The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

BMW Launch Campaign Agency: Cundari / Toronto Client: BMW Category: Interactive Advertising / Banners - Fixed Space - Campaign
BlueEFFICIENCY Agency: BBDO Proximity Singapore Pte Ltd / Singapore Client: Mercedes-Benz Category: Consumer Television / Under $80K Budget - Campaign
Optical Illusion Agency: Leo Burrnett Brasil / S�o Paulo Client: Samsung Category: Consumer Television / Under $80K Budget - Campaign
Matchbox Agency: Ogilvy Malaysia / Kuala Lumpur Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Campaign
Xtranormal Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / Under $80K Budget - Campaign
Metallic Ink Underclothes Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Public Service / Collateral - Campaign
More Birthdays - Wrapping Paper & Tubes Agency: The Martin Agency / Richmond Client: American Cancer Society Category: Public Service / Collateral - Campaign
Art From the Streets Agency: space150 / Minneapolis Client: Make Better Category: Public Service / Collateral - Campaign
Dear Bill Agency: Go Welsh / Lancaster Client: Society of Design Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Tape Measure Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Public Service / Collateral (Brochures and Direct Mail) - Single
THE FORGOTTEN LETTER - The free Alzheimer mailing Agency: Jung von Matt AG / Hamburg Client: Alzheimer Gesellschaft Baden-Wuerttemberg e.V. Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Surprise Catwalk Agency: Kitchen Leo Burnett / Oslo Client: The Salvation Armys second hand shop Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Ceramic Plate Agency: McCann Worldgroup Mumbai / mumbai Client: Bachpan Bachao Andolan Category: Public Service / Collateral (Brochures and Direct Mail) - Single
$ 73,000 BarTab Agency: Ogilvy Brasil / são paulo Client: Bar Aurora e Boteco Ferraz Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Special postmark „human rights“ Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Amarok Live Test Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Websites & Microsites / Durable Goods
Directing Shadows Agency: OgilvyOne GmbH / Frankfurt Client: Moto Waganari Category: Websites & Microsites / Durable Goods
A Christmas Concert. Agency: PLAN.NET / Serviceplan / Muenchen Client: BMW Motorrad International Category: Websites & Microsites / Durable Goods
The Most Interesting Man Agency: Euro RSCG New York / New York Client: Dos Equis Category: Consumer Television / :20 and Under - Campaign
Facebook Places Hijack Agency: Jung von Matt AG / Stuttgart Client: Jung von Matt/Neckar Category: Mobile Applications/Sites / Self-Promotion
Leagas Delaney copytest app Agency: Leagas Delaney Hamburg GmbH / Hamburg Client: Leagas Delaney Hamburg GmbH Category: Mobile Applications/Sites / Self-Promotion
"Fill The Sky" Fireworks iPhone App Agency: Ogilvy Beijing / Beijing Client: Ogilvy Category: Mobile Applications/Sites / Self-Promotion
W+K Shanghai Guide Agency: Wieden + Kennedy Shanghai / Shanghai Client: Wieden + Kennedy Shanghai Category: Mobile Applications/Sites / Self-Promotion
The Prejudiced Playlist Agency: Akestam Holst / 10387 Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Loading Bar Agency: BBDO New York / New York Client: FedEx Category: Interactive Advertising / Banners - Fixed Space - Single
Close to Home Agency: Juniper Park / Toronto Client: Walk Without Fear Foundation Category: Interactive Advertising / Banners - Fixed Space - Single
Candle Agency: M&C Saatchi / Santa Monica Client: Crystal Cruises Category: Interactive Advertising / Banners - Fixed Space - Single
One Email One Tree Agency: McCann Worldgroup / Bangkok Client: LG Category: Interactive Advertising / Banners - Fixed Space - Single
Business Banner Agency: Special Group / Auckland Client: Orcon Category: Interactive Advertising / Banners - Fixed Space - Single
Face/Roommate/Sorry Agency: Arnold Worldwide / Boston Client: McDonald's Category: Consumer Radio / Campaign
Do not picture... Agency: DDB South Africa / Johannesburg Client: Estoril Books Category: Consumer Radio / Campaign
Coach Agency: JWT Johannesburg / Johannesburg Client: Everlast South Africa Category: Consumer Radio / Campaign
Teenage Minds Agency: Net#work BBDO / Johannesburg Client: Galderma - Benzac Category: Consumer Radio / Campaign
A Little Bit of Cheese Agency: Ogilvy Johannesburg / Johannesburg Client: Pyotts Mini Cheddar Category: Consumer Radio / Campaign
Hellevator/Revolution/Wilderness Agency: Rethink / Vancouver Client: Playland Category: Consumer Radio / Campaign
Lucky Country* Agency: US Sydney / Redfern Client: SBS Category: Consumer Radio / Campaign
Never Ending Projects Agency: Young & Rubicam / New York Client: Craftman Category: Consumer Radio / Campaign
Tamiya Business Card Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: Siam Tamiya Category: Corporate Identity / Single
Punch name Card Set Agency: Leo Burnett / Hong Kong Client: Hong Kong Acupuncturists Association Ltd. Category: Corporate Identity / Single
Periodic Table Agency: The Catalyst Agency / Singapore Client: The Catalyst Agency Category: Corporate Identity / Single
SPIROGRAPH SCALE Agency: Leo Burnett / New Delhi Client: IILM Design School Category: Corporate Identity / Single
Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Corporate Identity / Single
The B•Line Agency: BREAKFAST / New York Client: Self Promotion Category: Interactive Advertising / Self-Promotion - Single
David On Demand Agency: Leo Burnett Chicago / Chicago Client: Leo Burnett Worldwide Category: Interactive Advertising / Self-Promotion - Single
Crossfox. The compact off-road Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / Posters - Single
You're not you when you're hungry - Peacelord Agency: BBDO Germany GmbH / Duesseldorf Client: Mars GmbH, Snickers Category: Collateral / Posters - Single
Opera Agency: DDB DM9JaymeSyfu / Makati Client: Pharex Health Corp. Category: Collateral / Posters - Single
Freshlock : Cornflakes Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Collateral / Posters - Single
Sindy Agency: DDB, Paris / Paris Client: Chupa Chups Category: Collateral / Posters - Single
Batelco Directory - Hospital Agency: FP7/BAH / Dubai Client: Batelco Category: Collateral / Posters - Single

2011 Interactive Merit Award

Cundari / Toronto

BMW

BMW Launch Campaign

Interactive Advertising / Banners - Fixed Space - Campaign

11185N

2011 Advertising Merit Award

BBDO Proximity Singapore Pte Ltd / Singapore

Mercedes-Benz

BlueEFFICIENCY

Consumer Television / Under $80K Budget - Campaign

11384T

2011 Advertising Merit Award

Leo Burrnett Brasil / S�o Paulo

Samsung

Optical Illusion

Consumer Television / Under $80K Budget - Campaign

11385T

2011 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Hot Wheels

Matchbox

Consumer Television / Under $80K Budget - Campaign

11386T

2011 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Xtranormal

Consumer Television / Under $80K Budget - Campaign

11387T

2011 Design Merit Award

4th Amendment Wear / Boulder

4th Amendment Wear

Metallic Ink Underclothes

Public Service / Collateral - Campaign

11293D

2011 Design Merit Award

The Martin Agency / Richmond

American Cancer Society

More Birthdays - Wrapping Paper & Tubes

Public Service / Collateral - Campaign

11294D

2011 Design Merit Award

space150 / Minneapolis

Make Better

Art From the Streets

Public Service / Collateral - Campaign

11295D

2011 Advertising Merit Award

Go Welsh / Lancaster

Society of Design

Dear Bill

Public Service / Collateral (Brochures and Direct Mail) - Single

11278A

2011 Advertising Merit Award

Ireland/Davenport / Johannesburg

The War Museum

Tape Measure

Public Service / Collateral (Brochures and Direct Mail) - Single

11279A

2011 Advertising Merit Award

Jung von Matt AG / Hamburg

Alzheimer Gesellschaft Baden-Wuerttemberg e.V.

THE FORGOTTEN LETTER - The free Alzheimer mailing

Public Service / Collateral (Brochures and Direct Mail) - Single

11280A

2011 Advertising Merit Award

Kitchen Leo Burnett / Oslo

The Salvation Armys second hand shop

Surprise Catwalk

Public Service / Collateral (Brochures and Direct Mail) - Single

11281A

2011 Advertising Merit Award

McCann Worldgroup Mumbai / mumbai

Bachpan Bachao Andolan

Ceramic Plate

Public Service / Collateral (Brochures and Direct Mail) - Single

11282A

2011 Advertising Merit Award

Ogilvy Brasil / são paulo

Bar Aurora e Boteco Ferraz

$ 73,000 BarTab

Public Service / Collateral (Brochures and Direct Mail) - Single

11283A

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Reporters Without Borders Austria

Special postmark „human rights“

Public Service / Collateral (Brochures and Direct Mail) - Single

11284A

2011 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Amarok Live Test

Websites & Microsites / Durable Goods

11118N

2011 Interactive Merit Award

OgilvyOne GmbH / Frankfurt

Moto Waganari

Directing Shadows

Websites & Microsites / Durable Goods

11119N

2011 Interactive Merit Award

PLAN.NET / Serviceplan / Muenchen

BMW Motorrad International

A Christmas Concert.

Websites & Microsites / Durable Goods

11120N

2011 Advertising Merit Award

Euro RSCG New York / New York

Dos Equis

The Most Interesting Man

Consumer Television / :20 and Under - Campaign

11377T

2011 Interactive Merit Award

Jung von Matt AG / Stuttgart

Jung von Matt/Neckar

Facebook Places Hijack

Mobile Applications/Sites / Self-Promotion

11164N

2011 Interactive Merit Award

Leagas Delaney Hamburg GmbH / Hamburg

Leagas Delaney Hamburg GmbH

Leagas Delaney copytest app

Mobile Applications/Sites / Self-Promotion

11165N

2011 Interactive Merit Award

Ogilvy Beijing / Beijing

Ogilvy

"Fill The Sky" Fireworks iPhone App

Mobile Applications/Sites / Self-Promotion

11166N

2011 Interactive Merit Award

Wieden + Kennedy Shanghai / Shanghai

Wieden + Kennedy Shanghai

W+K Shanghai Guide

Mobile Applications/Sites / Self-Promotion

11167N

2011 Interactive Merit Award

Akestam Holst / 10387

Stockholm Pride

The Prejudiced Playlist

Interactive Advertising / Banners - Fixed Space - Single

11179N

2011 Interactive Merit Award

BBDO New York / New York

FedEx

Loading Bar

Interactive Advertising / Banners - Fixed Space - Single

11180N

2011 Interactive Merit Award

Juniper Park / Toronto

Walk Without Fear Foundation

Close to Home

Interactive Advertising / Banners - Fixed Space - Single

11181N

2011 Interactive Merit Award

M&C Saatchi / Santa Monica

Crystal Cruises

Candle

Interactive Advertising / Banners - Fixed Space - Single

11182N

2011 Interactive Merit Award

McCann Worldgroup / Bangkok

LG

One Email One Tree

Interactive Advertising / Banners - Fixed Space - Single

11183N

2011 Interactive Merit Award

Special Group / Auckland

Orcon

Business Banner

Interactive Advertising / Banners - Fixed Space - Single

11184N

2011 Advertising Merit Award

Arnold Worldwide / Boston

McDonald's

Face/Roommate/Sorry

Consumer Radio / Campaign

11319R

2011 Advertising Merit Award

DDB South Africa / Johannesburg

Estoril Books

Do not picture...

Consumer Radio / Campaign

11320R

2011 Advertising Merit Award

JWT Johannesburg / Johannesburg

Everlast South Africa

Coach

Consumer Radio / Campaign

11321R

2011 Advertising Merit Award

Net#work BBDO / Johannesburg

Galderma - Benzac

Teenage Minds

Consumer Radio / Campaign

11322R

2011 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

Pyotts Mini Cheddar

A Little Bit of Cheese

Consumer Radio / Campaign

11323R

2011 Advertising Merit Award

Rethink / Vancouver

Playland

Hellevator/Revolution/Wilderness

Consumer Radio / Campaign

11324R

2011 Advertising Merit Award

US Sydney / Redfern

SBS

Lucky Country*

Consumer Radio / Campaign

11325R

2011 Advertising Merit Award

Young & Rubicam / New York

Craftman

Never Ending Projects

Consumer Radio / Campaign

11326R

2011 Design Merit Award

Creative Juice Bangkok (TBWA Thailand) / Bangkok

Siam Tamiya

Tamiya Business Card

Corporate Identity / Single

11098D

2011 Design Merit Award

Leo Burnett / Hong Kong

Hong Kong Acupuncturists Association Ltd.

Punch name Card Set

Corporate Identity / Single

11099D

2011 Design Merit Award

The Catalyst Agency / Singapore

The Catalyst Agency

Periodic Table

Corporate Identity / Single

11100D

2011 Design Merit Award

Leo Burnett / New Delhi

IILM Design School

SPIROGRAPH SCALE

Corporate Identity / Single

11101D

2011 Design Merit Award

kempertrautmann gmbh / Hamburg

Goertz 17 GmbH

Goertz 17 Shoelace Box

Corporate Identity / Single

11102D

2011 Interactive Merit Award

BREAKFAST / New York

Self Promotion

The B•Line

Interactive Advertising / Self-Promotion - Single

11240N

2011 Interactive Merit Award

Leo Burnett Chicago / Chicago

Leo Burnett Worldwide

David On Demand

Interactive Advertising / Self-Promotion - Single

11241N

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Crossfox. The compact off-road

Collateral / Posters - Single

11212A

2011 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Mars GmbH, Snickers

You're not you when you're hungry - Peacelord

Collateral / Posters - Single

11214A

2011 Advertising Merit Award

DDB DM9JaymeSyfu / Makati

Pharex Health Corp.

Opera

Collateral / Posters - Single

11215A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Cornflakes

Collateral / Posters - Single

11216A

2011 Advertising Merit Award

DDB, Paris / Paris

Chupa Chups

Sindy

Collateral / Posters - Single

11217A

2011 Advertising Merit Award

FP7/BAH / Dubai

Batelco

Batelco Directory - Hospital

Collateral / Posters - Single

11218A

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