The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Accidents can be overwhelming - Sideswiped Agency: Connelly Partners / Boston Client: Liberty Mutual Category: Magazine / Full Page or Spread - Single
One Way Agency: BBDO Canada / Toronto Client: smart Canada Category: Magazine / Full Page or Spread - Single
Gas Agency: Ad Planet Group / Singapore Client: Navicom Technology Pte Ltd Category: Magazine / Full Page or Spread - Single
Love Agency: Ad Planet Group / Singapore Client: Navicom Technology Pte Ltd Category: Magazine / Full Page or Spread - Single
SOZ - UNO Agency: Advico Y&R AG (Y&R Gruppe) / Zürich Client: SonntagsZeitung Category: Magazine / Full Page or Spread - Single
SOZ - Merkel Agency: Advico Y&R AG (Y&R Gruppe) / Zürich Client: SonntagsZeitung Category: Magazine / Full Page or Spread - Single
EOS Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Heaven Agency: Bates Taiwan CO.,Ltd. / Taipei Client: Haagen-Dazs Category: Magazine / Full Page or Spread - Single
Neighbors/ America Agency: DDB Brasil / Sao Paulo Client: FedEx Category: Magazine / Full Page or Spread - Single
Sindy Agency: DDB, Paris / Paris Client: Chupa Chups Category: Magazine / Full Page or Spread - Single
VB Manscent Agency: Droga5 / East Sydney Client: CUB Category: Magazine / Full Page or Spread - Single
Chameleon Agency: Euro RSCG Bangkok Limited / Wattana Client: Reckitt Benckiser (Thailand) Limited Category: Magazine / Full Page or Spread - Single
Batelco Directory - Hotel Agency: FP7/BAH / Dubai Client: Batelco Category: Magazine / Full Page or Spread - Single
Rolled up bed : Steel Bed Agency: Ogilvy & Mather, Thailand / Bangkok Client: Outdoor Innovation Co.,Ltd. Category: Magazine / Full Page or Spread - Single
Copy on Campaign - Motif: Prism Agency: Ogilvy Frankfurt / Frankfurt Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Single
MAN BABY Agency: Ogilvy&Mather / Santiago Client: wua wua Category: Magazine / Full Page or Spread - Single
Happy Aunts Agency: Young&Rubicam Buenos Aires / Buenos Aires Client: Kopelco S.A. Category: Magazine / Full Page or Spread - Single
Accidents can be overwhelming Agency: Connelly Partners / Boston Client: Liberty Mutual Category: Magazine / Full Page or Spread - Single
One Day Agency: Hans Seeger / Wauwatosa Client: Mohawk Paper Category: Publication Design / Book Layout Design
TEDWomen Conference Guide Agency: Hybrid Design / San Francisco Client: TED Category: Publication Design / Book Layout Design
Wallpaper Collection Agency: Voice / Adelaide Client: Emma Hack Category: Publication Design / Book Layout Design
Big Business 3 Agency: SenseTeam / Shenzhen Client: SenseTeam Category: Publication Design / Book Layout Design
Mexico Ciudad Futura Agency: Blok Design / Toronto Client: Alberto Kalach Category: Publication Design / Book Layout Design
SVA Senior LIbrary 09 Agency: School of Visual Arts / New York Client: School of Visual Arts Category: Publication Design / Book Layout Design
Milano Salone 2010 Agency: MR_DESIGN / Tokyo Client: Panasonic Category: Publication Design / Book Layout Design
MIX DESIGN Agency: qing zhao / Nanjing Client: phonex science press Category: Publication Design / Book Layout Design
miffy×miffy×miffy Agency: M&C Saatchi Tokyo / Tokyo Client: KODANSHA Category: Publication Design / Book Layout Design
Perry draws a hamburger Agency: Dare / London Client: Dare Category: Online Films And Video / Video Remixes/Mashups - Single
IKEA Catalogue Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Consumer Television / Over :30 - Campaign
Periodic Table Agency: The Catalyst Agency / Singapore Client: The Catalyst Agency Category: Branding / Logo/Trademark Design - Single Only
Forest Conservationist Agency: arnab ray / Delhi Client: Oindrilla Ray Category: Branding / Logo/Trademark Design - Single Only
Denise Nails Agency: Williams Murray Hamm / London Client: Denise Nails Category: Branding / Logo/Trademark Design - Single Only
Three Eyed Bros Agency: Rucker & Co. / Dallas Client: Three Eyed Bros Category: Branding / Logo/Trademark Design - Single Only
Heart Walk Logo Agency: Bailey Lauerman / Lincoln Client: Bailey Lauerman Category: Branding / Logo/Trademark Design - Single Only
BevForce Logo Agency: Sandstrom Partners / Portland Client: BevForce Category: Branding / Logo/Trademark Design - Single Only
Espolon Agency: Landor Associates / San Francisco Client: SKYY Spirits Category: Branding / Logo/Trademark Design - Single Only
Villa Herencia Logo Agency: Manuel Olmo-Rodriguez / San Juan Client: Villa Herencia Hotel Category: Branding / Logo/Trademark Design - Single Only
Chelsea Market merchandising logo Agency: Square360 / Newark Client: Chelsea Market Category: Branding / Logo/Trademark Design - Single Only
Love vs Hate Agency: Leo Burnett, Toronto / Toronto Client: The Advertising & Design Club of Canada Category: Branding / Logo/Trademark Design - Single Only
The Lives They Lived Agency: Mother / New York Client: The New York Times Category: Branding / Logo/Trademark Design - Single Only
Distractions Agency: 303 / Sydney Client: Office of Road Safety Category: Interactive Advertising / Other Interactive Media - Single
The Johnny Cash Project Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Interactive Advertising / Other Interactive Media - Single
K-Swiss Workout Wingman Facebook Application Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Interactive Advertising / Other Interactive Media - Single
Remember Reach Agency: AKQA / San Francisco Client: Xbox Category: Interactive Advertising / Other Interactive Media - Single
A HUNTER SHOOTS A BEAR Agency: BUZZMAN / paris Client: BIC / TIPP-EX Category: Interactive Advertising / Other Interactive Media - Single
APB The Human Avatar Agency: Dare / London Client: EA Games Category: Interactive Advertising / Other Interactive Media - Single
Catch the Goodies Agency: DDB Stockholm / Stockholm Client: Svenska McDonald's AB Category: Interactive Advertising / Other Interactive Media - Single
When facebook becomes a book Agency: DDB, Paris / Paris Client: Bouygues Telecom Category: Interactive Advertising / Other Interactive Media - Single
The Web Address Expander Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Interactive Advertising / Other Interactive Media - Single
iQ Font Agency: Happiness Brussels / Brussels Client: Toyota Belgium Category: Interactive Advertising / Other Interactive Media - Single

2011 Advertising Merit Award

Connelly Partners / Boston

Liberty Mutual

Accidents can be overwhelming - Sideswiped

Magazine / Full Page or Spread - Single

2011 Advertising Merit Award

BBDO Canada / Toronto

smart Canada

One Way

Magazine / Full Page or Spread - Single

11104A

2011 Advertising Merit Award

Ad Planet Group / Singapore

Navicom Technology Pte Ltd

Gas

Magazine / Full Page or Spread - Single

11130A

2011 Advertising Merit Award

Ad Planet Group / Singapore

Navicom Technology Pte Ltd

Love

Magazine / Full Page or Spread - Single

11131A

2011 Advertising Merit Award

Advico Y&R AG (Y&R Gruppe) / Zürich

SonntagsZeitung

SOZ - UNO

Magazine / Full Page or Spread - Single

11132A

2011 Advertising Merit Award

Advico Y&R AG (Y&R Gruppe) / Zürich

SonntagsZeitung

SOZ - Merkel

Magazine / Full Page or Spread - Single

11133A

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

EOS

Magazine / Full Page or Spread - Single

11134A

2011 Advertising Merit Award

Bates Taiwan CO.,Ltd. / Taipei

Haagen-Dazs

Heaven

Magazine / Full Page or Spread - Single

11135A

2011 Advertising Merit Award

DDB Brasil / Sao Paulo

FedEx

Neighbors/ America

Magazine / Full Page or Spread - Single

11136A

2011 Advertising Merit Award

DDB, Paris / Paris

Chupa Chups

Sindy

Magazine / Full Page or Spread - Single

11137A

2011 Advertising Merit Award

Droga5 / East Sydney

CUB

VB Manscent

Magazine / Full Page or Spread - Single

11138A

2011 Advertising Merit Award

Euro RSCG Bangkok Limited / Wattana

Reckitt Benckiser (Thailand) Limited

Chameleon

Magazine / Full Page or Spread - Single

11139A

2011 Advertising Merit Award

FP7/BAH / Dubai

Batelco

Batelco Directory - Hotel

Magazine / Full Page or Spread - Single

11140A

2011 Advertising Merit Award

Ogilvy & Mather, Thailand / Bangkok

Outdoor Innovation Co.,Ltd.

Rolled up bed : Steel Bed

Magazine / Full Page or Spread - Single

11141A

2011 Advertising Merit Award

Ogilvy Frankfurt / Frankfurt

RollingStone Magazine

Copy on Campaign - Motif: Prism

Magazine / Full Page or Spread - Single

11142A

2011 Advertising Merit Award

Ogilvy&Mather / Santiago

wua wua

MAN BABY

Magazine / Full Page or Spread - Single

11143A

2011 Advertising Merit Award

Young&Rubicam Buenos Aires / Buenos Aires

Kopelco S.A.

Happy Aunts

Magazine / Full Page or Spread - Single

11144A

2011 Advertising Merit Award

Connelly Partners / Boston

Liberty Mutual

Accidents can be overwhelming

Magazine / Full Page or Spread - Single

11152A

2011 Design Merit Award

Hans Seeger / Wauwatosa

Mohawk Paper

One Day

Publication Design / Book Layout Design

11232D

2011 Design Merit Award

Hybrid Design / San Francisco

TED

TEDWomen Conference Guide

Publication Design / Book Layout Design

11233D

2011 Design Merit Award

Voice / Adelaide

Emma Hack

Wallpaper Collection

Publication Design / Book Layout Design

11234D

2011 Design Merit Award

SenseTeam / Shenzhen

SenseTeam

Big Business 3

Publication Design / Book Layout Design

11235D

2011 Design Merit Award

Blok Design / Toronto

Alberto Kalach

Mexico Ciudad Futura

Publication Design / Book Layout Design

11236D

2011 Design Merit Award

School of Visual Arts / New York

School of Visual Arts

SVA Senior LIbrary 09

Publication Design / Book Layout Design

11237D

2011 Design Merit Award

MR_DESIGN / Tokyo

Panasonic

Milano Salone 2010

Publication Design / Book Layout Design

11238D

2011 Design Merit Award

qing zhao / Nanjing

phonex science press

MIX DESIGN

Publication Design / Book Layout Design

11239D

2011 Design Merit Award

M&C Saatchi Tokyo / Tokyo

KODANSHA

miffy×miffy×miffy

Publication Design / Book Layout Design

11240D

2011 Interactive Merit Award

Dare / London

Dare

Perry draws a hamburger

Online Films And Video / Video Remixes/Mashups - Single

11280N

2011 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

IKEA

IKEA Catalogue

Consumer Television / Over :30 - Campaign

11351T

2011 Design Merit Award

The Catalyst Agency / Singapore

The Catalyst Agency

Periodic Table

Branding / Logo/Trademark Design - Single Only

11087D

2011 Design Merit Award

arnab ray / Delhi

Oindrilla Ray

Forest Conservationist

Branding / Logo/Trademark Design - Single Only

11088D

2011 Design Merit Award

Williams Murray Hamm / London

Denise Nails

Denise Nails

Branding / Logo/Trademark Design - Single Only

11089D

2011 Design Merit Award

Rucker & Co. / Dallas

Three Eyed Bros

Three Eyed Bros

Branding / Logo/Trademark Design - Single Only

11090D

2011 Design Merit Award

Bailey Lauerman / Lincoln

Bailey Lauerman

Heart Walk Logo

Branding / Logo/Trademark Design - Single Only

11091D

2011 Design Merit Award

Sandstrom Partners / Portland

BevForce

BevForce Logo

Branding / Logo/Trademark Design - Single Only

11092D

2011 Design Merit Award

Landor Associates / San Francisco

SKYY Spirits

Espolon

Branding / Logo/Trademark Design - Single Only

11093D

2011 Design Merit Award

Manuel Olmo-Rodriguez / San Juan

Villa Herencia Hotel

Villa Herencia Logo

Branding / Logo/Trademark Design - Single Only

11094D

2011 Design Merit Award

Square360 / Newark

Chelsea Market

Chelsea Market merchandising logo

Branding / Logo/Trademark Design - Single Only

11095D

2011 Design Merit Award

Leo Burnett, Toronto / Toronto

The Advertising & Design Club of Canada

Love vs Hate

Branding / Logo/Trademark Design - Single Only

11096D

2011 Design Merit Award

Mother / New York

The New York Times

The Lives They Lived

Branding / Logo/Trademark Design - Single Only

11097D

2011 Interactive Merit Award

303 / Sydney

Office of Road Safety

Distractions

Interactive Advertising / Other Interactive Media - Single

11218N

2011 Interactive Merit Award

@radical.media / new york

American Recordings/Lost Highway

The Johnny Cash Project

Interactive Advertising / Other Interactive Media - Single

11219N

2011 Interactive Merit Award

72andSunny / Los Angeles

K-Swiss

K-Swiss Workout Wingman Facebook Application

Interactive Advertising / Other Interactive Media - Single

11220N

2011 Interactive Merit Award

AKQA / San Francisco

Xbox

Remember Reach

Interactive Advertising / Other Interactive Media - Single

11221N

2011 Interactive Merit Award

BUZZMAN / paris

BIC / TIPP-EX

A HUNTER SHOOTS A BEAR

Interactive Advertising / Other Interactive Media - Single

11222N

2011 Interactive Merit Award

Dare / London

EA Games

APB The Human Avatar

Interactive Advertising / Other Interactive Media - Single

11223N

2011 Interactive Merit Award

DDB Stockholm / Stockholm

Svenska McDonald's AB

Catch the Goodies

Interactive Advertising / Other Interactive Media - Single

11224N

2011 Interactive Merit Award

DDB, Paris / Paris

Bouygues Telecom

When facebook becomes a book

Interactive Advertising / Other Interactive Media - Single

11225N

2011 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Sveriges Radio

The Web Address Expander

Interactive Advertising / Other Interactive Media - Single

11226N

2011 Interactive Merit Award

Happiness Brussels / Brussels

Toyota Belgium

iQ Font

Interactive Advertising / Other Interactive Media - Single

11227N

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