The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Dear Bill Agency: Go Welsh / Lancaster Client: Society of Design Category: Typography in Design / Single

Write the Future Agency: Nike Comms Team Client: Nike Category: Integrated Branding / Integrated Branding Campaign

Old Spice Response Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign

Save as WWF Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single

Save as WWF Agency: Jung von Matt / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single

Watson Agency: Ogilvy New York / New York Client: IBM Category: Innovation in Advertising / Single

Support Scent Agency: Clemenger BBDO Melbourne / Melbourne Client: Guide Dogs Victoria Category: Innovation in Advertising / Single

Pay With A Tweet Agency: R/GA / New York Client: Innovative Thunder Category: Innovation in Advertising / Single

Halo: Reach YouTube Masthead - ‘Clicktacular’ Agency: AKQA / San Francisco Client: Xbox Category: Interactive Advertising / Banners - Fixed Space - Single

Google Demo Slam Agency: Google / NY Client: Google Creative Lab Category: Websites & Microsites / Self-Promotion

Most Awesomest Thing Ever Agency: Big Spaceship / Brooklyn Client: Big Spaceship Category: Websites & Microsites / Self-Promotion

Projeqt Agency: TBWA Worldwide / New York Client: Projeqt Category: Websites & Microsites / Self-Promotion

Twitter Knitter Agency: RKCR/Y&R / London Client: Saint@RKCR/Y&R & RKCR/Y&R Category: Websites & Microsites / Self-Promotion

Ringtowns Agency: Ogilvy Guatemala / Guatemala Client: Claro Category: Mobile Applications/Sites / Services

Own Voice Agency: Wieden+Kennedy / Glue Isobar / Starcut Client: Nokia Category: Mobile Applications/Sites / Services

AutoTrader iPhone Application Agency: SapientNitro / Miami Beach Client: Trader Media Group Category: Mobile Applications/Sites / Services

Espace Ipad Agency: Marcel / Publicis Conseil / Paris Client: Renault Category: Mobile Applications/Sites / Durable Goods

Sony “Everything Is Better In 3D” Page Takeover Agency: 180LA / Santa Monica Client: Sony Electronics Category: Interactive Advertising / Banners - Dynamic - Single

Yahoo! Page Takeover Agency: Goodby, Silverstein & Partners / San Francisco Client: Yahoo! Category: Interactive Advertising / Banners - Dynamic - Single

IKEA. Unbox the banner: Back Panel Agency: Grabarz & Partner / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single

Pregnant/Not Pregnant Agency: Prolam Y&R / Santiago Client: Bacardi Category: Consumer Radio / Single

Hoarse Whisperer Agency: JWT Melbourne / Richmond Client: Chemmart Pharmacy Category: Consumer Radio / Single

"Pulse of the City" Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt Client: Chamber of Commerce Frankfurt, Germany Category: Spatial Design / Outdoor Spaces

Hairmoticons Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Outdoor Design / Campaign

Your Game Is Your Voice Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Outdoor Design / Campaign

The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Interactive Advertising / Other Interactive Media - Single

Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Interactive Advertising / Other Interactive Media - Single

Pink Ponies Agency: john st. advertising / Toronto Client: John St. Category: Online Films And Video / Self-Promotion - Single

iPad magic Agency: DENTSU INC. / Tokyo Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single

This is Dare - Are You? Agency: Dare / London Client: Dare Category: Online Films And Video / Self-Promotion - Single

Beetle’s Eye View Agency: DDB China Group / Shanghai Client: VW Import-New Beetle Convertible Category: Collateral Design / Posters - Campaign

Music. See what it´s made of. Agency: AlmapBBDO / SÃ£o Paulo Client: Billboard Category: Collateral Design / Posters - Campaign

ELEKTRA 11th Edition: YOU ARE NOT HERE Agency: TAXI Montreal / Montreal Client: ELEKTRA Category: Collateral Design / Posters - Campaign

Boat Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single

Xtreme Xrunch Kart Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Gaming / Branded Mobile Games

Daredevil Delivery Agency: Soho Square Beijing / Beijing Client: Subway Category: Gaming / Branded Mobile Games

iHobo Agency: Publicis London / London Client: Depaul UK Category: Gaming / Online gaming

Volvo Eclipse Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide Client: Volvo Car Corporation Category: Gaming / Online gaming

Media Monster Wars Agency: 180LA / Santa Monica Client: Sony Electronics Category: Gaming / Online gaming

Sea Weather (App) Agency: Forsman & Bodenfors / Gothenburg Client: The Swedish Sea Rescue Society Category: Mobile Applications/Sites / Public Service/ Non-Profit

Dali Museum & Hipstamatic iPhone app Agency: Goodby, Silverstein & Partners / San Francisco Client: Dali Museum Category: Mobile Applications/Sites / Public Service/ Non-Profit

This is SportsCenter Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign

Cops & Robbers Agency: Ogilvy Malaysia / Kuala Lumpur Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Single

James Ready Cap Recall Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)

King Pillowcase Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)

Stories From The Street Agency: JWT Melbourne / Richmond Client: Melbourne Writers Festival Category: Collateral / Promotion (Agencies creating work for individuals)

Goertz 17 Shoelace Box Agency: kempertrautmann gmbh / Hamburg Client: Goertz 17 GmbH Category: Collateral / Promotion (Agencies creating work for individuals)

A Wisp of Tea Agency: Shaobin Lin / Shantou Client: Guangdong Yawei Biotechnology Co,.Ltd. Category: Package Design / Campaign

STOP THE WATER WHILE USING ME! Agency: Kolle Rebbe / Hamburg Client: T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG Category: Package Design / Campaign

Shiner Beers 101 Packaging Agency: McGarrah Jessee / Austin Client: Spoetzl Brewery Category: Package Design / Campaign

The One Show

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Title

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Annual ID

Award: 2011 Design Gold Pencil

Agency: Go Welsh / Lancaster

Client: Society of Design

Title: Dear Bill

Category: Typography in Design / Single

Annual ID: 11070D

Award: 2011 Advertising Gold Pencil

Agency: Nike Comms Team

Client: Nike

Title: Write the Future

Category: Integrated Branding / Integrated Branding Campaign

Annual ID: 11094G

Award: 2011 Interactive Gold Pencil

Agency: Wieden+Kennedy / Portland

Client: Old Spice

Title: Old Spice Response Campaign

Category: Interactive Advertising / Other Interactive Media - Campaign

Annual ID: 11055N

Award: 2011 Advertising Gold Pencil

Agency: Jung von Matt AG / Hamburg

Client: WWF Deutschland

Title: Save as WWF

Category: Innovation in Advertising / Single

Annual ID: 11083G

Award: 2011 Advertising Green

Agency: Jung von Matt / Hamburg

Client: WWF Deutschland

Title: Save as WWF

Category: Innovation in Advertising / Single

Annual ID: 11083G

Award: 2011 Advertising Silver Pencil

Agency: Ogilvy New York / New York

Client: IBM

Title: Watson

Category: Innovation in Advertising / Single

Annual ID: 11084G

Award: 2011 Advertising Bronze Pencil

Agency: Clemenger BBDO Melbourne / Melbourne

Client: Guide Dogs Victoria

Title: Support Scent

Category: Innovation in Advertising / Single

Annual ID: 11085G

Award: 2011 Advertising Bronze Pencil

Agency: R/GA / New York

Client: Innovative Thunder

Title: Pay With A Tweet

Category: Innovation in Advertising / Single

Annual ID: 11087G

Award: 2011 Interactive Silver Pencil

Award:
2011 Design Gold Pencil

Agency:
Go Welsh / Lancaster

Client:
Society of Design

Title:
Dear Bill

Category:
Typography in Design / Single

Annual ID:
11070D

Award:
2011 Advertising Gold Pencil

Agency:
Nike Comms Team

Client:
Nike

Title:
Write the Future

Category:
Integrated Branding / Integrated Branding Campaign

Annual ID:
11094G

Award:
2011 Interactive Gold Pencil

Agency:
Wieden+Kennedy / Portland

Client:
Old Spice

Title:
Old Spice Response Campaign

Category:
Interactive Advertising / Other Interactive Media - Campaign

Annual ID:
11055N

Award:
2011 Advertising Gold Pencil

Agency:
Jung von Matt AG / Hamburg

Client:
WWF Deutschland

Title:
Save as WWF

Category:
Innovation in Advertising / Single

Annual ID:
11083G

Award:
2011 Advertising Green

Agency:
Jung von Matt / Hamburg

Client:
WWF Deutschland

Title:
Save as WWF

Category:
Innovation in Advertising / Single

Annual ID:
11083G

Award:
2011 Advertising Silver Pencil

Agency:
Ogilvy New York / New York

Client:
IBM

Title:
Watson

Category:
Innovation in Advertising / Single

Annual ID:
11084G

Award:
2011 Advertising Bronze Pencil

Agency:
Clemenger BBDO Melbourne / Melbourne

Client:
Guide Dogs Victoria

Title:
Support Scent

Category:
Innovation in Advertising / Single

Annual ID:
11085G

Award:
2011 Advertising Bronze Pencil

Agency:
R/GA / New York

Client:
Innovative Thunder

Title:
Pay With A Tweet

Category:
Innovation in Advertising / Single

Annual ID:
11087G

Award:
2011 Interactive Silver Pencil

Agency:
AKQA / San Francisco

Client:
Xbox

Title:
Halo: Reach YouTube Masthead - ‘Clicktacular’

Category:
Interactive Advertising / Banners - Fixed Space - Single

Annual ID:
11047N

Award:
2011 Interactive Gold Pencil

Agency:
Google / NY

Client:
Google Creative Lab

Title:
Google Demo Slam

Category:
Websites & Microsites / Self-Promotion

Annual ID:
11023N

Award:
2011 Interactive Silver Pencil

Agency:
Big Spaceship / Brooklyn

Client:
Big Spaceship

Title:
Most Awesomest Thing Ever

Category:
Websites & Microsites / Self-Promotion

Annual ID:
11024N

Award:
2011 Interactive Silver Pencil

Agency:
TBWA Worldwide / New York

Client:
Projeqt

Title:
Projeqt

Category:
Websites & Microsites / Self-Promotion

Annual ID:
11025N

Award:
2011 Interactive Bronze Pencil

Agency:
RKCR/Y&R / London

Client:
Saint@RKCR/Y&R & RKCR/Y&R

Title:
Twitter Knitter

Category:
Websites & Microsites / Self-Promotion

Annual ID:
11026N

Award:
2011 Interactive Bronze Pencil

Agency:
Ogilvy Guatemala / Guatemala