The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design Category: Typography in Design / Single


Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign


Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign


Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Innovation in Advertising / Single


Save as WWF
Agency: Jung von Matt / Hamburg
Client: WWF Deutschland Category: Innovation in Advertising / Single


Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Guide Dogs Victoria Category: Innovation in Advertising / Single


Pay With A Tweet
Agency: R/GA / New York
Client: Innovative Thunder Category: Innovation in Advertising / Single


Halo: Reach YouTube Masthead - ‘Clicktacular’
Agency: AKQA / San Francisco
Client: Xbox Category: Interactive Advertising / Banners - Fixed Space - Single


Google Demo Slam
Agency: Google / NY
Client: Google Creative Lab Category: Websites & Microsites / Self-Promotion


Most Awesomest Thing Ever
Agency: Big Spaceship / Brooklyn
Client: Big Spaceship Category: Websites & Microsites / Self-Promotion


Projeqt
Agency: TBWA Worldwide / New York
Client: Projeqt Category: Websites & Microsites / Self-Promotion


Twitter Knitter
Agency: RKCR/Y&R / London
Client: Saint@RKCR/Y&R & RKCR/Y&R Category: Websites & Microsites / Self-Promotion


Ringtowns
Agency: Ogilvy Guatemala / Guatemala
Client: Claro Category: Mobile Applications/Sites / Services


Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia Category: Mobile Applications/Sites / Services


AutoTrader iPhone Application
Agency: SapientNitro / Miami Beach
Client: Trader Media Group Category: Mobile Applications/Sites / Services


Espace Ipad
Agency: Marcel / Publicis Conseil / Paris
Client: Renault Category: Mobile Applications/Sites / Durable Goods


Sony “Everything Is Better In 3D” Page Takeover
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Interactive Advertising / Banners - Dynamic - Single


Yahoo! Page Takeover
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Yahoo! Category: Interactive Advertising / Banners - Dynamic - Single


IKEA. Unbox the banner: Back Panel
Agency: Grabarz & Partner / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single


Pregnant/Not Pregnant
Agency: Prolam Y&R / Santiago
Client: Bacardi Category: Consumer Radio / Single


Hoarse Whisperer
Agency: JWT Melbourne / Richmond
Client: Chemmart Pharmacy Category: Consumer Radio / Single


"Pulse of the City"
Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt
Client: Chamber of Commerce Frankfurt, Germany Category: Spatial Design / Outdoor Spaces


Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Outdoor Design / Campaign


Your Game Is Your Voice
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Outdoor Design / Campaign


The Wilderness Downtown
Agency: Milk+Koblin / New York
Client: Arcade Fire/Google Category: Interactive Advertising / Other Interactive Media - Single


Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot Category: Interactive Advertising / Other Interactive Media - Single


Pink Ponies
Agency: john st. advertising / Toronto
Client: John St. Category: Online Films And Video / Self-Promotion - Single


iPad magic
Agency: DENTSU INC. / Tokyo
Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single


This is Dare - Are You?
Agency: Dare / London
Client: Dare Category: Online Films And Video / Self-Promotion - Single


Beetle’s Eye View
Agency: DDB China Group / Shanghai
Client: VW Import-New Beetle Convertible Category: Collateral Design / Posters - Campaign


Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Collateral Design / Posters - Campaign


ELEKTRA 11th Edition: YOU ARE NOT HERE
Agency: TAXI Montreal / Montreal
Client: ELEKTRA Category: Collateral Design / Posters - Campaign


Boat
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single


Xtreme Xrunch Kart
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Gaming / Branded Mobile Games


Daredevil Delivery
Agency: Soho Square Beijing / Beijing
Client: Subway Category: Gaming / Branded Mobile Games


Volvo Eclipse
Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide
Client: Volvo Car Corporation Category: Gaming / Online gaming


Media Monster Wars
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Gaming / Online gaming


Sea Weather (App)
Agency: Forsman & Bodenfors / Gothenburg
Client: The Swedish Sea Rescue Society Category: Mobile Applications/Sites / Public Service/ Non-Profit


Dali Museum & Hipstamatic iPhone app
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Dali Museum Category: Mobile Applications/Sites / Public Service/ Non-Profit


This is SportsCenter
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign


Cops & Robbers
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Hot Wheels Category: Consumer Television / Under $80K Budget - Single


James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)


King Pillowcase
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)


Stories From The Street
Agency: JWT Melbourne / Richmond
Client: Melbourne Writers Festival Category: Collateral / Promotion (Agencies creating work for individuals)


Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Collateral / Promotion (Agencies creating work for individuals)


A Wisp of Tea
Agency: Shaobin Lin / Shantou
Client: Guangdong Yawei Biotechnology Co,.Ltd. Category: Package Design / Campaign


STOP THE WATER WHILE USING ME!
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG Category: Package Design / Campaign


Shiner Beers 101 Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign


Award:
2011 Design Gold Pencil
Agency:
Go Welsh / Lancaster
Client:
Society of Design
Title:
Dear Bill
Category:
Typography in Design / Single
Annual ID:
11070D

Award:
2011 Advertising Gold Pencil
Agency:
Nike Comms Team
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11094G

Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
11055N

Award:
2011 Advertising Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Annual ID:
11083G

Award:
2011 Advertising Green
Agency:
Jung von Matt / Hamburg
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Annual ID:
11083G

Award:
2011 Advertising Silver Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
Watson
Category:
Innovation in Advertising / Single
Annual ID:
11084G

Award:
2011 Advertising Bronze Pencil
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Guide Dogs Victoria
Title:
Support Scent
Category:
Innovation in Advertising / Single
Annual ID:
11085G

Award:
2011 Advertising Bronze Pencil
Agency:
R/GA / New York
Client:
Innovative Thunder
Title:
Pay With A Tweet
Category:
Innovation in Advertising / Single
Annual ID:
11087G

Award:
2011 Interactive Silver Pencil
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Halo: Reach YouTube Masthead - ‘Clicktacular’
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11047N

Award:
2011 Interactive Gold Pencil
Agency:
Google / NY
Client:
Google Creative Lab
Title:
Google Demo Slam
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11023N

Award:
2011 Interactive Silver Pencil
Agency:
Big Spaceship / Brooklyn
Client:
Big Spaceship
Title:
Most Awesomest Thing Ever
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11024N

Award:
2011 Interactive Silver Pencil
Agency:
TBWA Worldwide / New York
Client:
Projeqt
Title:
Projeqt
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11025N

Award:
2011 Interactive Bronze Pencil
Agency:
RKCR/Y&R / London
Client:
Saint@RKCR/Y&R & RKCR/Y&R
Title:
Twitter Knitter
Category:
Websites & Microsites / Self-Promotion
Annual ID:
11026N

Award:
2011 Interactive Bronze Pencil
Agency:
Ogilvy Guatemala / Guatemala
Client:
Claro
Title:
Ringtowns
Category:
Mobile Applications/Sites / Services
Annual ID:
11022N

Award:
2011 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Glue Isobar / Starcut
Client:
Nokia
Title:
Own Voice
Category:
Mobile Applications/Sites / Services
Annual ID:
11043N

Award:
2011 Interactive Bronze Pencil
Agency:
SapientNitro / Miami Beach
Client:
Trader Media Group
Title:
AutoTrader iPhone Application
Category:
Mobile Applications/Sites / Services
Annual ID:
11044N

Award:
2011 Interactive Silver Pencil
Agency:
Marcel / Publicis Conseil / Paris
Client:
Renault
Title:
Espace Ipad
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
11038N

Award:
2011 Interactive Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Sony “Everything Is Better In 3D” Page Takeover
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11048N

Award:
2011 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Yahoo!
Title:
Yahoo! Page Takeover
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11049N

Award:
2011 Interactive Gold Pencil
Agency:
Grabarz & Partner / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA. Unbox the banner: Back Panel
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11089N

Award:
2011 Advertising Silver Pencil
Agency:
Prolam Y&R / Santiago
Client:
Bacardi
Title:
Pregnant/Not Pregnant
Category:
Consumer Radio / Single
Annual ID:
11047R

Award:
2011 Advertising Bronze Pencil
Agency:
JWT Melbourne / Richmond
Client:
Chemmart Pharmacy
Title:
Hoarse Whisperer
Category:
Consumer Radio / Single
Annual ID:
11048R

Award:
2011 Design Gold Pencil
Agency:
BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt
Client:
Chamber of Commerce Frankfurt, Germany
Title:
"Pulse of the City"
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11042D

Award:
2011 Design Silver Pencil
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Outdoor Design / Campaign
Annual ID:
11046D

Award:
2011 Design Bronze Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Your Game Is Your Voice
Category:
Outdoor Design / Campaign
Annual ID:
11047D

Award:
2011 Interactive Silver Pencil
Agency:
Milk+Koblin / New York
Client:
Arcade Fire/Google
Title:
The Wilderness Downtown
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11053N

Award:
2011 Interactive Bronze Pencil
Agency:
mono / minneapolis
Client:
Blu Dot
Title:
Real Good Experiment
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11054N

Award:
2011 Interactive Gold Pencil
Agency:
john st. advertising / Toronto
Client:
John St.
Title:
Pink Ponies
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11074N

Award:
2011 Interactive Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Shinya Uchida
Title:
iPad magic
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11075N

Award:
2011 Interactive Bronze Pencil
Agency:
Dare / London
Client:
Dare
Title:
This is Dare - Are You?
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11076N

Award:
2011 Design Gold Pencil
Agency:
DDB China Group / Shanghai
Client:
VW Import-New Beetle Convertible
Title:
Beetle’s Eye View
Category:
Collateral Design / Posters - Campaign
Annual ID:
11027D

Award:
2011 Design Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Collateral Design / Posters - Campaign
Annual ID:
11028D

Award:
2011 Design Bronze Pencil
Agency:
TAXI Montreal / Montreal
Client:
ELEKTRA
Title:
ELEKTRA 11th Edition: YOU ARE NOT HERE
Category:
Collateral Design / Posters - Campaign
Annual ID:
11029D

Award:
2011 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Boat
Category:
Consumer Television / :20 and Under - Single
Annual ID:
11061T

Award:
2011 Branded Entertainment Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Xtreme Xrunch Kart
Category:
Gaming / Branded Mobile Games
Annual ID:
11012E

Award:
2011 Branded Entertainment Bronze Pencil
Agency:
Soho Square Beijing / Beijing
Client:
Subway
Title:
Daredevil Delivery
Category:
Gaming / Branded Mobile Games
Annual ID:
11013E

Award:
2011 Branded Entertainment Gold Pencil
Agency:
Publicis London / London
Client:
Depaul UK
Title:
iHobo
Category:
Gaming / Online gaming
Annual ID:
11009E

Award:
2011 Branded Entertainment Silver Pencil
Agency:
Euro RSCG 4D Amsterdam / Arnold Worldwide
Client:
Volvo Car Corporation
Title:
Volvo Eclipse
Category:
Gaming / Online gaming
Annual ID:
11010E

Award:
2011 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Media Monster Wars
Category:
Gaming / Online gaming
Annual ID:
11011E

Award:
2011 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
The Swedish Sea Rescue Society
Title:
Sea Weather (App)
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Annual ID:
11039N

Award:
2011 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Dali Museum
Title:
Dali Museum & Hipstamatic iPhone app
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Annual ID:
11040N

Award:
2011 Advertising Bronze Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11060T

Award:
2011 Advertising Silver Pencil
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Hot Wheels
Title:
Cops & Robbers
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
11065T

Award:
2011 Advertising Gold Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11027A

Award:
2011 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
King Pillowcase
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11028A

Award:
2011 Advertising Bronze Pencil
Agency:
JWT Melbourne / Richmond
Client:
Melbourne Writers Festival
Title:
Stories From The Street
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11029A

Award:
2011 Advertising Bronze Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11030A

Award:
2011 Design Gold Pencil
Agency:
Shaobin Lin / Shantou
Client:
Guangdong Yawei Biotechnology Co,.Ltd.
Title:
A Wisp of Tea
Category:
Package Design / Campaign
Annual ID:
11019D

Award:
2011 Design Silver Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG
Title:
STOP THE WATER WHILE USING ME!
Category:
Package Design / Campaign
Annual ID:
11020D
