The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
memoring
Agency: ginghami co., ltd. / tokyo
Client: gung Category: Industrial Design/Product Design / Campaign
Rocca
Agency: 10inc / Sibuya-ku
Client: Rocca SPIELE Category: Industrial Design/Product Design / Campaign
The Painted Journey
Agency: 180 Amsterdam / Amsterdam
Client: adidas Category: Innovation in Advertising / Single
The Human Jukebox
Agency: Akestam Holst / 10387
Client: Pause Home Entertainment Category: Innovation in Advertising / Single
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Innovation in Advertising / Single
Music. See what it´s made of.(Machine)
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Innovation in Advertising / Single
Homemade is best
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Innovation in Advertising / Single
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Innovation in Advertising / Single
Human Billboard
Agency: Leo Burnett Co S.r.l. / Milan
Client: ING Direct Category: Innovation in Advertising / Single
Street Evo
Agency: Leo Burnett Iberia / Madrid
Client: Fiat Category: Innovation in Advertising / Single
Supor Non-Strick Pans
Agency: Leo Burnett / Shanghai
Client: SUPOR Category: Innovation in Advertising / Single
Whopper Face
Agency: Ogilvy Brasil / são paulo
Client: Burger King Category: Innovation in Advertising / Single
$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo
Client: Bar Aurora e Boteco Ferraz Category: Innovation in Advertising / Single
Inside Elliot's Head
Agency: rp& / santa monica
Client: Acura Category: Innovation in Advertising / Single
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Reporters Without Borders Austria Category: Innovation in Advertising / Single
SKY football opera
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Innovation in Advertising / Single
Our Speech
Agency: The Martin Agency / Richmond
Client: The John F. Kennedy Presidential Library Category: Innovation in Advertising / Single
360° Campaign
Agency: BBDO Germany GmbH / Duesseldorf
Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Newspaper / Full Page or Spread - Campaign
Daughters
Agency: Brand Content / Boston
Client: Boston Breakers Category: Newspaper / Full Page or Spread - Campaign
Beer- The Untold Story
Agency: Colenso BBDO / Auckland
Client: DB Category: Newspaper / Full Page or Spread - Campaign
Ceramic/Crystal/Marble
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: 3M Category: Newspaper / Full Page or Spread - Campaign
Neighbors
Agency: DDB Brasil / Sao Paulo
Client: FedEx Category: Newspaper / Full Page or Spread - Campaign
Winter Sale
Agency: DDB London / London
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Campaign
Marmite Bars
Agency: DDB London / London
Client: Marmite Category: Newspaper / Full Page or Spread - Campaign
Visit Mozambique
Agency: DDB Mozambique / Maputo
Client: Visit Mozambique Category: Newspaper / Full Page or Spread - Campaign
Any Movie, Any Time
Agency: Giovanni+DraftFCB / São Paulo
Client: Sky Category: Newspaper / Full Page or Spread - Campaign
Rear assist
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Nutzfahrzeuge Category: Newspaper / Full Page or Spread - Campaign
Perspective
Agency: Jung von Matt AG / Hamburg
Client: Spiegel-Verlag GmbH & Co. KG Category: Newspaper / Full Page or Spread - Campaign
Paint
Agency: Lew´Lara\TBWA / São Paulo
Client: Nissan Auto Insurance Category: Newspaper / Full Page or Spread - Campaign
As Good As New
Agency: Lowe Indonesia / Jakarta
Client: PT. Electrolux Indonesia Category: Newspaper / Full Page or Spread - Campaign
Turkey/Cabbage/Cheese/Apple
Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai
Client: Midea Category: Newspaper / Full Page or Spread - Campaign
Honda Dreams: Into the Unknown
Agency: @radical.media / New York
Client: Honda Category: Online Branded Entertainment /
The Rocket Project: We Have Lift-off
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Online Branded Entertainment /
Premium Vintage
Agency: Creative Artists Agency / Los Angeles
Client: ELLE Category: Online Branded Entertainment /
Gymkhana THREE, Ultimate Playground
Agency: DC Shoes / Vista
Client: DC Shoes Category: Online Branded Entertainment /
Bud House
Agency: DDB/Chicago/Tribal DDB/Amsterdam
Client: AB-INBEV Category: Online Branded Entertainment /
Dirty Shorts -- The Dancer
Agency: Energy BBDO / Chicago
Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Doritos Late Night
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Doritos Category: Online Branded Entertainment /
Doritos Late Night Rihanna
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito-Lay Category: Online Branded Entertainment /
King of Ads
Agency: O POSITIVE FILMS, LLC. / New York
Client: Doritos Category: Online Branded Entertainment /
The Disrespectoids Disadventures
Agency: OgilvyEntertainment / New York
Client: Kraft, Capri Sun Category: Online Branded Entertainment /
Love in Action
Agency: OgilvyOne Worldwide, Athens / Gerakas
Client: Kraft Foods S.A. Category: Online Branded Entertainment /
The Megane Experiment
Agency: Publicis London / London
Client: Renault UK Ltd Category: Online Branded Entertainment /
REPLAY Season II
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Branded Entertainment /
REPLAY Season III
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Online Branded Entertainment /
Award:
2011 Design Merit Award
Agency:
ginghami co., ltd. / tokyo
Client:
gung
Title:
memoring
Category:
Industrial Design/Product Design / Campaign
Annual ID:
11135D
Award:
2011 Design Merit Award
Agency:
10inc / Sibuya-ku
Client:
Rocca SPIELE
Title:
Rocca
Category:
Industrial Design/Product Design / Campaign
Annual ID:
11136D
Award:
2011 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas
Title:
The Painted Journey
Category:
Innovation in Advertising / Single
Annual ID:
11429G
Award:
2011 Advertising Merit Award
Agency:
Akestam Holst / 10387
Client:
Pause Home Entertainment
Title:
The Human Jukebox
Category:
Innovation in Advertising / Single
Annual ID:
11430G
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Innovation in Advertising / Single
Annual ID:
11431G
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.(Machine)
Category:
Innovation in Advertising / Single
Annual ID:
11432G
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
EOS
Category:
Innovation in Advertising / Single
Annual ID:
11433G
Award:
2011 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Homemade is best
Category:
Innovation in Advertising / Single
Annual ID:
11434G
Award:
2011 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Annual ID:
11435G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Co S.r.l. / Milan
Client:
ING Direct
Title:
Human Billboard
Category:
Innovation in Advertising / Single
Annual ID:
11436G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
Fiat
Title:
Street Evo
Category:
Innovation in Advertising / Single
Annual ID:
11437G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Shanghai
Client:
SUPOR
Title:
Supor Non-Strick Pans
Category:
Innovation in Advertising / Single
Annual ID:
11438G
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Burger King
Title:
Whopper Face
Category:
Innovation in Advertising / Single
Annual ID:
11439G
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Bar Aurora e Boteco Ferraz
Title:
$ 73,000 BarTab
Category:
Innovation in Advertising / Single
Annual ID:
11440G
Award:
2011 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ GPS
Category:
Innovation in Advertising / Single
Annual ID:
11441G
Award:
2011 Advertising Merit Award
Agency:
rp& / santa monica
Client:
Acura
Title:
Inside Elliot's Head
Category:
Innovation in Advertising / Single
Annual ID:
11442G
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Innovation in Advertising / Single
Annual ID:
11443G
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Sky Deutschland Fernsehen GmbH & Co. KG
Title:
SKY football opera
Category:
Innovation in Advertising / Single
Annual ID:
11444G
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The John F. Kennedy Presidential Library
Title:
Our Speech
Category:
Innovation in Advertising / Single
Annual ID:
11445G
Award:
2011 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Daimler AG, Mercedes-Benz Vertrieb Deutschland
Title:
360° Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11116A
Award:
2011 Advertising Merit Award
Agency:
Brand Content / Boston
Client:
Boston Breakers
Title:
Daughters
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11117A
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
DB
Title:
Beer- The Untold Story
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11118A
Award:
2011 Advertising Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
3M
Title:
Ceramic/Crystal/Marble
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11119A
Award:
2011 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
FedEx
Title:
Neighbors
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11120A
Award:
2011 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Winter Sale
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11121A
Award:
2011 Advertising Merit Award
Agency:
DDB London / London
Client:
Marmite
Title:
Marmite Bars
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11122A
Award:
2011 Advertising Merit Award
Agency:
DDB Mozambique / Maputo
Client:
Visit Mozambique
Title:
Visit Mozambique
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11123A
Award:
2011 Advertising Merit Award
Agency:
Giovanni+DraftFCB / São Paulo
Client:
Sky
Title:
Any Movie, Any Time
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11124A
Award:
2011 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG Nutzfahrzeuge
Title:
Rear assist
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11125A
Award:
2011 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Spiegel-Verlag GmbH & Co. KG
Title:
Perspective
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11126A
Award:
2011 Advertising Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Nissan Auto Insurance
Title:
Paint
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11127A
Award:
2011 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
PT. Electrolux Indonesia
Title:
As Good As New
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11128A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy&Mather Advertising, Shanghai / Shanghai
Client:
Midea
Title:
Turkey/Cabbage/Cheese/Apple
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
11129A
Award:
2011 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Honda
Title:
Honda Dreams: Into the Unknown
Category:
Online Branded Entertainment /
Annual ID:
11057E
Award:
2011 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
The Rocket Project: We Have Lift-off
Category:
Online Branded Entertainment /
Annual ID:
11058E
Award:
2011 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
adidas
Title:
Fast Don't Lie
Category:
Online Branded Entertainment /
Annual ID:
11059E
Award:
2011 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
R&B
Category:
Online Branded Entertainment /
Annual ID:
11060E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
ELLE
Title:
Premium Vintage
Category:
Online Branded Entertainment /
Annual ID:
11061E
Award:
2011 Branded Entertainment Merit Award
Agency:
DC Shoes / Vista
Client:
DC Shoes
Title:
Gymkhana THREE, Ultimate Playground
Category:
Online Branded Entertainment /
Annual ID:
11062E
Award:
2011 Branded Entertainment Merit Award
Agency:
DDB/Chicago/Tribal DDB/Amsterdam
Client:
AB-INBEV
Title:
Bud House
Category:
Online Branded Entertainment /
Annual ID:
11063E
Award:
2011 Branded Entertainment Merit Award
Agency:
DDB / Chicago
Client:
AB-INBEV
Title:
"Clothing Drive"
Category:
Online Branded Entertainment /
Annual ID:
11064E
Award:
2011 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley -- Orbit
Title:
Dirty Shorts -- The Dancer
Category:
Online Branded Entertainment /
Annual ID:
11065E
Award:
2011 Branded Entertainment Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Doritos Late Night
Category:
Online Branded Entertainment /
Annual ID:
11066E
Award:
2011 Branded Entertainment Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Frito-Lay
Title:
Doritos Late Night Rihanna
Category:
Online Branded Entertainment /
Annual ID:
11067E
Award:
2011 Branded Entertainment Merit Award
Agency:
O POSITIVE FILMS, LLC. / New York
Client:
Doritos
Title:
King of Ads
Category:
Online Branded Entertainment /
Annual ID:
11068E
Award:
2011 Branded Entertainment Merit Award
Agency:
OgilvyEntertainment / New York
Client:
Kraft, Capri Sun
Title:
The Disrespectoids Disadventures
Category:
Online Branded Entertainment /
Annual ID:
11069E
Award:
2011 Branded Entertainment Merit Award
Agency:
OgilvyOne Worldwide, Athens / Gerakas
Client:
Kraft Foods S.A.
Title:
Love in Action
Category:
Online Branded Entertainment /
Annual ID:
11070E
Award:
2011 Branded Entertainment Merit Award
Agency:
Publicis London / London
Client:
Renault UK Ltd
Title:
The Megane Experiment
Category:
Online Branded Entertainment /
Annual ID:
11071E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season II
Category:
Online Branded Entertainment /
Annual ID:
11072E
Award:
2011 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season III
Category:
Online Branded Entertainment /
Annual ID:
11073E
