Award

Agency

Client

Title

Category

Annual ID

Lost in Val Sinestra Agency: Contexta / Bern Client: Swisscom Category: Online Films And Video / Long Form - Single
Arcade Fire UNSTAGED Pre-show Agency: DIGITAS, NY / New York Client: American Express Category: Online Films And Video / Long Form - Single
The Herding Cats Experiment Agency: Mother London / London Client: IKEA Category: Online Films And Video / Long Form - Single
Ride Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Peepshow vs Quebec Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
Playground Agency: Publicis Mojo / Millers Point Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Single
REPLAY Seasons 2 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Single
REPLAY Seasons 3 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Online Films And Video / Long Form - Single
AT&T World Cup Headercam Banner Agency: BBDO New York, BBDO Atlanta Client: AT&T Category: Branded Applications /
Steamy iAd Agency: BBDO New York / New York Client: Campbell's Soup Category: Branded Applications /
True Blood Live Feed Agency: BBDO New York / New York Client: HBO/True Blood Category: Branded Applications /
Cascade - Brewer's Nose Agency: Droga5 / East Sydney Client: CUB Category: Branded Applications /
Sweet Talk Agency: Evolution Bureau / San Francisco Client: Wrigley's Juicy Fruit Category: Branded Applications /
Hello Baby - Pregnancy Calendar Agency: StrawberryFrog / New York Client: P&G Category: Branded Applications /
adidas SKYCOMIC Agency: TBWA HAKUHODO / Tokyo Client: adidas Japan K.K. Category: Spatial Design / Outdoor Spaces
Chopstick Tree Agency: DDB China Group / Shanghai Client: China Environmental Protection Foundation Category: Spatial Design / Outdoor Spaces
Lightshow Agency: Scholz & Friends Zürich / Zürich Client: Emmi Schweiz AG Category: Spatial Design / Outdoor Spaces
The Painted Journey Agency: 180 Amsterdam / Amsterdam Client: adidas Category: Experiential Advertising / Single
Hidden Pizza Restuarant Agency: Clemenger BBDO and Proximity Melbourne / Melbourne Client: Sensis Yellow Pages Category: Experiential Advertising / Single
Support Scent Agency: Clemenger BBDO Melbourne / Melbourne Client: Guide Dogs Australia Category: Experiential Advertising / Single
Dog Fight Agency: Colenso BBDO / Auckland Client: TVNZ Category: Experiential Advertising / Single
EpicMix Agency: Crispin Porter + Bogusky / Boulder Client: Vail Resorts Category: Experiential Advertising / Single
National Flag Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nike Category: Experiential Advertising / Single
SMASH: Guitar Born To Be Destroyed Agency: HAKUHODO Inc. / TOKYO Client: K's Japan Category: Experiential Advertising / Single
Operation Hoodsie Cup Agency: Hill Holliday / Boston Client: Boston Police Department Category: Experiential Advertising / Single
Demo Slam Agency: Johannes Leonardo / New York Client: Google Category: Experiential Advertising / Single
MINI Getaway Stockholm Agency: Jung von Matt / Stockholm Client: MINI/BMW Category: Experiential Advertising / Single
Burma Agency: JWT / New York Client: Human Rights Watch Category: Experiential Advertising / Single
Trailer Agency: Leo Burnett / Hong Kong Client: IKEA Category: Experiential Advertising / Single
Receipt Stories Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya Client: BookXcess Sdn Bhd Category: Experiential Advertising / Single
Future Daily on April Fool Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: Metro Publishing Hong Kong Limited Category: Experiential Advertising / Single
The Friendship Machine Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Coca-Cola Category: Experiential Advertising / Single
Disposable Forest Campaign Agency: Ogilvy Beijing / Beijing Client: Greenpeace Category: Experiential Advertising / Single
The Honest Store Agency: SS+K / New York City Client: Honest Tea Category: Experiential Advertising / Single
Pepsi Refresh Project Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Pepsi Category: Experiential Advertising / Single
GATORADE REPLAY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Experiential Advertising / Single
adidas SKYCOMIC Agency: TBWA HAKUHODO / Tokyo Client: adidas Japan K.K. Category: Experiential Advertising / Single
Dazzle The Rainbow Agency: TBWA\LONDON / London Client: Skittles Category: Experiential Advertising / Single
WTF Nike Tulio Agency: Wieden+Kennedy Tokyo / Tokyo Client: Nike Japan Category: Experiential Advertising / Single
Hairmoticons Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Consumer Television / Under $80K Budget - Single
Spinal Cord and Brain injuries Agency: Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona Client: Channel 3 Telethon Category: Consumer Television / Under $80K Budget - Single
Honk If You're Human Agency: Three Drunk Monkeys / Sydney Client: BBc Knowledge Category: Consumer Television / Under $80K Budget - Single
Fold Aide Box Agency: Leo Burnett India / Mumbai Client: Bajaj Electricals Pvt Ltd Category: Package Design / Single
NUUN Lemon + Lime Agency: Creature / Seattle Client: NUUN Category: Package Design / Single
SOZ - Merkel Agency: Advico Y&R AG (Y&R Gruppe) / Zürich Client: SonntagsZeitung Category: Newspaper / Full Page or Spread - Single
Freshlock : Cornflakes Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Newspaper / Full Page or Spread - Single
Freshlock : Crackers Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Newspaper / Full Page or Spread - Single
Landmarks Agency: DDB Singapore / Singapore Client: Penguin Books Singapore Category: Newspaper / Full Page or Spread - Single
Frog Agency: Euro RSCG Bangkok Limited / Wattana Client: Reckitt Benckiser (Thailand) Limited Category: Newspaper / Full Page or Spread - Single
Batelco Directory - Hotel Agency: FP7/BAH / Dubai Client: Batelco Category: Newspaper / Full Page or Spread - Single

2011 Interactive Merit Award

Contexta / Bern

Swisscom

Lost in Val Sinestra

Online Films And Video / Long Form - Single

11266N

2011 Interactive Merit Award

DIGITAS, NY / New York

American Express

Arcade Fire UNSTAGED Pre-show

Online Films And Video / Long Form - Single

11267N

2011 Interactive Merit Award

Mother London / London

IKEA

The Herding Cats Experiment

Online Films And Video / Long Form - Single

11268N

2011 Interactive Merit Award

Publicis Mojo / Millers Point

The Coca-Cola Company

Ride

Online Films And Video / Long Form - Single

11269N

2011 Interactive Merit Award

Publicis Mojo / Millers Point

The Coca-Cola Company

Peepshow vs Quebec

Online Films And Video / Long Form - Single

11270N

2011 Interactive Merit Award

Publicis Mojo / Millers Point

The Coca-Cola Company

Playground

Online Films And Video / Long Form - Single

11271N

2011 Interactive Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Seasons 2

Online Films And Video / Long Form - Single

11272N

2011 Interactive Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Seasons 3

Online Films And Video / Long Form - Single

11273N

2011 Branded Entertainment Merit Award

BBDO New York, BBDO Atlanta

AT&T

AT&T World Cup Headercam Banner

Branded Applications /

11051E

2011 Branded Entertainment Merit Award

BBDO New York / New York

Campbell's Soup

Steamy iAd

Branded Applications /

11052E

2011 Branded Entertainment Merit Award

BBDO New York / New York

HBO/True Blood

True Blood Live Feed

Branded Applications /

11053E

2011 Branded Entertainment Merit Award

Droga5 / East Sydney

CUB

Cascade - Brewer's Nose

Branded Applications /

11054E

2011 Branded Entertainment Merit Award

Evolution Bureau / San Francisco

Wrigley's Juicy Fruit

Sweet Talk

Branded Applications /

11055E

2011 Branded Entertainment Merit Award

StrawberryFrog / New York

P&G

Hello Baby - Pregnancy Calendar

Branded Applications /

11056E

2011 Design Merit Award

TBWA HAKUHODO / Tokyo

adidas Japan K.K.

adidas SKYCOMIC

Spatial Design / Outdoor Spaces

11216D

2011 Design Merit Award

DDB China Group / Shanghai

China Environmental Protection Foundation

Chopstick Tree

Spatial Design / Outdoor Spaces

11217D

2011 Design Merit Award

Scholz & Friends Zürich / Zürich

Emmi Schweiz AG

Lightshow

Spatial Design / Outdoor Spaces

11218D

2011 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas

The Painted Journey

Experiential Advertising / Single

11483G

2011 Advertising Merit Award

Clemenger BBDO and Proximity Melbourne / Melbourne

Sensis Yellow Pages

Hidden Pizza Restuarant

Experiential Advertising / Single

11484G

2011 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Guide Dogs Australia

Support Scent

Experiential Advertising / Single

11485G

2011 Advertising Merit Award

Colenso BBDO / Auckland

TVNZ

Dog Fight

Experiential Advertising / Single

11486G

2011 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Vail Resorts

EpicMix

Experiential Advertising / Single

11487G

2011 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nike

National Flag

Experiential Advertising / Single

11488G

2011 Advertising Merit Award

HAKUHODO Inc. / TOKYO

K's Japan

SMASH: Guitar Born To Be Destroyed

Experiential Advertising / Single

11489G

2011 Advertising Merit Award

Hill Holliday / Boston

Boston Police Department

Operation Hoodsie Cup

Experiential Advertising / Single

11490G

2011 Advertising Merit Award

Johannes Leonardo / New York

Google

Demo Slam

Experiential Advertising / Single

11491G

2011 Advertising Merit Award

Jung von Matt / Stockholm

MINI/BMW

MINI Getaway Stockholm

Experiential Advertising / Single

11492G

2011 Advertising Merit Award

JWT / New York

Human Rights Watch

Burma

Experiential Advertising / Single

11493G

2011 Advertising Merit Award

Leo Burnett / Hong Kong

IKEA

Trailer

Experiential Advertising / Single

11494G

2011 Advertising Merit Award

McCann Erickson (M) Sdn Bhd / Petaling Jaya

BookXcess Sdn Bhd

Receipt Stories

Experiential Advertising / Single

11495G

2011 Advertising Merit Award

McCann Worldgroup (Hong Kong) / Hong Kong

Metro Publishing Hong Kong Limited

Future Daily on April Fool

Experiential Advertising / Single

11496G

2011 Advertising Merit Award

Ogilvy & Mather Argentina / Buenos Aires

Coca-Cola

The Friendship Machine

Experiential Advertising / Single

11497G

2011 Advertising Merit Award

Ogilvy Beijing / Beijing

Greenpeace

Disposable Forest Campaign

Experiential Advertising / Single

11498G

2011 Advertising Merit Award

SS+K / New York City

Honest Tea

The Honest Store

Experiential Advertising / Single

11499G

2011 Advertising Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Pepsi

Pepsi Refresh Project

Experiential Advertising / Single

11500G

2011 Advertising Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

GATORADE REPLAY

Experiential Advertising / Single

11501G

2011 Advertising Merit Award

TBWA HAKUHODO / Tokyo

adidas Japan K.K.

adidas SKYCOMIC

Experiential Advertising / Single

11502G

2011 Advertising Merit Award

TBWA\LONDON / London

Skittles

Dazzle The Rainbow

Experiential Advertising / Single

11503G

2011 Advertising Merit Award

Wieden+Kennedy Tokyo / Tokyo

Nike Japan

WTF Nike Tulio

Experiential Advertising / Single

11504G

2011 Advertising Merit Award

BBDO Germany GmbH / Duesseldorf

Braun GmbH

Hairmoticons

Consumer Television / Under $80K Budget - Single

11381T

2011 Advertising Merit Award

Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona

Channel 3 Telethon

Spinal Cord and Brain injuries

Consumer Television / Under $80K Budget - Single

11382T

2011 Advertising Merit Award

Three Drunk Monkeys / Sydney

BBc Knowledge

Honk If You're Human

Consumer Television / Under $80K Budget - Single

11383T

2011 Design Merit Award

Leo Burnett India / Mumbai

Bajaj Electricals Pvt Ltd

Fold Aide Box

Package Design / Single

11121D

2011 Design Merit Award

Creature / Seattle

NUUN

NUUN Lemon + Lime

Package Design / Single

11122D

2011 Advertising Merit Award

Advico Y&R AG (Y&R Gruppe) / Zürich

SonntagsZeitung

SOZ - Merkel

Newspaper / Full Page or Spread - Single

11103A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Cornflakes

Newspaper / Full Page or Spread - Single

11105A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Crackers

Newspaper / Full Page or Spread - Single

11106A

2011 Advertising Merit Award

DDB Singapore / Singapore

Penguin Books Singapore

Landmarks

Newspaper / Full Page or Spread - Single

11107A

2011 Advertising Merit Award

Euro RSCG Bangkok Limited / Wattana

Reckitt Benckiser (Thailand) Limited

Frog

Newspaper / Full Page or Spread - Single

11108A

2011 Advertising Merit Award

FP7/BAH / Dubai

Batelco

Batelco Directory - Hotel

Newspaper / Full Page or Spread - Single

11109A

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