The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
After Hours Athlete
Agency: Droga5 / New York
Client: Puma Category: Cinema Advertising / Maximum 3 minutes - Single
Spinal Cord and Brain injuries
Agency: Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona
Client: Channel 3 Telethon Category: Cinema Advertising / Maximum 3 minutes - Single
Conan
Agency: Hungry Man / New York
Client: TBS Category: Cinema Advertising / Maximum 3 minutes - Single
Monkey
Agency: Leo Burnett / Millers Point
Client: WWF Category: Cinema Advertising / Maximum 3 minutes - Single
Love vs Hate
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Cinema Advertising / Maximum 3 minutes - Single
Father & Son
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: Ministry of Community Development, Youth & Sports/National Family Council Category: Cinema Advertising / Maximum 3 minutes - Single
Buck
Agency: Red Urban / Toronto
Client: Richmond Optometry Category: Cinema Advertising / Maximum 3 minutes - Single
Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Cinema Advertising / Maximum 3 minutes - Single
Rising Icons
Agency: @radical.media / New York
Client: Grey Goose Category: Television / Reality/Unscripted Series
Elle Presents: The City
Agency: Creative Artists Agency / Los Angeles
Client: ELLE Category: Television / Reality/Unscripted Series
Hardest Working Person in America
Agency: Creative Artists Agency / Los Angeles
Client: Mitchum Category: Television / Reality/Unscripted Series
Unequal Childhood Paper-cutting Campaign
Agency: Leo Burnett / Hong Kong
Client: Christina Noble Children's Foundation Category: Direct Mail / Campaign
The B•Line
Agency: BREAKFAST / New York
Client: Self Promotion Category: Interactive Advertising / Self-Promotion - Single
David On Demand
Agency: Leo Burnett Chicago / Chicago
Client: Leo Burnett Worldwide Category: Interactive Advertising / Self-Promotion - Single
SANDWICH
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO WALKERS Category: Integrated Branding / Integrated Branding Campaign
The Last Text Integrated Campaign
Agency: BBDO / New York
Client: AT&T Category: Integrated Branding / Integrated Branding Campaign
Chrome Fast
Agency: BBH/New York and Google Creative Lab
Client: Google Category: Integrated Branding / Integrated Branding Campaign
MIN vs Porsche
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Integrated Branding / Integrated Branding Campaign
Hidden Pizza Restuarant
Agency: Clemenger BBDO and Proximity Melbourne / Melbourne
Client: Sensis Yellow Pages Category: Integrated Branding / Integrated Branding Campaign
Yellow Chocolate
Agency: Colenso BBDO / Auckland
Client: Yellow Pages Ltd Category: Integrated Branding / Integrated Branding Campaign
Real Stories
Agency: Colenso BBDO / Auckland
Client: TVNZ Category: Integrated Branding / Integrated Branding Campaign
Baby Carrots
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Integrated Branding / Integrated Branding Campaign
You know you Love it
Agency: Crispin Porter + Bogusky / Boulder
Client: Kraft Category: Integrated Branding / Integrated Branding Campaign
Parallel Lines
Agency: DDB London / London
Client: Philips Category: Integrated Branding / Integrated Branding Campaign
The Election Campaign
Agency: DDB London / London
Client: Marmite Category: Integrated Branding / Integrated Branding Campaign
Weekday Tickets
Agency: DDB Stockholm / Stockholm
Client: Royal Opera in Stockholm Category: Integrated Branding / Integrated Branding Campaign
Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign
Republica Popular do Corinthians
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
SMASH - a guitar born-to-be-destroyed -
Agency: HAKUHODO PRODUCT'S Inc. / MINATO-KU
Client: K'S JAPAN Category: Integrated Branding / Integrated Branding Campaign
On the card.
Agency: Happy Soldiers / Sydney
Client: Virgin Money Category: Integrated Branding / Integrated Branding Campaign
Drop Everything For Love
Agency: JWT / New York
Client: Diamond Trading Company Category: Integrated Branding / Integrated Branding Campaign
The Campaign for the "You Know What"
Agency: King James / Cape Town
Client: Comair Ltd Category: Integrated Branding / Integrated Branding Campaign
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Integrated Branding / Integrated Branding Campaign
Exclusive Beach
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute For Conscious Consumption Category: Integrated Branding / Integrated Branding Campaign
RECEIPT STORIES
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: BookXcess Sdn Bhd Category: Integrated Branding / Integrated Branding Campaign
Something for Everybody
Agency: Mother / New York
Client: Devo Category: Integrated Branding / Integrated Branding Campaign
Disposable Forest Integrated Campaign
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign
The Zoning Plan
Agency: walker / zurich
Client: GREENPEACE Category: Integrated Branding / Integrated Branding Campaign
The Most Interesting Man
Agency: Euro RSCG New York / New York
Client: Dos Equis Category: Consumer Television / :20 and Under - Campaign
WATER TALKS
Agency: BDDP Unlimited / PARIS
Client: SOLIDARITES Category: Public Service / Outdoor and Posters - Single
Chopstick Tree
Agency: DDB China Group / Shanghai
Client: China Environmental Protection Foundation Category: Public Service / Outdoor and Posters - Single
Fence
Agency: Kirsten Rutherford / London
Client: Amnesty International (UK) Category: Public Service / Outdoor and Posters - Single
Surprise Catwalk
Agency: Kitchen Leo Burnett / Oslo
Client: The Salvation Army Second hand shop Category: Public Service / Outdoor and Posters - Single
Mud-Flow
Agency: Publicis / Jakarta
Client: Jaringan Advokasi Tambang (Jatam) Category: Public Service / Outdoor and Posters - Single
Trena
Agency: AlmapBBDO / São Paulo
Client: Man America Latina Category: Collateral / P.O.P and In-store - Single
Book Sculpture
Agency: Clemenger BBDO / Wellington
Client: Booksellers NZ Category: Collateral / P.O.P and In-store - Single
Freshlock : Crackers
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Collateral / P.O.P and In-store - Single
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Collateral / P.O.P and In-store - Single
Walmart Flyer
Agency: JWT / Toronto
Client: Walmart Canada Category: Collateral / P.O.P and In-store - Single
Mettle Detector
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: The Economist Category: Collateral / P.O.P and In-store - Single
Award:
2011 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
After Hours Athlete
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11388T
Award:
2011 Advertising Merit Award
Agency:
Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona
Client:
Channel 3 Telethon
Title:
Spinal Cord and Brain injuries
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11389T
Award:
2011 Advertising Merit Award
Agency:
Hungry Man / New York
Client:
TBS
Title:
Conan
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11390T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
Monkey
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11391T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love vs Hate
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11392T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett/Arc Worldwide Singapore / Singapore
Client:
Ministry of Community Development, Youth & Sports/National Family Council
Title:
Father & Son
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11393T
Award:
2011 Advertising Merit Award
Agency:
Red Urban / Toronto
Client:
Richmond Optometry
Title:
Buck
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11394T
Award:
2011 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Swagger Wagon Music Video
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11395T
Award:
2011 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Grey Goose
Title:
Rising Icons
Category:
Television / Reality/Unscripted Series
Annual ID:
11032E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
ELLE
Title:
Elle Presents: The City
Category:
Television / Reality/Unscripted Series
Annual ID:
11033E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Mitchum
Title:
Hardest Working Person in America
Category:
Television / Reality/Unscripted Series
Annual ID:
11034E
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Christina Noble Children's Foundation
Title:
Unequal Childhood Paper-cutting Campaign
Category:
Direct Mail / Campaign
Annual ID:
11252D
Award:
2011 Interactive Merit Award
Agency:
BREAKFAST / New York
Client:
Self Promotion
Title:
The B•Line
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
11240N
Award:
2011 Interactive Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Leo Burnett Worldwide
Title:
David On Demand
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
11241N
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO WALKERS
Title:
SANDWICH
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11459G
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
The Last Text Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11460G
Award:
2011 Advertising Merit Award
Agency:
BBH/New York and Google Creative Lab
Client:
Google
Title:
Chrome Fast
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11461G
Award:
2011 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
MIN vs Porsche
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11462G
Award:
2011 Advertising Merit Award
Agency:
Clemenger BBDO and Proximity Melbourne / Melbourne
Client:
Sensis Yellow Pages
Title:
Hidden Pizza Restuarant
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11463G
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Yellow Pages Ltd
Title:
Yellow Chocolate
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11464G
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
TVNZ
Title:
Real Stories
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11465G
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Baby Carrots
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11466G
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Kraft
Title:
You know you Love it
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11467G
Award:
2011 Advertising Merit Award
Agency:
DDB London / London
Client:
Philips
Title:
Parallel Lines
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11468G
Award:
2011 Advertising Merit Award
Agency:
DDB London / London
Client:
Marmite
Title:
The Election Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11469G
Award:
2011 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Royal Opera in Stockholm
Title:
Weekday Tickets
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11470G
Award:
2011 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
Speed Camera Lottery
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11471G
Award:
2011 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nike
Title:
Republica Popular do Corinthians
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11472G
Award:
2011 Advertising Merit Award
Agency:
HAKUHODO PRODUCT'S Inc. / MINATO-KU
Client:
K'S JAPAN
Title:
SMASH - a guitar born-to-be-destroyed -
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11473G
Award:
2011 Advertising Merit Award
Agency:
Happy Soldiers / Sydney
Client:
Virgin Money
Title:
On the card.
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11474G
Award:
2011 Advertising Merit Award
Agency:
JWT / New York
Client:
Diamond Trading Company
Title:
Drop Everything For Love
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11475G
Award:
2011 Advertising Merit Award
Agency:
King James / Cape Town
Client:
Comair Ltd
Title:
The Campaign for the "You Know What"
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11476G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11477G
Award:
2011 Advertising Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Akatu Institute For Conscious Consumption
Title:
Exclusive Beach
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11478G
Award:
2011 Advertising Merit Award
Agency:
McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client:
BookXcess Sdn Bhd
Title:
RECEIPT STORIES
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11479G
Award:
2011 Advertising Merit Award
Agency:
Mother / New York
Client:
Devo
Title:
Something for Everybody
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11480G
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Disposable Forest Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11481G
Award:
2011 Advertising Merit Award
Agency:
walker / zurich
Client:
GREENPEACE
Title:
The Zoning Plan
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11482G
Award:
2011 Advertising Merit Award
Agency:
Euro RSCG New York / New York
Client:
Dos Equis
Title:
The Most Interesting Man
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
11377T
Award:
2011 Advertising Merit Award
Agency:
BDDP Unlimited / PARIS
Client:
SOLIDARITES
Title:
WATER TALKS
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11269A
Award:
2011 Advertising Merit Award
Agency:
DDB China Group / Shanghai
Client:
China Environmental Protection Foundation
Title:
Chopstick Tree
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11270A
Award:
2011 Advertising Merit Award
Agency:
Kirsten Rutherford / London
Client:
Amnesty International (UK)
Title:
Fence
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11271A
Award:
2011 Advertising Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
The Salvation Army Second hand shop
Title:
Surprise Catwalk
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11272A
Award:
2011 Advertising Merit Award
Agency:
Publicis / Jakarta
Client:
Jaringan Advokasi Tambang (Jatam)
Title:
Mud-Flow
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11273A
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Man America Latina
Title:
Trena
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11238A
Award:
2011 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Booksellers NZ
Title:
Book Sculpture
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11239A
Award:
2011 Advertising Merit Award
Agency:
DDB Group Hong Kong / Hong Kong
Client:
FreshLock China Ltd.
Title:
Freshlock : Crackers
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11240A
Award:
2011 Advertising Merit Award
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11241A
Award:
2011 Advertising Merit Award
Agency:
JWT / Toronto
Client:
Walmart Canada
Title:
Walmart Flyer
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11242A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy & Mather Pte Ltd / Singapore
Client:
The Economist
Title:
Mettle Detector
Category:
Collateral / P.O.P and In-store - Single
Annual ID:
11243A
