaign
Go Outside
Agency: Talent Comunicacao e Planejamento S/A. / Sao Paulo
Client: Magazine Go Outside Category: Magazine / Full Page or Spread - Campaign
The Rocket Project
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Television / Specials or one-time screenings
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France
Agency: Mad Media / Oceanside
Client: DC Shoes Category: Branded Content / Single
Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Doritos Late Night Rihanna
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito Lay Category: Websites & Microsites / Consumer Goods
THE PERRIER MANSION
Agency: Ogilvy France / Paris
Client: NESTLE WATERS Category: Websites & Microsites / Consumer Goods
Save
Agency: Contract Advertising / New Delhi
Client: Environment Friends Category: Public Service / Outdoor and Posters - Campaign
Signature Theatre Season Posters
Agency: Design Army / Washington
Client: Signature Theatre Category: Public Service / Outdoor and Posters - Campaign
Immigration Stamps - Calendar
Agency: TBWA\ Gurgaon / Gurgaon
Client: Yatra.com Category: Direct Mail / Single
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Interactive Advertising / Environmental / Experiential - Single
bit.code by Julius Popp
Agency: Ogilvy Frankfurt / Frankfurt
Client: SAP Category: Spatial Design / Indoor Spaces
Bright Falls
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
Get Tested Project
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Aids Task Force Category: Public Service / Radio - Single
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Magazine / Full Page or Spread - Single
Street Art View
Agency: LDC / São Paulo
Client: Red Bull Category: Websites & Microsites / Social Networks/ Community
Glastotag
Agency: POKE / London
Client: Orange Category: Websites & Microsites / Social Networks/ Community
Award:
2011 Advertising Silver Pencil
Agency:
Droga5 / New York
Client:
Puma
Title:
HardChorus
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11067T
Award:
2011 Advertising Silver Pencil
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Trailer
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11068T
Award:
2011 Branded Entertainment Silver Pencil
Agency:
@radical.media / New York
Client:
Grey Goose
Title:
Iconoclasts
Category:
Television / Reality/Unscripted Series
Annual ID:
11001E
Award:
2011 Advertising Silver Pencil
Agency:
McCann Worldgroup (Hong Kong) / Hong Kong
Client:
Metro Publishing Hong Kong Limited
Title:
Future Daily on April Fool
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11096G
Award:
2011 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Levi's Strauss & Co
Title:
Levi's Work Wear Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11097G
Award:
2011 Advertising Silver Pencil
Agency:
JWT / New York
Client:
Human Rights Watch
Title:
Burma
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11035A
Award:
2011 Advertising Silver Pencil
Agency:
Anomaly / New York
Client:
Diesel
Title:
Fall/Winter 2010 Be Stupid Manifesto
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11023A
Award:
2011 Design Silver Pencil
Agency:
Y&R Dubai / DUBAI
Client:
Paras Pharma
Title:
Splitting Headache
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11031D
Award:
2011 Design Silver Pencil
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Inbev
Title:
Andes Teletransporter
Category:
Outdoor Design / Single
Annual ID:
11044D
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Xtreme Xrunch Kart
Category:
Gaming / Branded Mobile Games
Annual ID:
11012E
Award:
2011 Design Silver Pencil
Agency:
Design Army / Washington
Client:
University of Virginia Library
Title:
Great Expectations
Category:
Branding / Annual Report
Annual ID:
11002D
Award:
2011 Interactive Silver Pencil
Agency:
Google / NY
Client:
Google CreativeLab
Title:
Google Instant with Bob Dylan
Category:
Online Films And Video / Video Remixes/Mashups - Single
Annual ID:
11078N
Award:
2011 Branded Entertainment Silver Pencil
Agency:
Euro RSCG 4D Amsterdam / Arnold Worldwide
Client:
Volvo Car Corporation
Title:
Volvo Eclipse
Category:
Gaming / Online gaming
Annual ID:
11010E
Award:
2011 Advertising Silver Pencil
Agency:
Prolam Y&R / Santiago
Client:
Bacardi
Title:
Its Always Time For a Bacardi
Category:
Consumer Radio / Campaign
Annual ID:
11050R
Award:
2011 Design Silver Pencil
Agency:
Toth Brand Imaging / Cambridge
Client:
Mike Toth
Title:
Once More To The Lake
Category:
Typography in Design / Single
Annual ID:
11071D
Award:
2011 Interactive Silver Pencil
Agency:
Euro RSCG London / London
Client:
Akzo Nobel/ Dulux
Title:
Dulux Let's Colour Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11080N
Award:
2011 Interactive Silver Pencil
Agency:
Nike Comms Team
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11081N
Award:
2011 Advertising Silver Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
LEGO GmbH
Title:
Builders of Tomorrow
Category:
Collateral / Posters - Campaign
Annual ID:
11020A
Award:
2011 Design Silver Pencil
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Outdoor Design / Campaign
Annual ID:
11046D
Award:
2011 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Category:
Public Service / Television - Campaign
Annual ID:
11046T
Award:
2011 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Converse
Title:
The Sampler
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
11034N
Award:
2011 Design Silver Pencil
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
SNOW VOICE - A man who loves snow - Booklet@for Haiku Event
Category:
Branding / Booklet/Brochure
Annual ID:
11004D
Award:
2011 Design Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Homemade is best
Category:
Branding / Booklet/Brochure
Annual ID:
11005D
Award:
2011 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Converse
Title:
The Sampler
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
11041N
Award:
2011 Interactive Silver Pencil
Agency:
Vice Media / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
11052N
Award:
2011 Advertising Silver Pencil
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Donate your Garbage
Title:
Scale
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11031A
Award:
2011 Advertising Silver Pencil
Agency:
walker / zurich
Client:
Amnesty International
Title:
Human Rights
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
11032A
Award:
2011 Design Silver Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG
Title:
STOP THE WATER WHILE USING ME!
Category:
Package Design / Campaign
Annual ID:
11020D
Award:
2011 Design Silver Pencil
Agency:
McGarrah Jessee / Austin
Client:
Spoetzl Brewery
Title:
Shiner Beers 101 Packaging
Category:
Package Design / Campaign
Annual ID:
11021D
Award:
2011 Interactive Silver Pencil
Agency:
Venables Bell & Partners / San Francisco
Client:
Intel Corporation
Title:
The Chase
Category:
Online Films And Video / Short Form - Single
Annual ID:
11061N
Award:
2011 Interactive Silver Pencil
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
NIKE JAPAN
Title:
NIKE MUSIC SHOE
Category:
Online Films And Video / Short Form - Single
Annual ID:
11062N
Award:
2011 Interactive Silver Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory Award - The Speed Camera Lottery
Category:
Websites & Microsites / Durable Goods
Annual ID:
11012N
Award:
2011 Advertising Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11006A
Award:
2011 Advertising Silver Pencil
Agency:
Talent Comunicacao e Planejamento S/A. / Sao Paulo
Client:
Magazine Go Outside
Title:
Go Outside
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11007A
Award:
2011 Branded Entertainment Silver Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
The Rocket Project
Category:
Television / Specials or one-time screenings
Annual ID:
11004E
Award:
2011 Advertising Silver Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
Watson
Category:
Innovation in Advertising / Single
Annual ID:
11084G
Award:
2011 Advertising Silver Pencil
Agency:
Mad Media / Oceanside
Client:
DC Shoes
Title:
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France
Category:
Branded Content / Single
Annual ID:
11071T
Award:
2011 Design Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Baby
Category:
Collateral Design / Posters - Single
Annual ID:
11025D
Award:
2011 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Frito Lay
Title:
Doritos Late Night Rihanna
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11005N
Award:
2011 Interactive Silver Pencil
Agency:
Ogilvy France / Paris
Client:
NESTLE WATERS
Title:
THE PERRIER MANSION
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11006N
Award:
2011 Advertising Silver Pencil
Agency:
Contract Advertising / New Delhi
Client:
Environment Friends
Title:
Save
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11036A
Award:
2011 Design Silver Pencil
Agency:
Design Army / Washington
Client:
Signature Theatre
Title:
Signature Theatre Season Posters
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11067D
Award:
2011 Design Silver Pencil
Agency:
TBWA\ Gurgaon / Gurgaon
Client:
Yatra.com
Title:
Immigration Stamps - Calendar
Category:
Direct Mail / Single
Annual ID:
11054D
Award:
2011 Interactive Silver Pencil
Agency:
Droga5 / New York
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
11051N
Award:
2011 Design Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
SAP
Title:
bit.code by Julius Popp
Category:
Spatial Design / Indoor Spaces
Annual ID:
11040D
Award:
2011 Branded Entertainment Silver Pencil
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Bright Falls
Category:
Online Branded Entertainment / Campaign
Annual ID:
11024E
Award:
2011 Advertising Silver Pencil
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Aids Task Force
Title:
Get Tested Project
Category:
Public Service / Radio - Single
Annual ID:
11041R
Award:
2011 Advertising Silver Pencil
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11004A
Award:
2011 Interactive Silver Pencil
Agency:
LDC / São Paulo
Client:
Red Bull
Title:
Street Art View
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11031N
Award:
2011 Interactive Silver Pencil
Agency:
POKE / London
Client:
Orange
Title:
Glastotag
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11032N
